GQ 7 May 3, 1954 TO: ‘TOBACCO INDUSTRY RESEARCH COMMITTEE RE: — Report on TIRC booklet, "A Scientific Perspective on the Cigarette Controversy” The booklet, "A Scientific Perspective on the Cigarette Controversy," was released April 14, 205,000 copies being printed. It was sent to 176,800 doctors, general practitioners and specieliste. It also was sent to the deans of medical and dental colleges. The booklet and the covering press release went to a press distribution of 15,000. Included vere editors of daily and weekly newspapers, consumer magazines, veterans magazines and medical. and dental journals, newa syndicate manegers, business editors, editorial writers, science writers, radio and TV comentators, news col- umnists and members of Congress Several days in advance of the release date every doctor and publisher vho had given permission for quotes in the booklet received copies with a letter thanking them for their courtesy. One of these doctors, Edouard D. Gagnon, M.D., M.S., F.R.C.S., replied as follows: "... A perusal of this report and especially of the paragraph that concerns me has impressed me ae being @ non-biased statement of facts. . One week after the press mailing a letter, over the signature of the Chairman, 0, Parker McComas, went to 114 key publishers and media heads calling their attention to the booklet. Following are several typical replies to the Chairman's letter: "se. I have read it with interest and have hadi it read by the heads of our Redio and Television News Departments as vell as ‘the head of the ABC Continuity Acceptance Department." - Robert. E, Kintner, President, American Broadcasting Company "Je. I have been a cigarette emcker for sone forty-five years and I am still a pretty healthy specimen - despite the fact that I have hed to listen to a lot of scare talk about cigarette smoking. What I believe the general public neede and vante is more light. and not so much heat." - Roger H. Ferger, President & Publisher, The Cincinnati Enquirer “Many thenks for sending me a copy of ‘A Scientific Perspective on the Cigarette Controversy.’ I shall look forward to future material as it is issued." - Roger Dakin, Editor, Collier's “Thank you on behalf of Mr, Robert H, Reed, our editor, for your letter of April 14 and for the brochure titled 'A’Scien- tific Perspective on the Cigarette Controversy’ which accon- panied it, We know only too well of the many unproven charges that have been made against the use of cigarettes. We shall, therefore, read this brochure with a great deal of interest, J.T, Bingham, Associate Editor, Country Gentleman 4ULSETIOa "This will acknowledge your letter of April 14 with its enclo- sures, which I am sharing vith my essocietes." - Arthur Hays Sulzberger, Publisher, The New York Times PUBLICITY PLACEMENT The Publicity Department of Hill & Knowlton, Inc. sent. the booklet and release a Week in advance of release to the news magazines. Several days in advance, key press, network, wire services and columnist contacts were alerted by phone and in person. The booklet was hand delivered to news paper desks and tobacco trade publications in the New York area, Hill & Knowlton, Inc. field offices in Los Angeles, Chicego, Cleveland, Pittsburgh and Washington, D.C, alerted local press, radio and TV to the story. Our Los Angeles field office made special placement to dailies, radio and TV stations in West Coast states. PUBLICITY RESULTS Substantial stories of several hundred words each were used by Associated Press, United Press, International News Service and Dow-Jones vires. All New York dailies, Business Week, Newsweek, Printers Ink, Advertising Age, and Editor & Publisher carried stories. At thie writing, Time is planning a story in its next issue. The Sunday N.Y. Daily News (circu- lation 3,800,000) gave feature treatment to the booklet on their editorial page, devoting the major part of the page to coment and a cartoon. AP radio news teletype sent the story to approximately 1,400 radio stations. Henry Gladstone did a piece on it for his Mutual syndicated business news program. Max Roby also used it on his KNX (Los Angeles) CBS Pacific Coast news program. The story was carried by hundreds of papers and radio stations throughout the country. The Washington, D.C, Evening Star, the Cleveland Nevs and the Chicago American carried special staff-written stories developed with the help of Rill & Knowlton, Inc, fieid offices. Because clipping services are always several weeks behind, only @ repre- sentative sampling can be shown with this report. Photostats of some of the news stories end editorials are attached. Hill & Knowlton, Inc. cb atts, SPLSETTOSAMPLE NEWS’ COVERAGE 01138749Cigaret Controversy WALL STREET JOURNAL April 14, 1954 Tobacco Industry's “White Paper” Counters Smoking-Cancer Tie-in By 6 Wate Sranst Jocnnat Stag) Reporter NEW YORK—The beleaguered tobacco in| dustry today delivers ite frat oficial counter- ‘low against charges that Its products may contrblte to the incidence of cancer. ‘The ammunition is contained in a “white paper” prepared by the Tobacco Industry Re- Search Committee, This document contends that accusations of a direct relationship be- ‘tween the increase in lung cancer cases and the rise in cgaret smoking have not been prove: "The committee represents all major clg- fret makers in the U. 8. except Liggett & Myers, It ovas organized last January to Anvestigate charges by some medical authori- tes that tars from cigaret tobacco may’ be responsible. for the growing prevalence: of| ‘canoer, particularly tung cancer. ‘The T8-page “white. paper” bristles with statements from medical men that there ts ‘no proof establishing that cigaret smoking 4a a cause of ling cancer.” All told, {t con ‘tains 27 separate quotations from speeches, reports or studies by cancer authorities. They| range over chree decades, froma 1923 articl fm the British Modical Journal to a March 10S, statement. from Dr. Willlam F. Rien” hot, Sr, _ploneer lung surgeon” of Johns Hopkins University, Baltimore, A Partial View ‘The committee acknowledges that ite ist mg of views on the controversial subject doesn't cover the entire body of acientise opinion, although the booldet's title a "A\ ‘Selentife Perspective onthe Cigaret Con- troverey." "The industry's counter-attack centers on| a few key points. Briel, the arguments fll into. four matin categories: ‘That the ‘evidence available to date Is inconclusive: ‘thet the apparent increase in lung cancer eects improved diagnosis of the condition fm the pest 20. years: that experimenta on| inducing eancer in mice cannot be correlated ‘with lung cancer in humans, and that an im- PPortant consideration in the increase in lung [concer is that it's dsease of older age groups fand the U. 8. life pen ts steadily length ening. Dr, W. C, Hueper'of the National Cancer institute, Dz, Walter B, Martin, president of the American Medical Association, and aus ‘thorities from the Demon Runyon Fund are famong tote elted as refusing. ta accept as fs fact any relationship between smoking and Tung cancer. One authority, Dr. John R. Heller, director Jot the National Cancer Institute, is. quoted| fas stating (iat lung cancer has. increased! ‘severalfole” among men in the past, but| there haa been no. corresponding” increase| Jamong women, even among heavy women| smokers. -A British report clted, showing that out of 108 women suffering from lung feancer, 40, were non-smokers, Jonarges Repeated ‘The industry committee was estabished| following widespread publicity about the find- ings of Dr. Evarts 7. Graham, Dr. Emeat L Wynder and Dr. Alton Ochsner, These phys!- ‘clans conducted experiments and studies, Wwhleb indicated. a relationship between Jung fancer and emoking. Dr. Graham, now with the Washington University School of Medi: fine, repeated bis charges inking emoking fand cancer last Sunday in Chicago, when he | Stated that a study of 654 proven cases of! Tung cancer shoved all but 137% of the total were smokers, Dr. Graham added that It takes over half the lifetime o¢ mouse for a| feancer to be produced by painting cigaret ‘mole tar on ita back. He claimed. this oughly colneldes with findinge that eontend| ft takes 30 to 38 years of amoking. to pro- duce cancer in humans ‘Dr. Graham charges that lung cancer has! Increased 800% in the U. S, inthe past 25 ‘years while in England it has risen 1.500%. Dr E. Cuyler Hammond, Read of statistical research for the American Cancer Society, takes a slightly more conservative view, claiming that since 1030 ing cancer’ has! sen by 411%. ‘Since 1830, the per capita consumption of igarets in this’ country hes. jumped. from 41368 to 3.88. Tn 1855, is estimated, 22,000 Americans— 418,400 men and 3,600 women—died of lung. | ‘The American Cancer Society's Dr. Ham: mond notes there has been a steady increase in pollution of the air in the U. 8. in the past 25 Years, because of increased consumption ot ‘motog foel, the use of oll burners and soot sand fumes’ from coal furnaces. Any one of these factors must be cansidered in analyzing ‘inhalants Uhat might be involved in an increase fn lung eancer, he explains. OS28ETTOTOBACCO INDUSTRY DENIES CANCER TIE Statement Quotes Experts as Holding No Proof Exists as . to Causative Factor menus ay ae earns rere See cereal Saeacer a aes) factories cael teeter cea eee oun Eeioc ooo, See Sh Salo ees oe iene ae Sas ere ee ase or See Sena cas eee Se eee a ie veearat, eae seen eee aa 2 co eae Ete pe ies See ere sana a ar dan Se ere ee 2 fer Insitute of the United States Government. tha. report pubs shed in Apel, 1989, the N.C. ignifcance. and apparent Teal- ‘nese of these associations there Temains the question of whether! inking ia etslogteally [etiology fe the science. oF causes of feesea) ‘related to. lung. cancer. Considerations ‘are presented ‘Sihleh ead to the sonclustn that} The. etiological significance ef} ‘ese associations remains tunes| ‘tablished "Then follow quotations from sc- ‘entitle reports and also. from] ‘Rewapaper articles, Including one! from The New York Times, ques-| ‘Homing the published reports that] ance and. emoking may. be inked. Authorities ted include] ‘British and Canadian research ex-| ‘erta as well aa researchers from Reading American universities, the president-elect of the American Medical Association and offical of cancer organizations According to. une. committee the following. wore selected a3] {ypleal of opinions expressed in see Ia al “it may be cone existing evidfnce neither proves for stfongly indcaten that. to Bacco. smoking and. especialy Cigarette smoking represent intjor or “even “predominating ‘nual factor in the production of fancers of the respiratory tract Sha Se thelial Feeaon forthe Phenomenal increase ef pulzon, ry tamors curing recent decades fe” exceanivesmtoning actly playa role inthe produetio ee ing cancer it seems to be a] linor one, if’ judged trom. the evidence oh hand "De Max Culler, cancer surgeon lonicago: “Eel strongly that the Banke] Itatements which appeared inte [pres that there is direct andl Enusative relation between snake ling of cigarettes, and the number pf sgertcs oka fo enc ‘he hung ia am abéghitely ne warranted conclusions "s Br RH, Rigeon, ciector of ‘the Laboratory. of Bxperimental Patnology, Unversity of Texas “ia sumary te may. Ye anid eat aes pion he! data available today do not justity the onchualona that the inerease In ‘Dr, ED. Gagnon, Notre Dame| Hospital, Montreal “Etilogieal ‘actors discussed] tn {medieall erature are so Numerous and. so. contradictors that itis impossible for us ta be fire of one etiological” factor Many “statistical” anatyses ‘have {ended "to incriminate tobacco| feopecialy as, cigarettes) bu ‘here are just aa many analyses that negate such an etiology. De Willam fF. Remholt Je,| John Hopkins University: “xcerees in eating,” dsiaking| or smoking may have’ harmful fttece son ‘the general "by Ietabotism, ‘but tov aay ‘that Ggarette smoking causes cancer ‘rauld indeed ‘be premature There haa to my knowledge, ‘up to'this time, (Mure 1054) bees fo ‘fagtual ‘proof whatever pro-| iced to support the loose, “un-| fclentife and irresponaible stat-| iments that are. continously ap-| Dearing in newspazlers and mag Eanes! ‘Dr. Walter. B. Martin, pres dentelect of the American Mea fal Association, ina. tevsion itterview: "do nat think the evidence is convincing enough to establish as positive fact that cigarette finding ts necessarily the crass ‘THE NEW YORK TIMES April 14, 1954 ‘Cancer Soclety Statement Meanwhile, the American Can- cor Society” declared. that “our Boston” on the matter was ex: Bressed on March TT in San Fran Eicon afer “a mectng of the iectors of tne society, oe conclusions of tis aate= “The American Cancer So- clety's ponttion. on the queaticn (2s ponsible cauneceftert el Uonsnlp between cigarette anak Ing and hing cance in ME The evtience to date fusti- fies suspicion’ that ‘lgatelte sokng docs, fo't degree as undetermined, Increase the Teaiced ct developing cane cer of the lung. ai "tnat ‘vellals evidence does ‘ot constitute irrefutable prose hat cigarette smoking is Wh yr chlty or pry fetpons. “Phat thevevigence at hand ‘alls for extension of sails it abeatory stiles deine ‘confirm. gr deny’ a etusal ntniip Sten Sgreie amoking. abd ung cance, 1 Bhat ne society {commit fied investigation eis se: ‘sources wil permit TSLSETTONEW YORK “ORLD-TSLEGRAS AND SUIT April 14, 1954 Tobacco Probers Doubt Cancer Link Report Says Many Scientists Deny That Cigarets Are Factor in Disease By SHELDON BINN, ‘Staff Writer. ‘The tobacco, industry today| A. number of the statements Jsougnt to dispel the smoke sur|ePpearing inthe report have been lion which dentes any link exists[cancerigenic studies. section of loetween the two: the National Cancer Institute at [Bethesda, Ma. “at may be concluded." he said, that the existing evidence either proves nor strongly ind estes that tobacco smoking and lespecially cigaret’ smoking. rep- lresent a major or even predorn. liating casual factor in the pro- Jauction of eancers of the respira- tory tract and are the main sor the phenomena ae tumors dur| decades. If execssive || citing the wide pubiicity given ‘to. recent statements nking| ‘tobacco and cancer, the eommit| tee declared that “many laymen| and even physicians are unaware Estements have Been questioned by other authorities” ching, a rote in| ‘Many Theories Stadled,. ‘recucton of lang: cancer ‘The pamphlet stated thst “it ili seems to be. a minor one, i fm the interest of science and]judged trom the evidence "on ‘he publle that these other views|band.” ‘Don't Seare the Puplic? Prot. R. D. Passey, drector of 8 and that for’ that purpose the Industry chose to publish the ‘that they “accept an interest inJean and Canadian universities, 9 people's health as basie responst-lleading life insurance eompans| bility and) paramount: to everyland the presidentelect of” the other consideration in thelr busi [American Medical Assn, ‘The committee said it'ts study. fa program of research grants to study the whole question of jsmoking and health, (Can't Be Used For Ads. ‘The 18page booklet contains [quotations and statements |thorized by 36 cancer authorities. [The booklet warns that no part, Jot it may be “reproduced for any’ advertising or trade purpose." | eSL8ETTOWP 252 THE NEW YORK TIMES Wew York, New York April 15, 1954 Advertising and Marketing News Publication. yesterday of the! ‘Tobacco Industry Research Com-| nitteca “white paper’ quoting! fancer authorities ae denying any fink between amoking and” hung cettcer apparently falled to cone ‘ince the induatry itelé that, Weme other than health was the {Ulan in the dist quarter of 2953; fpvunits and dolara. The king: fico Parliament, has achieved Da- Hoeal “asteibution, and large pice newspaper and magazine Brertising is about to start. The EOE oe ahd Kent siterip clga- Fittes also. ate anid fo be doing ‘well Eth as Realty themes in Their advertising. CINCINNATI POST Cincinnati, Ohio April Us, 1954, ce BY JOE: ASTON: The Tobacco Side TOBACCO PEOPLE. officially entered the cancer, debate witha research committee “interim” report quoting "36 dis- Piaguished. authorities” «= All 36-sald. there is no, concrete evidence of a link oetween smoking and ung cancer = « SRECENT SENSATIONAL statements have been made about tobacco” the teport said. “The extent to which these state- nents have been questioned by other authorities is not known, To many laymen and even physicians”... ANOTHER REPORT WAT be issued after conclusion of a basic cancer research to Ye undertaken ty the Industry under direction of a “prominent Eclentist it was stated... MUCH MORE. RESEAROH is Feeded io establish the caisce of Tung cancer, or any other ‘ind of eancer, the report contended , .. TYPICAL COMMENT by one of the “96 distinguished. authorities” was’ that of Dr. Clarence Cook Little, airector of the “Rosco? B.. Jackson Memoria! Laboratory, ar Harbor, Me." “If smoke in the lungs tere a sure-fire cause of cancer, we'd all have had It long ago.” WesesertoTobacco Research Group Denies Proof of Cancer ‘The Tobacco Industry Rereareh Commies formed! by. most cig ete manera and. astociations ~ tebacco growers published Pamphiet esterday whieh combines for the fre ume many atatements made recently by noted doctors and ‘cancer research authoriten denying that there In any proof establish: Ing a link between smoking and) Tung “cancee TE conta quotations and ately sent autnonsed oy at \y JOURNAL OF COMMERCE April 14, 1954 by otter authorities i stated. “The Tobacco Industry Research) Committee dors not sugest that these views. represent the. entire body, of acientifie epinion. on the! sublet, Revearchers the world over fre studying dozens of theories in iltempta to solve the mystery of I research, even though a ‘Tesuits ars incon: coe | _ Rebut Cancer, Er cee.ercece! "Tobacco Link need! to: explore every sctentife ‘enue which could Trad te die ais Tobacco Industry Research avery ofthe ence of lung cance ymmitte quoted 3 cancer au ” hn thonities Tuesday, as. denying here is any proot,of a link be tween smoking and lung eancer. ‘The committee, representing tobacco manufactirers and trade ‘associations, Teleased” a" 24>page Boowiet siiear “A Scientific Perspective on the Cigaret. Con: troversy:" covermg. the state nents cf the cancer experts SSSYING THAT SOME doctors ive gone on Fecord as accepting the view that cigaret soi In some way finked with lung ‘cancen” the committee added other distinguished ‘tuthonities and. re: Search estate have que fioned. the valtatty of ba EM YORK DAILY MIRROR ‘the stailstical methods andthe April 14, 1954 Iborgtory experiments wth “The Commitee said the “im ‘portant thing” is to recognize the Brgent need to explore every sek enlie avenue ‘wiich could lead forthe discovery" of the cause of ling eancen ‘THE BOOKLED CITED the April, 1853, "statement ef, the National Cancer Institute of the Federal Government, contending the institute challenged the sig Rificance of ““reported associs- tion between the rise tn hing ‘cancer and the increase in ciga yet smoking.” + pszsetroExperts Deny’ 12 rox ror April 14, 1954 Cigaret Link To Cancer Contending that no proof had been. established of a link be- tween clgaret smoking and lung cancer, the Tobacco Industry Re- search’ Committee, today "cited statements of. 36. “distinguished cancer autharities” In support of its argument ‘The statements are quoted in f booklet entitled “A ‘Sclentite Perspective on the Cigaret Con: troversy” published by the com. mittee, 250 Fifth Av., spokesman for leading tobaceo manufac: turers: and growers associations. ‘The committee sal dthe book- let was published to counteract the “sensational nature” of state- ‘ments about tobaceo and lung eancer among many laymen’ and ‘osme physicians, who, the of ganization asserted, were un aware of tho extent to. which these allegations “had been ques: tioned’ by other authorities” Cigarette-Cancer Tie Questioned ‘Statements by thirty-six can- cer authorities who have found, ‘no proof establishing elsarette: ‘mioking as # cause of lung ean cer were published yesterday in a booklet entitled “A Scientific Perspective onthe Cigarette Controversy" Issued by the To acco Industry Research Com mittee, ‘The committee, representing tobaceo. manufacturers and sqrewers, with. headquarters. in the Empire State Building, was organized in January to support feseareh into tobacco. use and heath. {In publishing the twenty-four page booklet sald "does nok ua ‘Sent the entire body of ‘pinion on the subject.” but has found. that ‘because of state- ‘ments authorities linking smok- ‘ng and cancer “many laymen sand even physicians are unaware of the extent to which these ‘Statements have been questioned by other authorities Declaring that “at least count there were more than 250 cane cer researeh grants active in the United States alone, any one of ‘which might produce evidence to unlock the seerets of lung cancer,” the committee sald, ‘The important thing is to ree comnize the urgent need to ex Dlore ‘every’ scientific. avenue ‘whieh could lead to discovery of ‘the eause of lung eancer.” W3S71SS- ‘THE WEN YORK HERALD TRIBUNE April 14, 1954 Y¥ SSzgertoG ONBEISE EDITOR & PUBLISHER for April 17, 1054 Tobacco Group Issues Abstract On War American cigaret manu- factures speadiag millions of dol- lars annually in newspaper space, publishers these days have more than a casial interest in the out: come of the curreat controversy of Whether smoking is celated to lung. TE medical research now being conducted should prove a relation ship, you ean expect cigaret sales to plummet followed by cigaret lin: mee, Even now, with no. positive roof of any felalonship estab- ished between smoking and lung ‘cancer, there has already been a ‘ational decline. in cigaret use. ‘The U. S. Department of Agricul: ture reported’ several weeks ago that cigaret consumption in the U.S. dropped two per ceat in 1953—the year when’ the cancer talk started! In New York City this week, the" Tobacco Industry Research Committees, representing ‘-shost leading tobacco manufacturers and associations of tobaoco grower, is- sued a new compendivm, "A Sci- sis Permctve on the Claret controversy.” Its overall find fing: Many noted doctors and can- cet research authorities deny that there is any proof establishing a Tink Setween “smoking and. ling “The compendium contains quo- tations and. statements authorized by 36 distinguished cancer author ies. The Committee has pledged financial aid and. assistance to 8 research effort Into all phases of tobacco use and bealth and fs now ‘engaged in careful development of prota of reve grants be ‘made. to recognized medical and seclenti institutions (E&P, Jas page 26). Tntensive Research “No activity in all the vast Held cof medical research is being earied fon more inteasively, in 30 many fens and at such cost a5 the forts to track down the causes cure of cancer,” says the introduc tion to the compendium. “With the whole world anxiously waiting for some word of success, ‘any reported identification “of a cause of cancer arouses immediate And wide public interest “This has happened in’ the past year with the advancement of a theory’ by 2 number of research doctors that cigaret smoking i in some way linked with lang cancer. "Some doctors nave gone on record. as accepting these views. ‘But other distinguished medical au Borties and research "scientists ‘have questioned. the validity of Doth the statistical methods and the Smoking Inhoratory experiments with mize “Among base questions raed how much of the apparent ie ling canes fs real and how moch is de to beter diagnosis or aber “Fhe other authorities find no proot, esablhing that cigar {tmoking isa cau of lung cancer "The compeadiom decors that tectoe of the. sentaltona! nature ghee het bec ay jrmen anderen physicist Unaware of the exedt to. which these statements have been ques: toned" by other" authontins Tt Migs “The Tobacco Industry Research ‘Commitee, does oot sopge that these views repesat the ene beady of siete opinion onthe bret. “Researchers the word ver are stodying doneonof theo: tes in atemps to solve the mye tery of Hong cance. No, serious medical research, even thovgh is seule ae non! oie aul Sire oc lightly’ dimied.” Toe important thig ito rcogsize the orpent to ‘explore. every siete venue which coud nnd 0" de covery of the eause of lung can- feed pe ‘The 24-page booklet cites the gt rea ae Soman Seana i Sioeeryncaroet Sse are Senergt or ER ears nificance and! apparent cealness of these associations there remains ‘the question of whether smoking is stiologically related to lung cancer. ‘Considerations are presented which led he conten hat he ‘iological (Etiology: the science ff causes of diseases) significance (of these. assocations remains un- ished. ‘The other authoritier quoted ia the study included British and Can- ing Eastern, Southwestern, Far ‘Western universities, the presideat- let of the American Medical As sociation, and officals of leading ‘cancer organizations. ‘The booklet contains aumerous research findings, most of them of ‘recent date but some of them dat- ing back as far as 1923, Wi e- BUSINESS WEEK + Apr. 17, 1954 Cigarette “White Paper": The tobacco feisty hs Distd ack at cas hat "ba connection between, Tang eer and igre, BW" Dee $3 58) Its 18-page document presents En. assortment of medical’ statements that there is no:proof of such a connec: tion. ¥ 9seeetroCHEMICAL AND ENGINEERING NEWS April 26, 1954 Tobaceo Industry Research Group Denies Cancer Link Denials that there is a link between cigarette smoking and lung cancer are contained in a compendium just issued by the Tobacco Industry” Research Committee which represents most lead- ing tobacco manufacturers and associa- tions of tobacco growers. The bulletin, published for the committee by Hill and Knowlton, Empire State Bldg., New York, contains quotations and’ state- ments authorized by 36 cancer authori- ties. In the introduction to tae: compen- dium, the committe calls attention to recent theories advanced that cigarette smoking is in some way linked with lung cancer. Although some doctors hhave accepted these views, the intro- duction says, other medical authorities and research scientists have questioned the validity of botk the statistical meth- ods and the laboratory experiments ‘with mice which led to the suggestion that smoking is a factor in lung cancer. ‘The booklet cites a statement of the National Cancer Institute which chal- lenges thie significance of the associa tion between rise in lung eancen and the {increase in cigarette smoking. Other authorities quoted in the study include British and Canadian research experts as well as scientists and doctors from ‘universities, the president-elect of the ‘American. Medical Association, and ‘officials of leading cancer organizations. ‘The theory that the sharp rise in lung cancer in this country was compatible with the greatly increased use of tobacco has been suggested by many ‘medical men in recent years, including Evarts A. Graham, Washington Univer- sity, St.’ Louls, and Alton. Ochsner, Ochsner Clinic, New Orleans. Two weeks ago, Graham said in a University of Chicago Round Table radio broad- cast that cigarette smoking is the most important cause of cancer of the lung at the present time. He cited a study of 684 cases of lung cancer which showed that 1.8% of the patients were onsmokers, wile 68% smoked more van one pack of cigarettes per day. Over 80% had smoked for more than 80 years, he said. 4SL8ETLOPRINTERS" INK April 9, 1954 TIRC sets cancer report ‘The tobacco industry last week prom- el ee adver and promatin while seeking means to up sales and to ‘stop the Iung-cancer scare. Parker McComas, president, Phill Mortis & Co, said the Tobacro Inde tty Research’ Comehittee, which he heads, will present a report about the middle ofthis month showing that there ate to sides to the cancer controversy. He predicts that cigarettes will not be affected sleswise by ear. Several industry sources noted @ alt in sipping sales during, March Joseph Koloday, managing. director, atoll Asm of fcbooes Bese uuged the 16,000,000 Americans di. rectly or indirectly’ associated with the {industry to combat the “unfounded hys. teri.” "He cited statistics at NATD's annual conclave in Chicago to show tore facts are needed before the damm. aging “loose talk” could be taken seri ously by smokers. “Recent months have seen a definite ovement in cigarette advertising hive wlkone Ue ees mee of ‘product, rather than health? said Eric Calamia, managing director, Retail ‘Tobacco Dealers of America, Introdue- tion of new brands and filter tips in 1959 created a merchandising. pre at the retail level that’s just to be licked, he believes. ‘The sola problems of new kingsizes and. Slter fips, the cancer seare'and retail mare keting can be met by: (1) Better adver- tising, (2) Mass displays and new dis. play racks, (8) Unfale practices acts, () Better salesmanship, 8SaserroCLEVELAND NEWS - City Edition April 14, 1954 Five Doctors Question Cigaret-Cancer Theory BY SEVERINO P. SEVERINO reason for the phenomenal it- Several noted doctors today|erease of pulmonary tumors...” denied that a scientific link be] DR. MAX CUTLER, Chicago {ween cigaret smoking. and Tung|Cancer Surgeon—"t feel strongly cancer ‘hasbeen established! [that the blanket statements which ‘Their statements were in comappeared in the presa that there tradition to medical experts wio|io a direct and’ causative relation Ihave emphasized that. smoking between smoking of cigarets, and fs a factor in the increased inct|the number of cigares smaked, to dence of tung cancer troughout|eancer ofthe ung is an absolutely the United: States savarranted.conelusio re statements of doctors de] DR. H. RIGDON, University ing the cigaret factor were of Texas Pathologise™"The. dats made for 3. new compendium|availsble today’ dora0t justly the Htsued by the “Tobacco Industry conclusions thatthe incest search Committee representing the frequency. of cancer af the leading tobacco manufacturers and|iung is the reult of cigaret amok atocitions of tobacco growers. ng. The statement thet cancer of ‘The doctors wrote: the tung a actually inreased in ationat|*Feavency is in our opinion oper DR. W. C. HUEPER, National] “°1RC¥ le Cancer Insite" may be cor-| tte Gowan, Notre cluded that the existing ‘evidence| Dame. Hospital, Monte neither proves nor strongly ind|tatistical anaiyies have fates. Wat tobacco smoking and|ineriminate Tobacco, but there are specially cigaret smoking. repre: ust as many analyses that negne Senta major or even predomi [such a cause.” Baling €2Sual factor in’ the| DR. WILLIAM F, REINHOF®, production of cancers of the|Johns Hopkins Surgeon — “Ex Fesplzatory tract and are the main!ceses in eating, drinking or smok ing may have 2 harmful effect on the general body metabolism, but to say that cigaret smoking causes lung cancer would indeed be pre- mature. ‘There has to my knowk ledge, up 4o this time, deen no actual proot whatever produced to. support the loose unscientific and irresponsible slatements that are continuously being made.” 6SZ8ETTO‘> CLEVELAND PLAIN DEALER Cleveland, Ohio April 14, 1954 TOBACCO MEN HIT AT CANCER LINK Industry Issues Denials by Eminent Medics WB ST NEW YORK, April 13-up—“D oar! Ran. Sy ee Sanne my ra Sip acre eas ns ay Pn Sine mnie Pain Soe re aes omy eee mena pemet . ee eestcene ae ot a pees aa ae re me vans cnn |e Stn al es, [saeco wa ‘issued by| authorities and. research. sci tists have questioned the vallity Serymites, recently set. Blof both the statistical methods ining tages ere fang tate erie rant of Tinnncal Nd and ate) "Bete. other authorives ind ance to. medical and-sclentific!%®, Proof establishing) that, ciga~ inattutene studying the steets|ette smoking 1a cause of Ione tobacco on esi cancer in an itrodsction to: the va rious statements of doctors and Fesearchersauoted the pamphlet my reported identification of a caune of cancer arouses me Iediate and wide public interes Se fac hagpened nthe pst wit tne aoeancerent ot ‘neory by a numberof research doctors that “czarette smoking CINCINNATI INQUIRER Cincinnati, Ohio April 14, 1954 CANCER CAUSE Is Put In Dispute By Tobacco Men. Holding Lung Type Net Traced ‘To Use Of Cigarettes sa gone at Bons tet ce oe rae Lien ous SiS ote i a a Sram ga eon 2a ae ais ee seed ate SES ote Seat, et See ae Soetornns es aia ee ae Soe he Se formed in Januery to combat yt mounting” charges” about eiga- Tettes, is made up of neatly every’ major. cigarette manu. aces and organizations rep. resenting growers and. tobacco ‘Buctioneere ‘Among those quoted by the committee. was: the National Cancer Institute of the U.S. government, which sald ina HESS report that te cause. of cancer had not been estab- lished, Several of the institute's scientists also. were ‘ite, Others, quoted were the Damon” Runyon Fund, which called’ for mare reseatehy and Chicago eancer surgeon Dr: Max Cutler, who said a few sensitive Persons may cevelop hing cane fer partly because of smoking but that te accept the conelie sono ie Felton Razardos” a dit long ager” the Feport quoted Dr. Clarence Cook, Tittle dlrector of the Roscoe Jackson memorial laboratory, Bar Harbor, Maine. “The report cited experts at ‘the University of Texas. sthool of medicine, the Metropoliten Lite Insurarice Co. and’ British authorities. Nearly all agreed no conchisions could be reached tne fil'an absolute ‘cause for hing ‘cancer had been established. "The report was described, by an industry spokesman as “ine terim,”" pending announcement of the choier “of 8 prominent scientist to supervise basie cane (cet research to be financed by. the industry. No date has beet set for his selection, AU the last count, the come mittee said, there were more than 850 cancer research grants in the United States slone YoszsetroTobacco industry hits cancer talk NEW YORK, Apsil 13.-The tobacco industry, charged today ‘Sensatonal™ statements ning Smoking end ing cancer have fiven @ onesided picture of the Relationship of lgarets and Health and ealed for exhaustive Fesearch to establish the basle Eauoe of the dease. "The Tobacco, Industry | Re- search Committee Issued 4 book jet coniaining previously pub shed "staements by 36 cancer Authorities doubting’ oF: denying lama by other cancer experts fat tobacco causes lung cancer, W236 76/ Deny Tobacco Linked to Cancer NEW YORK, Apr. 14(UP) —The tobacco seed an “interh taining statements by 90 "dls. LUnguished cancer authorities” denying there is concrete ev dence of a link between smok- Ing and lung cancer. ‘The report, it said, was is. sued because a result of the “sensational “nature of stale: ments about tobacco, many lay- men and even physicians. are Unaware of the extent to which ‘hese statements have been questioned by other author! ae In a roundup of previously. published statements going Back to 1923, the committee outlined its contention that much more research must be done. before causes of lung eancer or any other ‘kind of ceancer canbe reliably estab- Tished, ‘Among those quoted in the report are spokesmen at the National Cancer Institute of the U. S. Government, the Damon Runyon Fund, the Metropolitan Life Insurance Co. and the University of Texas School of Medicine. LOS ANGELES DAILY NEWS Ios Angeles, California April 14, 1954 \ CLEVELAND PRESS Cleveland, Ohio April 14, 1954 YrsceetroC OMB S7EZ CHICAGO AMERICAN Chicego, Illinois April 14, 1954 Cancer Disputed by 36 Experts No link between smoking and lung cancer has been proved, according to 36 specialists. "They are quoted in a compendium published today by the ‘Tobacco Industry Research Comnmittee. ‘The introduction to the com: | endiurn, entitled “A ‘Setenc| Rumber of clgarets smoked Pendiumn, | fo cancer of the lang are ab: {fie Perspective om the Cig-| seiutely unwarranted. aret Controversy,” points out| “*MMfejical Mterature has that, in the past year, a num-| numerous examples of such ber ‘of researchers Have ad-| fatiacious conclusions which vanced & theory that cigaret| ave" been proved: to" be smoking is in some way Linked! wrong in the Tight of subse with lung eancer, ‘Quent experience. This whole Ty gentinued: uestion of cause and effect ‘Some dociors have gone | deducted on statistical ‘on record as accepting these | basis is subject to the great= Mews. But other “distine | 05 fallactes Fulshed medical authorities | “'Qne way'I like to empha- And research scientists have || size it is to say that simply questioned the validity of | because one finds bullfroxs ‘both the statistical methods | after rain docs. not mean and the, laboratory’ experi- iments with mice, “Among. baske questions raised show, much of the ‘apparent riso in lung eancer iS Teal and how much is due to better diagnosis or other asons. These other author {ties find no proof establish- ing that eigaret smoking is cause of cancer, FINANCING RESEARCH ‘The Tobacco Industry. Re- search committee represents| ‘most leading tobacco manutac- {turers and associations of to- acco growers. Tt has pledged financial ald. for research in all phases of tobacco use and health. i "The committee is now en- ‘gaged In careful development ofa program of research grants to be made to recog~ ‘zed medical and scientific! Institutions, its statement said.’ ‘One of the doctors quoted in the “compendium is Dr. Max Cutler of Chicago, His state- ment! ‘FALLACIOUS’ OPINIONS’ “E feel strongly that the blanket statements and con- chisions. whlch have ap- peared in the press, that There is a direct'and causa tive relation between smok~ Ing of elgarettes, and the ‘that If rained bullfrogs.” JAMA HEAD QUOTED ‘The compendium also quotes la statement of Dr. Walter B. [Martin, president-elect of the |American Medical Assn. in a felevision interview last De- ‘donot think the evie dence’ fs convincing enouzh to establish asa positive fact that efgaret smoking is nece cessarily the, cause of cancer of the lung.” CHICAGO SUN-TDES Chicago, Illinois April 14, 1954 SO THEY SAY ‘Moscow radio to Russian) A 7I-yearold Texas landlord, childcea about what it. says|after killing a health department ‘American boys and gitls are|inspector who posted’ a coo- ‘taught in school: ldemnation placard on the land- ° “Attempts are made to [lord's home: fmpress on American boys | | “The only reason J dida’t Kil the other two. was be ‘cause 1 couldn't get to ‘them” ‘The tobacco industry, issu child! reads are ‘A’ for |i a a " of Jing a report containing. state- atomsic, and ‘B for bomb” |ments by 36 “distinguished can ‘A Nobel Peace Prize winner, et authorities” denying there is Dr. Albert. Schweitzer, stating) concrete evidence of a link be that scientists, should ‘tell. the tween smoking and Jung cancer: and girls the iden that war 4s Inevitable, Even in learn- {ng the alphabet, the first letters the Amesican schoole People the “terrible truth”! “If smoke im the bene Beet an Njdrogen bomk | wee a retire ‘euse Pevirhatwoaldimpren pew | canst weal ave had I ple... and make them | [00g 990.” nti tanger ie which | Former President Hacry 8, ‘we find ourselves.” ITruman, critical of any chiet ANew York judge, suspends|*e Be Wc. ener, National or snokiey any et cancer “instar ""H. my "be eet on the yencral boy ma | THe emmutien further aien eet atte ce ot suey i Sy Gt | Rom med cee denoe nether proves or strongly atearamoking causes lung can-| YEOPNEDE Gf & program of Te- indlentes that tobacco-smoking cer would indeed be premature.| gener g Tara a ee Le Tee Foote arsra me: Siete Grates) Retin oe te amlnating-carual factor in the no factoal proof whatever prov) Pat of tbecco es and Beal Broduction “of cancers’ of the duced to support the lowe un yA Qote 0 tbe booklet ears ‘Fespiratory tract and are the scientific and irresponsible state- rmey been ced. fOr fa fen Sahota Bae Biro Buna ot sunerts Ca) Sma dite nora coDALLAS MORNING NEWS Dallas, Texas Aprit 14, 1954 Tobacco Firms Ask New Cancer Studies NEW YORK (UP) —Mhe tba repesnting rower and tbceo. Industry charged Tuesday “sensa-| auctioneers. ‘ wad mong tote ested by the ese pais a ‘mittee was the National’ Cancer and lung cancer have given a one-| Institute of the United States Gove Sted plore ofthe elton ef cone, Une St, Gove Giaretes tot hath and ead pr Be cae lng ec for asendoe nom, Bad got ony ng of ne ves 1h he bane ate the dee (9, Bue sno ‘The tobacco industry research) "Others quoted were the Damon. conmitee ased 1 tote con|Ranor Sat whch ane tning Prviusly fue sate ore Teearch, Seta ce ‘ents by thirst cancer author eet Surgeon Dr, Max Cater, sho Mes. cting or ene | eno ene pow a ‘by other cancer experts that tobac-| develop lung cancer partly because Shenae ng ote of stkng ut nts seen ah erie wile in 90, Scat a's dette there were iritants in tobacco but| 8 all cases is “unscientific and Rone that would. produce tumors. | hazardous.” Thermos un cd is Sach) le in he lnge were a 16, said much more research must | ioe ny ot one ed all bere cael rine fad te soe ar Ghettat i baer gues bt ne ft Si ctanees Srecor of the Race Boe The tats tonite, tmed| Hemant Libnaty, "bat A dn January to combat mounting! bor, Maine, Sharper tl cn, "S Mele] the ect ced expert a8 th ‘up of nearly every major cigarette Se texas School of Medi tances "sna eptsatans| ome, he weepeioe tie eae eS min oe Cogn St sured Wat so conan gas nce as cen Sa ge |iing cane ar eee [Re epost wat dete an |i apolar ak rm” stems” ena a Iouncement of the Choice ofa Promise scent tt Ee eas arcs SE Sondre Meee tie els a arms Sancrrrsctth ones SOE Spent Node an eek oA Bin Ai true eo, he commiton sa, thre woe mete a SS Steer "sean Stas Ted te ogy ye wich mht lice este ince he te fg ee S948ETTOPRINTERS! INK APRIL 16, 1956 Tobacco men deny cancer-smoking link Tobacco Industry Research Conamittee this week issues a seientifc report deny. ing prof of wink between smoking end lung cancer, Going on the offensive for the frst time, TIRC introduces # compendium of statements by 96 cancer authorities, ‘more than 90 saying that as yet no proof exists that smoking causes lung eancer. ‘TIRC, including all major cigarette inter encpt Liggett &e Myes (Che terfield), announced its Formation with am ad January 4, which stated TIRCs purpose: To conduct research into all Bltiesoftbsceo use and its fens on ‘The new report restates TIRC’s sup- port of such research but the commit. fee's agency, Fuller & Smith & Ross, says no ad is in prospect. TIRC, in fac, takes care of ths with a note in the’ compendium: "No. part of thi document may be reproduced for any advertising or trade purpose.” Improved public relations was urged atthe tobacco industry's recent meeting in Chicago, and the new report reflects this concern. Painstakingly documented, the compendium makes its point on the Tung-cancer controversy. But. it also says that TIRC “does not suggest that these views represent the entire body of scientifo opinion on the subject For example Dr, Herman E: Hilleboe, president-elect, American Public Health ‘Assn, stated this week: “Well designed and scientifically executed studies leave Title doubt that a definite association exists between cigarette smoking and Tung cancer.” ‘Meanwhile, a Minnesota poll. con- ducted by the Minneapolis Star and ‘Tribune “should make’ the industry happy. Majority of those: queried said the smoking-eancer Ink isnt proved. ‘And those who smoke are more certain of this than are those who don't Cancer. talk im't scaring smokers such in San Jose, Calif, either. Survey figures released by Sani Jose Mercury & News show that the: percentage of Dboth men and women smokers there in- creased slightly from January 1953 to January 1954, Another sign that smokers are to some extent shedding the cancer scare comes from American Tobacco. March sales of the company are estimated to be substantially higher than for the same ‘month in 1953. American expects dol- lar sales for the first quarter to come close to those for 1953, although fist 2 months of this year were behind 1953. The company, only top one withe fot a filter, once again says it has 8 fiter-tip smoke in the works and geve the impression it might be nearing the market Fe Load, which hay the regularsize Kent filter, is considerin introduction of « new king-size flier. MB 766 Advertising Age, April 19, 1984 the cancer seare on the grounds that there is not sufficient proof to Jdraw a conclusion that cigaret [smoking is a contributing factor to. Tobacco Group Asks |More Research into [ise ese. Cigaret-Cancer Link (i Seis medical research, New York, April! 14—Further joven though its results are incon- esearch is the only way to prove elusive, should be disregarded or Jor disprove any possible link be-|lightly' dismissed,” the 24-page leween lung cancer and cigaret| booklet says. “The important thing, smoking. Is to recognize the urgent need to ‘This conclusion is indicated in alexplore every scientific avenue| Jcompendium released today by the |which could lead to the discovery [Tobacco Industry esearch Com-[of the cause of lung cancer.” mittee, formed to represent most Teading tobacco manufacturers and |" The committee consists of Paul| tobacco growers (AA, Jan. 4). |M. Hahn, president of the Amer- ‘The group is pledged to give|ican Tobacco Co. Joseph F. Cull- financial aid and assistance to re-|man Jr, president of Benson & search into all phases of the effect Hedges; ‘Timothy V. Hartnett, of tobacco. use upon health, The president of Brown & Williamson ‘committee is now engaged in the|Tobacco Corp; Herbert A. Kent, evelopment of a program of re-|chairman of P. Lorillard Co.; 0. search grants to recognized medi-|Parker McComas, president. of calland scientific institutions. Philip Morris & Co E. A. Dat | president of R, J. Reynolds Tobac The compendium, containing 0 Co.; J. B. Hutson, president of {quotations and statements author- | Tobacco Associates Inc, and J. W. ized by 36 distinguished cancer | Peterson, president of U. S. Tobac- Authorities is designed to thwart co Co : 01138766DALLAS MORNING NEWS Dallas, Texas april 14, 1954 Tobacco Firms Ask New Cancer Studies NEW YORK (UP).—The tobacco| representing growers. and tobacco ‘Industry charged Tuesday “sensa-| auctioneers. ‘onal’ sided picture of the relationship af ernment, which aaid ine whe ‘Cigarettes and health and called port that the eause of lung cancer toc exhaustive research to estab-| had. not been established Sereey Uish the basic cause of the disease, | Of lhe, institute's sclentists also The tobacco industry research! "Others quoted were the Damon committee issued! a booklet eon-| Runyon’ Fund, which enn ie taining previously published state-| ore research, and Chicage Care sents ty tira ences autor |cet Surgeon Be Rae nae {Bey dotting or denying ini) sud a fw erie Persons may by other cancer experts that tobac-| develop lung cancer party becests 2 causes ling cucee of srcking bot tht to accep the ‘The earliest, whitten in 1903, said Conclusion of a. direct relationahip there were ivitats in tobacco but|i0 all cases iy “ungicnaio see one that would produce tumars| Btzardous.”” ‘The most recent, dated last March} “It smoke in the lungs were a Gd muh ore seseach mut pret cae of cane wld a be done before causes of lung ean-| five bad it long ago," te’ reper or any ae ind of aner| ied ‘Be Gaseal ie Rt ean be established. director of the Roscoe B, vacksos ‘The tobacco committee, fermed| Memorial Laboratory, Bas hen, én Jaruary to. combat" mounting| bor, Maine. ‘charges about cigarettes, is made) The report cited experts at the wesc ev marge] Ute of Teams Shoal a Mes ‘manufacturer and organtzations| ine, tropa In <= et se [ance Company and Britiah autre ites, “Nearly. all those quoted ‘agreed that no conclusions gould be Reached unt an abesute elec ot ung cancer has been established cement of the Shae of Prominent scentist to. supervise basic cancer research to be te anced by the industry. That scien: st will decide how the industry's eancerstesearch money is to oe Sent. No date has been set fot is selection, At the last count, the committee said, there were more than #50 fgancer' esearch grants in’ the United States lone, “any one of Which might produce evidence {0 unlock the secrets of lung eancenr S9L8ETTOUNITED STATES TOBACCO JOURNAL April 19, 1954 HEALTH EXPERTS SPURN ANTI-CIGARETTE CLAIMS Research Cited By Trade Group Industry Unit Issues Data Physicians Offer Views. ‘There js no proof of @ connection be- ‘ween sitoking and cancer, despite re: cent unsubstantiated claims to that ef- fect ‘This rejection of iresponsible asser- tons regarding the use of tobacco was published last Wednesday ‘by the re- cently-organized Tobaceo Industry Re- Search Committee, in the form of © Imumber of statements by leading physi cians nd scientists engaged in research "The industry group's publication, en titled “A Sclontine Perspective on the Cigarette Controversy,” presented gio tations and statements authorized by 136 distinguished expects in the fed of cancer study. The 24-page document ‘was widely pobliized by the major me dia of public information. Te was explained by the Tobacco In. dustry” Research | Committee — which represents mast of the leading tobacco manufacturers ard tobacco growers’ as- soclations — that the trade group has pledged financial support of research Into. every phase of tabacea. dee. and health [AL present, it was diselosed the com: mittee is developing a program of re. search grants tobe fesued to recognized ‘edie and scientific. institutions, for the carrying on of the spezifed studies in the, intraduction 0 "A" Selontie Persprctivn om the Cigarette Contra. Norsithe Tobacco Indgrry” Research {Commineee pointed gut that "No act fiir al he ast REL ede oe rly, in zo many areas gnd'at such cost fn the efforts to track down the enunes End cure of cancer. With che wise world ansiousty ported igentifenion ofa cmuse of cane ei fend wide poe sppened in the past iyear with the advancement of a theory y's number of menearch doctors that lesrette smoking i in some way linked ‘eth Tang cancer” “Some doctors” the introduction con tinued, “Mave gone on record at cept Ing these views Hut ofher dstiogaibed tmedical authorities and resenrch peer Fists ave questioned the validty of both the tial methods a the itor “among basic questions rind show much of the apparent Fae in Tung can" (orip eal and how mach ls due tg bet. ter dingnosis. or other reasons. ‘Theme ther atthoriieg find ne. proot_estabe Tishing that cigarette smoking aa cause cf img cancer ‘The document declared that because: of the sensational nature of statements ‘thout tobacco "many laymen and even Bhyaictans are unaware” of the extent hich: these rentements_ have, been faucstoned other ‘euthorit” TE ‘Sdded that “Tt i'n the inerest Of acl pee ap af the ble ge eae hee nd ie a for fat ‘purpose that to ‘omzendium is being. published” "The Tobacco. Industry esearch Ccinmittee doce not suggest that these ews represent fhe, body of ce feted “keener te work over ae iodying dosent of teoren In attempts telsgive the mystery of lung cancer “No serfour medical research, even sjoagh ete aoe nec ld he: disregarded or ight” ds: initrd. Phe tmporiane bing ie ree ‘nite the urgent mead to explore every {Sentide avenue’ whieh could Tead’t@ SRR let is the “ap 1908 te pott ofthe National Cancer Institate She tieral government, which chal tnged the senifcance of reported Socation between ise im Tung eanear Sind the’ increase in cigarette Smoking ‘The stacement of the government Au: thority was 0s follows: “Aside from the statateal signif. cance and apparent realness ofthese a edlations tRere remaing the question of whether smoking is etologealy tlated {olla cancer Considerations are re ented wiih fed ta the consluton Chal the tclogiealfetlology the science of beh a sana) ‘icc of tgee "Ther other muthorities quoted. ithe study included Britah and Canadian fe featch agers av ell 1 of opinions ‘Sxprested inthe compendivm were Dg © Huever, National Cancer In “tt may be concloded that the exlat- ing evidence neither proves nor strong. Iyvindiater that tabaeco rmaking ead ‘ecilly igraia amokingrevteont ‘malor of even inating’ caubal {factor in the production of cancers of the respiratory tract and are the main fetsin for the phengmenal Incense of monary tumors during. recent BoP urea motlee i Eine fosters to Bera minoy one, if Sndged from the evidence on hand De. Max Cutler, international cancer n Cheage: eo strongly that the blanket statements which appeared In the press ‘hae there inn ciect amd enoactive ree Inn eben ‘making of irae, land the Dumber of {ante af the hing ig an thotatel ‘Snwarranted wonelunion: Dr. RH. Rigdon director of the Lab oratory of Experimental Patholory, of {he Univer of Texas: sin ‘be said that fatie today ‘Rot justify the conclontons thatthe tease in the frequency of euncer of the fang ithe result ‘of clgarete smoking ‘The statement thet carcinoma of the tronchas har actually nerensed In fre= Sen Furthermore, adequate stodie are ‘ot now availabe on the frequency of Eiger aking Ta he ‘population. ‘Thee factors wo pital, Montreal Mologieal factors discussed in (medical taratore are 20 numerous snd‘so" contradictory that His impos: ble for'un to be ste of one efologenl factor, Many. sialistical analyses have fered to"ineriminate tobacto (esp. as cigarette) butcthere arg Just os many ‘Stnlyece that negate auch a ctiol ‘Be: William Fe Relnhott Jey Balti. more surgeon, Solna Hopkine Unt Tan" Uipxcenses in eating, deinking or ing may pave'e Metin etext oh the general body rectabolinm, Butta that‘ciguratte smoking enone fang cane far would indeed be prematore fats to any holder up tot Marek, 1964, been na” factual ‘whatevcr proddced to support the Gnscontie and irresponsible state- ments thet ere continuously appearing: n'nawapepers end magatines ASL8ETTOTHE TOBACCO LEAF for April 17, 1954 36 Distinguished Specialists , Assert There Is No Proof That | Smoking Can Cause Lung Cancer | ‘he TobacoIndostry Research Cone mites tas made pbs a tofu tons and surements autores by 8 Ainnguhedcaneraubries denying tht there typo casing BA ier Ste uae tee the “Smit the apokeit or thie She hamaacoes td stathar oases gover Tae He enh “A See Pej Sth hatte a aes he, Site" yam ed eee ae eater’ theo tek fhe semen hove bese gcse iver tbotee : fe Gal fee wih a intra ton sige byte Tab dey ttl Commies, 80 Bith Avene ‘he cme i epeened by Hl & Rick in," rekon comme Sone Embe Sure Belting 2 i “Hse ether autores nd no proc suntan at Gunes spay b's or a ane the ction Sap ane heise le sond a Dyke Natal Cicer Ista Ske Bate State Gotten ns! stot atte ta Rae i, the See ate Shae em the stats signi! cane a ‘pean ens of See Teall Wate he queen Sr ehait Sneaee theca ‘eis ne ene of cet Sa Seep Maca enero: Se seta Ge te | tridaton ia he ‘sheen sl Sere aa catia a ‘Stablisheds™ | ele quotation from ee sept nd" ntwrpaner ale, gee. rane a pled pot at ae | tei nay be fad, acos| staat Boath and Canute See tel ue rane Taree hata athe Se utente the aun Medea coe ed Rds of tact sie se Opies of Spits Quad | cording to the committee, the fol- lowing were selected at typical of pin- fons expressed in the listing 1 De W. C. Heupet, Natisial Cancer Tosti ‘The existing evidence neither proves nor “strongly, indicates that tbsceo Smoking and especially cigarete amok tng reproseat's major o¢ fren prem ‘ating causal factor inthe production of fancers of the respiratory tract and are sth main reason for the phenomenal ee csteare of pulmonary tumors daring re- ‘ent decaden. It excessive smoking 20. [tually plays role in the production of lung cancer, it seems to be a minor one, | it judged from the evidence on hand” | Dr Bax Cutler, cancer surgeon, Chi cago OT feo sronaly thatthe blanket state, "iments which appeared in the press that there is a direct and causative relation ! ibetween smoking of cigarettes, and the {timber of clguretis ered, wo cancer ofthe lang fan absolutly unwarranted onclsion® ‘De BH, Rigdon, director the Labo tory of Expetmental Pathology, Un senigy of Texas “Sin summary ie may Be said that in ‘our opinion the data avaaie today do! sot jutfy the concesion that the ine ease in the frequency of cancer of the Ig the result of exarette smoking * ‘De E. D. Gagnon, Notre Dame Has. pital Montes tologcal (disease producing), fac- ‘tors discsned in (medical) iteratere are 0 numerous and’so contradictory thet in impossible Tor as to be sue of one fioloieal factor, Many statistical ane “Snes have tended fo incriminate to: ‘Bacco (especially a eigareten) but there re just az many. analyes that meget ich an etiology” De. Willam F. Reinha, Jr, John Hopkins Univesity: i | cExtesses in eating, drinking or smoke ting: may have a hatmiel effet on the {general body. metablim, but to say that cigarette “smoking causes, cancer, frould indeed be premature, ‘There has te my knowledge, upto. this time] (sfarch, 1984), been to factual. proof vwhateree produced to support the oot, iinscientie and irresponsible statements that are continuously appening in new papers and magazines S9L8ETTOCOLORADO SPRINGS FREE PRESS “Colorado Springs, Colorado April 14, 1954 Tobaccolndustry Fights ‘Biased’ Cancer Charges ‘NEW YORK, Apr'13 (UP)— The tobacco Industry charged ‘Tuesday “senuational” ata te ments lnking smoking. ano lung cancer ave given & one fided picture of the relationship of cgarets and health and calle) for exhaustive research to eatab-<~ lish the Basle cause of the die ‘The Tobacco Industry Research Committee tsued a booklet con. taining previously published statements by cancer authorities doubting or denying claims by other cancer experts that tobac 0 causes lung cancer. ‘The earliest, written tn. 1629, said there were teritants in to: Decco But none thet could pro. duce tumors. "The mast recent, fated lest Biarch 16, said: much more research must be done be: {ore causes of Tung cancer oF ay other Kind of ‘cancer can Be tatatiished 3® tobacco committee, formed fm January to combat mounting charges avout elgerets, made 1p of neariy every major elgaret ‘manufecturer and organteations epeseting growers and tobeces “Among. thove quoted by the committee waa the national cans cer inatitite of the U. 8, govern- foment, which auld ina 1099 re- port that the cause of hung can- Gerad. not “been ‘eatabianed. Several of the institutes scien: tint also were cited ALLENTOWN DAILY NEWS. DIGEST Allentown, Pennsylvania April 15, 1954 evidence Declared! Lacking Cigarettes Cause Of Lung Cancer ew YORK \hNs) — The tohacto Industry has pub- itpedaatements by BB eabeee Ny Suthortes to show that. there tras ttle evidence tov support ON The theory that clgasaiios eased SO Img esncer "Phe vobacco Industry research committee charged shat "sensa S fiona” statements linking tung SO Shncer to egarettes ad piven Gue-sided ‘preare.of the’ whole \ thine Wee asked the committee te welt forthe fesults of research Terome in before reaching any conclusions "The statements were. printed inva booklet wich cited state- Mens gating from 1929 on the ithough there were lertants ia tobaces. there were none" that ould produce cumors o5 “The "tobacco "industry has rgunched a reseagch program of its own MILFORD NEWS Milford, Massachusetta April 14, 1954 No Proof Smoking Causes Cancer NEW YORK—Many noted doctors | senting mé sal cancer research authorities dev ny that there is any proof establish. nga link between smoking and Ing" eancer, according tok new compendium, "A Seientie Perspee- tive om the Cigarette Controversy." ‘The compendium, eontatning quan tations and statements authorized | aged in careful development of & by $6 alstingulshed cancer author- | program of research granta. 10 be Iles, war issued by the Tobaceo In- | made to Técognised thedieal dustry Reserach Committee, repre- Iscentifc institutions 4es48ertoTIFFIN ADVERTISER TRIBUNE Tiffin, Ohio April 14, 1954 Tobacco Institute Speaks on Cancer Booklet Issued in Cigaret Controversy MEW YORK—some noted doc- ors and cancer research auttori: {Hes deny that there is proot estab- lishing link between smoking’ aod ung cancer, according tos. new ‘compendium, "A Solentifie. Per- spective on the Cigarette Contto- ‘versy,” published here today. ‘The compendium, — containing ‘quotations end statemente author: lied by 28 dlstingulshed cancer authorities, was issued by the To- ‘bacco Industry Research Commit- tee, representing most leading to- ‘bacco manufactirers and assccla tHons of tobacco. growers, " ‘The Tobacco Industry Research Committee has pledged financial ‘ld and assistance to a research effort into. all phases of tobae- 0 Use and beslta, The Commit ‘we 1s now engaged in careful de ‘velopment of a program of re search grants to be made to ree- ognized ‘medical and sclentific tn. ssitutlons, Beek Cancer Cause “No activity tm all the vast feld of medical research is being xr ‘led on_more intensively, in #0 ‘many areas and at such ‘cost as the efforts to track down the causes and cure of cancer.” says the introfuction to “the compen ‘tam, ‘with the whole world anxiously Wwalting for some word of ruccess, any reported identification of © enuse of cancer arouses ‘trned ste and wide publle interest. ‘This hes happened tn the past Year with the advancement of & theory by a number of research octora that cigarette amoking 1s fm some way linked “with lung ‘fome doctors have gone on Record as accepting these views, But other distinguiehed. medical fsuthorities and reseazch sclentists Ihave questioned the validity of Doth the statishleal methods aad ‘Among basle questions raised is ow much of the apparent rise 4m lung cancer is real and. how uch te due to better diagnosis or other reasons, ‘These other suthorties tind no Proof establishing that elgaretze smoking 15 = owise of lung cane ‘The compendium declares. that Decause of the sensational nature of statements" about tobaccs many laymen and even physi. clans, are’ unaware of the extent to which these statements ‘have been questioned by other author. thes.“ aa "The Tobacco Industry Re- ‘search Committee does not sug. gent that these views repreaest the entire body of sclentiic. opin fon on the subject, - Researchers the world over ore studying dom ens of ‘theories in attempia to OALSETTOPORTLAND PRESS-HERALD - Portland, Maine April 14, 1954 clusions could be reached until Jan absolute cause for tung ean- U.S. Tobacco Industry Answers (S442 2 Charges Linking Cancer, Smoking grey oes ‘NNW YORK. April 13 (UP). ant Re ‘The Nobacco Industry chargedjernment, which said in a 1953/*"BOUNCement of the choice of & Bday ene, chan at eremoea sit to ce lbting smoking and ng et jg ed 238 Dave given scien-|estenist wil decide how SS Rate, cE thet selation fdustry’s catcer-research ‘money CY) ‘for exhaustive research to estab-| a to, de spent, No date:has been 7 jset for his selection, ws ith ‘the basle cause ef the dis- : Ee ee commits SS ease eancer surgeon ‘Dr. ax Culler| adhe Hast COUR the comms The Tobaego dndutry, Rel sald afew senaive per OM, Re, were more than ae Committee issued a book-|sons may develop lung eancer! the: ‘United States alone, “any one Thea statement by ae canes BUY, Decale of MOLD bs1/GF which mien proguce’ vie ries dubting’ of denny 2 See my |fenct. o wloee the wera of claims by other cancer experts| jong cancer.’ fit tobacco causes. lung ean “The earllest, written in 1023 sald ate Wee ian a os co But none that would pro-IEitie ditecior ef the Boece, B aie, tumors. ‘The most recent | ude, diester ofthe Rosco B. Ati ‘at March 1 sid" ten SucebanMerorat Labora fore causes of lung cancer 0F| ene Gnivenaiy of eter sehonk ther tind of cancer ean bel)? gurus ot eas, Scho eee Life Insurance Company and Compar cuances — | British autnortin, Neatly “all ‘The tobacco committe, formed] tH286 cuoted ngreed-thac no coh= in Janney to combat mousting charges about cigarettes fs mad Up of neariy every maior cig tite manufacturer and organics: Sete enteentng provers ane Among those quoted by th GREENSBURG TRIBUNE ‘TARRYTOWN NEWS commiltee was the National cans CEES Greensburg, Pennsylvania Tarrytown, New York April 14, 1954 April 19, 1954 DENY TOBACCO CANCER LINK. . [NEW YORK (UP)—The toba Tobacco Role Topic sadurtry Bas iesied an “interiy Teport containing statements by 36 In Lung Cancer Talk Gistnguished ckneer authorities” denying tere fs-concrete evidence NS oft lnk. between smoking and NC fgg. cancer, ‘The industry's research commit tee issued the report Tuesday. The Feport, it sald was Istued because Felt of the Meeneatonal nature > et'statements about tobacco, many laymen and even physicians are @ unaware of the extent ta whlch these statements have ‘been ques: Uoned by” other authorities," “Toe Industry committee stld an- other repor: would be Issued after Sonclusion of basic’ cancer te- Search (o be. undertaken by the Industry. A prominent scientist wil De ehosea to direct tae research, the committee sald, WHITE PLAINS— “The Place of Tobacco fa the Bulology of Lung. Cancer" wil ‘be the subject under discussion ‘at the Apri meeting of the West chester Medical Society” tomar fow evening at the New Yori ‘Hospital Westchester Divi. sion. Tbe meeting was arranged Sn conjunction with the Westeaes- ter Cancer Committee. Dr. Emest L. Wynder of the ‘Sloan-Kettering Inwtitute for Concer ‘Research will be the speaker, Qtee8ettoONZE 772 TOPLE TELEGRAM Temple, Texas april 15, 1954 Tobacco Industry Calls For More Cancer Research WE YORK, April 4—UP—The tobacto industry charged Tuesday “eenaational”” statemente Tindng ‘smoking and lung cancer have giv= fn a one-sided picture of the rela- tonship of cigarets and health and called for exhaustive research. {2 establish the Basie cause of the disease, "The, tobacco industry research committee issued a booklet. eoD- taining previously puolaned state- ments by 36 cancer authmrties doubting or denying claims by other cancer experts that tobacco ‘onuses lung. cancer. "The earlest, wirtten in 1823, sald there were irritants In tobacco but ‘none that would. produce tumors, ‘The most recent, dated last March 18, anid much more research must be ‘done. before causes of lung feancer or any other kind of cancer ‘an be established. “the tobeeco, committee, formed January to combat mounting sharges about cigerets, is made up at nearly every major cigaret man BMacturer and: orgunizations repre- lenting growers and tobacco auc- Soneers, UNION CITY HUDSON DISPATCH Union City, New Jersey april 15, 1954 og rt2-h Tobacco Industry Raps Cancer Charge Pamphlet Denies Proof of Link to Smoking EW YORK, Apr. 16 UP—THe| tobacco industry yesterday Nit back aesin at recently expressed media ews linking ling’ cancer with sgnrete smoking, teeta wn A Bumter ot Mocs sa cancer reearchets wore goed as aatiace Paar ESE Sor ere Tile of the pamphlet was “| sclentin ‘rersectve on tne Cig ete Contrverer’ ft conaleg ‘The publetion wes feed eet te Mis fobaceo “growers” ancclatons and feancfactrers "it hag pofenet | od medi tel etal aad echt lsreauancreeasiay aise) ante BOSTON GLOBE Boston, Massachusetts April 14, 1954 Booklet Quotes Experts Who Doubt Tobacco-Cancer Link Many noted doctors and ree search authorities deny: there is ny proof ofa link between smoke 5d Ling cener ecsorag © ‘Yergy." pobllshed here yesterday. "The Booklet -contsiding state ments authorized by 36" distin: {Bulshed cancer suthotitie, wage Siileam caer gt Se Bish ante sett ad page beckat lin Pe ge era Stal Canc Inside ote ve al Government, whlch cha. letaed ie senteenc of toc pocietion, butween tise fn tg ie emokdngs eeN® 1 tae Gzee.8ETTOManuscript Service Texts of Broadcasts Radio Reports, Inc. om € 220 EAST «ind STREET NEW YORK 17, N.Y. ‘MUsexr Hill 7-658 Special for HILL AND KNOWLTON, INC, April 13, 1954 TOBACCO RESEARCH GROUP OFFER AUTHORITATIVE OPINION ON Henry Gladstone, Today's Business, at 7:15 P.M. over WOR (N.Y.)2 "The tobacco Industry Research Committee has put out a soientific prospectus on the cigarette controversy, in which many noted doctors and cancer research authorities deny there 4s any proof establishing a link between smoking end lung cancer.” Chiago * Cleveland * Detrott * Lou Angeles * Now England * New York * Philadalphia'* San Franctco * WoshingtonManuscript Service Texts of Broadcasts - Radio Reports, Inc. C 200 EAST 42nd STREET NEW YORK 17, N. Y. ‘MUenar Hil 7-658, Ss ial for FILL AND KNOWLTON, INC, April 13, 1954, TOBACCO INDUSTRY ISSUES BOOKLET OF ARCH Hisx Roby at 11:00 P.M. over KNX (Los Angeles, Calif.): Hes Roby VOSS Fe eal hero, "The tobacco industry charged today that sensational state- mente linking omcking and lung cancer have giva « one-sided pic- ture of the relationship of cigarettes and health and called for exhaustive research to establish tho basic cause of the diseas "The Tobacco Industry Research Committee issued a booklet today containing various statements by 36 cuncer authorities doubting or denying claims by other cancer experts that tobacco causes lung cancer, Qucted a U. S. government report which said that the cause of lung cancer has not been definitely established." PLL8ETTO, CONFIDENTIA Chtengo * Claveland * Detroit * Loe Angeles * New England * New York * Philadalphia * San Francisco * WashingtonManuscript Service Tent of Broadeans . Radio Reports, Inc 220 EAST 42nd STREET NEW YORK 17, N. Y. Mae Hill 76658 April 15,, 1954 ESENTS TOBACCO INDUSTRY'S SIDE OF SMOKING-CANCER QUESTICN The Pattees Fivyd and Betty, at 9:00 A.M, over WHYN (Springfield and Holyoke, Mass.)1 FLOYD: "I think it's very timely now to give the other side of the picture which certainly disturbed and seriously disturbed a very important industry. And that is this matter of smoking... The Tobacco Industry Research Committee has just released a. thorough report...in answer to these various charges. And I think it's only fair that so much publicity has been given the other side of the Picture that we perhaps should present also what they have to say. “Now the Tobaccc Industry Research Committee accept an: interest in people's health as @ basic responsibility and paramount to every other consideration in their business. That, of course, is a very im- portant thought on their part. They are not, at least so they say, not just selfishly interested in their own, in furthering their own end. They do accept anything pertaining to the public health as a matter of the industry's responsibility, They say the important thing to recognize is the urgent need to explore every scientific avenue which could lead to the discovery of the cause of lung cancer. And the Tobacco Industry Research Conmittee has pledged its aid and assistance to the research efforts into all phases of the tobacco users" health. Joint effort, of course, will be in addition to that already being contributed by individual companies. "So they've already gone into this thing, and they have come up with a few facts which are certainly worth of repetition. One is the statement by the government, a 24-page booklet, which says aside from the statistical significance and apparent realness of these associates, there remains the question of whether smoking is etiologically related SLL8ETTO ° ° Zz = ° o Zz 3 > Chicago * Cloveland * Detroit * Los Angeles * New England * New York * Philadelphia * San Francisco * Woshingtone oe to lung cancer. Considerations are presented which lead to a conclu sion that the etiolcgical significance of these associations remains unestablishcd.” BETTY: “Now I don't went to treat this subject Lightly or. FLOYD: "Well I don't want to either, but you can boil it alll down to ‘Nothing has been: proved... SLL8ETTOSELECTED EDITORIALS ALL8ETTIODO CIGARETS CAUSE LUNG CANCER? Some respectable medical people in the United States anil Great Britain are convinced that the answer te the alove question is Yes, cigarets are often the cause of cancer of the lung. The assertion—given wide" publicity. by us news- papers, which are often ac- cused of suppressing items our advertisers might not like—has caused some alarm, and some small shrinkage in total U. 8. consumption of cigarets, We don’t personally know anybody who has even cut, down on cigarets re- cently, except for Lent, but understand that some Amer- icans here and there have quit smoking entirely in fear of lung cancer. What's the straight dope om this question, anyway? Or ig there any straight dope on it? ‘The Tobacco Industry Research Committee has just got out a most interesting booklet entitled “A Scientific Perspec- tive on the Cigaret Controversy.” The publication 1s @ roundup of quotations from eminent cancer researchers, ‘statisticians and specialists, It doesn’t give the tobacco industry any the worst of the deal, of course. But at least the people quoted are au- Yhorities in their fields, such as Drs, W, G. Hueper and A. G. Gillam, of the, Nauchal Cancer Insitute, Radipinerany Director D, W. Sinithers of Britain's Royal Cancer Hospital, the Metropolitan Life Insurance Co’'s statistical staf and President-elect Walter B. Martih of the American Medical None of the statements in the book was solicited! by the ‘Tobacco Industry Research Committee. They were picked ‘up from medical reports, newspapers, radio or TV inter- views, and other independent sources. ‘The statements of all these people can be boiled down pretty: much to this: that cigarets may cause lung cancer, hut that there is as yet not nearly enough scientific evidence ‘on hand to prove a case against them. ‘True, lung cancer in city areas of both the United States and England has increased greatly in the last 25 years. But miethnds of detecting lung cancer have also improved greatly in the same period—meaning the “lung cancer increase” may be much more apparent than real. Yes—No— There is also this intriguing fact: (( But—Maybe Many more women smoke today than 25 years ago; yet far more men than ‘women always did contract lung cancer, and this is still true. YEW YORK SUNDAY NEWS New York, New York April 18, 1954 Again, lung cancer seldom attacks persons under 40 years of age. It's one of the so-called old-age diseases. As pointed out by Dr. Milton B. Rosenblatt of New York Med- ical College, “the span of life has steadily increased . . . ‘There are‘now four times as many people, age 65 or over in the U.S. as there were in 1900.” If you wanted to be mean about it, you could grab that statistic and blame the increase in lung cancer om the Amer- ican medical profession's tremendous successes in stepping up the average life expectancy. We haven't heard that theory advanced yet, but one never knows. Or, as Dr. Max Cutler, noted Chicago cancer surgeon, puts it! “This whole question of cause and effect deducted ‘on a statistical basis is subject to the greatest fallacies . . simply because one finds bullfrogs after a rain does not ‘mean that it rained bullfrogs.” ‘The long and the short of it seems to be that, w! Tatest charge against the cigaret ia not yet disproved, eertainly not proved. Scientific research apparently has a long, weary way to g0 before anybody can say Yes or No to this question about ‘igarets without fear of successful contradiction. So we imagine that, until definite proof is forthcoming, most cigaret smokers will go on smoking, arid about the normal number of youngsters will start smoking each year, If so, these folks-will-at least have The Case Is some 350' years of human experience to Not Decided back them up. That's how long tobacco has been in use. During those $14 cen turies, it has been blamed off and on for dozens of human ills, “Proof” that it causes any of these has turned out to be about as dubious as the “proof” now available that cigarets ‘cause lung cancer. Maybe they do; maybe they don't. At this stage of the ‘argument, you pays your money and you takes your choice, Got a cigaret on ya, bub? this itis 01138778NEW YORK DATLY NEWS New York, New York April 18, 1954 6LL8ETTOC WORCESTER GAZETTE Morcester, Massachusetts. April 15,1954 Cigarettes and Cancer-- The Industry's View THE TOBACCO: INDUSTRY Research Committee has taken its first step in its own research program into a re- ported link between cigarette smoking and. lung cancer. It has hired a New York advertising agency to round up quotations and state- ments authorized by 36 distinguished cancer authorities.” ‘These opinions have been assembled in a 24-page compendium, ‘They purport to give the other side of the case—the view of other distinguished medical authorities and research scientists who challenge the finding that “a definite causal relation exists between heavy, pro- longed cigarette smoking and cancer of ‘the: lung.” ‘There are, of course, many doctors and scientists’ who feel there is not yet proof that excessive cigarette smoking contributes to lung cancer. But what has aroused public concern a series of findings by eminent surgeons and research scientists, based on extensive ease study in America and Europe, that such a relationship does exist. ‘The statements in the industry's com- pendium, taken together, have the effect of implying that there is nothing for the smoker to worry about. Some of the statements are’ sensible, Some are misleading. Others are complete- Jy ridiculous. Throughout most of them Funs a generous sprinkling of obscure medical terms that can only succeed in confusing the ordinary smoker. ‘The entire compendium looks like @ smoke screen designed to cloud the issue and keep people smoking as much as ever. OH33790 WELLINGTON NEWS Wellington, Kansas April 16, 1954 lung Cancer And Smoking Some of the first fright over the possible con- nection between cigarette smoking and lung can- cer has diminished. in recent weeks. But that Possibility is: still there although no definite con- Zection has yet ‘been established. ‘That sums up the position of the American Can- cer Soclety as to the cause-effect relationship as of this time. Here is what the ACS, In an official summary, says: 1. ‘That evidence to date yustines the suspleton that clgatette smoking, does to a degree as yet une determined, increase the liklinood of developing, ‘eancer of thie lung. 2 That avallable evidence does not constitute irrefutable proof that cigarette smoking 1s wholly or chiefly or partly responsible for lung cancer. 8. That the evidence on hand callé'for extension of statistical and laboratory studies designed to confirm oF deny a casual’ relationship between, cigarette smoking and lung cancer. 4. That the Society ts committed to furthering such intensified tnvestigation as Ita resources will Permit. U3BE7ZL0 # ~, SALT LAKE CITY TELEGRAM Salt Lake City, Utah April 15, 1954 Last’ Janfary when most d evidence, was being produced’ linking tobacco ‘with tung cancer, ‘the tobacco Rigging the Research that it is “now engaged in careful d ‘opment of a program of research And then it goes on to lst 16 moos pages q OS28ETTO. = a g Industry announced it would. launch a research program of its own. “We accept 4am interest in people's healih as a basic Fesponsibility, paramount to every other ‘consideration in our business,” the tobacco People said. Om that. basis—health as the para ‘mount considerdtion—researéh into the effects of tobacco is always welcome, from whatever source it comes. But is health the paramount concern? ‘This week the nation’s editors have Teceived an attractive 18-page expensively- printed pamphlet from an organization Khown as the “Tobacco Industry Research Com ‘The committee declares ‘materials from various sources, to show that tobacco does NOT cancer’ in the first place and ceancer isn't so very important cause only 18,300 Americans dled 1950 while 371,000 died of heart vessel disease. - In other words, the research progr 4s being set up but the conclusions already been reached. The public judge for itself the likelihood of an Teport being made by this group. whether the health of the public continued sale of cigarets is the mount consideration” of the Tobaeco dustry Research Committee. ] ae EE Ha tl a veOUB E78) MERCHANIVILLE NEWS Merchantville, New Jersey April 15, 1954 Es REPORT ON CIGARETTES FINDS LACK OF EVIDENCE ‘You would read the report of th~Tobaceo Industry Research’ Committee with mixed emotions—or @ mixture of apprehensioh and optimism, if you're a cigarette smoker. ‘The cigarette makers’ researchers’ complete report will not reach average readers of news- papers, because of its length. Opponents to the use of tobacco, however, must concede that it ‘names enough “unconvinced” reliable auth- orities to defend the committee against a charge of reporting only what could point to acquittal of the cigarette on the charge of ‘causing lung, cancer. ‘There are about forty authorities quoted and most of them mention “lack of conclusive evidence,” the “small percentage of lung can- cer, compared witha total”; “that no case has proved smoking was the cause.” If the smoker who had been alarmed by the publicity on the smoking-cancer subject is not relieved by the report the optimist will be influenced to dismiss concern; especially since he has al- ways wondered if smoking ‘could affect the heart, but was willing to gamble that it ‘wouldn't affect his. . Assuming, that cigarette manufacturers wouldn't remain in a proven killing business, the report, if what was expected, seems. to give them a clean bill, What remains is the fact easily accepted by the non-smoker, and stubbornly rejected by the smoker, that cigarette smoking may be a greater danger to society in the loss of self control than a possible cause of cancer. We ‘can hope that we may never dismiss our great- grandparents’ code of morals as we have dis- carded their common opinion of cigarette smoking. It is well, from the economic viewpoint, that the tobacco researchers have not condemned the cigarette as a hazard'to health. An appal- ling number would be added to the unem- ployed by liquidation of the: business. Some- where we would have to find a substitute for the cigarette tax now contributing to educa- tion. It is well, also, that the researchers are guarding our health. A visitor from Mars ‘ould hardly go back home and recommend ne adoption of some of our common habits. tmong the stories he'd tell to raise a laugh vould be the one about a fellow he met who Aways kept his overshoes handy but who imoked two packs of cigarettes every day. MOLINE DISPATCH Moline, Tlinois April 13, 1954 Cigaret Industry Finding No Cancer ‘The Tobacco Industiy Research Committee has published its first — to our knowledge — release fn its preliminary findings on the touchy. subject of the relationship between lung cancer and smole- Ing. ‘The committee was formed by major tobacco ‘companies early this year when two medical ree searchers announced their experimenis have estab shed such a relationship. ‘The Ipage Committee publication Te @ round- up by direct quotation of opinions of various medi- cal and research people in the United States and England. An intredvetion says, in part: “. « the postion of the group comprising the ‘Tobacco Industry ‘Revearch Comittee. In that they accept am Interest in people's health ax 8 ‘baslo responsibilty and paramount to every ott- ff consideration In thelr business, ‘In thet spirit, it is believed that no. serious ‘medical research, even though its results are in conclusive, should be disregarded or lightly dle: ‘missed. The important thing ix to recognize the lrgent need to enple every sciratiic averiie which ‘could lead to discovery ofthe cause of lung cancer. “The Tobacco Industry Research Committee has ‘pledged its ald and assistance to the research ef- fort into all phases of tobacco use and health.” ‘to ‘The Committee is performing a laudatory publi service if it carries through these fine intentions But we are struck by two rather odd omy: ‘tons in Its publication. Firs, in oplnlons quoted from 21 medical and research sources, not ene. of the opinions is unfavorable to elgaret snicking, ‘The closest any of the opinions get to damning cigarets in sugxesting that clguretcamsed cancer ‘remains to be proved. Most of the sources quoted re feputable' and alstingulshed scientist, but ‘are others of equal reputation, not quoted, who aro less optimistte about clgarets, ‘Second, the American Cancer Society ts men Honed nowhere in the booklet, although the Ne tional Cancer Institute, a’ federal agency, is men toned several times, and the Damon Runyon Fund 4 limited. semi-private organization, ls quoted once ‘The ACS is the only recognized nationavide oF ganization which solicits tunds and distributes then Tr research. Tt has not, to our knowledge, ex pressed an opinion on the cigaretcancer Issue, bu is conducting a long-range test on the smokin, Inabits of Tung cancer’ vietims. nee Is the tobacco group seeking the facts, how ever they might affect Ns hisiness? Or is It oper ating on the assiaption that cigarets da: not cats, feancer and building up ease 10 prove il? \| reesertoOWBE782Z. BISHARCK TRIBUNE Bismarck, North Dakota April 16, 1954 Cigarettes and Atom Bombs Somewhere in the commotion cre- ‘ted Ly recent public statements about tobacco smoking and lung can- cer is the glimmer of a key to the temper of American people in our time. Neither recollection nor research has come up with any similar situa tion in modern times where a few ‘cautiously-worded laboratory theories have touched off such a widespread reaction. The cancer statements made frantie hypochondriacs out of many of the tobacco consuming pub- lic. Sales of tobacco products dropped and| sales of filters and holders and other devices which might cut to- bacco smoke to nothing but clean air have boomed. ‘This is something new.. In other days the ideas of a few experts could not produce sueh an effect. Harm- fol possibilities in alehol are just as ‘epparent_as’ possible harm in cig- arettes. But when the law halted the flow of liquor 30 years ago people not only kept on drinking but resorted to ‘much more dangerons substitutes, ‘Maybe it is because this is the world of the a-bomb and h-bomb and e-bomb — but it seems that the sta- ture of the scientist has increased in Tecent years. People pay closer atten- tion to what he has to say. When a few scientists offered their tentative opinions: about tobacco and cancer, the tobacco industry countered by setting up its own research center — more scientists. When these men made their first report this week there were not just one or two but 36 ‘medical’ and scientific opinions in- cluded. It also appears cancer has taken ‘the place that “plague” held in me- wseval Europe, so that all of John Doe’s medical uncertainties and wor- ries concentrate on the one disease, Cancer is one of the dwindling num- ber of diseases that have not yielded completely to man’s mastery. ‘Much of the concern, we suspect, arises from the fact we are increas- ingly becoming a nation of worriers over our future. World events are regularly adding to our uncertainty — world events that are far out of the control of the individual, But when we take'a look at the little roll of tobacco we have lived with so long and suspect that it, too, may be a threat to the future, we break into a cold sweat. YOUNGSTOUN VINDICATOR TELEGRAM Youngstown, Ohio April 16, 1954 On with the Research "The Tonacco Industry Research Committee, fy fs 18-page repart on the elgarette controversy tries to make sure e ‘ot all sclentists believe smolking and iung eance: ‘are linked. ‘The committee says that because of wide publicity about experiments in which cigarette {ars were reported to induce cancer in mice ‘many laymen and even physiclans ate unaware fof the extent to which these statements have bbeen questioned by other authorities" Tt Is true that no conclusive proof has been ‘put forward linking eancer and elgarettes, “Re. ‘sponsible publications and scientists ave noted this fact repeatedly, “A Selontitic Perspective on the Cigarette Con- troversy” cites 38 eancer authorities who doubt ‘or deny any connection between smoking and Jung cancer, or who question that lung, cancer ‘has actually increased. ‘The tobacco Industry is entitled to report this\ side—although it's been told before. ‘With the the US. Public Health Service ive" established, the public ‘ean settle bacie to await results of the research. ‘The Industry's own project, the report noted, is ‘making research grants to “recognized medical ‘and scientific institutions” ‘This should result nan impartial report, but as a double check the ‘pubile will look also to the studies belng con dueted by the American Cancer Soclety and by yeSeserto