Final Report - Group 14 - Sec I

RETAIL STORE - MORE SUPERMARKET 201
IBS HYDERABAD
FINAL REPORT
SUBJECT :: INFORMATION SYSTEM FOR MANAGERS

PROJECT :: RETAIL (Food & Beverages)
TARGET :: MORE SUPERMARKET (Aditya Birla Group)
GROUP (14 – Sec I) :: FACULTY ::
• Arpit Jain Prof. Ghosh
• Shilpi Sarkar
• Nisheeth Pandey
• Parinita Bhasker
1 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

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• Shivi Singh
INTRODUCTION
MORE Supermarkets cater to the daily shopping needs of consumers. The product offerings
include a wide range of fresh fruits and vegetables, groceries, staples, confectionary, cereals etc.
A supermarket provides consumers with facility to shop anything under one roof. MORE
supermarket chain is an initiative of Aditya Birla Retail Group and has around 600 stores across
the country. MORE supermarket has started with two formats
 Supermarket
 Hypermarket
Information Technology has been an internal part of this industry driven by numerous kinds of
information systems serving the various organizational levels for efficient decision making.
MORE supermarket also has fully functional information system which keeps track of entire
information regarding the products sold, purchased, stock remaining, profit, loss etc. and produce
it in a simple form to the managers for effective decision making.
Management Information System (MIS)

It is a system or process that provides information needed to manage organizations effectively.
MIS helps managers by providing information in an understandable form so that it helps in
effective decision making. It should provide critical analysis of all the aspects of the business to
all the organizational levels.
MIS must not only indicate how things are going, but why they are not going as well as planned
where that is the case.
Here MIS helps the management to keep constant eye on all the transactions , stock buying and
selling , inventory control , items on shelf etc. for efficient decision making and therefore helps
in raising profits of the supermarket (MORE).

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ENVIRONMENT SCAN – RETAIL SUPERMARKETS
• Economists have estimated that the Indian organised retail market is worth $320 billion.
the Aditya Vikram Birla Group has announced its entry into the domestic organised
retail market with an investment of up to Rs 9,000 crore over three years.
• They are targetting 1,000 supermarkets in three years and plans to employ 10,000 people
in a year’s time.
• The MORE chain of supermarkets, are bright and clean stores and provides customers a
wide choice of products under its own labels.
Own label Food Brands

more. -- Feasters, Kitchen's Promise, and Best of India
Home & Personal care brands

more. -- Enriche, 110%, Pestex, Paradise, and Germex

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PEST ANALYSIS
Political Factor
1) Government type :: Federal republic
2) Political situation :: stable
3) Trade situation :: exist in many kind of non-tariff barriers include excessive bureaucracy,
restrictive licensing requirements, export subsidies, import taxes etc.
Economic Factor
- Population :: 1.1 billion,
- Population growth rate :: 1.606%
- GDP :: $3,800, GDP growth :: 9.4%
- Inflation rate :: 9.8%, Labor force :: 509.3 mil.

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- Exchange rate :: $1=45.3 rupees
- Railways :: 63,221 km, Roadways :: 3,383,344 km
- Import :: $187.9 billion, Export :: $112 billion
Socio-Cultural Factor
- Language : English, Hindi and the other 14 official language
- Religions : Hindu 80.5%, Muslim 13.4%, Christian 2.3%, others 1.8%
- Life expectancy : 68.59 years
Technological Factors
- Telephone line :: 49.75 mil
- Radio broadcast station :: approximately 300
- TV broadcast station :: 562
- Internet users :: 60 mill
SWOT ANALYSIS
Strengths ::
• Offer large variety of products including groceries, staples, confectionary,
beverages etc. under one roof.
• Provides an outlet in customers neighbourhood and enhances ease of navigation.

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• Facilitates ease of choice
• Best quality at low price.
• Making it easier for the housewives to shop for daily needs.
• Works on UK’s “Tesco” model of having separate quality and prices for same
product category.
• MORE works on providing more of the products at less price – it means you buy
more and pay less.
Weaknesses ::
• The supermarkets have low profit margins.
• Does not have reach to rural households.
• Unfamiliar brand and image to many people in remote areas .
• Information Systems are not as technologically sound as in West Countries.
• Poor decision making because of ineffective consolidation of data by systems.
Opportunities ::
• Due to urbanization supermarkets are getting an edge over stand alone shops.
• Size of the middle class is increasing which helps in increasing demand for
supermarkets.
• Foreign goods appreciation
• Big companies like MORE want better IS for their efficient working so integrated
Information Systems.

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• Information Systems providing better, simpler, to the point information and
results in a consolidated form.
• Moving to international markets
Threats ::
• Restriction from legislation made by governments.
• Existing strong competitors in the market.
• Better schemes provided by other companies.
• Advanced information systems of other companies which ultimately enhance

performance of the company.
ENTITY RELATIONSHIP DIAGRAM

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INPUT DESIGN
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SWITCHBOARD FOR MORE SUPERMARKET
Navigation to various departments of the supermarket

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Employee

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Inventory Management

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Customer Relationship Management

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Human Resource Management

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Billing Management
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Handling Executives’ Queries

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The input forms for each of the department are shown below ::
1. Human Resource Department
• Form for entry of a new employee details.

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• Form for entry of details of employee payroll.

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• Form for viewing employee details by an employee.

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• Entry of employee_id to view the payroll details by an

employee.

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• Form showing the details of employee payroll after entering

the employee id above.

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2. INVENTORY MANAGEMENT
• Form for entry of new product details.

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• Form for entry of a new product category.

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• Search window for viewing product category details.
Press either of the buttons and enter id/name to get necessary

details.

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• Form to view the product category details for corresponding

id/name.

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3. CUSTOMER RELATIONSHIP MANAGEMENT

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• Form for entry of a new customer details.

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• Input window to enter the id to view supplier details.

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• Screen showing the details of supplier corresponding to the

id entered.

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• Form for entry of new supplier details.

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4. BILLING DEPARTMENT
• Entry form for order and product purchase details at the

billing counter.

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OUTPUT DESIGN
REPORTS

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Inventory Reports
• This report shows the list of products which are currently

available at the store.
• Report showing the list of products which are out of stock and
need to be purchased from the suppliers.

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Human Resource Reports

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• Report shows the details of all the employees at the store.

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• Report shows the details of all managers who are earning high
salary.

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• Report shows the list of all employees doing overtime at the

store.

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Customer Relationship Management Reports
• Report showing the list of all suppliers of products to the more

superstore.

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• Report for the supplier for a particular product.

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Consolidated Reports for Executives
• Report showing most profitable customers for the store.

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• Report showing most profitable products for the store.

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• Report helps the executives to determine who are the major

suppliers for the store.

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DATABASE DESIGN
List of Tables ::
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• Rt_Employee_t - Table containing employee details of more
supermarket.
• Rt_Emp_Payroll_t - Table containing payroll details of employees
and used for linking with employee table.
• Rt_Customer_t - Table containing details of regular customers
of the supermarket.
• Rt_Supplier_t - Table containing details of all suppliers.
• Rt_Prod_Category_t- Table containing product category details and
used for linking product and product

category table.
• Rt_Product_t - Table containing details of all products
provided by the supermarket.
• Rt_Order_Detail_t - Table providing details of order and linking
order table.
• Rt_Order_t - Table providing details of orders made by
the customers.

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1. Rt_Employee_t
This table shows all details such as employee id, employee name, address,
phone , designation, country etc. which can be viewed by employee or
updated whenever required.

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2. Rt_Emp_Payroll_t
This table is mainly used to store all the details related to the payroll
of an employee such as employee salary, bonus, overtime paid (if any)

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etc. Moreover this table contains employee id as well to be linked with
employee table.
3. Rt_Customer_t

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This table mainly contains details of all the regular customers of the
more supermarket chain containing such as customer name, company
to which he/she belongs, personal details, account no. etc.

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4. Rt_Supplier_t
All the suppliers providing various products to the superstore are listed
in this table and the necessary details of the suppliers are also
provided.

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5. Rt_Product_t
The details regarding the products purchased by the store’s inventory

management such as product name, price, quantity purchased etc. are
listed in this table as well as gives an overview of all the products on
the shelf and off the shelf.

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6. Rt_Prod_Category_t
Product category table contains details of the category to which a

product belongs and this table is used to link product table also.

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7. Rt_Order_t

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This table contains records about the orders made by the customers
and details such as order id, order price and also has link to order
details table which contains the details of the products ordered by the
customer.
8. Rt_Order_Detail_t

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This is a sub table of order table and gives detailed description of the
order placed by the customer.

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QUERIES AND SAMPLE OUTPUTS
Query for viewing employee detail on taking employee id as input from the
employee.
SELECT Rt_Employee_t.[Emp_ID], Rt_Employee_t.[Emp_First_Name], Rt_Employee_t.

[Emp_Last_Name], Rt_Employee_t.[Emp_Designation], Rt_Employee_t.[Emp_Account_No],
Rt_Employee_t.[Emp_Hire_Date], Rt_Employee_t.[Emp_Birth_Date], Rt_Employee_t.
[Emp_Address], Rt_Employee_t.[Emp_City], Rt_Employee_t.[Emp_State], Rt_Employee_t.
[Emp_Postal_Code], Rt_Employee_t.[Emp_Country], Rt_Employee_t.[Emp_Phone_No],
Rt_Employee_t.[Emp_Report_To]
FROM Rt_Employee_t
WHERE Emp_ID=Employee_ID;
Output ::
Query for viewing customer details on taking customer id as input.
SELECT Rt_Customer_t.[Cust_ID], Rt_Customer_t.[Cust_Company_Name], Rt_Customer_t.

[Cust_Account_No], Rt_Customer_t.[Cust_Phone_No] FROM
Rt_Customer_t WHERE
Cust_ID=Customer_ID;

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Output ::
Query for viewing the details of products having maximum stock availability at the
store.
SELECT Rt_Product_t.Prod_ID, Rt_Product_t.Prod_Name, Rt_Product_t.Prod_Supplier_ID,

Rt_Product_t.Prod_Catogary_ID, Rt_Product_t.Prod_Price, Rt_Product_t.Prod_Stock_Qty,
Rt_Prod_Catogary_t.Catg_Name
FROM Rt_Prod_Catogary_t INNER JOIN Rt_Product_t ON
Rt_Prod_Catogary_t.Catg_ID=Rt_Product_t.Prod_Catogary_ID
WHERE Prod_Stock_Qty=(select max(Prod_Stock_Qty) from Rt_Product_t);
Output ::

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Query for viewing the details of the product which are going out of stock.
SELECT Rt_Product_t.Prod_ID, Rt_Prod_Catogary_t.Catg_Name, Rt_Product_t.Prod_Name,

Rt_Product_t.Prod_Catogary_ID, Rt_Product_t.Prod_Price, Rt_Product_t.Prod_Stock_Qt
FROM Rt_Prod_Catogary_t INNER JOIN Rt_Product_t ON Rt_Prod_Catogary_t.Catg_ID =
Rt_Product_t.Prod_Catogary_ID
WHERE (((Rt_Product_t.[Prod_Stock_Qty])<10));
Query for viewing the list of most profitable products for the store.
SELECT Rt_Product_t.Prod_ID, Rt_Product_t.Prod_Name, Rt_Product_t.Prod_Price,

Rt_Order_Detail_t.Orddt_Price, Rt_Order_Detail_t.Orddt_Qty
FROM Rt_Product_t INNER JOIN Rt_Order_Detail_t ON
Rt_Product_t.Prod_ID=Rt_Order_Detail_t.Orddt_Product_ID
WHERE Rt_Order_Detail_t.Orddt_Order_ID = (SELECT Rt_Order_t.Order_ID FROM
Rt_Order_t WHERE Rt_Order_t.Order_Date>=From_Date And
Rt_Order_t.Order_Date<=To_Date)
ORDER BY (Rt_Order_Detail_t.Orddt_Qty*Rt_Order_Detail_t.Orddt_Price) DESC;

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Query for viewing the list of suppliers who are accessed most by the store.
SELECT Rt_Supplier_t.Supp_ID, SUM(Rt_Product_t.Prod_Stock_Qty)

FROM Rt_Supplier_t INNER JOIN Rt_Product_t ON
Rt_Supplier_t.Supp_ID=Rt_Product_t.Prod_Supplier_ID
GROUP BY (Rt_Supplier_t.Supp_ID)
ORDER BY SUM(Rt_Product_t.Prod_Stock_Qty);
Output ::

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Query for viewing the details of order made corresponding to the order id specified
through input window.
SELECT Rt_Order_Detail_t.[Orddt_Product_ID], Rt_Order_Detail_t.[Orddt_Price],

Rt_Order_Detail_t.[Orddt_Qty], Rt_Order_Detail_t.[Orddt_Discount], Rt_Order_Detail_t.
[Orddt_Amt] FROM Rt_Order_Detail_t
WHERE
Orddt_Order_ID=Order_ID;
Output ::
Query to view all sales done at the store within a specified period of time.
SELECT Rt_Product_t.Prod_ID, Rt_Order_t.Order_Date, Rt_Product_t.Prod_Name,

Rt_Order_Detail_t.Orddt_Order_ID, Rt_Product_t.Prod_Price, Rt_Product_t.Prod_Stock_Qt
FROM Rt_Product_t INNER JOIN (Rt_Order_t INNER JOIN Rt_Order_Detail_t ON
Rt_Order_t.Order_ID=Rt_Order_Detail_t.Orddt_Order_ID) ON
Rt_Product_t.Prod_ID=Rt_Order_Detail_t.Orddt_Product_ID
WHERE Rt_Order_t.Order_Date>=From_Date And Rt_Order_t.Order_Date<=To_Date;
Output ::

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OBJECTIVES OF INFORMATION SYSTEM
• Consolidation of information regarding item sales, purchase.
• Conversion of raw data consisting of no. of sales , inventories, stock entries

into useful information used for decision making.

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• Level wise information segregation so that it is easy to be interpreted by the
managers.
• Simplify the information and easy accessibility to everyone at anytime.
• Provision of details of employees and customers of MORE.
• Providing appropriate solutions to the queries of the managers.
• Regular updation of information relating to quantity of items sold or

purchased.
• Promote user-friendly environment for the managers using MIS.
• Provide complete and accurate information about working of branches of

the supermarket.
• High scalability.
• Flexible so that it can be extended to EIS (Executive Information System).

Final Report - Group 14 - Sec I

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RETAIL STORE - MORE SUPERMARKET 201

SUBJECT :: INFORMATION SYSTEM FOR MANAGERS

GROUP (14 – Sec I) :: FACULTY ::

• Arpit Jain Prof. Ghosh

1 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

Management Information System (MIS)

2 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

ENVIRONMENT SCAN – RETAIL SUPERMARKETS

Own label Food Brands

Home & Personal care brands

3 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

1) Government type :: Federal republic

2) Political situation :: stable

restrictive licensing requirements, export subsidies, import taxes etc.

- Population :: 1.1 billion,

- Population growth rate :: 1.606%

- GDP :: $3,800, GDP growth :: 9.4%

- Inflation rate :: 9.8%, Labor force :: 509.3 mil.

4 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

- Railways :: 63,221 km, Roadways :: 3,383,344 km

- Import :: $187.9 billion, Export :: $112 billion

- Language : English, Hindi and the other 14 official language

- Religions : Hindu 80.5%, Muslim 13.4%, Christian 2.3%, others 1.8%

- Life expectancy : 68.59 years

- Telephone line :: 49.75 mil

- Radio broadcast station :: approximately 300

- TV broadcast station :: 562

- Internet users :: 60 mill

• Provides an outlet in customers neighbourhood and enhances ease of navigation.

5 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

• Best quality at low price.

• Making it easier for the housewives to shop for daily needs.

• Does not have reach to rural households.

• Unfamiliar brand and image to many people in remote areas .

• Information Systems are not as technologically sound as in West Countries.

• Poor decision making because of ineffective consolidation of data by systems.

• Foreign goods appreciation

6 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

• Moving to international markets

• Existing strong competitors in the market.

• Better schemes provided by other companies.

• Advanced information systems of other companies which ultimately enhance

ENTITY RELATIONSHIP DIAGRAM

7 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

SWITCHBOARD FOR MORE SUPERMARKET

Navigation to various departments of the supermarket

10 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

11 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

Customer Relationship Management

12 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

Human Resource Management

13 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

15 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

16 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

1. Human Resource Department

• Form for entry of a new employee details.

17 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

• Form for entry of details of employee payroll.

18 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

• Form for viewing employee details by an employee.

19 Group 14 – Arpit , Shilpi , Nisheeth , Parinita , Shivi

• Entry of employee_id to view the payroll details by an