Escolar Documentos
Profissional Documentos
Cultura Documentos
Email 200 300 400 500 550 600 650 700 800
Facebook 100 100 200 200 300 300 400 400 500
LinkedIn 100 100 200 200 300 300 400 400 500
Twitter 100 100 200 200 300 300 400 400 500
YouTube 0 0 10 10 20 20 30 30 40
3000
2500 YouTube
2000 Twitter
1500 LinkedIn
Facebook
1000
Email
500
0
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
3000
2500
2000
1500
1000
500
0
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Oct-13 Nov-13 Dec-13 MoM Growth
900 950 1000 5%
500 600 700 17%
500 600 700 17%
500 600 700 17%
40 50 50 0%
1000
Offline Sources
800 Other Campaigns
1000
800
600
400
200
0
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Sep-13 Oct-13 Nov-13 Dec-13 MoM Growth
130 140 150 160 7%
130 140 150 160 7%
130 140 155 170 10%
130 140 150 160 7%
130 140 150 160 7%
130 140 150 160 7%
130 140 150 160 7%
n/a n/a n/a n/a n/a
500
Offline Sources
400 Other Campaigns
500
400
300
200
100
0
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Sep-13 Oct-13 Nov-13 Dec-13 MoM Growth
50 55 60 65 8%
50 55 60 65 8%
60 70 80 90 13%
50 55 60 65 8%
50 55 60 65 8%
50 55 60 65 8%
50 55 60 65 8%
50 55 60 65 n/a
50
40
30
20
10
0
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
20
10
0
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
100%
80%
60%
40%
20%
0%
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 MoM Growth
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 n/a
by Source
e Sources
Campaigns
Media
als
earch
ic Search
Marketing
Traffic
Marketing
Nov-13
Nov-13
keting
Nov-13
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13
Visits 350 420 490 560 630 700 770 840
Leads 80 120 160 200 240 280 320 365
Customers 8 8 16 16 16 24 24 32
Visit to Lead %
60%
50%
40%
30%
20%
10%
0%
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Lead to Customer %
12%
10%
8%
6%
4%
2%
0%
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Visit to Customer %
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13
Sep-13 Oct-13 Nov-13 Dec-13 MoM Growth
910 980 1055 1130 7%
410 455 500 545 9%
32 40 40 48 20%