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Twenty-three research methods to discover what your users really want. Design solutions beyond words
15
18 AEIOU
Test It
Prototype Evaluation 16
Task Analysis 14
The sooner you start turning ideas into Video Observation
prototypes, the sooner you can put
those prototypes in front of real users
7
Personal Inventory
Show Me
The places and things people interact
with provide clues about what they
6 value, what tasks they want to simplify,
Guided Tour and what kinds of tools or technology
they prefer. These methods give you
5 access to those insights.
? A Guided Storytelling
Tell Me
3
Interview
4 These methods are best for gathering
Knowledge Mining information quickly and directly. Use
2
caution with these methods, since what
Focus Group
people say and what they do are often
quite different.
1
Survey or Questionnaire