PREMIUM POSITIONING OF ULTRATECH CEMENT

With special reference to Ernakulum district

Questionnaire for Wholesalers

Name of the Firm :

Name of the Owner:
Contact No :

1) Are you an authorised dealer for any cement company?

Name of the
Sl.no: company
1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

2) At what price you bought the latest consignment?

Sl.no: Brand Price

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

Coromandal
4 Cement

5 Chettinad Cement
3) At what price you sell the cement?

Sl.no: Brand Price

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

5) What is the Avg. monthly sale of different brands of cement?

Sl.no: Brand Sales

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

6) How much credit period do you enjoy from the Company?

Sl.no: Brand No: of days

1 Ultratech Cement
 2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

7) How much credit period do you extend to your customers?

Sl.no: Brand Retailers Individual Builders Hollow Brick

Buyers Makers

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

4) Rank the type of customers you are dealing with?

Type of customers Ranks

Retailers

Individual buyers

Builders
 Hollow brick makers

8) How would you rate companies sales force effectiveness?

Sl.no: Brand Personal visits Phone calls

1 Ultratech Cement
9) What kind of promotional
2 Ramco support you received from the
company?

3 Dalmia Cement
Sl.no: Brand Share Tour Gold Others
4 Coromandal Cement
1 Ultratech Cement
5 Chettinad Cement
2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

10) What is the average delivery time of each Brand?

Sl.no: Brand No: of days

1 Ultratech Cement
1-Highly
satisfied
2 Ramco
2-Satisfied
3 Dalmia Cement

4 Coromandal Cement
 5 Chettinad Cement

11) What modes of transportations are provided by the company?

Sl.no: Brand Facilities

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

12) Which brands you prefer the most? Why?

a._____________

b._____________

c._____________

13) What are the value-added services provided by the above said brands?
a._________________________

b._________________________

c._________________________

14) What are your suggestions to improve sales?

(A) Improve Price Structure

(B) Improve the product quality

(C) Improve the Advertisement policy

(D) Improve the distribution chain
 (E) Others

15) Any Suggestion:-

_____________________________________________________

_____________________________________________________

PREMIUM POSITIONING OF ULTRATECH CEMENT

With special reference to Ernakulum district

Questionnaire for Retailers

Name of the Firm :

Name of the Owner:
Contact No :

1) list out the various brands you currently deal with?

Sl.no: Name of the company Mark

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

2) At what price you bought the latest consignment?

Sl.no: Brand Price

1 Ultratech Cement

2 Ramco
 3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

3) At what price you sell the cement?

Sl.no: Brand Price

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

4) What is the Avg. monthly sale of different brands of cement?

Sl.no: Brand Sales

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement
 5 Chettinad Cement

5) How much credit period do you enjoy from the wholesalers?

Sl.no: Brand No: of days

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

6) How much credit period do you extend to your customers?

________________________

7) How would you rate companies sales force effectiveness? (1-Highly satisfied, 2-Satisfied,
3-Disatisfied)

Sl.no: Brand Personal visits Phone calls

Ultratech Cement 8) What kind of promotional

1
support you received from the
company?
2 Ramco
Sl.no: Brand Support
3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement
 1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

9) What is the average delivery time of each Brand?

Sl.no: Brand No: of days

1 Ultratech Cement

2 Ramco

3 Dalmia Cement

4 Coromandal Cement

5 Chettinad Cement

10) What modes of transportations are provided by the company?

Sl.no: Brand Facilities

1 Ultratech Cement

2 Ramco

3 Dalmia Cement
 4 Coromandal Cement

5 Chettinad Cement

11) Which brand you prefer the most?

a._____________

b._____________

c._____________

12) What are the value-added services provided by the above said brands?

a._________________________

b._________________________

c._________________________

13) What are your suggestions to improve sales?

(A) Improve Price Structure

(B) Improve the product quality

(C) Improve the Advertisement policy

(D) Improve the distribution chain
(E) All of these

14) Any Suggestion:-

_____________________________________________________

_____________________________________________________
 PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district

Questionnaire for Individual Buyers

Name of the Owner :

Address :
Contact No :

1) Which brand you have selected in constructing your building?

_____________________

2) How did you made the purchase decision?

Advertisement

Friends

Relatives

Engineers

Wholesaler/Retailers

3) Most important factor for purchasing the above brand?

(A) Price (B) Quality

(C) Availability (D) Reliability

4) What are the constraints that you have not selected the other brands?

(A) High Price (B) Low Quality

(C) Non-Availability (D) Poor opinion

5) At what price you bought the above said Brand/Brands?

 ___________

6) Have you received any discounts on purchase? If yes please specify?

Yes No

Discount: _________________________

7) How much credit period do you enjoyed on buying this particular brand?

No: of days: _______________________

8) Are you satisfied with the product you purchased?

Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied

9) What type of problems are you facing with your current brand (if any):

Uneven finish
Cracks
Low strength
None

10) Will you suggest the same brand to an opinion seeker?

Yes No

11) What is the colour of the cement?

White
 Black

Grey

12) Which type of packaging is preferred? Why?

Paper

Polythene

____________________________________________

13) What are the services provided by the Company or Dealer?

14) Any suggestion you would like to make about the brand?

________________________________________________

________________________________________________

________________________________________________
 PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district

Questionnaire for Hollow Brick Makers

Name of the Respondent:

Address :
Contact No :

1) Which brand is selected for making bricks?

____________________

2) Rank any 3 criteria about the above said brand?

Criteria for Selection Rank Criteria for Rejection Rank

Availability Non-Availability

Strength Low Strength

Clients Recommendation Clients dissatisfaction

Durability Non Durability

Price High Price

Credit Credit

Past Experience Bad Experience

3) How many years you are in to this business?

____________
4) How did you made the purchase decision?

Self Trial

Advertisement

Friends

Relatives

Engineers

Wholesaler/Retailers

5) Specify the details about the above said Brand?

Brand Price Discount Credit Period

6) What is the implication of cement price on each brick?

_______Rs

7) How many bricks you make from one bag of cement of the above said brand?

________

8) Do you conduct comparison trials between various Brands?

Yes

No

If yes, specify how often: _________

Brands No: of Bricks

9) Do you test your bricks for compression strength?

Yes

No

10) What type of problems are you facing with your current brand (if any):

Edge Breaking
Full Breaking
Low Finish
None
11) Will you suggest the same brand to an opinion seeker?

Yes

No

12) What is the colour of the cement?

White

Black

Grey

13) Rank the following details according to your preference.

Types Rank Grades Rank Packaging Rank

OPC 53 Paper

PPC 43 Polythene

PSC 33
19) Any suggestion you would like to make about the brand?

_____________________________________________________________

_____________________________________________________________

PREMIUM POSITIONING OF GREY CEMENTS

With special reference to Ernakulum district

Questionnaire for Engineers

Name of the Respondent:

Address :
Contact No :

1) Which brand of Cement you recommend the most?

________________

2) Rank any 3 criteria about the above said brand?

Criteria for Selection Rank Criteria for Rejection Rank

Availability Non-Availability

Strength Low Strength

Clients Recommendation Clients dissatisfaction

Durability Non Durability

Price High Price

Credit Credit
 Past Experience Bad Experience

3) Specify your currently ongoing projects?

Projects Numbers

Commercial

Residential Apartments

Villas

Industrial

4) Which brand do you think is the most credible for your Projects?

Projects Brand

Multi Storied Flats

Bridges

Residences

5) Rank the following types of cement according to your preference?

Types Rank Grades Rank Compression Testing Rank

OPC 53 1 day strength

 PPC 43 3 day strength

PSC 33 28 day strength

6) Did you differentiate cements for structural and non structural types? Why?

Yes

No

________________________________________

7) What is your preference for the following purposes?

Fast setting: _________________

Slow setting: ________________

8) Which type of packaging is preferred? Why?

Paper

Polythene

______________________________________

9) Do you consider the batch no: of the cement?

Yes

No

10) Have you ever weighed a cement bag?

Yes

No

11) Any suggestion you would like to make about the brand?

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________
 PREMIUM POSITIONING OF GREY CEMENTS
With special reference to Ernakulum district

Questionnaire for Masons

Name of the Respondent:

Address :
Contact No :

1) Choose the brand/brands you usually work with?

Sl no: Brand

6
2) Rank the following types of cement according to your preference?

Types Rank Grades Rank

OPC 53

PPC 43

PSC 33

2) Discuss your 1 year history?

Undergone Projects Cement Used Influencer Reasons

4) Any suggestion you would like to make about the brand?

_____________________________________________________________

_____________________________________________________________

CEMENT BRANDS

ULTRATECH CEMENT

MALABAR CEMENT

ZUARI CEMENT

COROMANDAL CEMENT

SANKAR CEMENT

CHETTINAD CEMENT

MYCEM

BIRLA CEMENT

DALMIA CEMENT

VAJRAM

RAMCO