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INTRODUCTION TO UNIT
In the workbook, Unit Three covered how to financially plan a business operation, and then backed up those skills with strategic planning tools in Unit Four. those skills are the ones
that help merchants stay on track with the plans. These tools are critical for merchants, because, even if the buyer knows how much to buy-or what markup to earn, there has to be
specific ways “how” to achieve those goals.
Actually building a successful business is no different than winning a football game. The idea in a football game is to get a touch down or field goal-to score some points, all with the
plan to win. But rarely do teams score points in just one way. A variety of plays are put into motion –all with end result in mind: to cross the goal line, score points and win.
Merchants too set their sights to win and often do – just as the football team does, with a variety of plays. When the season ends with profits-generally it is because there was a
balanced assortment, a steady flow of merchandises, minimal markdowns, good merchandising strategies-all supported by repeat, happy customers.
The checks and balances set in place for the win are often referred to by some merchants as the control measures. The first of these measures is the Open-to-Buy. Already
introduced on the six-month merchandising plan, OTB is a control factor buyers rely on to keep their eyes on the purchase orders that are to be shipped, the markdowns that need to
be taken, and any sales shifts that may affect that the stocks in relationship to the plans already in place.
Not only will it keep a merchant on their plan, but it will also be the tool to let a merchant know if there are funds to access if a buying opportunity comes up for a new line, a vendor’s
sales promotion or even reorders. Conversely it is a tool that allows the buyer to work with vendors to shift delivery dates if sales are sluggish causing stocks to pile up and shut out
not only potential buying opportunities-but ongoing replenishment of basic merchandise.
The OTB report is a reporting mechanism that ties many systems together. Sometimes the buyer may be focused on only one or two months as they prepare for market, some will
be looking at the entire six months. It does not matter the length of time being addressed, the calculations will be the same-looking at the relationship of stock, sales, markdowns and
what is on order.
Now practice
Use the blank OTB template and put in any numbers you want, and see how they calculate.
Department Number
Departmental MU%
August September October
Department Number
Departmental MU%
Planned Sales
+ Planned Markdowns
+ Planned EOM Stock
$ - $ - $ -
- Planned BOM Stock
- On Order
$ - $ - $ -
= Open to Buy at Retail $ - $ - $ -
The spreadsheet template you will use to complete the problems on the CD will look like the following. Again, the formulas for this style of report have already been programmed in
and you can benefit by looking at how very large amounts of money can be representative of very small quantities per style, color or price.
Style Breakdown Lower Price Lower Price Middle Price Middle Price Upper Price Upper Price
480 500 123
Percent (%) Pieces Percent (%) Pieces Percent (%) Pieces
Low Heel Sling Back 20% 96 15% 75 5% 6
Low Heel Sandals 30% 144 15% 75 15% 18
High Heel Sandals 10% 48 25% 125 25% 31
Closed Flats 40% 192 25% 125 35% 43
Closed Heels 0% 0 20% 100 20% 25
100% 480 100% 500 100% 123
Lower $ - 0% $ - #DIV/0!
Middle $ - 0% $ - #DIV/0!
Upper $ - 0% $ - #DIV/0!
Total 0% $ - #DIV/0!
Style Breakdown Lower Price Lower Price Middle Price Middle Price Upper Price Upper Price
#DIV/0! #DIV/0! #DIV/0!
Percent (%) Pieces Percent (%) Pieces Percent (%) Pieces
0% #DIV/0! 0% #DIV/0! 0% #DIV/0!
0% #DIV/0! 0% #DIV/0! 0% #DIV/0!
0% #DIV/0! 0% #DIV/0! 0% #DIV/0!
0% #DIV/0! 0% #DIV/0! 0% #DIV/0!
0% #DIV/0! 0% #DIV/0! 0% #DIV/0!
0% #DIV/0! 0% #DIV/0! 0% #DIV/0!
Building profitable lines of store-brand merchandise is a great way to eliminate the middleman and buyers across the country today are doing just that as a way to keep pricing down
and offer excluvice brand merchandise for their customers.
Working with Cost Sheets shows buyers how to to calculate how much it costs to actually make a product. That's right, not only do the private label firms design and develop their
own goods, but many of the large retailers today have separate divisions for product development, such as Federated with their division of the Federated Merchandising Group, who
create their own product lines and as you learned in the book, it is a tool buyers must know how to complete and evaluate in the job market today.
Yes, product development specialists are usually the key people responsible for completing Cost Sheets, but buyers must know how to read them and to use them. As an
information source they can help buyers shop the market for the best prices and the data also helps the buyer to price merchandise purchased as a private label or directly from a
manufacturer.
Take a look at the example, review your workbook and then, using the given data determine the cost of goods to be sold on the spreadsheet template.
-Change the yardage amount. Maybe change the price per yard.
What happens?
-Change the quantities?
Again, what happens?
Now practice
Use the blank Cost Sheet Template and put in any numbers you want.
Maybe you have some experience in design or sewing. You might want to calculate how much an item you
constructed if made in quantity. But remember, if you work with dozens or factions a you will have to convert those
amounts to the decimal equivalent (just as you did in Chapter 2) before the data can be entered .
Note: the wholesale price and the retail price can *Suggested Wholesale
be determined by applying suggested industry markups
and utilizing the markup templates covered in Unit Two *Suggested Retail
Note: the wholesale price and the retail price can *Suggested Wholesale
be determined by applying suggested industry markups
and utilizing the markup templates covered in Unit Two *Suggested Retail
Once you feel comfortable with the spreadsheets for these three chapters, move to the next file that
has problems for you to solve using these same templates.
nd then backed up those skills with strategic planning tools in Unit Four. those skills are the ones
nts, because, even if the buyer knows how much to buy-or what markup to earn, there has to be
The idea in a football game is to get a touch down or field goal-to score some points, all with the
put into motion –all with end result in mind: to cross the goal line, score points and win.
with a variety of plays. When the season ends with profits-generally it is because there was a
rchandising strategies-all supported by repeat, happy customers.
chants as the control measures. The first of these measures is the Open-to-Buy. Already
on to keep their eyes on the purchase orders that are to be shipped, the markdowns that need to
ans already in place.
hant know if there are funds to access if a buying opportunity comes up for a new line, a vendor’s
rk with vendors to shift delivery dates if sales are sluggish causing stocks to pile up and shut out
dise.
mes the buyer may be focused on only one or two months as they prepare for market, some will
essed, the calculations will be the same-looking at the relationship of stock, sales, markdowns and
middleman and buyers across the country today are doing just that as a way to keep pricing down
ctually make a product. That's right, not only do the private label firms design and develop their
development, such as Federated with their division of the Federated Merchandising Group, who
st know how to complete and evaluate in the job market today.
mpleting Cost Sheets, but buyers must know how to read them and to use them. As an
data also helps the buyer to price merchandise purchased as a private label or directly from a