INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

1. DATOS GENERALES

PROGRAMA CURSO DE IMPULSADOR MERCADERISTA

Formular La Estrategia De Merchandising Para Productos Y Servicios Teniendo En Cuenta

NORMA
Su Naturaleza Y Segmentación Del Mercado. (260101006)
Elaborar diagnóstico situacional del portafolio de productos y/o servicios de acuerdo con los
ELEMENTO
objetivos del plan de mercadeo.
GUÍA DE
APRENDIZAJE
Tecnica De Ventas CÓDIGO DE LA GUÍA
TIPO DE
Evaluación final-Conocimiento
INSTRUMENTO
NOMBRE

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1. Señale la afirmación que más se aproxima a la definición de marketing o mercadotecnia
a. Es un sistema de pensamiento orientado a la satisfacción de las necesidades a través del
intercambio de bienes y servicios
b. Son todas las actividades orientadas a la satisfacción de necesidades
c. Es el conjunto de todas las actividades comerciales
d. Todas las anteriores son correctas
e. Ninguna es correcta

2. Señale la afirmación correcta:

a. Es la persona más importante en cualquier negocio. No depende de nosotros; nosotros dependemos
de él. No interrumpe nuestro trabajo; es el propósito del mismo. Nos hace un favor cuando nos llama;
nosotros le hacemos un favor cuando contestamos su llamada
b. Son todas las actividades orientadas a la satisfacción de necesidades
c. Es el conjunto de todas las actividades comerciales
d. Todas las anteriores son correctas
e. Ninguna es correcta

3. Que es las mezclas promocionales utilizadas en el producto o servicio

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4. Cuál es el objetivo de la publicidad

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5. Que es la plaza

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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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6. Que es precio
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7. Que es la promoción
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8. Que es el precio
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9. Tipos de cliente defina (5)
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10. ETAPA DE PRODUCCION EN MASA
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11.- El objetivo de una ……….. es ofrecer al consumidor un incentivo para la compra o adquisición de
un producto o servicio a corto plazo, lo que se traduce en un incremento puntual de las ventas.
a) Oferta b) Demanda c) Promoción d) Marketing e) Propaganda

12. Que es el producto y sus característica

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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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====================== Bloque 3: Caso STARLIGHT =========================

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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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13. DESCRIBA CUALES LAS CARACTERISTICA DEL PRODUCTO

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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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14. QUE TIPO DE PRODUCTOS SON Y DESCRIBALOS.
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15. COMO LE ESTABLECERIA EL PRECIO Y QUE TIPO DE PROMOCION UTILIZARIA
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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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16. COMO MEJORIA EL PRODUCTO
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17. DEFINA QUE ELEMENTO CONFORMAN LA PUBLICIDAD

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18. ¿ Qué es el mercadeo?

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19. ¿Qué es la Etapa de autosuficiencia económica?
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20. ¿ Que es la Etapa Del Trueque?
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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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21. ¿Qué es la Etapa De Los Mercados Locos?

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22. ¿ Qué es la Etapa Monetaria?

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23. ¿ Qué es la Etapa De La Revolución Industrial?

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24. ¿ Qué es la Etapa De Producción En Masa?

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25. ¿ Qué significa las 4p?

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26. ¿ Que es la Promoción?

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 INTECOS VERSIÓN: 4

INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP - 05

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27. ¿ Que es la Publicidad y para que se emplea?

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28. ¿ Que es la oferta de venta y para que se emplea?

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29. ¿ Nombre 5 elemento utilizados en la publicidad para dar a conocer la empresa?

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