STATE HST’ suuiet. OF WISGUNSIN _prchives Division — ‘T, V. Hartnett oa August 17, 195% carl Thompson Report through July 31 he attached report contains aaterisl that, as you will sec, should be considered highly confidential and receive the mini- fun of circulation, However, you may want soue of the other- principals of the Tobacco Industry Research Comittee to see, By have a copy. Should you desire to make copies available to o few, 4t te suggested thet you append a note to the front of ‘the report to this effects mppe attached report 1s highly confidentatel. It is requested that you retein it only for your personal consideration and for That of your dmediate associates) elso that no additional copies je made and that this copy not be placed in fil swhen I assumed the chairmanship of the Tobacco Industry Research Comittee, I asked for a detailed report from public relations counsel 4n order that I could be fully informed on the public felations and information program to date. "ae 1 read 4, 4t occurred to ne there would be merit in bringing the report to your attention so that you could gain a closer ac- quadntanceship with this extensive program, I am sure that you Hit agree with my opinion this 1s a highly confidential report. es os a. vt cc: as ‘ct eet 4908CONFIDENTIAL, 7. V. Hartnett, Chedrnan Tobacco Industry Research Comittee FROM: Hill and Knoviton, Inc. SUBJECT: Report of Activities through July 31, 1954 SUMMARY OF ACTIVITIES ‘The functions of public relations counsel have been threefold: (1) over-al2 policy guidance and programing; (2) administration of Comittee af- faire; and (3) public end press relations and contacts, Since these functions frequently overlep, there can be no clear-cut delinedtion of activities into these ‘three categories. In the firet section of thi report, "Sumary and Background," ‘the historical approach is taken, In the second section, "Other Public Relations Activities,” 9 topical presentation 4e used. SUMARY_AND BACKGROUND In mid-December, 1953, executives of leading tobacco canpantes decided sone kind of Joint action vas imperative in the face of videly publicized attacks alleging a link between cigaretts smoking and lung canc Representatives of HAIL and Knowlton, Inc., vere invited to meet vith these executives for consultation on veys and means of deeling vith the problen. At thie firet meeting, 4¢ van agreed that the viseat course of action vould be for the industry to find out, through objective research, vhat truth there vas, Af any, 4m the charges being made againet 1t, Mr. Hill stated it vould bee serious public relations mistake for the industry to make any move that could cause 1 to de accused of disregard of people's health and under no circumstances could the induatry afford te engage tn direct controversy vith ite detractors, With the acceptance of these principles, Hill and Knovlton, Inc, vas asked to recomend & Progran to implement then, MWwM000148After tvo weeks of intensive study of the problem, public relations counsel developed a step-by-step program vhich w Gtecussed at a meeting vith a small group of public relations representatives of a mmber of tobacco companies, Valuable suggestions vere made at this meeting, and the program vae put into fine). shape and submitted to the principals at ancther meeting the last veek of December, ‘Taking into consideration court ruling inhibiting the industry from or- @inary trade association activities, the progran recomended: 1, Pormation of an industry group to be known as the Tobacco Industry Research Comittee, dedicated to sponsoring and financing research into ali phases of tobacco use and health, 2, Eetablishnent of a Sctentific Advisory Board, to be composed of Glotingutshed research scientists and educators, and a Scientific Director, to guide the research objectives. 3. Undertaking of continuous editorial research into relevant scientif- de, statistical and medical material, past and current, for an effec~ tive information program. 4, Keeping the public informed regarding the Comittee's activities. Ae a firet atep, a nevepaper advertisement outlining the industry's plane vas proposed, copy for which vas submitted. ‘The program ani the public statenent advertisenent were approved. The egreed-upon approach vas to sponsor genuinely objective research and to bring to public attention the fact thet there 1s nov no conclusive proof that cigarette smoking {8 8 cause of lung cancer or other serious problems of human health. On January 4, the advertisenent and neve announcement appeared and the Tobacco Industry Research Comittee vas in being, vith Paul M. Hahn as Chairman for he first thre month mwm000149Since the Comittee had no headquarters and no ateff, Hill and Knoviton, Inc. was asked to provide a vorking staff and tenporary office apace. Ae a firet organizational step, public relations counsel. ened one of ite experienced exec- utives, W. T. Hoyt, to serve account executive and handle as one of his functions ‘the duties of executive secretary for the Tobacco Industry Research Comittee. Selection of Scientific Advisors The task of selecting a Scientific Director prior to getting a Scientific Advisory Board proved difficult, and Chairman Hahn detided to reverse the order and select the Board. 7 Public relations counsel provided assistance in selecting and inviting @ group of seven scientists, all of vhom agreed to serve, and the first meeting of ‘the Board was held on April 26. On e number of occasions, from the start of the Tobacco Industry Research Comittee early in the year, vhen his name ve put forvard by Mr. Hill, Dr. Clarence Cook Little w proposed to the Comittee ae excellent possibility for Scientific Director, When Dr. Little accepted a place on the Advisory Board, these recomenda- tions vere reneved to 0, Parker McComas, who bad becone Chairman of the Tobacco In- dustry Research Comittee, and various menvere of the Board. He vas unaninously requested by the menbers to serve as Chairmen and to consider becoming Scientific trector, On June 15, Dr, Little's acceptance vas formally announce: Dr, Little ae Scientific Director With a bighly-recpected and qualified actentist nov in a position to speak for the Comittee on its research problems, it became possible to meet more sme Tec: of the public relations prob 1g the Comittee, Mwm000150abe For example, through Dr, Little's full cooperation in pres conference arrangenente that included photographers, radio, television and scientific writers At vas posetdle to achieve vide coverage of the purposes and philosophy behind the industry's research efforte, After the Hamond-Horn report vas delivered at San Francisco, Dr, Little was asked to dictate a atatenent by telephone fron Bar Rarbor which vas put into shape for a pres release, After clearance vith the Scientific Advisory Board, ‘this vas issued to the press and videly used, resulting in tempering sone of the hysteria caused by the Hemond-Horn report. Dr. Little aleo appreved an announcement of the outline of research 8 skeleton outline vas devel- adopted by the Scientific Advisory Board. Dr, Littl oped into a full etatenent for general release to press and radio, vith resultant vide end favorable attention, Reaction of the preas to such steps has been generally good, ae exen- plified in a colwan by Waldenar Keenpffert of The Nev York Times, deen of the country's scientific writers "The case for and against tobacco consumption as a cause of cencer may be settled ty the Tobacco Industry's Research Comivtee of vhich Dr. C, C. Little, former director of the American Cancer Society, 18 head, Many vill argue that an impartial investigation can hardly be expected from a body of experte paid by the tobacco industry, Dr. Little 1s an eminent geneticist, a type of scientist vho has the courage to face facts and 40 state then.” Because of bis scientific approach, Dr. Little correctly feels that the Industry must make no controversial statenent on scientific matters unless fully supported by facte and approved by the Scientific Advisory Board. Mr, Hartnett ee Full-Time Chairmso Final etep in the formal organization of the Tobacco Industry Resear: mwmoo00151Comittee ve the selection of Timothy V. Hertnett, retiring president of Brovn and Wi11fanson Tobacco Corporation, aa full-time chairman, rather then to continue rotating the chairmanship, He assuned hie duties on July 1, vith appropriate public announcenent. ‘Throughout the formative period, Chairmans Hahn and MeCom provided valuable leadership in developing both the organizational and public relations aopecte of the Committee's vork. Mr. Hoyt, vith staff assistance, handled lta: agendas, organizational plans, busine affatre, reports, and materials for meetings reh Committ of the Tobacco Industry Re , the Betentific Advisory Board, and the Industry Technical Comittee, in addition to developing operating procedures for ‘the research program end carrying on continuing contacts with the Comittee and Aevisory Boord nesters, Periodic meetings are held vith public relations representatives of the various companies, Worthvhile suggestions have come from members of this group, both at the meetings and in thell™ interim, OTHER PUBLIC RELATIONS ACTIVITIES ‘The information work of public relations counsel vas carried on and developed throughout the formative period of the Comittee, It includes several categories of activities vhich vill be described in detail. 1 TIRC Ae An Information Source A continuing important function 1s to build up the TIRC as a reliable and authoritetive source of facte relating to the tobacco and health problem. That thi is being done de indicated by the groving number of inquiries fron writers and editors uf various publications, nevepapers, preee services and broadcasting companies, mwi000152of basic informational material 1s in progres! In vith major neve outlets in the pr ‘Ae a part of this vork, the building and maintaining of a TIRC library Present materials include: 2, A cross indexed card file on medical and actentific papers regarding szoking and health that are noted by the N.Y. Acadeny of Hedicine tn soae 2,500 medical Journals published throughout the vorlé, Host pertinent material is obtained in full. 2, Basie books dealing with tobacco, its history, and other relevent ‘technical or general volumes, 3. Spectel files of all pertinent pr clippings. 4. A eroe Andexed card file on medical opinions regarding the ciger- ette controversy as noted in press, radio and other popular media 1 compiled from the clippings. 5. Full texts of speeches, announcenents, panel discussions, and eimiler materiel vhich are germane and avetieble. 6, Data relating to other related phases of smoking and health, both here and in foreign countries, obtained frou established sources ‘This includes published material fron U. 8, Department of Health, Education and Welfare, Bureau of Internal Revenue, Department of Agriculture, Food end Agricultural Organization, the Tobacco Merchants Association and the U. N. 7. Curriculum vitee of Scientific Advisory Board menbers 19 maintained on file, ae vell as sone information about their ecientific vork. Generel Neve Releases Eleven general neve stories have been distributed since the formstion of the Comittee, In each instance, direct personal contact ves rede |, vedio and magazine fields, through staff mwm000153members in New York and field offices, An indication of the resulte hes been in- cluded in the photostatic neva eumaries that have been sent regularly to Comittee nenbers, cording to the type of ‘The releases vere: 20, n. Each pret Announcenent of the formation of the Comittee, January 4, 195k, Abstract of Dr. Rosenblatt's paper, March 17, 1954, Announcenent of publication of "Scientific Perspective,” April 14, 1954. Selection of Sclentific Advisory Board, April 27, 1954. Research FroJecte invited for consideration by Sclentitte Advisory Board, May 18, 1954, Appointment of Dr, Little as Scientific Director of the Tobacco In- dustry Research Comittee and Chairman of the Scientific Advisory Board, June 15, 1954, Dr, Little's otetenent regarding the Hamond-Rorn Report, June 22, 1954. Mr. Hartnett appointed Chairman of the Tobacco Industry Research Comittee, July 1, 1954. Dr, E. B. Wilson becomes @ nesber of Scientific Advisory Botrd, July 20, 1958. Dr. Hueper's talk et Seo Paulo distributed with “Highlights,” July 26, 2954, Dr. Little ennounces scope of research program, July 28, 1954. announcement 18 prepared and distributed individually, ec- je history of sme of the steps taken on one release te that of Dr. Rueper's telk at Sao Paulo, Prezil: mwmo00154-8. al Advance checking on the Sixth Internation/Cancer Congre! revealed that Dr. Hueper of the Nationel Cancer Institute ws scheduled to telk on “Environmental Cancer of the Lung." (Other information, of course, aleo obtained and folloved up.) ‘The Will and Knoviton, Inc., Washington office, requested to follov up on this tnformation, obtained froa Dr. Bueper an advance copy of hie talk and sent it to Nev York. Study of the paper shoved it contained nevevorthy terial concerning lung cancer and particularly concerning the lack of « proven Link be- tveen lung concer and eacking. Further inquiry in Washington brought out thiat no press distribution of the talk vas contemplated either by Dr. Hueper or the Rational Cancer Institute. In view of this, permission from Dr. Hueper vat obtained to distribute copies of his talk to the press, on his strict condition that this be done only after it vas certain that be hed actually delivered {t -- placing it 4m the public domain, Reproduction of the 17-page paper, of tvo pages of highlights, and of 8 covering note to editors from Kill and Knoviton, Inc., and all prep- erations for distribution were made in advance of the talk. Special liaison vith representatives in Sao Paulo vas established to give word of Dr. Husper's delivery as quickly as possible, 90 #6 to enable distribution of the talk vhile it vas still nevevorthy, Hov- ever, due to postponement in Dr, Hueper's presentation, this notifi- cation did not arrive until after 2 o'clock Monday afternoon -- quite late to begin press distribution, Personal delivery of the Hueper release vas made to important new papere and services as well ee distribution to acience writers, edt- torial writers and feature writers, Evidence of use of the material Mwm000155to still being observed. (For example, "Science in Reviev,” page E-T, Nev York Mines, Sunday, Auguet 1; INS Sundey column for August 8; U. 8, Neve and World Report, August 6, page 65.) Although many of the writers covering the Sao Paulo meeting failed to mention the Hueper talk in their dispatches, 1t 48 significant thet, uo a result of the distribution in the U.S.A., stories ques- ‘tioning link betveen smoking and cancer were given vide attention, both in headlines and stories. In some press accounts, the Hueper story took precedence over the reports of Dri Hamond and Wynder, even though the latter vere made available to the prese in advance of thetr delivery on a hold-for-release basis, Beem Special Assistence to Presa, Redio, Magazines and Others ‘This category might include many more items than those listed since there have been mmerous telephone calls and personal contacts made on which the ultimate results are not yet known, Folloving are sove examples of such assistance: 1 Considerable source mnterial vas read and digested to provide facte for a column written by Hal Boyle, distributed netion-vide by the Ausociated Press, (Note: Many of the basic facts also are incor- +) Special personal contacts are being made regularly vith Tine, Reveveek, porated in material given to other writers U.S. Neve and World Report, and Busine Week editors to encourage vse of TIRG material, ‘Through personal contacts, advance information vae obteined that @ proninent magazine intended to report a groving lack of interest in ‘the TIRC program on the part of participating companies. This ref- MWM000156#106 erence vas removed from the story vhen the facts vere brought before ‘the magazine editors 4, By personal contact, advance knovledge vas obtained of « story on smoking by Bc’ Considine for Cosmopolitan Magazine. Information jupplied resulting in seven revisions and five qualifying addi- ‘tions to the story vbich vas already in type, Considerable information and assistence vas provided Donald 0, Cooley in the preparation for his story in True Magazine. This entailed conferences with the author to work on factual revisions. 6. Further research and assenbling of material and personal conferences have been extended Mr. Cooley to provide him requested aid in hie writing of « WB-page, lovepriced book for nevestand sales and angled at the idee "You don't have to give up amcking.” Faveett Publications 4p insuing the book entitled "Smoke Without Fear," in late August and early September. 7. Personal discussions with editorial writers and the supplying of meterial preceded the appearance of several positive editorials in the New York Datly Neve. 6. Several other editorials vhich have appeared in nevepapers through- out the country vere the result of information provided by mil or ‘through direct personal contacts by branch office staff members of Hi21 and Knoviton, Inc, Editoriale in the influential Washington papers are an example, 9. Two editorials videly used in "hone tovn” dailies and weekliew through- out the country vere prepared for and then distributed by the U, &. Press Associetion, These vere "The Gene Old Culprit” and “Truth Makes a Slow Crop,” Over 100 clippings of these have already been received, Mwm00015710. Through personal contacts radio and TV nev: n 1, 23 w ore yen and comentators Feceive frequent information concerning TIRC activities, Sone of ‘the results of such efforts shov in the pres! ‘adio-TV reports, For example, Dr. Little's jress conference vas reported on film on: NBO-TV netvork, "Today"; NBC-TV and CBS-TV ayndicated nevereeli UP Movietone Rew ‘and MOM Telenevs, both of vhich go to some 80 TV stations. Radio uses included Lyle Van, WOR; Frank Edverds, MBS netvork; the Yankee Netvork; KJ, Los Angeles and the regions] 123, Wert Coast netvork; CKLW, Windsor, Ont.; KNX, Los Angeles; KABC, Los Angeles, and the regional ABC West Coast netvork, At other times, many programs vhich indicated an interest in presenting TIRC facts scught an interviev or appearance by ® TIRC spokemman but the requests could not be filled. One negatively-eines progras (WBT) vhich vae being scheduled on the cigarette controversy vas postponed after discussion of TIRC facte. Another TV program (ABC-TV, Martin Agronsky), vhich éfa deal vith the cigarette controversy, ended one favorable note after confer- ences vith producers and presentation of facts A special radio script for a Louisville, Ky. radio interviey vith 7. V. Hartnett vee prepered and used, Conferences were held vith Dvight Macdonald regarding article he vas preparing for The Nev Yorker, Macdonald vas doing research on an article that vas to be a blast at the tobacco industry. “Special Gate" he vanted vere "accurate figures" regarding the number of scientists vho vere unconvinced by charges against sxcking. A list vas prepared of over 100 eminent cancer experte, each of vhaz hed MWwmM000158-12- stated since 1918 that, in his (or her) opinion, no conclusive evi- dence hao been established Linking tobseco end lung cancer, Other Anformation alao vas supplied. No article by Macdonald on thie issue hae yet appeared, 15. At zine stance vas provied to the Nev York Tines for a Sundey piece which appeared on Suntey, July 4, on "Why People Smoke," vhich Aiscussed sone of the nov-abandoned old charges against cigarettes, 16, The Lovieville Courier-Journal story on the Kentucky Heart Association statement vas obtained in Nev York fron Louleville by telephone and supplied to the neva services, editorial writers and columnists. ‘The story ves carried by INS, the Nev York Journel-Anericen and other papers. 27. Early in the public relations program, an informal survey of uags- zines, features and syndicates vas undertaken to see vhat, if eny, articles vere planned on the sacking controversy, and to follev up in any way possible. ‘Twenty magazines of nation-wide circuletion were checked end it was found five magezines vere vorking on pieces ‘and contact was established vith euthors and editors. Such reguler checking continues as standard practice, requiring nunerous contects veekly. 1B. Conferences were held vith and materials supplied to Herthe Striker of Coronet Magazine for possible article. 19. Special Fact Sheet on TIRC vas supplied to Dr. Charles S, Cameron prior to hie talk before the National Pr Club in Washington in June. The materiel vas used in his question-and-ansver period. At sane tine, multiple copies of True Magazine vith Don Cooley's MwmM000159-13- enoking article vere made available at the Pret Club for pick-up folloving the Cameron appearance, 20. Special conference are held vith AP, UP end IRS science vriter These have been helpful dn obtaining guidance on attitudes of writers, 4n learning best sources of Anfornetion from them, and in learning dest methods of supplying information to them, 21, Often news Felenses become available late in the day, vhen most “tnoide" nevepaper matter is set. Personal outlets vith vire services, Ancluding telephoning texts of rele 8, are necessary to get covers: Frequently, this means individualized services, such as the handling of @ story on Dr, Little's press conference to Internation] Neve Service, vhich vas unable to send a man to cover the conference. 22, Conversations vere held to supply information to Robert Hetlbroner whose balanced piece on the cigarette controversy appeared in the June issue of Today's Nouan, 23, Available srial vae supplied to Sheldon Bin of the Nev York Worlé-Telegran & Sun for hie January series in the Seripps-Hoverd papers and for hie article in Real Magazine issue of May, Public information for the TIRC has been handicapped by the tine required to pull together an adequate body of organized factual material, This applize not only to the current controversy in the neve, but to facts releting to many other aspects of exoking, eviteble for suggestions for vse by neve writers, columnieta, mugezine vriters, and others. MWmM000160abe (The program approved by the industry in December contained a recommenda- ‘tion for the development of such editorial research material and thie re reh de in proces |, with much of the material nov in hand, One aspect of this research beare on Public attitudes, but ts not directly concerned with either medical or statistical research, Therefore, {t 19 being done by Hill and Knowlton, Inc. arch eteff menbers, and by outside science writers, The purpose is to have a supply of color- ful and interesting infornation on hand for writers.) Sone of the scientific and editorial materials already distributed or etill in preperation are: . 1, "A Scientific Perspective on the Cigarette Controversy." This vas undertaken before a Scientific Advisory Board or a Scientific Di- rector had been named, It was held necessary and urgently tinely to present to leaders of public opinion the fact that there vas no une- ninity enong scientists regarding the charges against cigarettes, Quotations from sone three dozen research and medical euthorities vere assenbles fron authoritative sources in this country and abroad, ‘The Lav Committee ruled it vould be necessary to get a vritten pe mission for each quotation, This involved getting clearence, in most cases, fron the publications a8 vell as from the individual actentiste. Sone veeks vere required to cover thie ground, but on April 14, 1954 the dooklet came off the press and copies vere dis- tributed to doctors, scientists, editors fend many others, The pub- ication has since been used es source material for writers on the subject, It vas widely publicized and resulted in many favorsble editorials, including a lengthy one in the June, 1954 teeue of the Mwmo00161a15- 2. A apecial packet of timely background information was couptled follov- ‘ing the Hemond-Horn Report 4n San Franciaco and hand-distributed or mailed to editors throughout the country, Included in this packet were: Statements by Dr. Little, Dr. Cameron and the Arericen Colles: of Chest Physicians; excerpts fros Dr. Weller's report and Dr, Me- Comtck's etatenent and an information sumary on TIRC. ebled to include all im- A dante information folder has been a1 portont material on THU, ‘This Le intended for hand and mall die~ ‘tribution on an individuel basis to bj ine writers on the subject, nev centects in the various media, and others vho ere planning arti- cleo, Included at thia point are: The originel TIRC advertisenent, a statement concerning origin and purpose of the TIRC, a "Sclentific Perspective," the colusn by Hal Boyle, the release on Dr, Little's appointnert, @ condeneation of Dr, Little's June 15th press con- ference of the TIRC, press background materiel, historicel tobacco fects, Dr, Rueper's paper, end the release describing the scope of research interes! A, In final stages of preperation 1s Background Menorandus on the Tobacco Industry Research Comittee, designed to set forth succinctly ‘the organization, research policy, scope and purposes of the group. ‘This will eupplenent and becone @ part of the Basic Information folder and vill aleo be available to ansver inquiries about the Comittee. “Beitorial Coment on Tobacco and Health” ie nearing completion. (Due to be dietributed on or about August 20.) Thie 1s a 20-page conpilation of newspaper editeriels, by-lined articles, end coluans relating to the emoking end health controversy that have appeared MWM00016216. throughout the country, Copies of thie booklet vill be dtetributed to nevepaper editors and vriters to provide information and stinu- late positive action on future editorial writing. Material var carefully acreened to select articles which were well-balanced but fat the sone tine vould not unnece: wrily antagonize. Permission to reprint vas obtained from ich publisher, syndicate or author. ve Informational Reports to TIRC A continuing effort 19 made to keep members of the TIRC and related comittees inforned of current or anticipeted events, This function entatle the reading and culling of hundreds of publiched clippings monthly; of nonttoring radio prograns; of mail and personal contacts vith sources of neve or developments in publications end in medical and research organizations; end then determining vhat 1s of sufficient smportance for special communicetions to the TIRC, 1. Regular reports are being made to TIRC groupe on editoriel, neve, feature, redio ané nagezine attention given to the subject. These couprise selected pleces that are representative of published uate- riel, Speciel matlings of such compilations are made frou tine to time on specific articles or events, 2. Other informational mailings to the Comittee have included: a. Advance notice on Reader's Digest article thet appeared in the July tesue - Hay 3, 1954. Report on the Industrial Health Conference, Chicago. Report on the article, "The Harnful Effects of Tobacco,” appear- ing in the magazine, "Rev York Medicine,” Report on the American Association for Thoracic Surgery Con- ference in Montreal. MWM000163et ¢. Report on the National Tuberculosis Associetion meeting in Atlantic city. f, Transcript of the Dr. Charles S, Cameron talk at the National Press c1ub, g. Report on the Anerican Aevociation for Cancer Research session at Atlantic City. h. Preliminary report on the Anerican Medicel Association Conven- tion tn Sen Francisco, 4. Excerpts from the Annual Report of the British Eapire Cancer Campaign. ° J. Advance report on plans for the International Cancer Congress in Seo Paulo. 3. Much reporting 4s done thet does not go out in mailings. For ex- ample, leading life insurance companies vere checked as to their plans to adjust prenium rates for smokers, as had been reported in sone press accounts, It vas found no such move wee contemplated and ‘thie Anfornetion vas passed along informally to interested comittee neubers and press contacts, vr. Geners Contacts -- Rev and 01d Personal contacts are advantageous not only in disseninating and gather ing information but for enlisting support and advice on problems. Fell tionships established vith ecientiste in connection with the "Sctentific Perspective,” for example, helped lead to selection of several menbers of the Scientific Advicory Board, Fereonel 11¢ jon has been established in such cancel research, and ocdations as the American Medicel As- medical orgentzations and a sociation, Americen College of Chest Physicians, American Cancer Society, Sloan-Kettering Foundation, New York Untversity School of mwmo001642 -18- Industrial Medicine, National Cancer Institute, International Cancer Congress’ Cancer Prevention Comittee, es vell ae vith individuel doctors and scientists, ‘These continue to nake possible cbtaining advance inforsation or payers concerning research being done in this and related fields. Personal contacts with selected science writers, editoriel writers, columnists, publishers, magazine writers and editors ere being broadened, in relation to TIRC activities, This 1s in addition to normal press relations activities or hendling of specific requests and projects - Mailing lists, another important form of direct contact, are tetlored for maxinum effectiveness, In addition to general paper and vire vervice lists, special categories are maintained for the Association of Science Writers, medical Journals, trade associations and trade publications, by-line writers vho have shown en interest in the sub- Sect, selected free-lance vriters, editorial writers and columnists, medical columnists, and tobacco country nevepapers, Reguler revision, additions and deletions are made. Several movies have been screened. “Alcohol and Tobacco: What They Do to Our Bodies" (Coronet Films) appeared to present a reel problem, but this has been withdrayn. “One in 20,000" featuring Dr, Ochsner vos screened and several approaches bave been made to sell TIRC full rights to the film for $250,000 (no doubt a bargaining figure) but these overtures vere definitely and emphatically rejected. This f11m ot411 apparently has not been made available for distribution. A Fox Movietone nevereel featuring Dr, Ochsner vas screened vith a Mwm000165vit. recommendation of no action. A proposed anti-tobacco film, Suicide,” vas investigated; this project had been abandoned at Inst report, Meetings -- Calendar, Coverage and Reports 1, A calendar of state, national and international medical and scien- tific meetings vhich may bear upon the subject 1s kept up to date, Information contained in these lists include the location of the meeting, ite sponsorship and the persona in charge. Agendas are obtained by correspondence and/or personal contact. Whenever desir- able and available, abstracts of appropriate papers to be presented are obtained in advance, (See éiscussion of Dr. Rueper's paper under ) Individual coverage of medical end actentific meetings such as the AVA meeting 4n San Froncisco have resulted in first-hand knovledge of the theories, methode, and personelities of those involved in the research on tobacco and encking, in an avereness of reactions to and fan understanding of the theses vhich may be expected to be advanced fron various individuele in the future, 3. On-the-apot coverage of these meetings aleo makes possible securing for TIRC euch {tens as the tape recording transcript of Dr, Rermond's presentation at the AHA meeting, the original press release and of- ficdal etatenents on vhich nevepaper accounte are besed, trenscripte of papers given and prees conferences held, contact vith the pres vel representatives sctentific personnel, A representative et Sao Paulo, for instance, alerted U.S, nevenen to Dr. Shear's talk, although no copies of bis paper vere evsilable, (See AP dfepst: from Sao Peulo, Pueblo, Colo., Chieftain, July 27, 1954.) MWM000166-20- VIII, Foreign Studies and Liaison Upon epprovel by TIRC, Fil] ant Knoviton, Inc. esked tts associates in England, France, Svitzerland, Belgium and Holland to subait reporte on the sucking controversy tn their respective countries, Sumaries of these reports, except the one from England, have been prepared and distributed to TIRC menbe: ‘The British report 1s in course of preperation, In March, Mr, Hill had a meeting in London with the heads of the to- bacco industry of Great Britain, including Sir Robert Sinclair, and Me Oppen- hein and Partridge. The work of the TIRC vas explained to the Sritteh group, and certain suggestions fron then regarding the "Compendiun" vere received and aubnitted to Chairman Hahn. Also, tt we euggested to the British group that the Rill and Knowlton, Inc. English octate, Alan Canpbell-Johnson, could if desired act as Medison through which the British industry could clear information regarding devel- opments vhich it desired to communtcute to TIRC, This arrangement was confirmed by Mr. Hertnett when he vas in London later in the Spring. Mwmoo0167-2le ‘ALFORWARD LOOK Although the industry has been bedeviled by sensational head- Lines generated often by publicity seeking researchers and a seeming revival of the anti-cigarette crusade, the trend 1s beginning to turn. In 1993, no voice was being raised in behalf of the industry. Press connent was almost entirely linited to a reflection of unproven theories which most people were accepting as proven facts. No balancing inforna- tion was being made available. The progress of the Tobacco Industry Research Committee's progran 1s bringing greater acceptance of the Industry's sincere efforts. The publicity accompanying each step taken so far by the Tobacco Industry Research Committee, particularly since the selection of the Sclentifie Director and the Scientific Advisory Board, has helped bring understand- ing that the charges against tobacco are not proven and are not Joined in by a Large body of setentific opinion. The bulk of editorial coment ‘now appearing approves and, at tines, applauds the action of the industry. There are, however, many indications that the researchers and associations who have led the attacks against cigarettes are going to con- tinue their efforts publicly and are even nore anxious than ever to jus~ tify their position and put their case before the public. Recurrent publicity about such attacks can be expected and 1s antletpateds It is not enough, of course, to be prepared to answer (or pre- pared not to answer) attacks when they cone. It 1s necessary to continue building a broad base of public knowledge of the total story. Progress 4s being made along these Lines: 1. Basic Public Approach. In all endeavors, continuous enphasis 1s placed on (a) informing the public of the mwi000168-22- genuineness of the tobacco industry's efforts to find out through ectentific res wreh the facte regarding the charges egeinst onoking, letting the chips fall vhere they may; end (b) giving the public information that vill make clear thet this te not a controversy betveen soae scientists and an industry, but a problen in which an industry and sctence are vorking together to enhance the public velfere by es- teblishing and revealing the facts. Scientific Advisory Board Progras. Since the research policy 49 determined by the Scientific Advisory Board, it te eonential the public knov and understand the sctentiric stature and integrity of the Board mesbers and the Scientific Director, A special program 1s under vay to develop basic publicity material for use in all media concerning the Board members and their scientific vork. Progress has already been made gathering interesting data on the Jackson Menorial Laboratory and The Lankenau Hospital Research I:stitute. Publisher Contacts, A series of informal contacts is being arranged by Hill and Knoviton, Inc., for Mr. Hartnett and/or Dr, Little vith important elenents of the publishing end broadcasting fields and other leaders of public opinion. ‘This vill provide a chance to spell out clearly the industry's program and to obtain informed advice on best and possibly new approaches tovard a better public understanding, The so-called working press as vell as executives vill be in- cluded as varranted. jmwmo001696 -23- Special Editorial waterial. Espectally-written articles are being developed that can be used or adapted for use in various nedia receptive to or seeking naterial relating to the subject. These will not be linited to the cigarette controversy but will often deal with broader fields of research on cancer and other health questions. The purpose is to spread a wider understanding of all factors involved without dizectly encouraging continuing articles on Just “The Controversy." To achieve this objective nore quickly and effectively, the free lance services of qualified science writers are being used. Conaression®] Information. A congressional information project is being developed, designed to better inform those nenbers of Congress from leading tobacco-interest states whose constituents have a direct interest in the problen. Publicity for Grants. The Judictous use of information cone cerning the research grant program, Just now getting sterted, will include dmmediately the announcenent of grants as they are made a5 well as follow-ups as sone of the research gets undermay. Proper handling will be worked out in conjunction with the Sclentifie Advisory Board. Special Editorial Services. Several projects are now under- way to provide special material to writers, publishers and radio-TV producers for work they plan relating to the sub- ject, Among those now in progress are Jack Ratcliff, for story idea in Cosmopolitan; Leonard Engel for tentative MWM™00017024 Harper's assignment; U.S. News and World Report for pro- posed interviews with Drs. Hueper and Shear of National Cancer Institutes Fred Friendly of the award Re Murrow Shows United Features for 8 possible seri works Exnie Heyn of Anericen Wegklys Wade Nichols of Redbook ‘and Bluebooks Sumner Alhbum of Newspaper Enterprise Associa on Dr. Hueper's ‘tons and Pete Arthur of Associated Press Features. Review of Scientific Papers. Recent scientific papers are being reviewed in detatl and fingings sumarized in order to supplement and improve the anount and quality of informa- ton that can be made available, This will be organizes according to subject matter (I.e.y "smoking machines and what 4s being done with then and the like). Continuing Projects. In conformance with the Public Relations Report and Recommendations approved on June 10, activities are going forward in broadening and intensifying press and public contacts; the s rch for and compilation of information, here and abroad; making full use of material that can be issued a8 general press releases; channeling background information where it will be most effectively used; encouraging writers and others to regard the Tobacco Industry Research Committee as a reliable font of basic informations keeping the Committee informed on all significant developments; exercising constant alertness for possible new attacks on the industry or support for the industry's approach to the problem and constantly evaluating the progress and activities to assure maximum effectiveness ang new approaches and action as developments warrant. ™MWwM000171