CONTENT

 Introduction
 Review of Literature
 Rational of study
 Objective of study
 Hypothesis
 Research Methodology
 Bibliography

Introduction-

The India Retail Industry is the largest among all the industries, accounting for
over 10 per cent of the country’s GDP and around 8 per cent of the employment.
The Retail Industry in India has come forth as one of the most dynamic and fast
paced industries with several players entering the market. But all of them have not
yet tasted success because of the heavy initial investments that are required to
break even with other companies and compete with them. The India Retail Industry
is gradually inching its way towards becoming the next boom industry.
The total concept and idea of shopping has undergone an attention drawing change
in terms of format and consumer buying behavior, ushering in a revolution in
shopping in India. Modern retailing has entered into the Retail market in India as is
observed in the form of bustling shopping centers, multi-storied malls and the huge
complexes that offer shopping, entertainment and food all under one roof.

Big bazar is a place where you can find every thing for your home. Form grocery
items to the electronics items and clothes also.
The prices of the articles in big bazar are no doubt economical but there are so
many things in Big Bazar that you have to buy at MRP and for the same in local
market you can bargain. In big bazar quality of the kitchen articles is very good
and they also offer schemes but if you calculate them you will find that there is not
a very big difference in the amount.

Big Bazaar is designed as an agglomeration of bazaars or Indian markets with

clusters offering a wide range of merchandise including fashion and apparels, food
products, general merchandise, furniture, electronics, books, fast food and leisure
and entertainment sections.

Review of Literature

Suja Nair (2006) Retailing is the largest private industry in India and second
largest employer Industry. The sector contributes to around 10 percent of GDP.
With over 12 million retail outlets, India has the highest retail outlets density in the
world. This sector witnessed significant development in the past 10years from
small unorganized family owned retail formats to organized retailing.

Liberalization of the economy, rise in per capita income and growing consumerism
has encouraged large business and venture capitalist in investing in retail
infrastructure.

Berry Berman, R evansjoel (2007) business model describes a broad range of

informal and fiJ771'l0l models that are used by enterprises to represent various
aspects of business, such as operational processes, organizational structures, and
financial forecasts .Although the term can be traced to the 1950s, it achieved
mainstream usage only inthe1990s.Diflerent business models can be found
indifferent areas. Especially, it is important to investigate the new business models
in developing sectors.

Jagdeesh N Shath 1983 Retailing in the 21st century will no doubt be very
different from retailing in the 20th century, just as retailing in the 20th century was
very different from retailing in the 19th century. To understand and explain current
retailing phenomena and retailing-related phenomena, and accurately predict such
phenomena, it is necessary to have a coherent and consistent definition of retailing
as well as comprehensive retailing theories based on this definition. This
introduction to the special issue argues for such a definition and related
comprehensive theories.

Rationale Of Study

As customer’s tastes and preferences are changing, the market scenario is also
changing from time to time. Today’s market scenario is very different from that of
the market scenario before 1990. There have been many factors responsible for the
changing market scenario. It is the changing tastes and preference of customer
which has bought in a change in the market. Income level of the people has
changed; life styles and social class of people have completely changed now than
that of olden days. There has been a shift in the market demand in today’s world.

New generation people are no more dependent on Haat market and far off
departmental stores. Today we can see a new era in market with the opening up of
many departmental stores, hyper market, shopper’s stop, malls, branded retail
outlets and specialty stores.

This market field survey will help in knowing the present customers tastes and
preferences. It will help me in estimating the customer’s future needs, wants &
demands.

Objective of study :

 To find out the factors that affect the buyers decision in Big Bazaar
  To evaluate the strength of these factors in buying decision of the customers
in Nagpur.

 To understand customer’s level of satisfaction with Big Bazaar outlet.

Hypothesis

Ho1: Individual brands in Big Bazaar are not providing customer satisfaction.

H02: Private brands and licensed brands are the main cause of customer
dissatisfaction.

Research Methodology

Research Design

The study will be Descriptive in nature and will be carried out to identify the
factors which formed the basis of Consumer satisfaction in organized retail sector
and on the basis of these factors a comparative analysis of different category of
consumers was done.

Sample Design

Simple Random Sampling will be used for the purpose of sample design.

Tools for Data Collection

Primary Data – Self Designed Questionnaire using 5 point Likert scale wherein
respondents would be asked to indicate the degree of agreement or disagreement to
particular statement ranging from strongly disagree to strongly agree.

Secondary Data – Detailed review of literature from secondary sources would

provide the base for identifying the domain, selection, designing and inclusion of
various measuring variables in the questionnaire for the study.

Sample Size

Conduct a Research Program on 100 people

Tools for Data Analysis

Certain statistical tools like “Z” Test, chi square test, Arithmetic Mean, Standard
Deviation, etc. would be used for the purpose of data analysis facilitates evaluation
of brand name and customer satisfaction.

Bibliography:

 Berman berry, evansjoel R (2007) ‘an introduction to retailing’ Retail

Management, pearson education (Singapore) private ltd, pp.3, eighth edition
 Nair Suja 2006 retail management Himalaya publication House Mumbai.
 N Shath Jagdeesh 1983 emerging trend for retailing industry journal of
retailing vol.5
 Lusch F Robbert 1990 Retail management South Western Education
Publishing 2 Edition.

Expected Contribution

This research work will cover the study of customer satisfaction in Big Bazaar at
Nagpur. The study will put some light on the customer decision making process
and the aspects they take in to consideration while buying goods. It will also help
to rank the customer choice regarding brands, tastes, cost, service, convenience and
design of the product etc.

Chapterisation

Chapter No. 1. Introduction and research design.

Chapter No. 2. Over view of Retail industry
Chapter No. 3. Customer satisfaction: A conceptual Discussion.
Chapter No. 4. Data Presentation, analysis and Interpretation
Chapter No. 5. Findings, Conclusions and Suggestions
Bibliography
Appendix