Social Responsibility Project Report

Submitted in Partial fulfillment of the requirement for the award of the

Degree of Bachelor of Business Administration

Christ University

By

VARUN JAIN Reg. No. 1620374

RISHAB GARG Reg. No. 1620328

RONAK JAIN Reg. No. 1620329

VIBHOR CHANDOK Reg. No. 1620338

Under the guidance of

Mr. Isaac P Elias

Department of Management Studies

CHRIST UNIVERSITY

BENGALURU-560029
2016-17

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 DECLARATION

We hereby declare that this “Social Responsibility Project” report submitted to Christ
University as partial fulfilment of the requirements for the award of the degree of Bachelor of
Business Administration is a record of original work carried out by us under the supervision of
Mr. Isaac P Elias, Class Coordinator, 2nd Semester BBA, Section-C, Department of
Management Studies, Christ University, Bengaluru.

We further declare that this report has not previously formed the basis of the award of any
degree/diploma or other similar title of recognition by any university or institution.

PLACE: BENGALURU VARUN JAIN Reg. No. 1620374

DATE : RISHAB GARG Reg. No. 1620328

RONAK JAIN Reg. No. 1620329

VIBHOR CHANDOK Reg. No. 1620338

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 CERTIFICATE

This is to certify that this report titled “Social Responsibility Project”, submitted to
Christ University, Bengaluru, in partial fulfillment of the requirement for the award of the
Degree of Bachelor of Business Administration, is a record of the original work carried out by
Varun Jain [1620374], Rishab Garg [1620328],Ronak Jain [1620329], Vibhor Chandok
[1620338] under my guidance and supervision.

PLACE: BENGALURU Prof. Isaac P Elias

DATE:

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 ACKNOWLEDGEMENT

We would like to express our profound gratitude to all those who have been instrumental in the
preparation of this project report. We wish to place on records, our deep gratitude to our Class
Co-Ordinator Prof. Isaac P Elias., for her sincere advice and help in the preparation of this report.

We would like to thank Dr. (Fr). Thomas.C.Mathew, Vice Chancellor and Dr. Jain Mathew,
HOD, for their support and encouragement.

We are deeply grateful to Mr. David S.R., Managing trustee, E-Cure NGO, for the support
and co-operation extended to us during our training.

Lastly, we would like to thank God, our Parents and Friends for their constant help and support.

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 Table of Contents

TOPIC PAGE NO.

1. Introduction 7-20

2. NGO PROFILE 21-29

3. DAILY ACTIVITIES 30-33

4. LEARNING OUTCOMES 34-38

5. ANNEXURE 39-42

6. BIBLIOGRAPHY 43

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 CHAPTER 1
INTRODUCTION

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 1. INTRODUCTION:

Social responsibility is an ethical ideology or theory that an entity, be it an organization or

individual, has an obligation to act to benefit society at large. Social responsibility is a duty every
individual or organization has to perform so as to maintain a balance between the economy and
the ecosystem. A trade-off always exists between economic development, in the material sense,
and the welfare of the society and environment. Social responsibility means sustaining the
equilibrium between the two. It pertains not only to business organizations but also to everyone
whose action impacts the environment. This responsibility can be passive, by avoiding engaging
in socially harmful acts, or active, by performing activities that directly advance social goals.

1.1. CORPORATE SOCIAL RESPONSIBILITY (CSR)

Corporate Social Responsibility or CSR has been defined by Lord Holme and Richard Watts in
The World Business Council for Sustainable Development’s publication ‘Making Good Business
Sense’ as “…the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and their families as
well as the local community and society at large". CSR is one of the newest management
strategies where companies try to create a positive impact on society while doing business. There
is no clear-cut definition of what CSR comprises. Every company has different CSR objectives
though the main motive is the same. All companies have a two point agenda- to improve
qualitatively (the management of people and processes) and quantitatively (the impact on
society). The second is as important as the first and stake holders of every company are
increasingly taking an interest in “the outer circle”-the activities of the company and how these
are impacting the environment and society. Social responsibility is an ethical ideology or theory
that an entity, be it an organization or individual, has an obligation to act to benefit society at
large. Social responsibility is a duty every individual or organization has to perform so as to
maintain a balance between the economy and the ecosystem. A trade-off always exists between
economic development, in the material sense, and the welfare of the society and environment.

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1.2. STUDENT SOCIAL RESPONSIBILITY

Student social responsibility or SSR is the responsibility of every student for his/her actions. It is
morally binding on everyone to act in such a way that the people immediately around them are
not adversely affected. It is a commitment everyone has towards the society – contributing
towards social, cultural and ecological causes. SSR is based on an individual’s ethics. Instead of
giving importance only to those areas where one has material interests the individual supports
issues for philanthropic reasons. It forms the base for CSR or Corporate Social Responsibility
because if everyone in a business organization does his/her bit the bigger things automatically
fall into place. The trends however show that big charitable organizations recorded high growth
due to the SR efforts of individuals and not corporates or the government. ISR may be slightly
impractical, especially in the modern competitive world, where everyone works for self-interest,
but it will succeed if we take decisions based on what will benefit a large number of people and
respect everyone’s fundamental rights.

As individuals we can make our small contributions to society by donating money to

trustworthy NGO’s, saving our resources by reducing our consumption, E.g. by switching off
lights or computers when not in use helps companies reduce their carbon footprints on the
earth.id upon individual social responsibility. In the Bhagwat Gita, also known as the
“management epic” Lord Krishna teaches Arjun what his responsibilities as a king are.

The Karma Yoga tells us about the fruits of our labour and how they are directly related with our
individual actions. According to Karma Yoga a company which does good work will reap their
benefits and vice-versa. Social responsibility plays very important role in our organisation.

1.3. OBJECTIVES OF SOCIAL RESPONSIBILITY

Although the activity of social responsibility is benefit for both social and cultural, the arguments
for and against social responsibility exist. There are several reasons of agreement of the activity.

The importance of social responsibility is state below: -

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1. Holistic Development of the Individual:

Social Responsibility Project is not only important for the society but also important for overall
holistic development of the individual. The individuals are the members of the society and it is a
vital role of every one to contribute their part of share to the society. Development of society will
not only up bring the under privileged classes but also the living of every individuals. It is
necessary and should be compulsory for everyone to take part in such projects to improve the
society and themselves too.

2. Best Interest of Individuals to Promote and Improve the Communities:

Individuals, as members of society, have a moral obligation to help society deal with its
problems and to contribute to its welfare. It is the ethical thing to do by the individuals.

People and society need each other. Social responsibility to students extends beyond terms and
conditions of the formal contract of education and gives recognition to the students as a holistic
human being. People today have wider expectations of the quality of life, included justice is
treatment, opportunities for consultation and participation, training in new skill and technologies,
effective personal and industrial relations policies, and provision of social and leisure facilities.
Individual should be, for example, give due consideration to the design of work.

A number of leading institutions have taken steps to develop more ethical cultures and system by
involving individual students in their life. To provide or support some benefits to the under
privileged society will lead to a good communities in the Individuals. Therefore, the social
responsibility is important in internal environment of the student life too.

3. Solving Social Problems:

Social Responsibility Project helps us in solving the general problems of the modern day society.
There are various problems in the society at present including discrimination of under privileged
classes, social disputes, Racism etc. These problems cannot be resolved by just sitting and
entertaining it. We, as members of Society have to work upon it and try to resolve the matter to
bring peace, harmony and equality. Hence, Social Responsibility Project is a very important
effect in a student’s life to fulfill the social needs and help to develop the society as a whole.
There are various ways in which we can solve the social problems and it is necessary to
implement the actions at the earliest.
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Hence, Social Responsibility Project is a very useful element to reduce social problems and helps
the under privileged society to develop and gain equality.

1.4. Developing Social Responsibility:

Social responsibility includes showing respect for those different than us, caring about those in
distress or need, and even caring about how your actions affect society as a whole. It is further
defined it as "acting with concern and sensitivity." Children can be taught social responsibility
by volunteering for an agency or organization.

Developing Social Responsibility through volunteering in children:

 Children should be educated about what social responsibility means. Ask your child
the kinds of organizations he or she would like to help. Choices could be food banks,
children's hospitals, sponsoring a child, or raising money for a charity.

 Contact the organization chosen by the parent and the child and ask if they accept
children volunteers. Ask what their needs are and how children can help. Make an
appointment to bring the child in to become familiar with the organization or
volunteer agency.

 Attend the appointment with your child. Let the employees or volunteers know that
you are interested in teaching your child social responsibility and that volunteering is
a great way to achieve your goal. Ensure you and your child understand your child's
volunteer responsibilities and that they are age appropriate.

 Remind your child why they are volunteering. After they complete their hours for the
day, conduct an open and honest conversation about their experience. Your child can
then share their successes and discuss any concerns.

1.5. Practicing Social Responsibility:

Socially responsible people and organizations choose to make decisions that benefit society
overall, rather than just themselves, and social responsibility also entails avoiding actions that
can be potentially detrimental to society. Social responsibility is based on a collection of passive
and active measures.

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  Avoid participating in acts that can hurt other people. Reckless driving is thought to be a
socially irresponsible act. Stealing is also an act that hurts other people. Avoid behavior
that intentionally or unintentionally hurts other people. Think before you make a decision
to do something that you think may push the social responsibility boundaries.

 Perform tasks, such as charity work, that better the lives of others. Join or start a
fundraiser that provides aid for the needy or sick. Influence the lives of those around you
in a positive light. Donate clothing and household items to your local Goodwill or
Salvation Army. Join clean-up crews in areas that have been affected by natural disasters.

 Use resources carefully. Turn off your lights when you are leaving a room or leaving the
house. Try to run as little water as possible. Don't let a water faucet run when you leave a
room. Take showers instead of baths. Use only the resources that you need and avoid
wasting resources that could be used by other people. Turn down your heat or air
conditioning unit. Your home can be comfortable without using an excessive amount of
energy.

 Clean up the environment. From picking up cigarette butts that you see lying on the
ground, to recycling your soda cans, you are practicing social responsibility. Drive fuel-
efficient cars if you possibly can. Take public transportation to cut back on daily fuel
emissions. Use trash receptacles instead of littering. If you see someone litter and you are
able, pick up the discarded trash and throw it away.

1.6. Reasoning for undertaking for Social Responsibility:

The reasoning for social responsibility is that an ethical ideology needs to put into practice to
better society as a whole. The idea for social responsibility stems from the argument that
socioeconomic inequalities, environmental issues, health problems and other pressing concerns
exist within a society and need to be addressed in a practical manner. Social responsibility also
applies to the responsibility a business or corporation has to serve its greater community. In the
United States and in societies around world, a myriad of organizations exist to exercise social
responsibility that will improve the human community.

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1.6.1. Ideological Reasoning:

The general purpose for social responsibility is to make the world a better place, not only for the
present world but also for the future. The reasoning for social responsibility rests on the belief
that certain societal ills, like gang violence, and global issues, like third-world hunger, have to be
addressed. Equality is a main concern. For these organizations or individuals, alleviating or
eradicating problems is central to their philosophy of social responsibility. Educational
awareness, especially on issues that are cultural-, ethnic- and class-related, is also stressed.

1.6.2. Practical Reasoning:

Socially responsible individuals, charities and nonprofit organizations as well as ethically

concerned companies and corporations believe that, if people work together to mutually
accumulate resources, funds and ideas, social problems can be addressed. For example, a
seminar on how to address AIDS issues enables people to exchange problem-solving ideas. A
donation drive to support AIDS research helps fund scientists who aim to find a cure for the
virus. A socially responsible campaign to end gang violence may use government funds and
private donations to host educational classes for kids living in areas with high gang activity.
These practical approaches put the philosophy into actual practice.

1.6.3. Corporate Reasoning:

Over time, there has been a continued push for corporations to be socially responsible. The
reasoning is that corporations with large profits and high salaries should donate to charities and
help out the general public. Large corporations possess a lot of resources, and, because of this,
these companies and bosses also possess the capability to help local communities and the greater
world. Bill Gates, one of the richest men in the world, founded the Bill and Melinda Gates
Foundation, which is centered on providing better health services and education to the global
community.

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The reasoning for social responsibility carried out by these first and foremost is these high-profit
companies can change the world for the better. Secondly, it is important for businesses to present
a good model for how other businesses should conduct themselves; moreover, doing good things
for the world can help a company obtain the respect of the general population. Companies who
have reputation for exploiting labor laws in other countries and for improper business techniques
typically have a bad image among the general public. Another issue in corporate social
responsibility is the push for companies to be more environmentally aware. This has led to the
use of more recycled materials, the search for more environmentally safe industrial processes and
to the use of less paper.

1.6.4. Legal Reasoning:

In many cases, social responsibility is more than just an idea to be put into practice -- it is the
law. Wage laws, equal opportunity hiring and office or industrial safety regulations are all
examples of necessary, socially responsible laws. This is to prevent unfair treatment of
employees of different backgrounds, unfair salaries and unsafe workplaces. The reasoning is that
certain companies must uphold an ethical standard. There also is much talk about how to
approach the imposition of laws on company's use of natural resources in foreign countries.

1.7. Non - Governmental Organizations:

A non-governmental organization (NGO) is a legally constituted organization created

by natural or legal persons that operates independently from any form of government. The term
originated from the United Nations (UN), and is normally used to refer to organizations that are
not a part of the government and are not conventional for-profit business. In the cases in which
NGOs are funded totally or partially by governments, the NGO maintains its non-governmental
status by excluding government representatives from membership in the organization. The term
is usually applied only to organizations that pursue wider social aims that have political aspects,
but are not openly political organizations such as political parties.

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NGOs also usually have three areas they might influence. Community NGOs work within a
small regional area, while national NGOs work on a national basis. International NGOs, work
globally to effect policy change and improve situations on the ground. Some NGOs integrate
operations and advocacy in their work.

Some NGOs have large budgets supported by a variety of sources, while others work with
limited funding. Many NGOs also establish partnerships with other organizations including the
United Nations, World Bank, and International Monetary Fund. These partnerships make the
NGOs stronger while ensuring that the same humanitarian work is not being performed twice,
conserving valuable resources. NGOs run the gamut from Christian organizations to profoundly
atheist ones, and individuals interested in contributing to the work of an NGO are encouraged to
research the organization so that they understand how funds or supplies are being used.

1.7.1. Activities:

There are also numerous classifications of NGOs. The typology the World Bank uses divides
them into Operational and Advocacy

NGOs vary in their methods. Some act primarily as lobbyists, while others primarily conduct
programs and activities. For instance, an NGO such as Oxfam, concerned with poverty
alleviation, might provide needy people with the equipment and skills to find food and
clean drinking water, whereas an NGO like the FFDA helps through investigation and
documentation of human rights violations and provides legal assistance to victims of human
rights abuses. Others, such as Afghanistan Information Management Services, provide
specialized technical products and services to support development activities implemented on the
ground by other organizations.

NGOs were intended to fill a gap in government services, but in countries like India, NGOs are
gaining a powerful stronghold in decision-making. In the interest of sustainability, most donors
require that NGOs demonstrate a relationship with governments. State Governments themselves
are vulnerable because they lack strategic planning and vision. They are therefore sometimes
tightly bound by a nexus of NGOs, political bodies, commercial organizations and major
donors/funders, making decisions that have short-term outputs but no long term affect. NGOs in
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India are under regulated, political, and recipients of large government and international donor
funds. NGOs often take up responsibilities outside their skill ambit. Governments have no access
to the number of projects or amount of funding received by these NGOs. There is a pressing need
to regulate this group while not curtailing their unique role as a supplement to government
services.

1.7.2. Operational:

Operational NGOs seek to "achieve small scale change directly through projects."They mobilize
financial resources, materials and volunteers to create localized programs in the field. They hold
large scale fundraising events; apply to governments and organizations for grants and contracts
in order to raise money for projects. They often operate in a hierarchical structure; with a main
headquarters staffed by professionals who plan projects, create budgets, keep accounts, report,
and communicate with operational fieldworkers who work directly on projects Operational
NGOs deal with a wide range of issues, but are most often associated with the delivery of
services and welfare, emergency relief and environmental issues. Operational NGOs can be
further categorized, one frequently used categorization is the division into relief-oriented versus
development-oriented organizations; they can also be classified according to whether they stress
service delivery or participation; or whether they are religious or secular; and whether they are
more public or private-oriented. Operational NGOs can be community-based, national or
international. The defining activity of operational NGOs is implementing projects.

1.7.3. Campaigning:

Campaigning NGOs seek to "achieve large scale change promoted indirectly through influence
of the political system." Campaigning NGOs need an efficient and effective group of
professional members who are able to keep supporters informed, and motivated. They must plan
and host demonstrations and events that will keep their cause in the media. They must maintain a
large informed network of supporters who can be mobilized for events to garner media attention
and influence policy changes. The defining activity of campaigning NGOs is holding
demonstrations. Campaigning NGOs often deal with issues relating to human rights, women's
rights, and children’s rights.

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1.7.4. Both operational and campaigning:

It is not uncommon for NGOs to make use of both activities. Many times, operational NGOs will
use campaigning techniques if they continually face the same issues in the field that could be
remedied through policy changes. At the same time, Campaigning NGOs, like human rights
organizations often have programs that assist the individual victims they are trying to help
through their advocacy work.

1.7.5. Public relations:

Non-governmental organizations need healthy relationships with the public to meet their goals.
Foundations and charities use sophisticated public relations campaigns to raise funds and employ
standard lobbying techniques with governments. Interest groups may be of political importance
because of their ability to influence social and political outcomes. A code of ethics was
established in 2002 by The World Association of Non Governmental NGOs.

1.7.6. Project management:

There is an increasing awareness that management techniques are crucial to project success in
non-governmental organizations. Generally, non-governmental organizations that are private
have either a community or environmental focus. They address varieties of issues such as
religion, emergency aid, or humanitarian affairs. They mobilize public support and voluntary
contributions for aid; they often have strong links with community groups in developing
countries, and they often work in areas where government-to-government aid is not possible.
NGOs are accepted as a part of the international relations landscape, and while they influence
national and multilateral policy-making, increasingly they are more directly involved in local
action.

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1.7.7. Legal status:

The legal form of NGOs is diverse and depends upon homegrown variations in each country's
laws and practices. However, four main family groups of NGOs can be found worldwide:

 Unincorporated and voluntary associations

 Trusts, charities and foundations

 Not For Profit Organizations

 Entities formed or registered under special NGO or nonprofit laws

The Council of Europe in Strasbourg drafted the European Convention on the Recognition of the
Legal Personality of International Non-Governmental Organizations in 1986, which sets a
common legal basis for the existence and work of NGOs in Europe. Article 11 of the European
Convention on Human Rights protects the right to freedom of association, which is also a
fundamental norm for NGOs..

1.8. Need for the study of Social Responsibility:

 To educate the people for adoption of the good norms of a good citizenship and to
inculcate into the people's mind, ideals of national unity.

 To work for uplifting the status of women in the society. To work against female
circumcision and to fight against the victimization of girl /women by anybody in the
society on female circumcision or any other related issues.

 To propagate the need for tree plantation / pollution control and environmental
awareness as social responsibility also includes protecting the environment for the
general welfare of the world, its nations and their people.

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  To help and generate training programme for self-employment of women and
educated unemployed people and to work for adult education.

 To create the means for providing medical assistance to the people suffering from
diseases, especially for helpless people.

 To provide help under health & nutrition services for women and children so as
enable them to avail of good quality and fast services.

 To establish library and reading rooms in needy communities, so as to develop the

reading and writing skills of the people.

 To create Training/education centre and health centre.

 To provide vocal training, and training in areas such as ironing, weaving, carpentry,
etc. to the underdeveloped sections of the society so as to enable them to work, earn a
living and become independent.

 To publish newspaper, magazine, and journals and to reproduce works of arts,

literature, science, crafts and other allied works/collections of works of arts for
instruction and imparting useful knowledge and also as a medium to bring out the
plight of such downtrodden sections of the society.

 To provide help/shelter/facilities for old people, children and disabled persons for
their welfare.

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  To organise forums, seminars, camps etc for spreading good living habits, moral
values, Ghanaian culture, and methods of developing self confidence etc and to create
centres throughout the country for the above activities.

 To work for uplifting poor rural/village people for their overall development in terms
of regular electricity, regular water supply, good living conditions, proper medical
care, including immunization facilities for children and adults.

 Provide scholarship/Financial help to poor rural/village people for their overall

development.

 To provide help to people suffering from Natural calamities such as flood,

Earthquakes, motor accidents etc.

 To provide free legal advice to poor people who are caught in debt traps and who
have neither the knowledge nor the financial ability to fight for their right.

 To create awareness among the people regarding AIDS and other such rampant and
chronic diseases.

 To educate people against taking drugs and Alcohol by conducting campaigns and
awareness programmes about the harmful effects of drug abuse.

 To arrange land, building and other facilities for running school/college

institution/Library etc.

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  To raise funds through collection, donation or subscription and other means and
invest money or incur expenditure in such manner as shall promote the attainment of
aims and objectives of the NGO.

 To undertake any other work or assignment for the general welfare of the people who
are currently living below the poverty line and are in immediate need of improvement
in their living conditions.

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 CHAPTER 2
NGO PROFILE
(The Nudge Foundation)

‘
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Name of the NGO: The Nudge Foundation

PURPOSE

The purpose of the organization, we exist to alleviate poverty, sustainably and scalably.

STRUCTURE

The Model provides a 360-degree life, learning and economic foundation through education, for

BPL youth, along with lifelong support system.

AIM

Nudge Foundation aims at bringing all NGO’s in the country together because poverty is a very

huge issue and they solely can’t resolve the problem.

We own Gurukuls in which they teach the poor for 100 days so that they can get a job. They

teach them to drive, cook and make them learn the basic rules and regulations so that they are not

cheated by anyone

Job skills alone are insufficient to help individuals break out of the cycle of poverty.

Our Gurukuls focus on the all-round development of individuals to equip them with life, literacy

and livelihood skills.

The Gurukul program is a rigorous fully-residential program with an emphasis on extensive

experiential learning through habit-building and repetition. On completion of the program,

individuals are provided with lifelong support to prevent them from falling back into poverty.

Teachings given at Gurukuls –

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LIFE SKILLS
The foundation for leading a life of dignity and confidence - at work and in the community.

PERSONAL DEVELOPMENT

FAMILY MANAGEMENT

FINANCIAL MANAGEMENT

EMPLOYABILITY

HEALTH & WELLNESS

SOCIAL DEVELOPMENT

LITERACY
The foundation for learning and growing throughout life - and the power to be independent

READING & WRITING

LISTENING

SPOKEN ENGLISH

EVERYDAY ENGLISH

WORKPLACE ENGLISH

NUMERACY
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LIVLIHOOD SKILLS

The foundation for economic independence - a means to gainful employment. We also partner

with various organizations for job placements of Gurukul graduates.

BEAUTICIAN

DRIVER

DATA ENTRY OPERATOR

LIFE SERVICE
Whether it is help in decision-making or providing information services, we ensure that gurukul
graduates don't just move on to a life of greater dignity and financial independence, but also stay
in it.

Sriram leads community outreach and mobilization at The/Nudge Foundation. After many years
of experience across consulting and market research at Frost and Sullivan and GlobalData,
Sriram’s entrepreneurial journey led him to build the India community mobilization and retail
fundraising operations at Amnesty International India where he mobilized 2 million people. His
beliefs are rooted in equal access to opportunities and people driven social change at scale. He
holds a B.E (Hons) from Birla Institute of Technology and Science, Pilani.Lokesh is part of the
community engagement team where he looks after student admissions through telemarketing. A
self made man from Mandya, Lokesh believes in continuous learning and working hard to
achieve one's goals. Lokesh aspires to be a changemaker and is an animal lover.

Anu is part of the community engagement team and leads a team of on-field community
mobilizers. Prior to The/Nudge, she worked with Amnesty International India. She comes with
extensive experience in working with youth and children with special needs. She is deeply
passionate about the upliftment of underprivileged.

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Jaykar is part of the community engagement team, leading a team of on-field community
workers. He brings with him 24 years of experience in the development sector using theater and
music as key instruments to mobilize communities. Prior to The/Nudge, Jaykar worked with
Parikrama Foundation as a Co-ordinator cum Counselor. He has also very closely worked with
Child Labours & Women empowerment program at APSA, CWC & Paraspara Trust for more
than 15+ years.

Shivaraju is part of the community engagement team at The/Nudge Foundation. He comes with
6 years of experience at Labournet Services India Pvt Ltd as a Center Co-ordinator. Shivaraju
comes in with a strong grassroots experience in students mobilization for skilling and
placements.

Shanta is part of the community engagement team. Having worked for 12 years in garment
factories, Shantamma (as she is fondly refered to by us) is determined to give back to the society.
She is a strong advocate of independence for women and has been driving mobilization largely
from rural Karnataka.

Jayanthi is part of the community engagement team at The/Nudge. Having worked with several
self help groups and differently abled people in the past, Jayanthi brings with her ground zero
knowledge about the communities. Jayanthi enjoys being on the field and spending time in
communities.

Swarnava drives organizational partnerships for community engagement. Prior to The/Nudge,

she was a Teach for India Fellow. She believes that her strength of accepting challenges and
optimism combined with the love of learning and hard work will help her fight towards the cause
she stands by at The/Nudge foundation. He holds a Bachelors in Life Sciences from Bangalore
University.

Shubhang works with the community engagement team. He handles program management
operations. He has been trained and certified in Lean & Six Sigma. He believes that poverty
alleviation should be the priority for NGO's today. He holds a Bachelors in Engineering from
Bangalore Institute of Technology.

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Mangal is a principal at the Gurukul. He ensures that students are on a growing learning path at
all point of time. After a brief stint as an HR business partner for Barclays India, he decided to
pursue his long term passion of teaching as a career. He is a Teach for India Fellow and has
worked with other educational initiatives such as Varthana and Akanksha foundation. He is a
graduate of Institute of Management Development and Research (IMDR), Pune.

Aditi is a Trainer at the Gurukul. She taught in government schools and nunneries in Ladakh
under her project Lessons for Ladakh. Prior to teaching in Ladakh she worked in fundraising in
Greenpeace and was a Teach India volunteer. She believes that the best way to eliminate many
problems facing the under-privileged section is to educate and train them and make them
employable and contributing members of the society. She holds a B.A(Hons) in Applied
Psychology from Amity University, Noida.

Margaret is a warden at the Gurukul. She comes with extensive experience in managing
students at schools and hostels being a Chief Warden for 8 years. She holds a Bachelors degree
in Science.

Ramya is a Trainer at the Gurukul. She strongly believes that money must not come in the way
of education and is passionate about bridging the gap for the youth to climb out of poverty and
be independent. She holds a Bachelors degree in Computer Applications from Christ University.

Deepti is a Vice-Principal at the Gurukul. She has 6 years of experience in corporate law and
litigation in Supreme Court. She decided to follow her strong passion in the social sector to help
the youth build a better life and alleviate poverty. She strongly feels that the world needs more
healers than lawyers. She holds a LLB degree from Pune university.

Cyril is a Trainer at the Gurukul. He is a social scientist with 7 years of experience in the
development sector and a year of corporate experience. He develops teaching strategies, creative
thinking amongst students and touches the lives of students through his teaching. He holds a
Masters in Social Work from St. Joseph’s College, Bangalore

Suresh is in charge of setting up and maintaing all the facilities for Gurukul and The/Nudge.
Previously, he has worked with Britannia, Gati Kwe, and MTR Foods. He is a graduate from
Goa University.
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Ajesh is a Trainer at the Gurukul. He is passionate about teaching and making significant
changes in the lives of his students. He has worked with Pre University and Degree colleges for
eight years. He holds a MA in English from Indira Gandhi University, and BA from Mangalore
University.

Shruti is a Principal at the Gurukul. She has worked for 4 years as a Software Engineer before
joining Teach for India Fellowship in Pune where she taught grade 3 students. She strongly
believes in the need of the hour for innovative solutions to bridge the social inequity gap in our
country. She holds a B.Tech (IT) degree from Dhirubhai Ambani Institute of Information
Technology, Gujarat

Suchitra is a Warden at the Gurukul. She worked as a teacher for 9 years in Gulbarga before
joining The/Nudge. She holds a Diploma in Electronics.

Rakesh is a Trainer at the Gurukul. He believes that as a trainer he is responsible for molding the
lives of people. Rakesh has previously worked in banking sector prior to taking a plunge into
training. He has worked as a trainer for Nipunya Nidhi, a skill development programme for the
college students by the government of Karnataka. He holds a Masters in Business Administration
(MBA) in HR and Finance.

Manjesha works as an Admin at The Gurukul. He is an Alumni of the Gurukul and hails from
Hassan.

Jasmin is a Trainer at the Gurukul. Before joining to The/Nudge she was a Teach For India
Fellow in Pune. She is passionate about bringing a change in the society and making a difference
in people's lives. She holds a Bachelors in Technology in IT from College of Engineering, Pune
(COEP)

Mohan is a Trainer at the Gurukul. He strongly feels that poverty and illiteracy go hand in hand
and are the biggest social challenges of modern India. He relishes the challenge involved in
molding people and equipping them with the skills required to stand on their own feet.

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He relishes the challenge involved in molding people and equipping them with the skills required
to stand on their own two feet.

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 CHAPTER 3
DAILY ACTIVITIES

ACTIVITES

The activities given to us by the Nudge foundation were one of the best activities one could ever

ask for. Here they not only gave us experience but also real time application of the all the theory

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and subjects studied by us. Their way of working was totally different and unlike any other NGO

which helps me remember those 3 days like it just happened. Our activities were not to play with

the children there or perform activities there, but to actually provide real time help to the people

who are unemployed and who’ve limited education. The task and activity given to our group was

to look for PART TIME jobs for the people or students of the NGO’s schools which were

known as GURUDWARA’s. We were given a briefing as to what they exactly expect from us

and how they function and on the basis of that we had to perform our activity. They had given us

2 examples as to what type of jobs they expect out of which one was selling of sanitary napkins

and the people were paid on the basis of commission.

We not only had to look for jobs online but also had to contact them and enquire

about the qualification, requirement, timings, type of work etc. this not only helped us with the

knowledge of various jobs which are available out in the world but also helped us with the

application of our communication and official interaction schemes. Our task was not as easy as

we thought it would be cause it wouldn’t end with just finding the job but we also had to call

them and find out various details in order to figure out if it is appropriate for the people of the

gurdwara’s. We had to find 50-part time jobs which were suitable for candidates who were not

much educated and the highest qualification would be of a degree and that too only 4 or 5

candidates possessed a degree and others were mostly 10th pass and 12th pass. The basic jobs we

found for the candidates was of delivery boys, dog walker, store keeper with other jobs like data

entry, store supervisor, kitchen helper, salesman etc. we set a target of 20 jobs each day and

divided the work among us. 3 people would find the jobs online, one person would contact them

and the other would check if the jobs were appropriate and as per the requirement and check with

the concerned people of this job would be a proper fit for their students. This job not only helped

us but also had our keen interest towards it as it was more interactive and challenging rather than
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boring and repeating the same old things. It not only involved checking online but it also made

us check different stores on our way to the NGO, this keen interest was due to the working

environment and also the different type of job which we had never expected. Our activities never

went down because of the delicious lunch and snacks we used to get there. We were not only

concerned to our laptops and the phone but we also could take breaks and use the indoor sports

available in the NGO which gave us refreshing time as well as the requires entertainment. We

had no time limit for our activity and it was solely based on the completion of the given task to

us which made it more interesting and challenging. The faster and the better we did our tasks the

earlier we could leave. For us it was a new and different type of experience since it was beyond

and different from our expectations, we learnt something from the activities we performed in the

NGO and unlike other NGO’s we did not give the needy or the poor just temporary happiness

but provided them with a source of additional income which they could use to carry out every

work that gives them joy and happiness. The activities we performed gave them an opportunity

to explore and earn more which would help them to cater to their needs. Not only this but we

also provided them sources and options for the placement of the graduates in various fields.

Moving on our team also worked on finding different NGO’s and provide them

with the contact details as this would help them contact and pair up in working towards the same

purpose as the NUDGE FOUNDATION focusses to. This would provide the NGO a further

helping hand and also various support in order to achieve their goals more conveniently and

appropriately. As the AIM of the NIDGE FOUNDATION is to bring all the NGO’s in the

country together because poverty is a very huge issue and they solely can’t resolve the problem.

We succeeded in finding and providing them with 100 other NGO’s which would help in their

progress and also scope up their activities. We not only provided them with the details but also

contacted a few in order to find out about their working and interest.
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 As a whole the nudge foundation provided us with activities which we wouldn’t

learn or expect from any other NGO. These activities provided us a base as to how these small

earnings would help the poor and educated build a bright future for themselves and progress in

this world eliminating the evils of poverty and other suffering. The earning which would be

small for us would be of great use to the poor and too add up to the earning they earn from their

daily jobs.

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 CHAPTER 4
LEARNING
OUTCOMES

LEARNING OUTCOME

THE NUDGE: AS WE SEE IT

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The Nudge Foundation is a very different type of NGO, it is a very different type of workplace, it
is a very different kind of experience, or at least it was for us. When you hear the word NGO, a
certain image forms in your head, The Nudge was so much better than any version of that image.
It was a complete picture and I can say this without a doubt that it is the closest one can come to
working for google without actually working for google, and it was simply amazing. Everything
about it was so comforting, relaxing and yet so professional. It is a place nobody works, it is a
place where everyone just simply enjoys and helps out one another.

We have all had some great experiences during these 25 hours at the NGO.
We have been exposed to a new kind of lifestyle which we might not have been accustomed to
before. We thank Christ University for giving us this opportunity to explore a different and
beautiful side of the world.

At Nudge Foundation we had to take survey of the people studying their about their daily
lifestyle and their experience in NGO.

The NGO had a very relaxing atmosphere to work in where to sit and relax and focus on work.
So we got to know how the working atmosphere should be. How
the ambience and atmosphere of working helps in our work.

The backward society or those poor people who have talent and can do wonders should be
trained and given the opportunity to do something very worthy in their lives. The poor people
should be given right support to those who are worthy.

PERSONAL EXPERIENCES:

1. AARYAN AGRAWAL (REG. NO. 1520301)

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As part of our curriculum at Christ University, we the students of department of management
studies, are expected to fulfill certain duties towards the society and to give back to the society as
we are the future corporates of our country and we have to fulfill our responsibilities.

I was one of the lucky ones who got the chance to volunteer for E-Cure NGO. E-Cure is an NGO
which works for the betterment of the environment. The three days spent for me, was an
unforgettable experience because we had a lot of fun as well as learning outcome from the
people present there. On the first day, Mr. David briefed us and we were to choose between
promoting e-waste management and promoting paper bags. I along with my teammates chose to
promote paper bags and spread awareness about the harmful effects of plastic bags. We got to
work right away. We chose to spread awareness in SG Palya and Tavarekere. We created posters
and paper bags to promote the use of paper bags and say no to plastic bags.

We spent our remaining two days talking to people and visiting shops explaining to them that
plastic do not decay for centuries and how they are impacting our lives and our environment.
Plastic bags if not disposed properly may find their way into the drainage system resulting into
choking of drains, creating unhygienic environment releasing toxic fumes and causing water
borne diseases. I remember talking to one person who said that his dog died due to consumption
of plastic which was heartbreaking. While talking to shop keepers I came to know that the
customers are at equal fault. They ask for plastic bags for even small commodities such as pen
and if the shopkeepers deny they lose their customer. After talking to number of people I came to
know that even they want to use paper bags but they cannot because of the high price of paper
bags.

I realized that if the government takes necessary steps and provides paper bags at lesser price the
people are readily happy to stop using plastic bags. I have stopped using plastic bags and carry
my own bag as a start for a better tomorrow. It fills me with great pleasure knowing that I could
do something for our mother earth. I feel that it is important to understand that it is not your
world, not my world, it’s our world and we need to preserve it for our future generations.

I would like to take this opportunity to thank Christ University and Mr. David for giving me this
wonderful opportunity to go beyond our realms in campus and interact and understand people’s
perspective and do something for mother earth. I thoroughly enjoyed working on this project for
three days. I take away many beautiful memories from this project, right from the people’s

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support with us to their dedication towards cooperating with us and making these three days a
success. I would also like to thank my group members, Akhil and Ishant for being so cooperative
and motivating throughout the process. This project was truly a heart-warming experience.

2. AKHIL KHORANA (REG. NO. 1520303)

8th of February ,2016 I visited the NGO named E-Cure where the founder told me about their
NGO which is their vision is to decrease the e-waste threat to humans and environment alike by
spreading awareness and setting up efficient e-waste management systems at various locations
across Bangalore through communities to create a clean green Bangalore to have zero waste.
Their he allotted us the work that is to spread awareness about using paper bags and stop the
implementation of using plastic bags as it harms the environment and as plastic takes decades to
decay which leads to environmental imbalance. There we were also allotted a specific
area/locality and we were given to spread awareness in SG Palya. I also learned about how
spreading awareness regarding such things can lead to a healthy enivorment for us as well as for
the future generation.

Further, during this activity period of 3 days of spreading awareness of using of paper bags
rather than plastic bags I learned that it was not shop keepers mistake only but in some way or
another the people living in SG Palya were equally responsible too.There I learned that the basic
2 reasons why the shop keepers were unable to use paper bags were:

1. Paper bags were comparatively more expensive than plastic bags

2. People located in SG Palya would always ask for bags for small little commodities also
which made it difficult for the shop keepers to promote paper bags.

In the end I would like to conclude that this is our world ,our society and it is our duty to make it
clean a safer place for our next generation which can only be done by not harming the
environment in anyways as nature is a precious gift given by god and we must conserve it rather
than depleting it.

3. ISHANT GHAI (REG. NO. 1520314)

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As a part of our social responsibility project, I am glad that I worked for E-Cure NGO. Before
working with E-Cure I thought working with a NGO is not what I will be able to do properly as
it requires a lot of patience, raising funds or going door to door and asking people for some or the
other thing. But when I and my team mates went to the founder of E-Cure, he told us what E-
Cure is all about, what it does and how important is to protect our environment by supporting the
activities of E-Cure. Then he also told us about his vision and mission for his NGO and then told
us about what all E-Cure does and gave us the opportunity to choose between promoting
recycled waste or promoting paper bags and cloth bags. We choosed to promote paper paper
bags and cloth bags and started our work from the very first onwards. We decided to distribute
posters saying “say no to plastic bags” and started promoting paper bags and cloth bags by
explaining to the people whomsoever we went to in S.G. Palaya and Tavarekere. We completed
our work on time successfully and then went back to the founder of NGO and explained him
about what all we did and showed him posters. He was happy with our work and told us continue
this work whenever we have time. After completing this work we were very happy that our first
time working in a NGO was very successful task and I was feeling very proud as I did something
to help our society and save our environment by working in a NGO. Most of the NGOs are
working by raising money from other sources but E-Cure is purely started and running on the
money by Mr. David SR, founder of E-Cure NGO. We also learnt while promoting paper bags
and cloth bags that its not only the mistake of sellers, but also a huge mistake of buyers that they
are consuming platic bags. As we got to know what the buyers do is, if they purchase even the
smallest thing they want a plastic bag to carry, if the seller says that why you want a plastic bag
even for this small thing, the buyer says leave it we will buy it from another shop. This behavior
of consumers force sellers to use plastic bags. Another reason is that plastic bags are much more
cheaper than paper bags or cloth bags, so if we take the above case where consumers demand for
plastic bags for smallest thing also, the sellers will be in loss if they use paper bags or cloth bags.
Some sellers told us that they are also willing to use paper bags but they because these various
conditions are forced to use plastic bags. Then we met some people are already using paper bags
and we were happy to see that. Lastly I want to say that this project helped me to interact with a
lot of people and helped me contributing towards society. Since we are a part of this society it is
our duty to contribute towards our society and help in saving our environment. Since this was my
project and I had tocomplete 3 days of waork but in future also I will be working with this NGO
whenever possible.
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 ANNEXURE

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 BIBLIOGRAPHY

1. www.google.com
2. www.e- cureboyshome.co.in

3. www.e- cure.org/houses.html
4. www.e- curecfic.com
5. https://m.facebook.com/Ecure.org/

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