Wedding Planner Magazine Volume 1, Issue 4

A publication inspired by the
Association of Bridal Consultants

September/October 2011 Volume 1 Issue 4
the publication for wedding planners, professionals, and designers
Catering Trends Alan Berg’s Insight Puerta Vallarta Mass Military Wedding
Flower Show Inspiration Contract Tips
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8 Table of Contents
© olivejuicestudios.com
21
Valrhona dark chocolate truffle, mango
sorbet, and spicy Mexican chocolate
Floral by Kevin Ylvisaker AIFD, PFCI © Rihard A. Bischoff

ice cream flavored with cinnamon and
infused with pasilla peppers by The
Waterfront Restaurant & Tavern, La
Crosse, Wis.
23
© Studio EMP Inc.
Features
Small Bites to Family Style—Catering Trends
Create Savory Comfort.….….….….….….….….….….….8
Equally important as the ceremony that unites
the bride and groom in holy matrimony is the Columns
wedding meal that unites us in celebration. ABC Member Insight: Alan Berg.….….….….….….… 27
Current catering and pastry trends offer variety,
creativity, and bursts of unforgettable flavor. Departments Master Bridal Consultant Profile:
Plus, wedding tasting tips from the pros. Real Wedding—Chagrin Falls, Ohio.….….….….… 13 Ariel Yve, MBC™. ….….….….….….….….….….….….….….…29
Four ABC members were involved in this
Attending Bridal Conferences? hometown destination wedding planned by
Here’s What to Do—and What Not to. ….….… 17 Mary Dann McNamee. In Every Issue
Master Bridal Consultant Frank J. Andonoplas ABC President’s Letter .….….….….….….….….….….….7
shares his tips for bridal show etiquette. Real Wedding—Chicago .….….….….….….….….….… 15 Editor’s/Publisher’s Letter .….….….….….….….….….7
ABC novice planner Saminta Harris took on ABC Members You’ll Meet In This Issue.….… 19
Business of Brides Nov. 6-8, 2011: the challenge of planning her own nuptials to ABC Meetings & News .….….….….….….….….….….… 19
Be Charmed and Be Dazzled in Baltimore.… 18 partner Stacey Williams. Advertiser’s Index.….….….….….….….….….….….….….… 34
Don’t forget to register soon for this inspiring
conference. International—2011 Destination Weddings
Puerto Vallarta FAMinar, “Where Mexico
Floral Shows Inspire with Glorious, Comes to Life” .….….….….….….….….….….….….….….… 25
Entertaining Displays. ….….….….….….….….….….….… 21 ABC members learned all about Puerto Val-
Pamella Pride, owner of Epicure of Design shares larta during a trip to this city, which holds the
her floral insight gleaned from the 2011 Newport designation “sexiest romance/honeymoon
Flower Show in Rhode Island and the 10th destination.”
World Flower Show, held this year in Boston.
ABC Member Best Practices .….….….….….….….… 31
Military Wedding is Massive Success— Members share must-have contractual tips for
21 Couples, 39 Vendors. ….….….….….….….….….….… 23 protecting you and your business.
Seven ABC member businesses gave back to
the service men and women who protect our
country by donating services and time to a mass
wedding of military members in celebration of
Armed Forces Day in May.
Wedding Planner Magazine 5

g
Volume I Issue 4
September/October 2011
Publishers Nancy Flottmeyer, PBC™

David Wood
Editor Beth Erickson
Creative Director Nancy Flottmeyer, PBC™
Letter
Weddings are remarkable, blessed opportunities to share in the start of new love. For couples and
Art Designer Nancy Flottmeyer, PBC™ their guests, the wedding’s impact will be recalled in a multitude of ways—their relationship to
Contributing Writers Frank J. Andonoplas, MBC™ the couple, the personalization of the ceremony, the welcome and hospitality, and of course, the
Alan Berg
food. Mama always said, “The way to a man’s heart is through his stomach.” And that may be true
Stacey Gitten
Beth Erickson for all of us. History has set a precedent for hosting weddings and events, and it always includes
Pamella Pride a shared meal. We talked to chefs on both coasts and in the Midwest to find out what delicious
Christina Safford, PBC™ wedding catering trends are popular and emerging. Feast your eyes on both the ideas and the
Proofreader Kim Seidel luscious images. Bon appétit!
Sales Associates Dena Davey
Judy Zimmerman From food for our celebrations to food for our soul, this month’s Wedding Planner Magazine has
Photography Richard A. Bischoff it all. Six Association of Bridal Consultant (ABC) members shared their talents by giving back to
Chef’s Expressions Jackson Photography create a dream wedding for 21 military couples in a mass wedding held on Armed Forces Day. Plus,
Michael and Anna Costa Photographers
feast your eyes on the glorious and creative floral displays at this year’s World Flower Show in
George Street Photo and Video
Mueller Photography Boston and Newport Flower Show in Rhode Island. Nourish your business acumen with Alan Berg’s
New Image Photography tips in the ABC Member Insight column. And, as bridal show season is fast approaching, brush up
olivejuicestudios.com on etiquette with tips from ABC Master Bridal Consultant Frank J. Andonoplas.
Olivier Kpognon Photography
Rick Aguilar Studios
Studio EMP Inc. If you haven’t done so already, don’t forget to register for the ABC Business of Brides Annual
Conference Nov. 6-8 in Baltimore. Grace Ormand and Diann Valentine are the core presenters.
Find out more at www.BusinessofBrides.com.
Wedding Planner Magazine, a publication inspired by the
Association of Bridal Consultants, is published bi-monthly by
Wedding Planner Magazine LLC, 400 Main Street, La Crosse,
Wisconsin 54601. Phone: 608.796.2257. Fax: 608.796.2253.
Olivier Kpognon Photography
muellerphotography.net
muellerphotography.net
-mail: info@weddingplannermag.com.V
isit: www.weddingplannermag.com.
Copyright 2011 Wedding Planner Magazine LLC. All rights
reserved. No part of this publication may be reproduced
without written permission from the publishers.
Wedding Planner Magazine does not necessarily endorse the
claims or contents of advertising or editorial material. Printed
in the U.S.A.
For advertising information: 727.430.7251 or e-mail
judy@weddingplannermag.com.
by the
A publication inspired
Pistachio-and-apricot-
Consultants
Association of Bridal 4
2011 Volume 1 Issue
September/October
crusted petite rack of lamb,

Heirloom tomato and sorrel
designers
professionals, and
the publication for wedding planners,
caprese, with lamb drippings David M. Wood, Publisher Nancy Flottmeyer, PBC™ Beth Erickson
and balsamic reduction. President Association of Publisher/Creative Director Editor
Created by The Waterfront Bridal Consultants nancy@weddingplannermag.com editor@weddingplannermag.com
Restaurant and Tavern, La
Crosse, Wis.
Catering Trends Alan

Berg’s Insight Puerta
Flower Show Inspirati
Vallarta Mass Military
on Contract Tips
Wedding
www.weddingplannermag.com
Cover: © olivejuicestudios.com @wedplanmag
Wedding Planner Magazine ISSN 21603286 is published
bi-monthly by Wedding Planner Magazine LLC, 400
Main Street, La Crosse, Wisconsin 54601. Circulation is Next issue: Design Trends, Master Bridal Consultant™ Mark Kinsgdorf,
4,000. Advertising is accepted; corporate ABC members Japan’s 10th Annual ABC Wedding Planning Conference and more…
receive a discount on rates. Annual subscriptions
are $24. Periodical postage paid at La Crosse, WI and
pending additional entry at Eau Claire, WI. Postmaster
send changes to Wedding Planner Magazine, 400 Main
Street, La Crosse, WI 54601.

f e at u r e
Small Bites to Family Style

Catering Trends Create
Savory Comfort By Beth Erickson photo by olivejuicestudios.com
Steelhead trout with edamame purée, succotash,

créme fraiche, and pea greens by The Waterfront
Restaurant & Tavern, La Crosse, Wis.
8 Wedding Planner Magazine

f e at u r e
Since the dawn of time, food has brought both nourishment and
pleasure. In pursuit of culinary delights to satisfy our cravings, we have
explored the world, savoring the succulent tastes of food from different
countries and cultures. For those who haven’t traveled, the world comes
to us through ever increasing, multi-cultural populations that inspire
changes in our menus and recipes. In fact, food is so central to our lives
that it’s served in all manner of celebrations. “The best things in life hap-
pen around the table,” says Jerry Edwards, CPCE™, with Chef’s Expres-
sions Catering in Timonium, Md. Weddings are no different. “A wedding
is like inviting guests into your home. The meal you serve them should
reflect you and your desire to entertain them,” says Kevin Fabritz, chef de
cuisine at Jay’s Catering in Garden Grove, Calif. That desire, coupled with
the individual’s increased cuisine knowledge, thanks to blogs, magazines,
and television, has led to the latest catering trends.
A melting pot of flavor

Couples are increasingly requesting menus that showcase their heritage
© CHEF’s EXPRESSIONS Jackson Photography

or that are a fusion of the bride’s and groom’s ethnicity. “As chefs, we
are now studying menus and spices from around the world. ‘Authentic’
is a big deal with ethnic menus. The blending or mixture of cultures is
coming into play,” says Fabritz.
What that translates into is a spin on tradition. According to Alex

Brevik, executive chef at The Waterfront Tavern and Restaurant in La
Crosse, Wis., he has merged taste combinations in the wedding of an
Italian groom and an Asian bride. The main course was torched Hamachi
crudo with crispy pork belly and ravioli with truffles and mushroom. For
another couple, he created sushimi-style food with tosazu sauce and, for
a unique twist, wasabi cream sauce.
Creating a social network with small bites

Since menus are becoming more personal, they’re also becoming
increasingly social. “We’re seeing a lot of short plate appetizers and
interactive stations. People want fun events where they can intermingle,
not sit at a designated table,” says Fabritz. “You’ll see less plated
menus,” agrees Brevik, “and more heavy apps and small-bites. It’s a
more social gathering than a sit-down meal.”
Artfully arranged and served on spoons, small cups, lollipop sticks,

skewers, or tiny plates, these small bites are simple appetizers in small
portions, often with surprising, unique, or intense flavors. Consider the
“coffee and doughnut” small bite from Chef’s Expressions Catering—
served in a cup with saucer, the doughnut is a soft, flaky beignet sprinkled
with sugar and salt and filled with the unexpected tang of barbeque
continued on page 10
Wedding Tastings—Tips from the Pros

Tastings showcase what caterers do best. Here are some tips for how planners can help
couples get the most from their tasting:
• Know your clients’ likes, dislikes, and allergies.
• Understand the clients’ budget and style.
• Consider the menu as part of the branding. Color and style can be incorporated into
any meal.
• Know food seasonality and educate your clients ahead of time. For the wedding,
know what produce is in and out of season. Out of season produce can be had—for
a price. Summer meals tend to be lighter, with heavier meals for winter.
• Encourage clients to ask questions about the wedding and food cuisine.
• Remind couples to speak up. Caterers will make adjustments to dishes to suit
different palates.
• Have the couple review the presentation and style as well as the flavors. TOP: Artisan cheeseboard with candied walnut, house-made lavash, Black River
• Know your caterer’s style. A tasting is not always a complete menu, rather a sampling gorgonzola, Eager Mountain Emmantaler, Upland Pleasant Ridge Reserve, and olive-
oil-cured manchago—all local Wisconsin cheeses. (The Waterfront Restaurant and
of the foods.
Tavern, La Crosse, Wis.)
• Only bring couples to a tasting if they are seriously considering the caterer. Don’t BOTTOM: Portobello Napoleon with roasted eggplant, fresh mozzarella, and
bring a client if it’s not the right style or budget for their wedding. tomatoes. (Chef’s Expressions, Timonium, Md.)
• Trust your caterer. Feel confident that the caterer will make it happen.
• If you’re a new planner, approach the caterers you’re interested in working with and
ask to meet them and sample the catering so you can learn their style and develop
a working relationship.

brisket. The accompanying sauce is coffee-infused. “It’s a savory coffee and they get. “We did it for a bar mitzvah and people went nuts for it. Then, we
doughnut combination, but it looks like it should be sweet,” says Edwards. did it for a wedding because the bride loved it,” says Edwards.
Classic culinary comfort Station to station

Comfort foods are also making an appearance—whether it’s chicken pot pie Food stations are a unique way to serve small-bite appetizers and other
served in demitasse cups or mini-corn dogs reminiscent of the State Fair. food, while incorporating a bit of interaction among chefs and guests.
“This country and this world are in a state of flux, so I still feel that comfort “We have slider stations and sushi-action stations where guests can
foods are making people happy,” says Edwards. “The more creative people customize their food and watch it being created right in front of them,”
can make these foods look elegant.” says Brevik.
At The Waterfront, comfort food requests have included everything from While wine and food or dessert pairings remain popular, beer pairings
mac and cheese bites to a Wisconsin favorite—fried cheese curds. Con- are on the rise. “We do some micro-brew stations,” says Edwards, in-
sider the traditional peanut butter and jelly sandwich. Chef’s Expressions cluding beer-cheese and beer-popcorn stations. “We’ll pair something
serves bite-size triangles of white bread with peanut butter skewered with like lemon-chili popcorn with an amber beer. Wine and beer pairings
a pipette of grape jelly, allowing guests control over how much grape jelly continue to grow. Clients want their guests to have an experience.”
continued on page 11
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f e at u r e
© CHEF’s EXPRESSIONS Jackson Photography
Grand Marnier frozen mousse on a chocolate macaroon
and Thai Basil ice cream on a ginger doughnut. Deep-
fried basil, mango, and ginger créme anglaise. (The
Waterfront Restaurant and Tavern, La Crosse, Wis.)
Truffled lobster claw (Chef’s Expressions, Baltimore, Md.)
Desserts and pastries make bold
statements
The small-bite concept and current fashions are
© mary lallande
© mary lallande
impacting wedding desserts—and how they’re dressed.

Stilton cheese with spicy “The royal wedding has inspired pastry—the simple
chutney (Jay’s Catering, attire of the fashion worn along with a bold statement
Garden Grove, Calif.)
and a little bit of whimsy. Many brides want to make a
bold statement, not cluttered, not too overdone,” says
Jen Haas, pastry chef at The Waterfront Restaurant
and Tavern.
To achieve that look, desserts are dressed by pastry

artists who literally paint on artistic elements—from
peacock feathers and floral to folk and art deco. Frost-
ing might also mimic fabric and paper textures. The
taste must further the bold statement of the design.
“Brides don’t want a white cake with white frosting
and white layers. They want exotic flavors. They want
flavor profiling, not just sweet, sweet, sweet,” adds Haas.
Flavor profiling layers different tastes that complement
Savory vegetable one another and stimulate the palate. For example, a
samosas drizzled with spicy Mexican chocolate ice cream made with pasilla
coriander yogurtcreme peppers and cayenne tamarind sauce (see photo on
(Jay’s Catering, Garden
Grove, Calif.) page 5). “When you taste it, you’re first hit with the
chocolate, then the heat from the peppers, and then
you mellow it out with mango panna cotta ,” she says.
Family-style meals and local food they save on money. If the economy turns and
The desire to share a meal and maintain the gets better, then I think you’ll see a big boom in But cake isn’t always on the menu. Some brides
social element has led to the increasing popular- elaborate weddings,” says Edwards. and grooms simply don’t like it and don’t want it.
ity of family-style meals. “Family-style meals, Many crave a flavor from childhood or something
in which food is passed around a table, are Brevik sees catering pushing into the that tastes like home and evokes an emotion. “One
great conversation starters. Guests like to feel next dimension—taking advantage of the bride wanted a modern s’mores take,” says Haas.
like they are part of a family celebration,” says combination of the physical and chemical “I created petit fours with smoked chocolate that
tasted like you were at a campfire.” A groom from
Fabritz. Whether the guests sit down to a tradi- processes that occur in cooking. “What we’re
New Orleans wanted beignets. “People are demand-
tional barbecue or leg of lamb, chances are the seeing now in restaurants is gearing toward
ing something unique and different, which is a great
meal also includes a variety of regional products. molecular gastronomy—people using calcic, challenge for chefs. They want an experience they
“Right now, local food is big,” says Brevik. “We acetate, lecite and other items that basically can discuss, and they want to be able to play with
do get a lot of requests for sustainable foods. alter the DNA or the original form of the their food. Dessert is an artistic, fun, and scientific
And family-style is a growing trend. It’s a more cuisine,” says Brevik. For example, mixing a challenge. Dessert makes people happy. It’s the last
social gathering than a sit-down meal.” mango puree with acetate that forms a pasta thing they remember,” says Haas.
shell so the item itself becomes both the
Peering into the crystal ball filling and the shell.
With the drive to create meals that are true
sensory experiences, it’s hard to imagine what “What’s interesting is to try to convince people
the future of catering holds. Yet chefs do this not to play it safe with choices,” says Edwards.
every day to stay on top of their game. “Every- “If the caterer recommends it, go with it. Noth-
thing is cyclical. If the economy continues as it ing is right or wrong, it just matters what your
is, cocktail parties may become very popular as preferences are.” ••

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ABC member planner: Mary Dann-McNamee, warm, low lighting, and the family gathered in one
Mary Dann Wedding and Party Coordinators, Los room with comfortable seating arrangements. The
Angeles. videographer was also important to capture the
Photographer: New Image Photography. family time. There were over six hours of toasts in
ABC businesses: Godfather Films, Ladyhawk Events, the two-day period.
and Your Dream Day. Color palette: Earth tones such as champagne,
Other businesses: Heidzillas, The Hillbrook Club, green, and white with gold accents.
Jonathan Koslen Photography, Lasting Impression Budget: Approximately $40,000.
Rentals, Heatherlily Inc., Cakes By Nadine, Classic DJ Guest count: 180
Service, A1 Mr. Limo, and Arra Beauty Salon. Most unique design element: The placement
The couple: Tim was the last of seven children to of the cake was in an atrium-type alcove with
marry. He grew up in Chagrin Falls, Ohio, but had residential furniture around it. When we cut the
been living in Manhattan Beach, Calif., for 20 years. cake, the family was able to come in close and sit
He and Sharise dated for over a year when, at 40, comfortably. It felt intimate.
she became pregnant, so they planned a destina- Biggest challenge: The first challenge was weather.
tion wedding in winter in the groom’s hometown On Friday, the airports were snowed in for at least
within 60 days. eight hours. Thankfully, all guests were inside before
Inspiration: They wanted something simple and the snow hit, but it still presented some transporta-
inexpensive. Inspiration came from my own expe- tion issues. Another challenge was planning from
rience when I was 40, pregnant, and wanted my Manhattan Beach with only one trip to the location
wedding emphasis to be on family. Naturally, I felt 30 days before the event.
a strong bond with the couple. When we met in Impressions: In my 20 years of planning weddings,
December, I planned to get them started and find I’ve never experienced a more thoughtful and Hindsight: There are a lot of great vendors
an Ohio planner to finish. But things progressed talented group of guests. Over 15 people wanted throughout the country. I couldn’t believe the
well, and they asked if I could stay on in Ohio. to give toasts and sing songs. It was a challenge high level of service from really great professionals
Style: The wedding was simple and organic. The to keep the timeline and allow everyone time to located 35 miles from Cleveland. It increased my
bride wanted to ensure the stems of the flowers speak, but it made for a very special wedding for faith of high standards in service even if you are not
were visible through the glass vases. She wanted the bride and groom. at a luxury hotel. ••

RealWedding
chic ago, illinoi s

ABC member planner: Saminta T. Harris,
Perfect Party Planner, Chicago, 708.715.3413,
saminta.harris@gmail.com.
Photographer: George Street Photo and Video.
Other Businesses: Belvedere Banquets, Rolf’s
Patisserie, Palomino Floral Designs, Boolumaster,
Inc., Dolce Strings, Christian Fields Natural Hair
Salon, Edgy Events, David’s Bridal, Here Comes the
Bride, Zeglio Custom Clothiers, J. Hilburn, A Formal
Affair, Hair by Robert Rogers, A Perfect Face by
Carolyn, Windy City Jewelers, Bogie’s Cigars, Rever-
end Joan, Marriott Renaissance, Shayne, and Flo.
The couple: I planned our wedding from start to
finish. We eloped on Nov. 13, 2009 in Canada. Upon
our return, we had a lot of explaining to do with
family and friends, which is why this wedding was
significant for us—to have our friends and family
there to celebrate our love.
Inspiration: I wanted to “wow” our guests with
simple elegance and class. My favorite color is
pink. My partner, Stacey, loves the color green. She
doesn’t really care for the color pink; she tolerates
it because of me. When we chose our wedding
colors, I assumed pink was the main color palette;
however, Stacey put her foot down. But, in a mar-
riage you have to compromise and I was OK with it
as long as pink was there somewhere.
Color palette: Chocolate, clover, pink, ivory, and
champagne.
Budget: $25,000.
Most unique design element: I am not Jewish;
however, I am deeply in love with the chuppahs.
They are a great focal point, a change from the
basic wedding arch. The chuppah had up-lighting
and a small floral bouquet. We had a custom logo
on the hand-painted aisle runner, the programs, the
candle seating chart for the guest’s table, and the
seating chart poster. Diamond jewel-tone accents
were a must. The candles made the diamonds
sparkle more on the tables.
Biggest challenge: Not going over budget and
staying focused. When planning a wedding, it’s very
difficult for a bride, who happens to be a coordina-
tor, to include everything on her dream wedding
wish list. Keeping a final decision on wedding plans
was my worse nightmare.
Hindsight: Negotiating is a powerful tool if you
know how to utilize it. Stacey contacted the disc
jockey, a famous radio personality, and he gave her
a quote I thought was ridiculous. But, Stacey was
not walking down the aisle without us hiring him. In
the process of booking, our original wedding date
was booked, so we chose the day after Thanksgiv-
ing. The Friday night event saved us $5,000 for the
exact same service as a Saturday—and they threw
in a few extras. The disc jockey gave us half off
because who else would have a party after eating
a Thanksgiving meal? I don’t think we paid full price
on anything due to the date we chose. ••

Don’t Let
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Work Smarter, not Harder, Attending Bridal Conferences?
with the RIGHT Software! Here’s What to Do—and What Not to
By Frank J. Andonoplas, MBC™, Frank/Frank Event Design photos Rick Aguilar Studios
The Software for
Wedding and Event Planners
images coming
Vendors
Timelines
Checklists
Budgets
Payments Master Bridal Consultant Frank J. Andonoplas, Chicago, produces a bridal show for the Drake Hotel to showcase
weddings through seasonal vignettes. Above, left, is a winter design, with a background view of fall and, at right,
Contracts is summer with a gazebo and sweetheart table.
Guest Lists
Photos/Graphics Bridal shows are a great opportunity surprises. If they say no, respect their decision,
Wedding Party for wedding consultants to meet new vendors and do not register under an assumed name.
...All the Details!!! and see new trends—all under one roof. Still, Some consultants might be offended that their
as with any social event, there are rules of competition is coming and taking their ideas and
etiquette that must be followed to avoid the resources. Likewise, vendors who are displaying,
type of gaffes that can tarnish reputations. may want to invite their lead list, but should
check with the person or company producing the
Avoid unethical behavior show before inviting other consultants.
For example, for the last few years I have
produced a high-end wedding event/bridal Make a courtesy call. If you are attending the
show for one of Chicago’s top hotels. The event show with a current client of yours, please tell
Software for Bridal Show and Trade is very “boutique” and is meant for brides, the consultant who produced the show, and/
Show Producers grooms, and their families. The entire room or any consultants participating in the show,
is vignettes. There are no vendor booths as is that this is a client you have already contracted
common at other bridal events. and that s/he is there to see other vendors that
are displaying. This will avoid an awkward
While we explain this to those registering, we do moment. A courtesy call to the event producer
still get a few consultants who attend. This past is appropriate. Respect the decision they give.
year, two women reserved and did not say they
were wedding planners. While attending the Do not solicit business. Under no circum-
Booths
event, they approached brides, passed out small stances is it acceptable to approach prospec-
Exhibitors
gift bags hidden in their large purses, and openly tive clients attending the event and pass out
Sponsors solicited business. One of my current clients wit- business cards or collateral material. Those
Vendors nessed this and told me after the event. When participating may have paid a great deal of
Timelines I received the names of these women, I immedi- money for this marketing opportunity, and it is
Checklists ately called my Association of Bridal Consultants not professional to market yourself when you
Payments (ABC) state coordinator who confirmed they were did not pay for this opportunity.
Attendees not ABC Members. When I tried to contact the
...and Much More!!!! consultants via email, phone calls, and finally, Be respectful. When you meet the event ven-
registered mail to express my dismay, I received dors, introduce yourself and get their contact
no return communication. The action of these information. Tell them you will call to meet
(619) 441-9664 two consultants illustrates completely unethical
and unacceptable professional behavior.
with them one-on-one. Be respectful of the
vendor’s time as they need to meet hundreds
of prospects who are attending the event. This
Simple rules for event etiquette will go a long way with the vendor, and when
So just what is acceptable behavior for attending you schedule an appointment, you will have
a bridal fair, show, or event that you have not more time to learn about their services as well
www.MurphysCreativity.com/Products.htm produced? Here are a few simple guidelines: as they to learn about yours.
Seek permission. Before the show, call the When attending bridal shows and events, the
individual or company producing it and ask if bottom line is to treat others as you would like
it is acceptable to attend. This way there are no to be treated. Those are words to live by. ••

Association of Bridal Consultants Meetings & News 11.
15 , 20
ber
ep tem
e r by S
t
R egis Contact the ABC office if you have not received your Business of Brides brochure.
Association of Bridal Consultants

Business of Brides Annual Conference
November 6-8, 2011
www.BridalAssn.com
Schedule Overview
Saturday, Nov. 5 Monday, Nov. 7 Tuesday, Nov. 8
12: 00 p.m. - 8:00 p.m.... Welcome Attendee Arrivals 7:30 - 8:00 a.m......................Master Candidates’ Coffee 8:15 - 9:15 a.m......................................Bejeweled Breakfast
1:00 p.m. - 6:00 p.m..............Pre-Conference Optional 7:30 - 8:45 a.m.........Morning Market Breakfast Buffet 9:00 a.m. - 2:00 p.m.........................................Registration
Washington, D.C. Tour 7:30 a.m. - 4:00 p.m...........................................Registration 9:00 a.m. - 2:00 p.m................................Bridal Bookshelf
9:00 - 9:10 a.m................. Welcome/Opening Remarks 9:30 - 10:30 a.m.................................................BREAKOUT 3
Sunday, Nov. 6 9:10 - 9:45 a.m.................................Association Updates - 10:30 - 10:45 a.m...............................................................Break
9:00 a.m. - 5:00 p.m..........................................Registration New Masters Announced 10:45 - 11:45 a.m.................................................BREAKOUT 4
9:00 a.m. - 5:00 p.m.......................................... Trade Show 9:45 - 10:15 a.m...................................Miss Dorothy Award 12:00 - 1:15 p.m............The Royal Treatment Luncheon
9:00 a.m. - 5:00 p.m.................................Bridal Bookshelf 10:00 a.m. - 4:00 p.m........................................ Trade Show 1:30 - 2:30 p.m....................................................BREAKOUT 5
9:00 a.m. - 5:00 p.m.......................................Master Bridal 7:30 a.m. - 4:00 p.m..................................Bridal Bookshelf 2:45 - 3:05 p.m......................TWENTY-MINUTE TOPICS
Consultant’s Panel 10:15 - 10:30 a.m.................................................................Break 3:05 - 3:20 p.m...................................................................Break
12:00 - 5:00 p.m..................................... Meet the Authors 10:30 - 11:30 a.m..................................................BREAKOUT 1 3:20 - 3:35 p.m.......................... 2012 Conference Preview
12:00 - 1:00 p.m......................Be Charmed, Be Dazzled… 11:45 a.m.- 1:00 p.m...................Luncheon Seating (East) 3:40 - 5:00 p.m......................................Charmed by Grace
Be Your Best 11:45 a.m. - 1:00 p.m............................ Trade Show (West) 5:00 - 5:15 p.m.................Closing Remarks/Door Prizes
12:30 - 1:15 p.m.......First Time Attendees’ Orientation 1:15 - 2:30 p.m............................Luncheon Seating (West) 6:30 - 7:00 p.m....................... Buses Depart for Off-Site
1:30 - 2 :00 p.m................................. Get Ready, Get Set…. 1:15 - 2:30 p.m...........................................Trade Show (East) 7:00 - 9:30 p.m.......................................Optional Off-Site:
But Do You Know? 2:45 - 3:45 p.m...................................................BREAKOUT 2 A Taste of Baltimore
2:00 - 4:30 p.m........................................... Sandals Training 3:45 - 4:00 p.m..................................................................Break
4:45 - 5:30 p.m..............Mexico Destination Weddings 4:00 - 5:15 p.m.................... Dazzled by Diann Valentine Wednesday, Nov. 9
6:30 - 8:30 p.m.................................Opening Reception - 6:30 - 7:15 p.m..........................Buses depart for Off-Site 8:00 - 8:45 a.m.................. State Coordinator Breakfast
Diamonds and Pearls 7:00 - 9:30 p.m.......................Optional Off-Site Dinner: 8:45 -11:30 a.m......................State Coordinator Meeting
A Charming Night Under the City Lights Schedule subject to final changes.
Visit www.BusinessofBrides.com for updates.

Association of Bridal Consultants Meetings & News
ABC
Calendar Kim Horn, MBC™, Arizona Bridal Source, Phoenix, and
ABC Arizona state coordinator, was featured in several
Chamber of Commerce, Team Haverhill, and Haverhill’s
Brightside, a program she began as a result of the 1990
For individual monthly state meetings, please contact
your state coordinators and the ABC website TV segments about wedding gown trends for the ABC Conference in Louisville, Ky. She also led efforts to
www.BridalAssn.com. Arizona Bridal Show: NBC Today Weekend on Channel found a successful civic beautification program.
12, June 11; Channel 3, on June 9; and ABC’s Sonoran Living
New Horizons Live, Channel 15, on June 9. Each segment is viewable on Accreditations
Attend and earn two points for education and YouTube. The Association of Bridal Consultants congratulates the
professional development. For more information, following members who have achieved accreditation.
or to register, visit www.BridalAssn.com. Robyn Martin, ABC™, The Wedding Belle, Edmond,
Okla., had photos, tips, and inspiration from her wed- Accredited Bridal Consultant™
Tuesday, Sept. 6 Williamsburg, Va. ding and event creations featured in Art of Celebration Stephanie Wilson, Every Last Detail, Osaka, Japan
Southwest, a book published by Brian Carabet and John
Thursday, Sept. 8 Charleston, S.C. Shand that is the seventh in a series being expanded Professional Bridal Consultant™
throughout North America and Europe. A Panache Yoko Hirai, Japan
Tuesday, Sept. 27 Los Angeles, Calif. Partners publication, Art of Celebration Southwest is Hsieh May Khoo, Malaysia
available at Barnes & Noble and Amazon.com, among Dorothy Hopkins, Precious Promises & Company,
Monday, Oct. 3 San Antonio, Texas other chain and independent bookstores. Clinton, Md.
Charnay Craig, Cincinnati, Ohio
ABC Annual Conference Mark Paquette, Events Unwrapped, Denver, Debra Williams, Perth Amboy, N.J.
Business of Brides (see details at left) highlighted a wedding color trend and the benefits of Shirley Button, Jersey Shore, Pa.
Be Charmed, Be Dazzled bridal festivals on Fox 31’s Martino TV in Denver on June Sophia Sohl, Forever Yours Events, Riverside, Calif.
Sunday - Tuesday, Nov. 6-8 24. Read his blog-entry follow up and see the video Denise Franklin, Denise Lashae Events, Chicago, Ill.
Tremont Grand clip at www.eventsunwrapped.net. Anastasia Smith, Miami Gardens, Fla.
Baltimore, Maryland Angela Andrews, Ocala, Fla.
www.businessofbrides.com Lynn H. Wheatley and her business, Lasting Impres- Maryann Osthoff, Sedalia, Colo.
www.BridalAssn.com sions of Tulsa, Tulsa, Okla., were featured in Oklahoma Diana Lara Alamo, Tampa, Fla.
Magazine in June and July in the article, “Lasting Donna Papuchis, Myersville, Md.
ABC News Impressions of Tulsa.” July’s issue was the annual “Best Nelly Rasmussen, Alsip, Ill.
In the media of the Best” 2011 edition and her business received the Ann Wright-Cargle, Events to Remember, Troy, Mich.
Barbara S. Clark, ABC™, An Elegant Affair, Raleigh, N.C., honors in the Event Planning category (www.okmag. Angie Lamb, Joie de Vive Wedding & Event Planning,
was voted 2011 “Best Event Planner” by Reads of Durham com/July-2011/The-Best-of-the-Best). Lake Charles, La.
Magazine in Durham, N.C. Gina Myers, La Cosa Bella Events, Raleigh, N.C.
Achievements Lorry Ford, Simply Special Events by Lorry, Brick, N.J.
Sally Conant, PhD, MWV™, executive director of the In May 2011, Elaine Barker, Paper Potpourri, Haverhill, Jia Maheshwari, Winnipeg, Canada
Association of Wedding Gown Specialists and owner of Mass., received one of two “2011 Distinguished Citizen Katrina Arlas, Corona, Calif.
Orange Restoration Labs, Orange, Conn., was interviewed Awards” from the Yankee Clipper Council of the Boy Joshua Woodard, JKW Wedding & Event Planning,
for “After ‘I Do,’ Can This Wedding Dress Be Saved?” pub- Scouts of America. Barker was honored based on her Pierpont, Ohio
lished in the Wall Street Journal online and the Cranky community service and “caring for the well-being Jennifer Drago, Affairs to Remember, Lindenhurst, N.Y.
Consumer of Smart Money online, July 6, 2011. of her neighbors.” Barker is active with the Greater Elba Rivera, College Point, N.Y.
Haverhill Chamber of Commerce, Merrimack Valley Martha Wright, Gracious Occasions, Inc., Springfield, Mo.
ABC Members You’ll Meet In This Issue... Veronica Foster, ABC™..................................................................31 Elisabeth Petersen, MWV™.......................................................25
Accreditations—all recent....................................................... 19 Friar Tux............................................................................................23 Jean Picard, MBC™...................................................................29, 31
Judy Alden, MBC™..........................................................................31 Fusion Linens..................................................................................23 Pamella Pride, Epicure of Design...........................................21
Lilia Anciola....................................................................................25 Stacey Gitten, Hitching Post Public Relations................23 Richelle Raney...............................................................................25
Frank J. Andonoplas......................................................................17 Godfather Films......................................................................13, 23 Christina Safford, PBC™..............................................................25
Elaine Barker................................................................................... 19 Saminta T. Harris............................................................................15 Joyce Smith, MBC™.......................................................................25
Linda Barness...................................................................................31 Hitching Post Public Relations...............................................23 Mary Spicer.....................................................................................25
Candice Benson, MBC™........................................................25, 31 Kim Horn, MBC™............................................................................ 19 Sara Studebaker............................................................................25
Alan Berg, Left of Center Marketing & Publishing........27 Jay’s Catering.....................................................................................9 Pedro Tellez Giron Hernandez...............................................25
Lauren Block....................................................................................31 Howard Kier.....................................................................................31 The Waterfront Restaurant & Tavern....................................8
Lisa Chapman.................................................................................25 Carmen Laborin.............................................................................25 Bethany Thomas, Commemory™ Fine Art by Bethany.....23
Barbara S. Clark, ABC™................................................................. 19 Ladyhawk Events...........................................................................13 Lynn H. Wheatley......................................................................... 19
Sally Conant, PhD, MWV™........................................................ 19 Robyn Martin, ABC™.................................................................... 19 Lynn Whittenberg.........................................................................31
Mary Dann McNamee.................................................................13 Joel Maus, Studio EMP...............................................................23 David Wood, ABC President...................................................25
Toby Dodge, PBC™........................................................................ 29 Mexico Board of Tourism.........................................................25 Your Dream Day.............................................................................13
Dina Eisenberg, JD, www.PositivelyWed.com..................31 Camelú Millán Vargas, MBC™..................................................25 Ariel Yve, MBC™, Ariel Yve Design........................................ 29
Elise Enloe, MBC™.........................................................................25 Olive Juice Studios............................................... Cover, 8, 9, 11 Pamela Zapata................................................................................25
Flower Fusion.................................................................................23 Mark Paquette..........................................................................19, 31
Association of Bridal Consultants Directors code of ethics
David M. Wood III, President Our ABC members agree to:

Gerard J. Monaghan, Co-Founder • represent each client fairly and honestly,
Eileen P. Monaghan, Co-Founder providing all agreed-to services in a timely and
Elayne Anderson, Director of Operations....................................................................................................... info@BridalAssn.com cost-efficient manner.
Carol Carroll, Director of Membership Records.........................................................................................mob@BridalAssn.com • establish reasonable and proper fees for services
Dena Davey, Director of Marketing...................................................................................................................corp@BridalAssn.com and provide written estimates to each client.
Elise Enloe, MBC™, Director of Education........................................................................................................eliseABCFL@aol.com • use honest, factual advertising.
Nancy Flottmeyer, PBC™, Creative Director..................................................................................nancy@weddingsbynancy.com • deal with employees and clients fairly, in an
Lois Pearce, MBC™, Director of Ethnic Diversity..........................................................................lois@beautifuloccasions.com unbiased manner.
Nicole, DaSilva, Member Services................................................................................................................ mbrsvc@BridalAssn.com • disclose to clients any payments received from
ABC Office: 1.860.355.7000, fax 1.860.354.1404, www.BridalAssn.com, suppliers.
56 Danbury Road, Ste. 11, New Milford, CT 06776. • operate an establishment that is a credit to the
ABC Corporate Sponsors: Get Married.com, TheKnot.com — WeddingChannel.com, Sandals and Beaches community.
Resorts, Wish Upon a Wedding, Mexico Tourism Board, and The Hartford ABC Liability Insurance Programs.

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In addition, we now offer gown storage service for your gown’s protection
either before the wedding or following preservation. Our storage facility is
secure & climate-controlled to protect your gown from damage caused by
heat, humidity & insects.
Through our Clean By Mail™ service we provide a pre-paid courier kit so
you can send your gown to us with confidence. Your preserved gown will be
shipped back to you protected with a study shipping box, along with complete
care instructions.
Southern California brides may wish to consider our pre-wedding services,
including alterations, cleaning, pressing, site delivery, & on-site pressing. For
more information, please watch the video on our website. Margaret’s is proud
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The ABC Professional Development Program (PDP) offers some of INVESTMENT: Individual courses at $119 each for a
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use the drop-down menu for “educational materials”
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planning process. The six graded courses are:

Call the ABC main office at 860.355.7000, and we’ll be
Introduction to Planning, Etiquette, Sales and Marketing, happy to help you.
Wedding Day, Related Services, and Planning and Consulting.
Ants
BridAl consult
AssociAtion ofof wedding excellence
the standard
f e at u r e
Floral Shows Inspire with
Glorious, Entertaining Displays
By Pamella Pride, Epicure of Design Photos Richard A. Bischoff
From artistic interpretations of themes arrangements in 30 categories themed to “This

to lavish displays of floral elegance and Glorious Earth.” Participants, representing
extravagance, quality flower shows capture the 32 countries, competed with floral displays
hearts of floral and garden enthusiasts each ranging from literal to abstract. Held every
year. Here are highlights from two of the most three years, this was the show’s first appear-
recent top shows in floral display and design. ance in the United States. The next will be held
in Ireland in 2014.
2011 Newport Flower Show
Steeped in the history and luxury of Rosecliff, The categories of wind, electricity, fireworks,
a mansion renowned for hosting some of the storm, fire, and dance exuded tremendous
most extravagant parties of the early 20th energy. The exploding bright reds and oranges
century, the 2011 Newport Flower Show, held in the fireworks and fire categories created
June 24-26, exuded lush gardens, sculptures, floral flame-like movement, juxtaposed with
magnificent architecture, and rich floral charred wood or greenery, while large mobile
designs under the theme, “Entertaining— firework floral displays imitated swirls and
Newport Style.” bursts of color in fine detail. Wind and storm
were similar in movement with twisting and
The show’s highlight was an interpretation tangled floral, be it a bundle of blown leaves or
of the Blue Garden, originally unveiled in a mass of floral debris turned into a sculptural
1913. Recreated by landscape designer moment in time. The floral displays, with
Catherine Weaver of Tupelo Gardenworks, three-dimensional interest, told a story, which
Ltd., of Wakefield, R.I., it included nine smaller became part of the energy of the occasion.
gardens by exhibitors and was the majestic
centerpiece of the front lawn. Colorful blue Many categories became life-like with their
hydrangeas and detailed sculptures, along with detailed use of a 360-degree view that changed
blue-accented furniture or backdrops, enriched as you saw it from different locations. In the
the site. Hanging floral and fern candelabras, chameleon category, some changed from day to
dangling from a large tree overhanging part evening, bright green to weathered brown, or
of the entrance to the gardens, added to the subtle to exploding. The hanging spheres in the
ambiance. After walking through the gardens, space category and the towering floral beings in
guests were greeted with additional floral the beasts category embraced the use of scale
arrangements within the mansion. and presence to transform an environment.
An afternoon lecture by Oasis design director Other categories, such as reef, seasons, and
and floral trend consultant Kevin Ylvisaker sunsets, set the tone for a destination beach
AIFD, PFCI gave a hands-on demonstration of or tropical affair. The bright yellow, orange,
floral design. Innovative ideas such as tall glass and red sunset floral innovatively captured a
vases filled with water pearls and orchids to moment. The seasons category took a fun and
replace tall candlesticks rising up out of color- stylish look at using floral and mannequin
ful floral arrangements were an eye-catching figures to create a presence of fashion and
alternative, as is filling a vase completely with sculptural style. As an added highlight to the
floral. New vibrant colors in wedding floral are event a lecture by John Loring, renowned
achieved using dyed, bright-blue orchids or hot design director emeritus of Tiffany & Co.,
pinks and oranges, says Ylvsiaker, who also spoke about the history of floral and its first
noted that cascade bridal bouquets are making introduction into Tiffany jewelry. ••
a comeback. Sylvia Weinstock, the “Queen of
Cake,” also spoke. Her lavish, edible, sculptural Resources
sugar floral designs, specifically for weddings, Newport Flower Show:
are highlighted in her book, Sensational Cakes. www.newportmansions.org
She notes wedding floral, china, embroidery, World Flower Show: www.wafausa.org
and bead detail in the bride’s dress, are all
considerations in the design of the cakes.
Newport Flower Show, TOP: “Feast for the Eyes”
10th World Flower Show category: 1st Place - Mary Ellen O’Brien, Lenox Garden
The World Association of Flower Arrangers Club. World Flower Show, MIDDLE: “Fireworks”
category: 1st Place - Wendy Parsons, United Kingdom.
(WAFA) 10th World Flower Show in Boston, World Flower Show, BOTTOM: “Reef” category:
Mass., was a spectacular array of floral Sherry Moon, United States of America.

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Association of Bridal Consultants Education and Advancement Programs

PDP Full Professional Development Program................................................................................................................. $475
Individual Courses.................................................................................................$119, Association of Bridal Consultants
Educational Programs
Weddings as a Business . ............................................................................................................ $149, Renee Grannis, MBC™
Working from Home and Virtual Offices for Wedding Professionals .........................$59, Elise Enloe, MBC™
Just in Time Human Resource Management ..........................................$49, Elise Enloe MBC™ and Mary Dann
Under revision: The Bridal Show Planner’s Guide and Ethnic and Cultural Diversity Guide
Programs available at www.BridalAssn.com

Military Wedding is Massive Success—
21 Couples, 39 Vendors
By Stacey Gitten, Hitching Post Public Relations photos Studio EMP Inc.
“On May 22, I remarried my best friend and hero. I was greeted by live social media feed for those not in attendance; and a Commemory™
20 other eager brides. We all shared the same stories, so we weren’t strangers featuring the ceremony location, bride’s dress, and military branch in
because we share a bond that cannot be broken. During the ceremony, as they a custom, multi-layered textured painting for each couple. Bethany
read each couple’s ‘short story,’ I noticed some brides couldn’t help crying, Thomas, with Commemory™, says she “jumped at the chance to help
because we all are faced with the reality that comes with being married to each couple remember their wedding day with a painting because of the
someone in the military. After the beautiful vows, we saluted our grooms sacrifices they make for us.” Thomas dedicated each painting in memory
with a kiss and [joined our guests] as husband and wife. Each person who had of her nephew, HN Daniel “Doc” Noble, who served in Iraq.
a hand in this event did an amazing job—the details, the organization, the
personalization they gave to each of the 21 couples, all at the same time. No The event left a lasting impression on all. Joel Maus of Studio EMP, says,
words will ever express the gratitude I have.” – Amy, Bride “The whole day, I felt like we were all connected and were all experienc-
ing this thing together. All the vendors were gracious and all the couples
On Sun., May 22, 39 wedding vendors, including seven Association of were grateful—the sense of community was overwhelming.”
Bridal Consultants (ABC) members, generously donated their goods,
services, and time for the first-ever Mass Military Wedding at the Hyatt The Mass Military Wedding has been featured on the front page of the
Regency Huntington Beach Resort & Spa in California. Orange County Register and on numerous wedding blogs, including Style
Me Pretty—California, California Wedding Wave, and Style Unveiled. To
As a way to celebrate Armed Forces Day, 21 military couples from all watch highlights of this event, visit www.MassMilitaryWedding.com.••
branches of the Armed Forces gathered oceanside to be joined in holy
matrimony or renew their vows in a ceremony officiated by Gary Bryan, ABC Vendors Involved
morning show host of K-EARTH 101, along with a military chaplain. Photography: Studio EMP
After the couples were pronounced “husband and wife” and walked Boutonnières: Flower Fusion
through the saber arch presentation, they celebrated with their seven Videographers: Godfather Films
invited guests at a cocktail reception hosted by the hotel. Tuxedos: Friar Tux
Couple’s Gifts: Commemory Fine Art by Bethany
Over 400 hours of planning as a give back to the troops Promotions: Hitching Post Public Relations
The event originated in November 2010, the brainchild of Toni Purry of
Purry Communications Group and Stacey Gitten of Hitching Post Public Other Vendors:
Location, Caterer: Hyatt Regency Huntington Beach; Photography: Da-
Relations. Countless hours of communication were required to ensure this
unconventional wedding had as many traditional and moving elements as mien Smith Photography, Gavin Wade Photography, Happy Photos, and
possible. K-EARTH 101 and the USO helped find the interested couples, Luminaire Images; Coordinator: More Than Just Weddings; Ceremony
and More Than Just Weddings coordinated the details. In total, more Floral Design: Natural Charms Floral Design; Bouquets: Floral Occa-
than 400 hours of planning and coordination were involved. We tried sions; Stationery: Copper Willow Paper Studio; Cake: Simply Sweet
Cakery; Cake toppers: Ginger Babies; Cake serving sets: Wire a Cake;
“to ensure it was a personal experience and that they (the couples) were
able to have their dream wedding,” says Wenda Evans, owner, More Than Dessert table design: Charm Event Design; Dessert table cakes,
Just Weddings. Hyatt General Manager, Cheryl Phelps, “thought it was cupcakes: Fork in the Road Catering; Dessert table sweets: Gotta Have
a creative way to give back to our military troops by doing what we do S’more; DJ and photobooth: J & M Entertainment; Linens: Fusion
best—beautiful weddings!” Linens; Videographers: Memento Video; Hair: Design Visage; Makeup:
All Made Up Team; Gowns: Diva Bridal Legacy; Couple’s gifts: Apple-
Unique features made event memorable for Revolution, Caring Dental, Dough a Deer, El Torito, Simply Charming,
couples and vendors and Wedding Chicks; and Promotions: The Bob Hope USO at LAX, Elite
Some of the most unique elements of the day were cake topper figurines Social Managements, K-Earth 101, Manola Empire Photography, Planet
of the couples, personalized with details such as military uniform; a Zaya, and Purry Communications.

d by the
A publication inspire
Bridal Consultants
Association of Volume 1 Issue 4
Get noticed in the wedding industry!

tober 2011
September/Oc
s, and designers
ers, professional
for wedding plann
the publication
ABC Corporate Members contact Dena Davey at 860.355.7000, ext. 2, or e-mail corp@bridalassn.com.
For all other inquiries and to receive a media kit contact Judy Zimmerman at 727-430-7251, or e-mail
judy@weddingplannermag.com.
For additional information, contact the publisher at 608.796.2257 or nancy@weddingplannermag.com.
Ad sales close for the November/December issue is September. 15, 2011

Ad sales close for the January/February issue is November 15, 2011
ary Wedding
rta Mass Milit
ht Puerta Valla
Alan Berg ’s Insig ract Tips
Catering Trends Flower Show Inspiration Cont

g
I n t e r n at ion a l
2011 Destination
Weddings Puerto
Vallarta FAMinar
“Where Mexico
Comes to Life”
By Christina Safford, PBC™
Top row, l-r: Carmen Laborin; Elisabeth Petersen, MWV™; Gloria Suazo; Pamela Zapata; Mary Spicer; Joyce
Smith, MBC™; Elise Enloe, MBC™; Guy Berges; Lisa Chapman. Front row, l-r: Sara Studebaker; Richelle Raney;
ABC President David Wood; Camelú Millán Vargas, MBC™; Pedro Tellez Giron Hernandez; Candice Benson, MBC™;
Christina Safford; Lilia Anciola.
Puerto Vallarta provides a stunning sculptors and artists work magic. Puerto Vallarta Adventures, then transported us to the popular,
backdrop for weddings or honeymoons. From is not only a safe city, it has charm and flavor. “Rhythms of the Night”— a boat trip to the
historic churches and all-inclusive hotels to Friendly, passionate, and willing to go above and remote island of Las Caletas where we dined by
year-round sunshine, beaches, and magnifi- beyond the call, it is the people of Mexico that torchlight and were entertained by Cirque du
cent sunsets, it is the perfect location for des- make this location the ideal spot for weddings, Soleil-trained performers.
tination experiences. Holding a running title celebrations, and honeymoons.
for “sexiest romance/honeymoon destination,” On our third day, Elise Enloe, MBC™, ABC
Puerto Vallarta was the site of an Association Experiencing the variety of Vallarta Florida state coordinator and director of educa-
of Bridal Consultants (ABC) FAMinar, thanks During our stay, we heard from Camelú Millán tion, shared information about stateside wed-
to the sponsorship and support of local tour- Vargas, MBC™, with Diseño Nupcial, Elizabeth dings and successful communication strategies.
ism offices, Tropical Incentives, and the Palace
de Petersen PBA™, director of ABC Jalisco, and Our whirlwind tour of site inspections began
Resorts. “It was wonderful to get a complete Lilia Anciola with Consultores Nupciales, who with Grand Velas All Suites and Spa Resort, a
view of Vallarta and what it has to offer,” says
gave us an overview of Mexican wedding tradi- property that brought the tropical paradise to
Lisa Chapman, of Brides Magazine. tions, weather patterns, the busiest months for life. Creatively inspired cocktails were followed
weddings (May and December), requirements, by an incredible lunch that highlighted the
The group stayed in Nayarit, best known as the and more. Local coordinators encouraged gastronomy Puerto Vallarta is famous for in
birthplace of tequila and mariachi music. The the prospect of working with their American which nouveau and familiar flavors are blended
evening of our arrival, a warm breeze welcomed counterparts and shared an arsenal of tips, seamlessly.
us, as our hosts at Palace Resorts treated us knowledge, resources, and information on the
to a perfectly set, private dinner on the lawn legalities that will make future destination We then toured sister resorts Velas Vallarta,
overlooking the ocean. events an exciting prospect. with its stunning ceremony site, and the Casa
Velas Beach Club, a charming boutique hotel.
A charming, magical, and safe city We discovered many things about the city of Dinner found us at Dreams Puerto Vallarta,
In Vallarta, history merges amicably with Vallarta as Sara Sanchez Maldonado, promoter where we ate with our feet in the sand as the
modern influences as a backdrop to beaches with the Tourism Board of Puerto Vallarta, sun set over the ocean. After, we kicked up our
of soft sand with flecks of gold glinting in the shared the delights of the city. Following a site heels at the open-air River Café Restaurant,
waves. The city sits on one main thoroughfare inspection of Vallarta Palace Resort, we were along the famous Rio Culae. It was a delightful
along Banderas Bay. It is broken into zones that able to catch some sun. Ana Corona, director evening with lots of laughter, memories, and
give every visitor the opportunity to find their of sales with Tropical Incentives and Vallarta bonds of friendship. ••
niche—the hotel zone, the marina where the
cruise ships port, and a cobblestoned downtown
with local artisans, exceptional dining, and Resources: Grand Velas All Suites and Spa Resort—
Vallarta’s active nightlife. The malecon, or Vallarta Palace - www.palaceresorts.com www.grandvelas.com
“boardwalk,” is reminiscent of the Santa Monica The K Group—www.LoveMexicoWeddings.com Velas Vallarta—www.velasvallarta.com
pier as the evening lights flicker on and locals fill Tropical Incentives—www.tropicalincentives.com Casa Velas Beach Club—www.hotelcasavelas.com
the streets to shop, eat, dance, and watch sand Vallarta Adventures—www.vallartaadventures.com Dreams Puerto Vallarta—www.dreamsresorts.com

A B C m e mb e r in s igh t
What’s the Value
of an Idea?
By Alan Berg, Left of Center Marketing & Publishing
Take a look around. Everything you see designer, there would have been no value to
is the product of an idea that someone had at those words. Had I not actually printed it, then
one time. Your desk, your chair, your computer, no one would have benefited from the words
your shoes—each of those started as someone’s I’d written—not even me. I benefit from reader
idea. If you’re like me, you have lots of ideas on feedback. The idea to write a book became
pieces of notepaper or on a white board in your valuable through a series of actions.
office. There’s no lack of good ideas. But ideas
have no value until someone takes the actions The value of a good idea? Priceless
necessary to make them reality. Are you thinking about updating or making
a new website for your business? Are you With more than 20 years in wedding related sales
Where the magic happens working towards a higher certification or level and marketing, Alan Berg is uniquely qualified to
Some of our ideas are simple. Some are com- of training so you can do a better job for your help local wedding businesses achieve their goals.
plex. Some will take a lot of time and thought, clients? Are you thinking about writing a book He spent 11 years at The Knot, the leading lifestage
and some can be accomplished quickly. or learning a new language? Are you thinking media company, most of them as vice president over-
Without consciously thinking about it, we act about losing weight or stopping smoking? seeing the sales, education, and training of the local
on our ideas all of the time. If you started your While these are all good ideas, what actions sales team and local wedding pros around the coun-
own business, that was the product of an idea. are you going to take, today, to make your try. Berg is the founder of The Wedding Industry
If you created a new way of doing your job or idea a reality? It probably can’t be done in Leaders Conference, www.Wedding-Leaders.com, an
craft, that was the product of an idea. Where one step. Rather, it’s a series of actions. Most organization dedicated to the educating and consult-
the magic happens is when you put that idea projects can be broken down into many ac- ing of highly motivated individuals and businesses,
into action. If you think about doing some- tions. Once you think about them as smaller and the author of the new book If your website was
thing, but don’t take any actions, the idea has actions, you’re more likely to move forward. an employee, would you fire it?, published by his
no value. Not only does it have no value to company Left of Center Marketing & Publishing. As
you, it has no value to the countless others So what ideas have you had this week on a professional speaker and member of the National
who could benefit from it. which you’re not yet acting? What is the value Speakers Association, the leading organization for
of the ideas you’re having right now to you professional speakers, Berg speaks to thousands of
Have you ever seen a product and said, “I had and to others? If you take no action, they have business professionals every year through webinars
that idea”? Most of us have. The reason you’re no value. If you take some actions, they could and presentations. For more information on his
thinking that instead of profiting from the idea be priceless. •• speaking and consulting services, or to get a copy of
is that someone else acted on it first. You didn’t. his book, visit www.AlanBerg.com.
Action Makes All the Difference
The difference isn’t the idea. It’s the action.
When I published my book, I heard so many
If your
website was
people say, “I’ve been wanting to write a book.
How did you do it?” I told them I wrote it one
word at a time. I started writing, and then I
an employe
e
wrote some more. Then, they asked, “How were
you able to get a book published?” I found an
editor and sent her my book. Then, I found a would you fire it
designer. Then, I found a printer. Then, I wrote ?
a check to each of them, and a few weeks later, I
had a pallet of books delivered to my garage. 5 th in gs you
wis h you knew
before you ma
de your websi
... and how to te
fix them now
Each of those steps required action. Had I only
thought about writing a book instead of putting
the words on paper, or in my computer, there A la n B er g
would have been no value to the idea. Had
I written it without giving it to an editor or

m a s t e r b r ida l con s u lta n t ™
Master Profile Ariel Yve, MBC™
Ariel Yve Design, www.ArielYve.com, Beverly Hills, Calif.
Employees: 1 full-time, 4 part-time
Revenue Breakdown: 70% full-service wedding coordination with event design, 15% floral design,
10% partial planning, 5% day-of coordination
Contact: 310.614.1073, Los Angeles; 805.701.9100, Santa Barbara; 805.646.7805 e-fax;
info@ArielYve.com.; www.ArielYve.com; Twitter, Facebook, LinkedIn
Above, left: A Riedel Crystal photo shoot styled by Ariel Yve Design. Middle: A 1st Anniversary cake-cutting party, designed and coordinated by Ariel Yve, featured on “Style Me
Pretty.” Right: A glimpse of Ariel Yve’s own, self-designed wedding, featured on WE TV’s “Platinum Weddings.” All images © Michael and Anna Costa Photographers.
Family: She and her husband, Joe, have two inspiration. Their vast knowledge and willing- get what she wants. Best of all, my clients trust
terriers and a horse. ness to share has proven invaluable. that I will bring their dreams to life, and they
Education: Attended the Fashion Institute of Goals: My ultimate goal is for Ariel Yve won’t micromanage.
Technology in New York City, and majored in fash- Design to become a household name. To have On Her Bookshelf: Tribal Leadership by
ion design. Attended Middlesex County College products, books, etc. that earn passive income Dave Logan, John King, and Halee Fischer-
in New Jersey and Ventura College in California, so I can work a bit less, spend more time with Wright, and Good to Great by Jim Collins.
where she studied business administration. my family, and travel for pleasure. In Her Free Time: I have very little free time,
On the ABC: It is the only organized, profes- Inspiration: I am inspired by business owners but I make time every day to do something
sional association I belong to. The network is in every industry who go after their dreams, cre- with horses. They keep me centered and sane.
vast and my fellow members are setting the ate solutions for their customers, and enhance I’ve also started writing a non-event related
example for ethical and professional business the lives of those in their communities. book, which is based on an incredible true and
practices in the industry. I am proud to be an Marketing Strategy: I do very little paid personal story.
ABC member. advertising. I focus on doing great work so my In the Media: Her work has been featured
On Becoming a MBC™: I’m not going to say that clients and preferred venues send referrals. I’m in The Knot Magazine, Ines Del Mar Magazine,
I am a perfectionist, but I always push myself. If also big on building relationships with maga- Your Wedding Day Magazine, Modele Weddings, I
there’s an opportunity to excel, I jump on it. zine editors, TV producers, and blog writers. Do Magazine, and Santa Barbara Magazine. She
The Business: Ariel Yve Design is a boutique, Staying Fresh: I attend ABC’s Annual has been a contributor for Your Wedding Day
event-planning company that specializes in the conference and Engage! I also go on a wedding Magazine and an expert advisor for Ojai Valley
production and design of high-end weddings information diet where, for weeks, I don’t look Visitors Wedding Guide. Plus, she’s been on WE
and events. I love designing everything from at wedding magazines or blogs, so I can recon- TV’s “Platinum Weddings” in February 2009,
start to finish—creating cohesive, over-the- nect with my own perspective and tap into “Get Married!” in spring 2010, and “Amazing
top, sensory experiences for my clients and my own inspiration. Outside of the industry, I Wedding Cakes” in May 2011.
their guests. attend business seminars and summits to see Words of Wisdom: Don’t be afraid to stake
Getting Started: I started my business how other industries take their businesses to your claim to your personal style. There are all
straight out of college in 2005, from my family’s the next level. different brides out there, and the ones who
home in California—a little town named Ojai, Ideal Client: My ideal client is a stylish, love what you do will find you.
now famous for a number of celebrity weddings. self-confident woman who is driven and On Giving Back: I volunteer my abilities to lo-
Mentors: Jean Picard, MBC™, and Toby career-oriented. She appreciates beauty and cal nonprofits—from The Equine Sanctuary and
Dodge, PBC™, have been a tremendous help and great design and will spend what she needs to Theater 150 to our local Lavender Festival. ••
A B C m e mb e r b e s t p r ac t ic e s
“When clients are having a special day,
many guests don’t realize wedding
professionals are working. When you
are an employer, you have to make sure Contractual Musts!
you provide a workplace free of harass-
Protect Yourself
and Your Business
ment. Unfortunately, when guests mix
with alcohol, you have the potential
for your employees being harassed. I
include a clause that states unaccept-
able behavior will not be tolerated,
the warning/escalation procedure that “There are dozens of essential ele- “Wish your brides would book
will be used if there is unacceptable ments to a strong contract for wed- faster? Create a sense of expectation
behavior, and the consequences if the ding professionals. One that should be and urgency with your cover letter
behavior is not stopped.” considered by all who deal frequently and contract. Your cover letter must
- Howard Kier, Magical Moments
with clients from other parts of the share a tranquil picture of the inner
Photography, Schaumberg, Ill.
country or world is a Jurisdictional peace she’ll experience by having
Limitations Clause. No matter how you as her ‘wedding superhero,’ the
“In your contract you should include thoroughly professional, ethical, and planner who will protect her from
rehearsal length, so if everyone is late blameless we are, remember, anyone mishaps and mistakes. Be sure to add
you can charge overtime rather than can be sued for anything at any time! an expiration date to your contract/
waiting an hour for everyone to get And it would be dashed inconvenient proposal—and mention it in the cover
there. I usually do an hour and a half, to be sued in the client’s jurisdiction letter—so she’ll be motivated to act
anything after that is billed by the rather than our own!” quickly before you get away!”
hourly charge stated in my contract.” - Jean Picard, MBC™, ABC California - Dina Eisenberg, JD,
- Veronica Foster, ABC™, Behind the Scenes, state coordinator, Jean Picard Wedding www.PosivitelyWed.com, author, Who Else
Inc., Greensboro, N.C. Consulting, Venutra, Calif. Wants a Hassle Free Contract?, Boston
“Use of the word ‘deposit’ vs. ‘retainer’ “Clients who change a date for their wedding need to understand the financial
in your contract—which should you implications at the time they sign the contract.
use? The word ‘deposit,’ even if it is list- The consultant may no longer be available on the new date, so what happens to
ed as non-refundable, can be deemed the fees paid? If the consultant is available, does the client still owe balances due
refundable if no service has transpired on the deadline date or is the due date adjusted? Finally, if penalties are imposed,
or happened. A ‘retainer’ is a fee to re- they need to be clearly stated so there is no question about ramifications.”
tain a service or services for a specified - Mark Paquette, Events Unwrapped, Denver
date or time, etc. Better be safe than
sorry. If you then state in your contract
that the retainer is non-refundable, “Define what type of contact is provided to your bride. I have seen ‘unlimited phone
guess what, it is non-refundable.” and email contact,’ which is fine, but then set boundaries—like scheduled phone
- Judy Alden, MBC™, Illinois state coordina- conversations between 8 a.m. - 12 p.m. It is key to balance work and personal.”
tor, JuWil Weddings, Hoffman Estates, Ill. - Lauren Block, Lavender & Grey, Los Angeles
“It is extremely important that you

“If an act of God, such as a fire, flood, “The most important clause in my
clearly document not only the ser-
earthquake, other natural calamity, or contract outlines the limitation of
vices that will be provided for your
an act of terrorism shall cause a client liability—this makes sure that I/my
fee but also those that will not. This
to cancel an event, I require payment company has no liability for the acts
allows you to avoid ‘scope creep’ with
only for the time actually spent plan- or omissions of any other vendors,
your clients but also gives you an op-
ning the event and for the services of whether I have recommended them
portunity to sell those additional ser-
any outside suppliers whose contracts or not, and protects against claims by
vices when the client sees what else
cannot be broken.” guests or anyone else.”
may be available as they get further - Lynn Whittenberg, A Touch of - Lynda Barness, I Do Wedding Consulting,
along in the planning process. “ Romance Special Event Planning Service, Philadelphia
- Candice Benson, MBC™, The Finishing Riverside, Calif.
Touch, Millburn, N.J.
The TOP Bridal Magazine in the World Voted
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HONEYMOONS
BRIDES Magazine—the world’s top publication for weddings and honeymoons—has

voted Sandals the Top All-Inclusive Brand for Honeymooners for 2011! As the resorts
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Contact Kim Sardo, Sr. Director/Business Development • 978-281-1119 or Ksardo@uvi.sandals.com
Unique Vacations, Inc., is the worldwide representative for Sandals Resorts.
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Love Is All You Need
At Sandals Resorts everything you could possibly

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Advertisers Index
Accessories
TME Co., Inc................................................... 26
Cultural Intrigue............................................. 35
Associations
American Disc Jockey Association................ 28
Educational Programs
ABC Professional Development Program..... 20
Insurance
Wedding Protector Plan................................. 22
Invitations
Carlson Craft.................................................. 14
Keepsakes
Art Vows............................................................ 6
Keepsake Floral.............................................. 16
ketubah.com................................................... 24
Margaret’s—the Couture Cleaner................. 20
The Unity Cross.............................................. 30
Media
The WV............................................................ 34
Wedding Planner Magazine........................... 24
www.weddingplannermag.com..................... 10
Resorts
Sandals Resorts.................................. 12, 32, 33
Software
Elm Software..................................... Back Cover
Frogware.......................................................... 26
Murphys Creative Software........................... 17
webs(4)weddings............................................... 4
Tourism/Travel
Mexican Tourism Board............................... 2, 3
Moonrings…………………………………………… 16
Be sure to visit these advertisers at conference.

Tell them you saw their ad in Wedding Planner
Magazine.
Cultural Intrigue............................................. 35
Elm Software..................................... Back Cover
Ketubah.com................................................... 24
Mexico Tourism Board.................................. 2, 3
Murphy’s Creativity Software........................ 17
Sandals Resorts...................................12, 32, 33
Wedding Protector Plan................................. 22

Wholesale Giftware & Décor
paper lanterns • parasols • fans • candle holders • place card holders • vases • bottles
www.culturalintrgue.com | 800.799.7422 | info@culturalintrigue.com

Visit us at the ABC Trade Show in Baltimore, MD, November 6 - 8, 2011
Wedding Planner Magazine Periodical
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Wedding Planner Magazine Volume 1, Issue 4

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A publication inspired by the

Association of Bridal Consultants

the publication for wedding planners, professionals, and designers

Increase Your Web Presence

Promote Your Business Manage Your Business

Some of WedPro’s most popular features are the integrated

Webs 4 Weddings is a division of Webs 4 Inc.

Floral by Kevin Ylvisaker AIFD, PFCI © Rihard A. Bischoff

Wedding Planner Magazine 5

Publishers Nancy Flottmeyer, PBC™

crusted petite rack of lamb,

Catering Trends Alan

Wedding Planner Magazine 7

Small Bites to Family Style

Steelhead trout with edamame purée, succotash,

8 Wedding Planner Magazine

A melting pot of flavor

© CHEF’s EXPRESSIONS Jackson Photography

What that translates into is a spin on tradition. According to Alex

Creating a social network with small bites

Artfully arranged and served on spoons, small cups, lollipop sticks,

Wedding Tastings—Tips from the Pros

Wedding Planner Magazine 9

Classic culinary comfort Station to station

Wish Upon a Wedding provides weddings & vow renewals for

10 Wedding Planner Magazine

impacting wedding desserts—and how they’re dressed.

To achieve that look, desserts are dressed by pastry

Wedding Planner Magazine 11

After the wedding reception, let the fun

Set Up A Marketing Plan Today

Wedding Planner Magazine 13

chic ago, illinoi s

Wedding Planner Magazine 15

We preserve the actual flowers

You’ll earn money by simply

Call us today for more

16 Wedding Planner Magazine

Wedding Planner Magazine 17

Association of Bridal Consultants

Visit www.BusinessofBrides.com for updates.

Association of Bridal Consultants Directors code of ethics

David M. Wood III, President Our ABC members agree to:

Wedding Planner Magazine 19

The Nation’s First 5 Star Certified Couture Cleaner ™

planning process. The six graded courses are:

From artistic interpretations of themes arrangements in 30 categories themed to “This

Wedding Planner Magazine 21

Association of Bridal Consultants Education and Advancement Programs

22 Wedding Planner Magazine

Wedding Planner Magazine 23

Get noticed in the wedding industry!

Ad sales close for the November/December issue is September. 15, 2011

24 Wedding Planner Magazine

Wedding Planner Magazine 25

Wedding Planner Magazine 27

“It is extremely important that you

BRIDES Magazine—the world’s top publication for weddings and honeymoons—has

Love Is All You Need

At Sandals Resorts everything you could possibly

Set Up A Marketing Plan Today

Be sure to visit these advertisers at conference.

34 Wedding Planner Magazine

www.culturalintrgue.com | 800.799.7422 | info@culturalintrigue.com