2-MARKS

UNIT-1

1. Who is an identified sponsor?

2. What is mass media communication?
3. What are the stages of advertising?
4. What is competitive stage?
5. What is the function of media organisation?
6. Explain collateral services
7. What is centralised system?
8. What is decentralised system?
9. What are in house agencies?
10.List fewer industrial raw material components.
11.List fewer industrial consumables
12.List fewer industrial capital goods
13.List fewer FMCG
14.List fewer consumer durables
15.Give few awareness regarding the products to customer
16.What is AOR?
17.Explain about AOR
18.Give few objectives of advertising
19.What is advertising campaign planning?
20.List few objectives of advertising campaign
21.What are the functions of advertising agency?
22.What is remuneration service?

UNIT-2

1. What is media plan?

2. List few decisions in media planning
3. What is media strategy?
4. Who is a target audience?
5. Give principles of communication
6. What is media testing?
7. What is corporate policy?
8. Explain advertising scheduling
9. How cost of advertising rerated to sales?
10.Explain indoor media
 11.Explain outdoor media
12.Explain direct media
13.Explain display media

UNIT-3

1. What is print media?

2. What is broadcast media?
3. What is outdoor advertising?
4. What is direct mail advertising media?
5. What is USP?
6. What is meant by DAGMAR?
7. What is the meaning of DAGMAR?
8. What is AIDA?
9. What is advertising copy structure?
10.What is thumbnail layout?
11.What is rough layout?
12.What is comprehensive layout?
13.Explain advertising research
14.Whom do we call as advertisers?
15.What is meant by final research?
16.How testing research can be classified?

UNIT-4

1. Define advertising
2. Mention any four features of direct response advertising
3. Distinguish between advertising & publicity
4. What do you meant by campaign planning?
5. Which is the best media for advertising?
6. What are the different methods of advertisement post testing?
7. What are the limitations of television advertising?
8. What are the various types of advertising?
9. Explain USP
10.Mention any 4 outdoor media
11.Brief note on DAGMAR
12.Brief note on layout advertisement
13.State what is co-operate advertising
14.Name four promotional tools
 15.Define sales promotion
16.What do you mean by copy writing?
17.Specify any 2 characteristics of a good advertising copy
18.Explain in-house agency
19.What is public service advertising?
20.Explain creativity
21.Explain media rates
22.Explain aerial advertising
23.Explain advertorial
24.What do you mean by pop up advertisement?
25.Explain integrated promotion
26.Give four examples of online sales promotion
27.Classify sales person
28.Explain story board
29.What is AIDA?
30.What are the limitations of TV advertisement?
31.Define design
32.What is copy testing?
33.Bran patronages explain?

Write short note on:

a) Advertising
b) Publicity
c) Personal selling
d) Other forms of sales promotions
e) Local promotion programme
f) Customer promotion sales
g) Dealer promotion sales
h) Higher sales promotion

UNIT-5

1. What is sales promotion?

2. What are the activities in sales promotion?
3. What does pull and push strategy meant?
4. What is promotion mix?
5. What is market research?
6. Explain promotion square strategy