VIP Innovations is Incorporating "Neuroscience" Techniques to Improve

Coaching Effectiveness

Eva Jenkins of VIP Innovations explains how the convergence of brain-based psychotherapy with
personal/professional development has created a secret agent of change...for the better.

Haymarket, VA, April 25, 2018 --(PR.com)-- “Armed with neuroscience, coaches can be the secret
agents of change for their clients,” says Eva Jenkins. Jenkins, founder of VIP Innovations, helps clients
accelerate their personal and professional development. “The same brain-based therapy model used in
psychotherapy can be a transformational tool that coaches can use to help people achieve a wide range of
goals in the present and the future,” she says.

6 Catalysts for Change from Within

Coaching is a cooperative relationship and like, most relationships, it is more successful when each
person in the relationship understands the other. “My knowledge of brain science helps me understand my
clients' experiences and behavior more accurately,” reports Jenkins. “This in turn illuminates how I can
best support them in their change process.”

Neuroscience helps coaches develop tools and strategies that are consistent with the principles of brain
functioning. This makes them easy to digest..."brain-friendly, rather than brain antagonistic," says
Jenkins. Neuroscience's easier-on-the-brain approach facilitates changes in key areas of growth and
mastery including:

- Mindfulness
- Self-Awareness
- Self-motivation
- Resilience
- Optimism
- Self-Efficacy

7 Principles of Brain-Based Psychotherapy

In 2005, researchers from the Yale University School of Medicine outlined seven principles of
brain-based psychotherapy. “What's interesting is how these principles apply beyond the world of
psychotherapy,” says Jenkins. “Any time a person is seeking to make a lasting change, they can benefit
from a coach with an understanding neuroscience.”

Therapy and coaching both focus on awareness and development issues. The key distinction is that while
therapy encourages awareness of past injuries in order to foster insights and promote healing from those
emotional trauma, coaching, “is focused on untapped possibilities that exist in the present,” explains
Jenkins. “With brain-based coaching, awareness becomes a catalyst to action.”

Nurture & Nature - genetics and environment have the power to change the structure and function of the
brain. These brain changes, in turn, influence behavior. Each of us has a different set of genetics,

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environments and circumstances in our lives. “These differences make each person's brain unique. In
order for the brain to be activated in a coaching environment, it must be approached in a highly
individualized way,” observes Jenkins.

Experience is Transformational - An experience will either strengthen or weaken the brain's neural
connections. Additionally, throughout our life, the brain gives birth to new neurons in a process known as
neurogenesis. “These new neurons are associated with improved memory and neural plasticity and can be
used to help people advance towards personal and professional success.”

Memories Change - Brain circuits change in response to experiences and memories change as well.
Often, a negative sense of self is developed from an autobiographical memory. Jenkins says the key for a
coach is to use brain-science to help clients:

a. Mine new information from old memories

b. Ask questions that lead to new insights
c. Use imagination to create new neural pathways (neurogenesis)
d. Reframe the past and future in a positive way

Interconnected Processes- Memories, emotions, and feelings are interconnected, but different.
Mis-identified emotions (such as mistaking sadness for anger) can have a very real negative affect on
cognitive functioning and memory storage. “Understanding neuro-cognitive interaction allows coach and
client to explore the meanings given to sensations and reactions as a way to influence decision-making,
for example,” Jenkins explains.

It's All about Relationships - “The therapeutic nature of the work between coaches and clients, as well as
between psychoanalytic professionals, can actually help clients modify neural systems and enhance their
emotional regulations,” Jenkins says. In a "safe space," clients may even experience positive
physiological responses.

Experience & Imagination Are the Same to Your Brain - Research shows when you imagine physical
sensations such as taste, smell, and touch, it activates the same neural pathways in your brain as a real
experience. “Coaches can use this strategy to help clients envision a different life,” explains Jenkins. “The
feelings and emotions that go along with that vision can be powerful enough to be catalysts for real
change.”

Keep an Eye on the Unconscious - The human brain has an amazing capacity to process information
without even being aware it is doing so. Unfortunately, those unconscious processes can lead to skewed
perceptions. “Unconscious processes have a tremendous impact on thought, feeling, and action,” says
Jenkins. “That's why it is critical to ferret out any information processed unconsciously that can interfere
with the coaching process.

“Neuroscience is changing the way we think about human dynamics,” concludes Jenkins. “Coaches can
teach their clients basic, practical principles to help them reimagine their lives, become motivated, and

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make change.” For additional information about neuroscience, career coaching, and personal
development coaching, and to schedule a consultation, please contact Eva Jenkins at
jenkinsea@vipinnovations.com

About Eva Jenkins

Eva Jenkins is a visionary entrepreneur with a rich history of facilitating results for her clients in both
their professional and personal lives. Armed with a keen understanding of neuroscience and brain-based
coaching methodology, she is unique positioned to help clients clearly define their goals and develop
well-structured processes to achieve them, as well as provide essential support and clarity until those
goals are achieved...and it's time to for new goals and new success.

Contact:
Eva Jenkins
VIP Innovations
571-247-5830
www.vipinnovations.com

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Contact Information:
VIP Innovations, LLC
Eva Jenkins
571-247-5830
Contact via Email
www.vipinnovations.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/751572

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