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easier now more than ever to communicate with foreign parts of the world. But it is
cultures. The benefits of communicating and establishing relationships with people from
national, and local commerce; reduced conflict, and personal growth towards increased
tolerance. For us to form these relationships though, we must remember that there is
Everybody views the world through their own lens that has been shaped by their
culture. By the time somebody is grown the culture’s habits, beliefs, and impossibilities
become theirs. Ruth Benedict stated in her book Patterns of Culture, “No man ever looks
at the world with pristine eyes. He sees it edited by a definite set of customs and
institutions and ways of thinking.” It is the nature of human communication for people
understanding and appreciation, we also gain knowledge about different cultures which
The more we interact with different cultures the more we learn about them,
which improves our relationships. We must remember that we control how we are
perceived through the way we communicate. With consideration of who your audience
is and knowledge of their cultural values, we can improve and maintain our
communication competence. For example, in China they have a deep respect for their
elders while they are alive; so, if you are communicating with a Chinese family and
communicate with the father the same way you do with the son, they may find that to
be disrespectful. With knowledge of the culture you can take their unique values into
the way they feel towards others and it is because of the culture they were raised in. It
also recognizes how different people of different cultures are from one another, but
“everything we hear is an opinion, not a fact. Everything we see is a perspective, not the
Distance Dynamic. Hofstede defined power distance as the extent to which less
powerful members of institutions and organizations within a country expect and accept
that power is distributed unequally. The theory believed that our communication styles
and behaviors are a response to how readily we accept the unequal distribution of
power. Each culture is different than the other in regards to the power distance
dynamic. Hofstede stated that when we accept that difference willingly, that represents
China. Chinese culture accepts their role in life and don’t question it. Other cultures
have a low power distance dynamic, meaning they don’t accept unequal power. An
example of a low-power culture would be that of the United States or England, where
Each of the power distance dynamics are also accompanied with different
communication contexts. The context refers to the way we communicate with one
having high context, then the low-power distribution with having low context. In low-
power distribution cultures the type of communication style is very collectivistic, they
communicate in this manner is because of the culture that they live in. In a high-power
distribution culture such as China, they are non-direct because they accept power for
what it is. They don’t go against those in power which is why they carry themselves with
such cooperative and non-direct communication styles because they want to show as
distribution dynamic, and individualism style of communication in the cultures. The style
communicate with each other is loud, direct, and ethnocentric. The reason this is the
style of communicate is because they are low-power distribution countries and do not
accept unequal power readily. Its believed that power is earned and they want to
competitive styles of communication. The communication style reflects the way our
cultures are, we believe that we are more individualistic and are motivated by the
benefit of ourselves.
The power distance dynamic and context of cultures proves the statement
“language is culture.” Through the way we communicate with each other in a culture
reflects our beliefs and the way we react to things. Our communication style gives an
idea of the way we act as a culture toward one another, and just like our culture, our
communicate our beliefs that derive from our culture in the way that our culture taught
us to do, which is why the style in which we communicate reflects the belief systems of
that culture.
3. Professors Amy Cuddy and Susan Fiske have been gathering research about
stereotyping and have created the Stereotype Content Model (SCM). Cuddy and Fiske
believe after collecting so much data that the model is applicable to any culture. The
model tries to give an explanation regarding how and why people stereotype and the
essential content of those stereotypes. The stereotype content model gives the theory
that people ask two questions upon encountering out-group members which are, “Do
they intend to hurt me?” and “Are they capable of harming me?”
The judgements of warmth and competence stem from the potential harm or
benefit of the target’s intent, and whether the target can effectively enact that intent.
judgements of warmth are made before judgements of competence, the reason being
involving warmth and competence are competitors lack warmth while non-competitors
are warm, and high-status people are competent while low-status people are
incompetent.
In every culture, there are groups competing for resources and groups are ranked to
some hierarchy which is why the stereotype content model is applicable to them. The
model also correlates a direct link between the larger social structures, stereotypes,
encounters an elderly Caucasian woman and she is very rude towards them for no
reason, they will form the stereotype that all older Caucasian women are low in warmth
and low in competence. This leads to a certain perspective which leads to prejudice,
even though it was only one woman who acted that way.
The stereotype content model helps us understand how and why people stereotype
against one another. Through the two judgements of warmth and competence, people
decide whether they should interact or avoid a certain person. The model and theory
can be applied to any country, especially those with large amounts of micro cultures and
diversity. It is possible for some groups to receive mixed judgements, being positive on
one dimension but negative on the other. But we also must be careful not to form
stereotypes out of bad judgement because it could lead to prejudice against these
almost reached 1.75 billion people. The reason that English is de facto language for business
situations is because of the overwhelming number of people in the world that are able to
usefully speak English. Especially in the business world, the United States has the strongest
global economy and is common ground for many different speaking countries. Also, the
United States is such a dominant power structure due to the amount of influence it has in
the world, and because of our cultural values we feel that others should learn English rather
than us learning a different language. All cultures are fluid and change, but for now the
individualistic cultures of the dominant power structures will continue pushing for English
The reason there are so many foreign countries that also speak English is because of
how much Great Britain colonized in the past. They spread their English influence to places
and forced their beliefs onto people so much that people of those former colonies still
speak English today. An example is Chimimanda Adiche, she gave a Ted Talk and spoke
about when she was growing up in Nigeria she spoke English, would read English literature,
and it gave her the false ideology of who she was. Through reading and speaking English she
began to become aware of the danger of a single story, and realized that the books she had
read as a child weren’t realistic where she was living. But Chimimanda’s story is an example
of how English has had its influence all over the world and supports why English would be
de facto language.
Another reason English is de facto language is because of the cultures of the English-
speaking, power dominant structures. The power dominant structures where English is the
primary language are countries such as the United States and England. Both cultures have
individualistic styles of communication, where they are very loud, direct, and competitive.
In comparison to collectivistic cultures, the individualistic style is the side to stand up for
themselves and claim they want English as the de facto language, while the collectivistic
style countries have more cooperative, non-direct styles of communication and are more
Although there are many different cultures and languages in the world, English remains
de facto language in international business situations. The reason being because of the
amount of colonization performed by Great Britain in the past, this spread English influence
to numerous parts of the world and that influence has lasted to this present day. Another
reason is because of the cultures of the English-speaking, dominant power structures. The
cultures are very individualistic and their styles of communication are very direct, so it is
predictable for them to push their beliefs and be straight forward about it. All cultures are
fluid and change, but for now the individualistic cultures of the dominant power structures
will continue pushing for English to be de facto language used in international business
situations.