Leveraging AI to Help Healthcare Marketers Detect Signals of Audience

Behavior

Arteric's President and Chief Strategist Shares Case Studies and Insights.

Summit, NJ, April 16, 2018 --(PR.com)-- For two decades, Arteric has developed websites and digital
campaigns for pharma and biotech brands to connect patients and clinicians with life-changing
information. That mission continues when Arteric president and chief strategist Hans Kaspersetz returns
to the UpNext series at FutureTech Pharma to share how marketers can apply artificial intelligence to
uncover signals that portend audience behavior.

On April 17, at the Convene Cira Center in Philadelphia, Pennsylvania, Mr. Kaspersetz will share two
case studies during his presentation, titled “AI - Super Hearing for Healthcare Marketers. Detecting
Weak-but-Important Signals of Customer Behavior.” Mr. Kaspersetz will also participate in the
conference's closing panel to review key learnings from all the sessions.

FutureTech Pharma is the next installment of the Medical Marketing and Media (MM&M) UpNext series
of workshops for healthcare marketers. At this intimate venue, healthcare marketing professionals interact
with thought leaders who will share case studies in marketing and ad technologies, analytics, data science,
and multichannel marketing, ensuring that audiences take away actionable information.

“Sharing how technology and data make it possible to connect with audiences is an essential theme that
runs through every presentation,” states Mr. Kaspersetz. “Some sessions focus on technology, others
emphasize strategy. As a result, attendees will come away with a comprehensive, leading-edge marketing
toolkit to help them establish emotional connections with their audiences. I look forward to sharing
insights about how customer behavior will change between now and 2020 and how that change is
accelerating.”

Doreen Gates, MM&M's vice president of sales, shares these thoughts on Mr. Kaspersetz's presentation.
“MM&M is thrilled to have Hans back on deck speaking at MM&M's upcoming FutureTech for Pharma
event. Hans is very knowledgeable and has an incredibly relatable approach when offering insights to our
audience in these engaging workshop settings. As the emergence of artificial intelligence (AI) is fully
entrenched in today's healthcare marketing world, I am excited to hear Hans share case studies that will
help brands prepare for the new strategic realities that voice-driven search creates and for the
personalization opportunities that AI generates.”

Mr. Kaspersetz summarizes his participation at FutureTech Pharma this way. “Arteric applies AI to help
clients target persons rather than personas. I'm looking forward to seeing how other groups are building
more personal and more durable connections with their audiences.”

Build Better Bonds

Arteric fuses strategy with technology to help global brands hear the questions that patients and
healthcare professionals ask and to connect them with the information they need to take action. Contact

Page 1/3
PR.com Press Release Distribution Terms of Use
Mr. Kaspersetz at 201.546.9910 to bond your brand with your audiences.

About Arteric
Arteric is a healthcare digital marketing agency built on a foundation of technology expertise - digital
strategy, software engineering, search engine optimization, and search engine marketing. Arteric develops
the strategy and the software - websites, mobile apps, and Web applications - that drive pharmaceutical
and biotechnology digital marketing campaigns and connect the public and healthcare professionals with
information about life-changing therapies, technologies, and devices.

Page 2/3
PR.com Press Release Distribution Terms of Use
Contact Information:
Arteric
Ross O'Shea
201.546.9910
Contact via Email
http://arteric.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/750941

News Image:

Page 3/3
PR.com Press Release Distribution Terms of Use