ICT Enterprise Insights

2017-18

Technology and communications

buyer intelligence by line of business
ICT Enterprise Insights - reliable buyer insight that is comparable
across multiple market segments

The challenge for vendors is gaining a deep understanding of enterprise ICT adoption by
industry, country, and company size, and then successfully applying this insight on their
route to market.

What are the key business How should we refine our

investment priorities for my marketing message?
vertical?

Does our product strategy

match customer demand?
How should we plan our product
evolution?

How should we differentiate our

What is the most appropriate
proposition?
deployment for our sales force?

2 Ovum | TMT intelligence | informa Copyright © Informa PLC

ICT Enterprise Insights – providing breadth, depth and detail on ICT
buyer investment priorities

The most effective way for vendors to discover, understand, and act on evolving ICT decision-
maker attitudes to technology investment.

6,300+ ICT decision makers

ICT budgets Business drivers Industry priorities Digital

ICT investment IoT SaaS & cloud Analytics

63 COUNTRIES Americas – Asia Pacific – Europe – Middle East / Africa

Including: Banking – Payments – Healthcare – Education

14 LINES OF BUSINESS Government – Telecoms – Media – Retail – Insurance – Utilities

Including: Data & analytics – Mobility – Security – Cloud – IoT –

80 TECHNOLOGIES Customer engagement – Customer Communication – Ent. apps

8 COMPANY SIZE BANDS From revenues of <$10 million to >$20 billion

3 Ovum | TMT intelligence | informa Copyright © Informa PLC

ICT Enterprise Insights is a premium research program built to
provide a robust & high integrity data platform for decision making

Design and validation led by leading industry and technology analysts to drive
highest quality insight in the industry

SURVEY DESIGN SURVEY EXECUTION DATA DELIVERY

 Domain-led topic selection  Rigorous survey testing  Data validation

 Questionnaire design  Adapting for regional &  Optimisation for granularity
 Sample size selection cultural differences and comparability
 Survey method selection  Detecting & managing data  Expert data interpretation
 Built-in quality control framework integrity issues for dashboard creation

The most effective way for vendors to discover, understand, and act on evolving ICT
decision-maker attitudes to technology investment.

4 Ovum | TMT intelligence | informa Copyright © Informa PLC

ICT Enterprise Insights is delivered via easy-to-use data dashboards,
with multi-dimensional filters to target segments that matter to you

Filter by: Select

indicator by
Line of business ICT spending
and sub-industry theme

Region and
country

Size by revenue
or employees

5 Ovum | TMT intelligence | informa Copyright © Informa PLC

Insight across industry and technology investment themes provides
a complete view on ICT priorities

ICT budget composition Business & technology Industry investment Industry hot topic drill-
& trends drivers priorities down

 IT budget growth by
area
 Detailed ICT budget
allocation breakdowns
 Key drivers for ICT  Investment
expenditure prioritization across
industry function areas
 Progress in digital
transformation  Growth plans and top
industry projects
 Drivers & detailed
investment plans in hot
solution areas
 Line of business specific
insight

Investment approach by Adoption of Artificial SaaS deployment by

Cloud & IoT
technology Intelligence industry function

 Which technologies  Maturity in analytics  Propensity to adopt  Shift in workloads to

enterprises plan to use by industry function SaaS solutions by cloud for SaaS and
maintain, modify or area industry function area IaaS/PaaS
replace
 Investment plans across  Immediate & long-term  Drivers for IoT
 80 technologies AI technologies view

6 Ovum | TMT intelligence | informa Copyright © Informa PLC

ICT Enterprise Insights provides detailed industry-specific analysis,
as well as cross-industry comparison

Payment issuers/
Retail banking Insurance Financial markets
acquirers
 Consumer banking  Life insurance  Buy side  Issuers
 Wealth management  Non-life insurance  Corporate banking  Acquirers
 Sell side

Merchants Retail Healthcare Government

 Nine merchant  Five retailer  General hospital  Ten government

categories categories  Integrated provider bodies

Media Telecoms Utilities Education

 Nine media group  Broadband  Electric  Undergraduate

types  Fixed-line  Gas  Graduate
 Cable TV & Satellite  Water
 Mobile

Financial services Payments & retail Telecoms & media Public services
7 Ovum | TMT intelligence | informa Copyright © Informa PLC
Each vertical can be analysed by line of business, ICT strategies
explored by business function, with drill-down into industry hot topics
Line of business
 Community amenities &
housing
 Environmental protection
 Public order & safety
 Transportation/public
works/infrastructure
 General public services
 Defense
 Social protection
 Education & training agencies
 Immigration & customs
 Tax & economic affairs
8 Ovum | TMT intelligence | informa
Government
Business functions
 Citizen self-service
 Citizen/customer relationship
management
 ERP Finance/ HR
 Business analytics
 Employee mobile applications
 Compliance management
 Payments
 Case management
 Cross-department
collaboration
 Bring your own device
 Citizen identity management
Copyright © Informa PLC
Industry hot topics
 Investment drivers
 Cloud computing challenges
 Workloads using IaaS
 Analytics
 Challenges in using analytics
 Big Data
 Digital disruption impact
 Digital program maturity
 Digital program challenges
 Drivers for digital
transformation
Essential intelligence to support your decision making from
strategic planning through to client engagement

ICT Enterprise Insights Your challenges

 Validate your product strategy

Product and market
strategy  Segment the market

 Identify new opportunities

Marketing and sales
 Assess your competitors
strategy
 Refine your marketing message

Go-to-market  Target an industry

 Increase the effectiveness of your

sales force

9 Ovum | TMT intelligence | informa Copyright © Informa PLC

Target your industry segment by segment

 Identify the top 3 IT projects in each

industry by segment

 Determine the most important

industry specific business challenges
and drivers for investment

 Understand spending plans by

enterprise business area in each
industry

ICT Enterprise Insights: Top ICT investment priorities for retail banks

Apply industry specific insight to gain a detailed understanding of the unique

spending plans in each industry
10 Ovum | TMT intelligence | informa Copyright © Informa PLC
Refine your marketing message

 Understand the most important

business and IT drivers for each
geography and industry

 Determine the hot industry topics

driving ICT investment in 2018

 Hone your message to match the

demand, approach and maturity for
each segment

ICT Enterprise Insights: Key ICT investment priorities for financial services

Gain insight into the technology requirements, drivers and investment

priorities in each industry and country segment to ensure your messaging
resonates
11 Ovum | TMT intelligence | informa Copyright © Informa PLC
Develop your product strategy

 Discover the current and planned

levels of investment by technology
area

 Understand the scale of new ICT

investments to determine future
shifts in market share

 Understand market driver, pain

points, and adoption timescales

ICT Enterprise Insights: Key ICT investment priorities for data & analytic technologies

Understand the principal IT and business drivers and planned changes in ICT
spending over time, to ensure that your product portfolio continues to meet
market demand.
12 Ovum | TMT intelligence | informa Copyright © Informa PLC
Enhance your sales pitching and planning

 Align your sales force to the

geographies and vertical markets with
the highest spending growth

 Educate your sales team on the most

important business drivers and
investment priorities

 Understand institution maturity levels

by industry, country, and size

ICT Enterprise Insights: Key ICT investment priorities for financial services

ICT Enterprise Insights delivers actionable sales intelligence to enable you to

plan effectively, educate your team, and accelerate your sales process

13 Ovum | TMT intelligence | informa Copyright © Informa PLC

 Appendix – coverage
summary

14 Ovum | TMT intelligence | informa Copyright © Informa PLC

ICT Enterprise Insights: Geographic segmentation

AMERICAS EUROPE ASIA PACIFIC

 Australia
 New Zealand
 Austria  Portugal  China
 Canada  Belgium  Spain  Hong Kong
 United States  Denmark  Sweden  Japan
 Argentina  Finland  Switzerland  South Korea
 Brazil  France  United Kingdom  Singapore
 Chile  Germany  Czech Republic  Taiwan
 Mexico  Greece  Hungary  India
 Colombia  Ireland  Poland  Indonesia
 Venezuela  Italy  Russia  Malaysia
 Rest of Latin America  Netherlands  Rest of Western Europe  Philippines
 Norway  Rest of Eastern Europe  Thailand
 Luxembourg  Vietnam
 Rest of South of Asia /South
East Asia

MIDDLE EAST / AFRICA

 Israel  Algeria
 Oman  Egypt
 Saudi Arabia  South Africa
 Turkey  Kenya
 United Arab Emirates  Nigeria
 Bahrain  Rest of Middle East
 Kuwait  Rest of Africa
 Qatar

62 countries and geographic

groupings
15 Ovum | TMT intelligence | informa Copyright © Informa PLC
Financial services line of business and business function coverage
Retail banking Insurance
 Consumer banking  Life insurance
 Wealth management  Non-life insurance
Business function coverage
 Online banking  Digital customer
 Mobile banking channels
 Claims processing
 Product development
systems
 Operations
 Marketing/ CRM
 Branches systems
 Contact center  Contact center
 Underwriting/ pricing
 Marketing
systems
 Compliance
 Digital intermediary
 Risk management channels
 Product/ account  Regulatory/
administration compliance systems
 ATMs  Fraud management
systems
 Business support
 Back-office support
 Payments
Billing systems
 Portfolio management  Intermediary/ broker
/ financial planning management systems
16 Ovum | TMT intelligence | informa
Corporate banking Financial markets
 Corporate banking  Buy side  Sell side
 Online banking  Asset/portfolio  Market data systems
 Mobile banking management  Front-office trading
 Order management systems
 Sales/relationship
management  Client servicing  Client servicing
 Marketing  Sales/distribution
 Marketing/ asset
systems
 Risk management gathering
 Performance
 Liquidity risk  Performance
management
management management
 Risk management
 Regulatory compliance  Risk management  Payment systems
 Cyber-security  Compliance  Compliance
 Real-time Payments  Product administration  Product administration
 Trade finance services  Settlement  Settlement systems
 Cash management  Back-office operation
 Back-office operations
services  Back office support
 Back office support
 Back-office operations (e.g. HR/ finance)
(e.g. HR/ finance)
Copyright © Informa PLC
Payments & retail line of business and business function coverage
Payment issuers/ acquirers
 Issuers
 Acquirers
 Sales and marketing
 Payment gateways
 CRM/ customer engagement
 Creating APIs/SDK for 3rd-party
developers
 Security/anti-fraud
 Payment architecture
 Card management
 Risk management/ compliance
 Product development
17 Ovum | TMT intelligence | informa
Merchants Retail
 Nine merchant categories  Exploration/ production
 Field services
Business function coverage
 Point-of-sale (POS) hardware (including  Supply chain and logistics management
self-checkout)  Fulfillment/logistics for digital
commerce
 Transport/logistics/stock management
 Merchandising & inventory
 Anti-theft/fraud solutions (in-store and
management
online)
 Sales & marketing
 POS software  Customer support/services
 Marketing/CRM  Channel integration
 Driving sales via digital channels  Customer analytics
(online/mobile)  Self-checkout or in-store kiosks
 Payment processing  New/enhanced payment solutions in
 Analytics/loyalty online/mobile commerce
 New/enhanced payments solutions for
 Cross-channel customer experience
in-store
and fulfilment
 Fraud prevention/detection Dedicated
loyalty program
 Management/development of mobile
app & online/mobile browser portal
 Management/development of store
network
Copyright © Informa PLC
Public services line of business and business function coverage

Education Healthcare Government Utilities

 Undergraduate  General hospital  Ten agencies, including  Electric

 Graduate  Integrated provider  Public order & safety  Gas
 Transportation  Water
 General public

Business function coverage

 Analytics  Medical records  Citizen self-service  Call center/ customer

(EHR/EPR/EMR) relationship management
 Citizen/customer
 Constituent relationship  Care-coordination relationship  Customer billing
(including health management
management  Credit control
information exchange)  ERP Finance/ HR
 Sales and marketing
 ERP finance  Digital imaging (including  Business analytics
picture archiving and  SCADA and distribution
 Employee mobile management
 ERP HR communication systems) applications
 Asset and work
 E-prescribing and  Compliance management
 Lecture capture management
pharmacy  Payments
 Workforce mobility
 Learning management  Patient relationship  Case management
management  Smart grid projects
systems  Cross-department
collaboration  Data management
 Business intelligence &
 Student information analytics  Bring your own device  Energy trading and risk
management
systems  Financial/revenue cycle  Citizen identity
management management  Compliance management

18 Ovum | TMT intelligence | informa Copyright © Informa PLC

Media and telecoms line of business and business function
coverage

Media Telecoms

 Nine media group types, including  Broadband

 Film studio  Fixed-line
 Internet TV/streaming  Cable TV and Satellite
 Music  Mobile

Business function coverage

 Production systems  Network performance management
 Rights and royalties management systems
 Service assurance
 Media asset management
 Fraud management
 Second screen/companion apps
 Traffic and scheduling systems  Social CRM platform
 Airtime sales systems
 Omni-channel CRM
 Online video delivery platforms
 Service orchestration for a hybrid environment
 Customer data management, marketing, and e-
commerce
 Digital customer self-service
 Play-out and transmission systems
 Real-time conversed charging and billing
 Resource scheduling systems
 Content delivery networks  Third-party payment settlement
 Social analytics
 Virtualization of B/OSS systems
 Video transcoding and rendering
 Order-to-activation systems
 Digital rights management

19 Ovum | TMT intelligence | informa Copyright © Informa PLC

For more information about Ovum’s ICT Enterprise Insights
program please contact us.

Europe: +44 20 7017 6970 www.ovum.com

Americas: +1 212 686 7400 enquiries@ovum.com
Asia Pacific: +61 3 9601 6728