07/02/2018

María Isabel Nevares Cisneros A01379974

Alan García Hernández A01373778

1) BRAINSTORM OF IDEAS

More sales

Rentability

Consumer/Company

Diffusion

Strategies
MARKETING AND
PROMOTION IS THE KEY TO A
SUCCESSFUL BUSINESS
Functional area

New opportunities

Innovation

Competitive advantage

Increase in the business

 2) PARAGRAPHS

MARKETING AND PROMOTION IS THE KEY TO A SUCCESSFUL BUSINESS

Marketing is responsible for analyzing the behavior of markets and consumers with the
objective of increasing sales within a company making it more profitable and with greater
competitive advantage.

Marketing is vital to the existence and success of a company because the consumer-company
relationship is needed to satisfy the needs and desires of the consumer.

The promotion is one of the fundamental parts of marketing because you need a promotion to
inform, persuade and remind the consumer about the products that your company offers,
pretending to influence the behaviors or attitudes for which you need a set of tools such as
advertising, sales and public relations.

In conclusion, the promotion is one of the many important marketing tools because it generates
profitability and anticipates the future needs of the consumer so that the marketing and promotion
is the key to a successful business.