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ENTERPRISE MENTORING:
Edited by Grace Fairley Small businesses are the engine of the UK Strengthening the mentoring network
Illustrations by Fran Orford economy. Evidence proves that businesses is vital if we’re going to help the UK’s
Printed by Ashford Colour Press, Gosport that use external support are more likely to budding entrepreneurs.
Thanks to Clutterbuck Associates for permission to use ‘The 12 habits
survive and succeed and business owners
of a toxic mentor’ on pages 24–25 and to Agile Group for permission have repeatedly told us that the support they Mentoring is a great way for business owners
to use the Road Map and Short-Term Goal on pages 35–36. value most comes from other experienced and entrepreneurs to give back to the
business people. From my own experiences enterprise community but a true mentoring
SFEDI Group
T 0845 467 3218 running a small business I know how useful relationship works in both directions. As
E info@sfedi.co.uk it can be to learn from the experiences of a volunteer mentor you can also learn new
W www.sfedi.co.uk someone who has already been there and ideas to enhance your own enterprise know-
done it. how. You will develop your own relationship
© Small Firms Enterprise Development Initiative Limited, 2012.
Illustrations © Fran, 2011. All rights reserved. management and communication skills; you
Mentoring can be an effective way of might learn new ways of tackling challenges
An Introduction to Enterprise Mentoring: A pocketbook for mentors in your own business.
is published under a Creative Commons A-NC-SA License.
promoting more successful start-ups, as well
as higher productivity and growth amongst
established businesses. I believe that So I say “Get Mentoring.”
Endorsed by the mentors play a crucial role in helping new Mark Prisk, Minister for Business and Enterprise
Institute of Enterprise and growing firms to thrive and prosper. at Department for Business, Innovation and Skills (BIS)
and Entrepreneurs ENDORSED
SFEDI is the Sector Skills Body for Enterprise. Run by entrepreneurs for entrepreneurs,
SFEDI researches leading practice, and sets standards, principles and guidelines. We:
• make sure that self-employment is promoted as a positive choice for a career
Enterprise
• actively seek to increase the survival rate of new businesses
• make sure that the quality of support to businesses is of a consistently high standard
• design our services to give the right help at the right time so that businesses can grow
• set national standards for small, medium and micro businesses, on which this workbook
is based.
mentoring 1
Our team includes and works with entrepreneurs and owners of real small businesses
to sort out real problems. These partnerships enhance the quality and quantity of start-up
support provided, and help established businesses to grow.
In this context, the term ‘mentoring’ develop and improve their communication
describes a relationship in which a and planning skills. Mentoring
person is supported through a learning or
developmental journey. It’s about reflecting, Every mentoring relationship is different; Advice and
encouraging and supporting the new or but all mentoring relationships present the Coaching
guidance
existing business owner to make the opportunity for both mentor and mentee to
most of themselves and their business. learn from each other.
BUSINESS
Mentoring is about mutual trust and respect. Mentoring is just one type of business OWNER
It’s a two-way relationship in which both of support, each of which is used in different
you get the chance to learn new things and circumstances and for different reasons.
further your personal development. The main types of enterprise support are Consulting Training
shown in the diagram opposite. What they
You probably have many life experiences all have in common is the business owner – Facilitating
from which your mentee can learn. Mentoring or mentee – is at the centre.
is also a great way for your mentee to
• e-mentoring can be part of a blended mentoring approach or used on its own. Giving advice
Instructing
Telling
Meeting with
your mentee 2
12 AN INTRODUCTION TO ENTERPRISE MENTORING
2
Your first meeting Starting the first meeting
• areas in which they would find input constructively to explore a wider viewpoint.
most useful.
9 “Where do you want to be a year from 14 “What do you enjoy about what you
Here are 20 ‘killer’ 1 “What will give you the most value from today’s session?” now? How will you measure your do?”
success?”
questions that may 15
2 “What do you want to focus on today?” “What might you be overlooking?”
be useful to ask in 10 “If you had to find a way, what would it
3 “What is keeping you awake at night?” be?” 16 “Who else has done this before?”
your meetings with
4 “What is the present situation in detail?” 11 “What do you not know about this 17 “What have you learned from this?”
your mentee.
situation/project? How could you find
5 “What is happening now that is working well?” out?” 18 “What can you do differently next
time?”
6 “What is happening now that tells you that you have 12 “If you improved one thing you do,
a problem?” what change would make the biggest 19 “What did you do well?”
improvement to your business’s
7 “What do you have control over?”
performance?”
20 “What will you do next?”
From your experience, think about how you can help your mentee to address these challenges.
The Road Map model can help your mentee to see how some of
their goals link into the overall vision of their business.
In this model, the mentee thinks about the different areas of their
business as shown on the Road Map opposite and lists three
or four short-term goals under each area.
The next stage is to break these goals down further under the
heading Short-Term Goal, using one sheet for each goal (see page 36).
This will help your mentee to focus on some of the core areas of their
Reproduced with kind
business. The Road Map can then be reviewed with the mentee in permission from Agile
Group. This Road Map
subsequent mentoring sessions. sheet may only be used
in conjunction with this
mentoring programme.
British Association for Growth and Improvement Service mentoring organisations that can
Counselling & Psychotherapy www.improve.businesslink.gov.uk support and guide their growth.
(BACP) www.bacp.co.uk Resources to help people take Its library of online resources
For mentees who identify their business forward, together includes articles about mentoring
a need for counselling. with information on government and case studies.
support and business events.
Business Link My New Business
www.businesslink.gov.uk Leonard Cheshire https://online.businesslink.
Government’s online resource for www.lcdisabilty.org gov.uk/hub/action/render?
businesses, offering information, Information, support, assistance pageId=mynewbusiness
support and services. and publications for people with Section of the businesslink.gov.uk
disabilities. website for new businesses.
Equality and Human Rights
Commission (EHRC) mentorsme UK Trade & Industry (UKTI)
www.equalityhumanrights.com www.mentorsme.co.uk www.ukti.gov.uk
EHRC has a statutory remit to An online gateway for small Works with UK-based businesses
promote and monitor human and medium-sized enterprises to ensure their success in
rights, and to protect, enforce looking for mentoring services. international markets.
and promote equality. Connects companies with