A COMPANY PRODUCT

DAVID QUINTERO RODRIGUEZ

PROFESOR: RAMIRO ANDRADE

02 febrero de 2018

SERVICIO NACIONAL DE APRENDIZAJE- SENA

RICE SONORA

Agroindustrial Molino Sonora, our brand has come to power among Colombians and
thanks to our effort to provide high quality products, today we are known nationally
and the number one brand of Colombians, today we are a large family called Rice
Sonora

Sonora Rice is a powerful combination of vitamins B6, B12 and folic acid that
together with Zinc and rice protein, make it much more nutritious!

Find your Sonora Rice in a wide variety of presentations, and choose the one that
best suits your lifestyle and your needs: From the average pound, ideal for spoiling
small families, to the 10-kilogram bag for families who prefer Market for long periods
of time.

Find Sonora Rice in its different presentations of 250gr, 450gr, 500gr, 1Kilo, 2.5K,
3K, 5K and 10K.

Arroz Sonora, can be found at very competitive prices in the domestic market, we
can find it from $ 27,800 at the arroba and in packages of 50 kg to $ 91,200, we offer
large discounts and a bonus for compliance to ensure our customers' satisfaction.
2 Products of the competition

Rice Roa

The Roa Villamil brothers begin to make a dream, a reality with the industrial rice
business. Since then, the mutual concern was to promote the development of the
department of Huila, identifying the area suitable for cultivation and rice production,
immediately begin the process of industrializing this cereal.

Rice ROA, commonly known as Arroz ROA is a Colombian company with a trajectory
of more than 80 years, which has allowed it to gain credibility among its consumers.

Among its advantages we can highlight a wide variety of products and innovations,
such as flavored rice, rice with milk, brown rice among others.

Rice Diana

We are a Colombian company with nearly 50 years of experience in the production

and marketing of food products for mass consumption; growing, dynamic and
motivated by the development of the country, contributing to the well-being and
nutrition of Colombian families.

Rice Diana has three plants located in the Espinal, Lérida and Yopal, which allow
them to reach the different municipalities of Colombia, among its most competitive
products is the Diana Premium Rice, which has one of the highest percentage of
parties. low market prices at very competitive prices.
Characteristics Sonora Rice

Arroz Sonora has more than 8 presentations such as 500Gr, 1Kg, 3Kg, 5 Kg, which
adapt to the needs of its consumers.

We have state-of-the-art machinery which allows us to select the best grains with
minimum match percentages.

Arroz Sonora is number 1 when making the maquila to major brands, which allows
it to reach more Colombian homes with names such as Arroz Éxito, Arroz Estío,
Arroz Colsubsidio among others.

Sonora rice contains vitamins B6, B12 and folic acid and Zinc

Advantages and disadvantages

• Arroz Sonora has competitive prices, generating differences of up to $ 2,500 per

arroba compared to the competition.

• Arroz Sonora has more than 5 wineries nationwide, which allows it to reach different
populations to which the competition does not enter.

• It grants bonuses and constant discounts to all its clients.

• Constantly evaluates the quality of its products to ensure customer satisfaction.

Disadvantages

• Arroz Sonora, only handles 2 types of, the Integral and traditional Rice in front of
its competitors which offer them with variety of flavors, Rice with milk among others.

• Arroz Sonora, has been in the Colombian market for 40 years, which represents a
disadvantage compared to its competitors, which are up to 80 years old.
 Product Report

PRODUCT: RICE SONORA PRODUCT: RICE ROA PRODUCT: RICE DIANA

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Type X Type X Type X
Fat X Fat X Fat X
Calorie X Calorie X Calorie X
% Grain X % Grain X % Grain X
Whiteness X Whiteness X Whiteness X
Weight X Weight X Weight X
Quantity X Quantity X Quantity X
Price X Price X Price X

Providers

The raw material of Arroz Sonora as its name indicates is rice, which is grown
independently by farmers in different areas of the country, the mills to ensure loyalty
and raw material at harvest times implemented the delivery of agricultural inputs for
credit crops, seeking to help Colombian agriculture.
There are different entities to which the farmers are affiliated and which partly
influence the prices of rice and guarantee the delivery of the subsidies that the
national government provides for the crops, among them are: FEDEARROZ and
IMPROARROZ

Paddy rice sales prices are set by the national government and in turn are influenced
by the quality of the product which is reviewed every time deliveries are made to the
mills.

According to the research carried out, no more information was found about
companies or large growers that sell paddy rice, additional government entities
regulate the price on a daily basis, other factors such as the quality of the product
must also be taken into account. delivery time