About HDFC Bank

HDFC Bank marked the beginning of its services in the year 1995 with
setting a loud and clear message that it
wants to become a "World-class Indian Bank". It always believed in
winning the hearts of its customers with
quality products and services. It is the sole reason why today HDFC
has been able to achieve both national
and international acclaim.

Background of HDFC Bank

Housing Development Finance Corporation Limited (HDFC) was

arguably the first to obtain RBI's 'in-principle'
approval to foray into private sector bank. This came into effect when
RBI was implementing liberalization
process to improve the banking industry of India in 1994. In 1994, the
name changed to HDFC Bank Limited. It
started its function as a Scheduled Commercial Bank in January 1995.

HDFC Bank is a young and dynamic bank, with a youthful and

enthusiastic team determined to accomplish the vision of becoming
a world-class Indian bank.
Our business philosophy is based on four core values - Customer
Focus, Operational Excellence, Product Leadership and People. We
believe that the ultimate identity and success of our bank will reside
in the exceptional quality of our people and their extraordinary
efforts. For this reason, we are committed to hiring, developing,
motivating and retaining the best people in the industry.
MISSION AND BUSINESS STRATEGY
Our mission is to be "a World Class Indian Bank", benchmarking
ourselves against international standards and best practices in terms
of product offerings, technology, service levels, risk management
and audit & compliance. The objective is to build sound customer
franchises across distinct businesses so as to be a preferred provider
of banking services for target retail and wholesale customer
segments, and to achieve a healthy growth in profitability, consistent
with the Bank's risk appetite. We are committed to do this while
ensuring the highest levels of ethical standards, professional
integrity, corporate governance and regulatory compliance.

Our business strategy emphasizes the following :

Increase our market share in India’s expanding banking and

financial services industry by following a disciplined growth
strategy focusing on quality and not on quantity and delivering
high quality customer service.
Leverage our technology platform and open scaleable systems to
deliver more products to more customers and to control operating
costs.
Maintain our current high standards for asset quality through
disciplined credit risk management.
Develop innovative products and services that attract our
targeted customers and address inefficiencies in the Indian
financial sector.
Continue to develop products and services that reduce our cost
of funds.
Focus on high earnings growth with low volatility.
CAPITAL STRUCTURE
As on 30th June, 2010 the authorized share capital of the Bank is Rs.
550 crore. The paid-up capital as on said date is Rs. 459,69,07,030/-
(45,96,90,703 equity shares of Rs. 10/- each). The HDFC Group holds
23.63 % of the Bank's equity and about 17.05 % of the equity is held by
the ADS Depository (in respect of the bank's American Depository
Shares (ADS) Issue). 27.45% of the equity is held by Foreign
Institutional Investors (FIIs) and the Bank has about 4,33,078
shareholders.

The shares are listed on the Bombay Stock Exchange Limited and The
National Stock Exchange of India Limited. The Bank's American
Depository Shares (ADS) are listed on the New York Stock Exchange
(NYSE) under the symbol 'HDB' and the Bank's Global Depository
Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN
No US40415F2002.
Business focus

HDFC Bank deals with three key business segments - Wholesale

Banking Services, Retail Banking Services, Treasury. It has entered
the banking consortia of over 50 corporates for providing working
capital finance, trade services, corporate finance and merchant
banking. It is also providing sophisticated product structures in areas
of foreign exchange and derivatives, money markets and debt trading
and equity research.

Wholesale banking services

The Bank's target market ranges from large, blue-chip manufacturing

companies in the Indian corp to small & mid-sized corporates and agri-
based businesses. For these customers, the Bank provides a wide
range of commercial and transactional banking services, including
working capital finance, trade services, transactional services, cash
management, etc. The bank is also a leading provider of structured
solutions, which combine cash management services with vendor and
distributor finance for facilitating superior supply chain management
for its corporate customers. HDFC Bank has made significant inroads
into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business
houses and prime public sector companies. It is recognized as a
leading provider of cash management and transactional banking
solutions to corporate customers, mutual funds, stock exchange
members and banks.

Retail banking services

[[The objective of the Retail Bank is to provide its target market

customers a full range of financial products and banking services,
giving the customer a one-stop window for all his/her banking
requirements. The products are backed by world-class service and
delivered to customers through the growing branch network, as well
as through alternative delivery channels like ATMs, Phone Banking,
NetBanking and Mobile Banking.]] [[HDFC Bank was the first bank in
India to launch an International Debit Card in association with VISA
(VISA Electron) and issues the Mastercard Maestro debit card as well.
The Bank launched its credit card business in late 2001. By March
2009, the bank had a total card base (debit and credit cards) of over 13
million. The Bank is also one of the leading players in the “merchant
acquiring” business with over 70,000 Point-of-sale (POS) terminals for
debit / credit cards acceptance at merchant establishments.]] The
Bank is well positioned as a leader in various net based B2C
opportunities including a wide range of internet banking services for
Fixed Deposits, Loans, Bill Payments, etc.

Treasury

Within this business, the bank has three main product areas - Foreign
Exchange and Derivatives, Local Currency Money Market & Debt
Securities, and Equities. These services are provided through the
bank's Treasury team. To comply with statutory reserve requirements,
the bank is required to hold 25% of its deposits in government
securities. The Treasury business is responsible for managing the
returns and market risk on this investment portfolio.
HDFC NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an

enviable network of 1,725 branches spread in 780 cities across
India.All branches are linked on an online real-time basis. Customers in
over 500 locations are also serviced through Telephone Banking. The
Bank's expansion plans take into account the need to have a presence
in all major industrial and commercial centres where its corporate
customers are located as well as the need to build a strong retail
customer base for both deposits and loan products. Being a
clearing/settlement bank to various leading stock exchanges, the Bank
has branches in the centres where the NSE/BSE have a strong and
active member base.

The Bank also has 4,393 networked ATMs across these cities.
Moreover, HDFC Bank's ATM network can be accessed by all domestic
and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus
and American Express Credit/Charge cardholders

BOARD OF DIRECTORS

Mr. Jagdish Capoor, Chairman

Mr. Aditya Puri, Managing Director

Mr. Harish Engineer, Executive Director

Mr. Paresh Sukthankar, Executive Director

Mr. Keki Mistry Mr. Chander Mohan Vasudev

Mr. Gautam Divan Dr. Pandit Palande

Mrs. Renu Karnad Mr. Arvind Pande

Mr. Ashim Samanta

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of

information technology and communication systems. All the bank's
branches have online connectivity, which enables the bank to offer
speedy funds transfer facilities to its customers. Multi-branch access
is also provided to retail customers through the branch network and
Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring

the best technology available internationally, to build the
infrastructure for a world class bank. The Bank's business is supported
by scalable and robust systems which ensure that our clients always
get the finest services we offer.

The Bank has prioritised its engagement in technology and the

internet as one of its key goals and has already made significant
progress in web-enabling its core businesses. In each of its
businesses, the Bank has succeeded in leveraging its market position,
expertise and technology to create a competitive advantage and build
market share.
 
 
SUBSIDIARIES & ASSOCIATE COMPANIES

HDFC BANK

HDFC MUTUAL FUND

HDFC STANDARD LIFE INSURANCE

HDFC SALES

HDFC GENERAL INSURANCE

HDFC REALTY
HDFC REALTY

HDFC BANK

It was incorporated in august 1994 and has an nationwide network of

761 branches & 1794 ATM’s in 327 indian towns and cities.

HDFC MUTUAL FUND

HDFC Asset Management Company Limited (AMC) was incorporated

under the Companies Act, 1956 on Dec. 10, 1999, and was approved to
act as an AMC for the HDFC Mutual Fund by SEBI vide letter dated July
3, 2000.

In AMC, 60% shares was holded by HDFC & 40% by Standard Life
Investments Limited Products of AMC

Equity / Growth Fund

Liquid Funds

Children’s Gift Fund

Debt / Income Funds

Fixed Maturity Plan

HDFC Standard Life Insurance

HDFC Standard Life Insurance Company Ltd. is one of India's leading

private insurance companies, which offers a range of individual and
group insurance solutions. It is a joint venture between HDFC Ltd., and
a Group Company of the Standard Life, UK. HDFC as on December 31,
2007 holds 72.38 per cent of equity in the joint venture.
HDFC Realty

HDFC Realty is a wholly owned subsidiary of HDFC. We have assisted

individuals in acquiring homes valued at 5000 million rupees.

It has a team of real estate professionals facilitating Buying, Selling

or Leasing of Residential / Commercial property.

SOCIAL INITIATIVE

A widely quoted definition by the World Business Council for

Sustainable Development states that 'Corporate Social Responsibility
(CSR) is the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality
of life of the workforce and their families as well as of the local
community and society at large'. Although the term 'CSR' is of
relatively recent vintage, it is this commitment, that HDFC has
exemplified with zeal, perseverance and enthusiasm since its nascent
years.
AWARDS AND ACHIEVEMENT

HDFC Bank began operations in 1995 with a simple mission: to be a

"World-class Indian Bank". We realised that only a single-minded focus
on product quality and service excellence would help us get there.
Today, we are proud to say that we are well on our way towards that
goal.

It is extremely gratifying that our efforts towards providing customer

convenience have been appreciated both nationally and
internationally.

2010

MIS Asia IT BEST BOTTOM-LINE I.T. Category

Excellence
Award 2010

Dun &
Bradstreet  Overall Best Bank
Banking  Best Private Sector Bank
Awards 2010  Best Private Sector Bank in SME Financing

Institutional HDFC Bank MD, Mr. Aditya Puri among "Asian

Investor Captains of Finance 2010"
Magazine Poll

IDRBT Winner - 1) IT Infrastructure 2) Use of IT within the

Technology Bank
2009 Awards Runners-up - IT Governance (Large Banks)

ACI Highly Commended - Asia Pacific HDFC Bank

Excellence
Awards 2010
FE-EVI Green Best performer in the Banking category
Business
Leadership
Award

Celent's 2010 Model Bank Award

Banking
Innovation
Award

Avaya Global Customer Responsiveness Award - Banking &

Connect 2010 Financial Services category

Forbes Top Our Bank at 632nd position and among 130 Global
2000 High Performers
Companies

Financial
Express -  Best New Private Sector Bank
Ernst & Young  Best in Growth
Survey 2009-  Best in strength
10

Asian Banker
Excellence  Best Retail Bank in India
Awards 2009  Excellence in Automobile Lending
 Bank M&A Integration
 Technology Implementation

The Asset Best Cash Management Bank in India

Triple A
Awards

Euromoney 1) Best Local Bank in India (second year in a row)

Private 2) Best Private Banking Services overall (moved up
Banking and from No. 2 last year)
Wealth
Management
Poll 2010

Financial Innovation in Branch Operations - Server

Insights Consolidation Project
 Innovation
Awards 2010

Global Finance Best Trade Finance Provider in India for 2010

Award

2 Banking 1) Best Risk Management Initiative and 2) Best

Technology Use of Business Intelligence.
Awards 2009

SPJIMR 2nd Prize

Marketing
Impact
Awards (SMIA)
2010

Business Listed in top 10 Best Employers in the country

Today Best
Employer
Survey

HDFC Future  
HDFC has always been market-oriented and dynamic with
respect to resource mobilisation as well as its lending
programme. This renders it more than capable to meet
the new challenges that have emerged. Over the years,
HDFC has developed a vast client base of borrowers,
depositors, shareholders and agents, and it hopes to
capitalise on this loyal and satisfied client base for future
growth. Internal systems have been developed to be
robust and agile, to take into account changes in the
volatile external environment. HDFC has developed a
network of institutions through partnerships with some of
the best institutions in the world, for providing specialised
financial services. Each institution is being fine-tuned for
a specific market, while offering the entire HDFC
customer base the highest standards of quality in product
design, facilities and service.