February 14 – 16, 2013

Balai Kartini Convention Hall

Jakarta, Indonesia

PROPOSAL
Organizers:

Supported by:

Ministry of Education and Culture

Republic of Indonesia

Media Partners:
1.0 Introduction

World Education Expo Indonesia is a three-day educational exhibition for high school
and university students who are seeking to further their education abroad in
distinguished overseas institutions. Organized by BeritaSatu Media Holdings (BMH)
in collaboration with MSW Global, this three-day exhibition will host over 200
universities, colleges and academic institutions, alongside sponsors and partners.
Alongside exhibitors, this exhibition will also include a series of seminars, mini events,
and practice test sessions. This will be the largest education exhibition in Indonesia.

World Education Expo Indonesia will be held on February 14-16, 2013 (Thursday
until Saturday) at Balai Kartini’s Expo Hall in Jakarta’s distinguished Kuningan area.

Every year, tens of thousands of Indonesia’s university students choose to study abroad
– and this number continues to rise alongside a growing middle class. This overseas
interest has largely been made possible as students continue to become more fluent in
English and other secondary languages on top of Bahasa Indonesia. In light of this
phenomenon, our expo will serve as a gateway for students and parents to gain more
information on the opportunities of overseas education.

World Education Expo Indonesia 2013 aims to provide an educational platform for
prospective students of overseas universities, colleges and academic institutions to
further obtain help in planning and making informed decisions prior to furthering their
studies at those institutions. Representatives from respective academic institutions will
share with the students the do’s and don’ts of overseas Universities applications.

World Education Expo Indonesia guarantees a minimum audience of 10,000 students

from over 100 national high schools in Jakarta. As an event that is endorsed by the
Minsitry of Education, we cooperate with high schools and provide scheduled bus pick-
ups for free. Beyond the 10,000 guaranteed participants from high schools, we expect
even more students to come as we utilize an extensive promotional campaign that spans
across various channels – including TV, billboard, radio, print, and online.

This event will also become an annual large-scale reunion and gathering of overseas
academic institutions, overseas and local governmental education bodies, non-profit
organizations, and other sponsors and partners. The organizers also hope to strengthen
the network among international academic institutions with prospective students, current
students and alumni beyond the event date, and for many, it builds long lasting
friendships through knowing each other in the event.

World Education Expo Indonesia is supported by the Indonesian Ministry of

Education and Culture (Mendiknas). This event is also highly supported by a number
of embassies, overseas governmental educational bodies, sponsors and partners. BMH is
the first private media conglomerate to organize such large-scale educational event.

World Education Expo Indonesia 2013

www.weeindonesia.com
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2.0 Mission and Objectives

2.1 Mission:

BeritaSatu Media Holdings (BMH) is dedicated to the cause of education in Indonesia

through two of its student-oriented publications, Campus Life Magazine and The
Student Globe Weekly Newspaper. As an education-conscious media group, our
mission through both these publication is to provide trustworthy information to
Indonesian scholars in order to help them move forward academically. Both publications
exist because the group believes that many students are unaware of the range of
educational opportunities available to them. It is therefore the mission of BMH to
overcome this information gap through its media channels.

For this event, BMH is working in collaboration with MSW Global, whose goal is to raise
awareness and provide the complete information to current students on overseas
education from 15 countries.

2.2 Objectives:

a. To educate the public, particularly students and parents, about overseas education
b. To provide room for institutional representatives and alumni to share knowledge,
experiences and thoughts on overseas education with prospective students
c. To help students know educational choices available for them in order to make
informed decisions in planning their education
d. To provide a bridge for direct interaction and knowledge-sharing between current
students and their parents with representatives of academic institutions
e. To enhance educational ties between overseas universities, overseas government
education bodies, and Indonesian governmental education bodies

3.0 Goals

The World Education Expo Indonesia Committee aims to achieve the following:

a. To attract at least 10,000 prospective year 11 and 12 students from over 75 top
private high schools and their parents to the educational exhibition and seminars.
Estimated total participants expected will be around 20,000-30,000 at the course of
the three-day event.

b. To invite 200 universities, colleges, and academic institutions from 15 countries

around the world to participate by setting up booths in the event.

4.0 Proposed Dates and Venue

World Education Expo Indonesia will be held on February 14-16, 2013 (Thursday until
Friday) at Balai Kartini, Jakarta, Indonesia. The expo will be accessible to the public
from 1pm till 6pm on Thursday and Friday, and 10am till 5pm on Saturday.
Exhibitors will be able to access the expo from 9am until 6pm each day.

World Education Expo Indonesia 2013

www.weeindonesia.com
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5.0 Format of Exhibition

The event will consist of three components:

5.1 Educational Exhibition

As the main component of the expo, the exhibition will consist of booths from
participating universities and colleges as well as commercial entities for studying
overseas. The education booths will be facilitated by representatives and alumni of
universities, colleges and academic institutions. Facilitators will have the opportunity to
share with students on the application process and life on campus, as well as answer any
questions that students may have.

5.2 Seminar Series

Speaker series and panel discussions will be held in a seminar room within the
exhibition hall. The seminars will provide further insights on overseas education for
prospective students and their parents. There will be a Question-and-Answer (Q&A)
session following each seminar.

5.3 Other Activities

Other mini-events such as inter-school competitions and lucky draws will also be held
during the event. These mini-events will not disturb the exhibition and are mostly
organized by sponsors and partners of the organizers. For more information on sponsors
and partners, please visit World Education Expo Indonesia 2013 website
(www.weeindonesia.com).

6.0 Event Promotion and Publicity

As previously mentioned, WEEI cooperates with high schools and provides them with
scheduled bus pick-ups for free. On top of this, we utilize an extensive promotional
campaign that spans across various channels – including TV, billboard, radio, print, and
online.

6.1 Official Event Website

The official website of World Education Expo Indonesia 2013 is
http://www.weeindonesia.com. This website will provide
interested students, teachers and parents a preview and overview of the event,
continuous updates on specific event details, as well as useful information on overseas
education.

6.2 High Schools and Colleges

Prior to the day, WEEI will distribute posters and flyers bearing the event details of
World Education Expo Indonesia 2013 to local educational institutions. These institutions
include secondary schools, international schools and pre-university program providers.
To help create greater awareness and interest within these institutions, WEEI
representatives will conduct visits to actively promote World Education Expo Indonesia
2013 a few weeks before the event. These roadshows will also enable the committee to
interact directly with professors, teachers and students. Flyers, posters and other
promotional material will be distributed to each school in person or through mail.

World Education Expo Indonesia 2013

www.weeindonesia.com
Page 4 of 6
6.3 Media
Media coverage is vital in attracting a wider and more diverse audience. This expo will be
covered in BeritaSatu TV, a national television channel, as well as two newspapers – The
Jakarta Globe, Indonesia’s leading English-language newspaper, and Suara Pembaruan,
an Indonesian-language daily newspaper. This event will also be covered in Campus Life
Magazine and the Student Globe newspaper. Online, this event will be covered in
BeritaSatu.com, theJakartaGlobe.com and campuslifemagz.com.

7.0 Exhibitor Details

7.1 Benefits of an Exhibitor

All exhibitors who participate in this event are entitled the following:

- One Booth (3m x 2m)

- 1 table and 5 Chairs (interview style)
- Backdrop (printed by the organizer for the exhibitor)
- Lighting
- Carpet around booth area
- Wi-Fi Services
- 1x lunch and 2x coffee breaks throughout Exhibition (14 – 16 February 2013)

(For participation application, please request from Organizer the World Education Expo
Indonesia 2013 Booth Application Form)

8.0 Conclusion

We sincerely look forward to partnering with your institution in this coming World
Education Expo Indonesia 2013. This expo is truly an excellent opportunity for your
organization to get connected with incoming and prospective students from Indonesia.
Don’t miss out on it!

World Education Expo Indonesia 2013

www.weeindonesia.com
Page 5 of 6
Appendix I – Organizer’s Details and Contact

BERITASATU MEDIA HOLDINGS

BeritaSatu Media Holdings (BMH) is dedicated to the cause of education in Indonesia.

This vision is carried out primarily through two of its student-oriented publications,
Campus Life Magazine and The Student Globe Weekly Newspaper. As an
education-conscious media group, our mission through both these publication is to
provide trustworthy information to Indonesian scholars in order to help them move
forward academically. Both publications exist because the group believes that many
students are unaware of the range of educational opportunities available to them. It is
therefore the mission of BMH to overcome this information gap through its media
channels.

MSW GLOBAL

MSW Global is a marketing communications and public relations company that focuses
primarily in the education industry. MSW Global is the pipeline for institutions abroad to
schools, media, and related organizations. MSW Global provides services such as media
management, events management, print and video in-house production, and social
media management. Our clients and partners include worldwide renowned institutions
and multi-national companies.

Contact Details

For Booth Sales:

Jeroen Jonkman
educationfair.nl

jeroen@educationfair.nl

World Education Expo Indonesia 2013

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