Weekly Class Schedule

MBA Class of 2018, Semester IVB

FOR THE WEEK OF APRIL 16 TO APRIL 20, 2018

16-Apr 17-Apr 18-Apr 19-Apr 20-Apr

Auditorium A-303
Mon Tue Wed Thu Fri

Class 1 0830-1000 AGR

6

*
Class 2 1030-1200 Session with FB FB BRM
the Dean 5 6 7

Class 3 1230-1400 PM BRM PM BRM

6 5 7 6

Class 4 1500-1630 AGR

7

* *
Class 5 1715-1845 BI BI
5 6

*
Class 6 1900-2030 BI
7
(Lab Sessions)

1. The soft copy of the weekly schedule is available on the main page of the LUMS
website www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule
2. For course titles and instructors, please turn overleaf.

* Follow the timings given on the inner pages for Session with the Dean, BI 5,6 and 7.
 MBA CLASS OF 2018
Semester IV (SIVB)
LIST OF COURSES BEING OFFERED

CODE UNITS COURSE TITLE INSTRUCTOR(S)

AGR 0.5 Agribusiness & Value Chain Management Syed Zahoor Hassan
BRM 0.5 Brand Management Moeen N Butt
BI 0.5 Business Intelligence M Adeel Zaffar
FB 0.5 Family Business Arif I Rana
PM 0.5 Project Management Zehra Waheed
 SULEMAN DAWOOD SCHOOL OF BUSINESS
MBA PROGRAMME

CLASS OF 2018
AUDITORIUM A-303
SEMESTER IV 2017-18 (SIVB)

Assignments for the week of April 16 to April 20, 2018

***************************************************************************

MONDAY, APRIL 16

0830 - 1000 AGRIBUSINESS & VALUE CHAIN MANAGEMENT

SYED ZAHOOR HASSAN

Topic: Aligning Farmers with Market

Case: Samriddhi: Redesigning the Vegetable Supply Chain in Bihar

Assignment:

1. What were the main issues in the vegetable supply chain in Bihar
before Samriddhi? Make a list of initiatives that Kaushlendra has
introduced in the vegetable value chain? How do these initiatives
address the existing issues in the vegetable value chain?

2. How is value being created by Samriddhi? How has the value

proposition and capability set of various players in the vegetable
value chain changed?

3. Identify the principles and concepts that Samriddhi has employed

in redesigning of the value chain?

4. How should Kaushlendra address the various challenges that

Samriddhi faces?

5. What can we in Pakistan learn from Samirddhi? How can we

utilise this learning and what challenges will we face?

Read:

1. Fruit and Vegetable Supply Chain in India (review again)

2. Value Chain and Retailing of Fresh Fruits and Vegetables

1000 - 1230 Break

1
1230 - 1400 PROJECT MANAGEMENT
ZEHRA WAHEED

Topic: The Toolkit

Case: Improving the Product Development Process at Kirkham

Instruments Corporation

Assignment:

1. Was Michael Donaldson wise to have delegated the

implementation of the new product development management
system to Kathleen Quinn as he did? What, if anything, might he
have delegated differently?

2. Why did the managing directors have such a difficult time

reducing the number of projects?

3. How might this challenge have been approached more effectively?

4. If you were Michael Donaldson, what sequence of actions would

you have undertaken to ensure that the system got implemented
effectively at Kirkham Instruments?

5. Given the present situation, what should Michael Donaldson do?

Read: The New Product Development Imperative

TUESDAY, APRIL 17

1100 - 1200 SESSION WITH THE DEAN

DR. JAWAD SYED

Venue: Auditorium A-303

1200 - 1230 Break

1230 - 1400 BRAND MANAGEMENT

MOEEN N BUTT

Topic: Brand Positioning

Case: Mountain Dew: Selecting New Creative (Harvard)

Read:

1. What Becomes an Icon Most

2. For the Love of Meat One

1400 - 1730 Break

2
1730 - 1900 BUSINESS INTELEGENCE
M ADEEL ZAFAR

Topic: Getting Analytics to Work for Your Organisation

Case: Retail IT Decisions at Jay-Kay’s: Leveraging the Stylo Shoes

Experience

WEDNESDAY, APRIL 18

1030 - 1200 FAMILY BUSINESS

ARIF I RANA

Topic: The Family Development Dimension

Case: The Khalil Abdo Group

Read:

1. Chapter 2: G-to-G
2. Principles of Family Business System Change
3. The Gulf: It’s a Family Affair

1200 - 1230 Break

1230 - 1400 PROJECT MANAGEMENT

ZEHRA WAHEED

Topic: The Toolkit

Lecture and exercise-based class

Read:

1. Work Breakdown Structures: Turning Projects into Bite-Size

Morsels of Work Packages
2. AOA/ AON Network Exercises

1400 - 1500 Lunch break

1500 - 1630 AGRIBUSINESS & VALUE CHAIN MANAGEMENT

SYED ZAHOOR HASSAN

Topic: Challenges in Optimising the Entire Value Chain

Case: McDonald’s India: Optimising the French Fries Supply Chain

3
 Assignment:

1. Review the readings from the first two sessions of this course.

2. Revisit the material for session 3 and determine as to what is

financially the most lucrative opportunity available to a potential
business person in the potato value chain – where is the
opportunity to obtain highest rents?

3. What were the pitfalls of the initial attempts by McDonald’s India

to create its French fry supply chain? What were the critical factors
that enabled McCain’s success?

4. How did farmer collaboration and capability building help promote

McDonald’s growth and quality objectives?

5. Under McCain’s management, the MacFry supply chain has been

effective. What are the risks of this model? How can McDonald’s
address the competitive threats from other firms moving in and
capitalising on the large investments of time and money that
McDonald’s has made?

6. What are the options McDonald’s India can pursue to meet the
huge growth in demand that has been predicted in India? Is it better
to push for 100% localisation using one supplier or to use a multi
supplier strategy by continuing to import some supply?

7. Would vertical integration strengthen McDonald's ability to have

assured supply, or weaken it?

THURSDAY, APRIL 19

1030 - 1200 FAMILY BUSINESS

ARIF I RANA

Topic: The Family Development Dimension

Case: Sahaf Shawls

Read: Relationships among Siblings and Cousins in a Family Firm

Note: Why Bond?—The Benefits of Family Ties across Time, Space, and
Generations

1200 - 1230 Break

4
1230 - 1400 BRAND MANAGEMENT
MOEEN N BUTT

Topic: Brand Positioning

Case: Dentonic Toothpaste

Read:

1. Brand Discussion: Repositioning of Lifebuoy

2. Supplemental Material: Brand Positioning Process, Brand
Positioning Errors

1400 - 1730 Break

1730 - 2030 BUSINESS INTELLIGENCE

(Double Session) M ADEEL ZAFAR

Venue: IST LAB -1

Topic: Getting Analytics to Work for Your Organization

Case: Hands on session on Data Mining – Data Preparation, Supervised

Learning Techniques

Read: “Reshaping Business with Artificial Intelligence: Closing the Gap

between Ambition and Action”

FRIDAY, APRIL 20

1030 - 1200 BRAND MANAGEMENT

MOEEN N BUTT

Topic: Brand Extensions and Architecture

Case: Coca-Cola Goes Green: The Launch of Coke Life (Ivey)

Industry: Beverages

Read:

1. BrandPro Simulation: Introduction

2. Brand Discussion: Unsuccessful Brand Extensions