COURSE SYLLABUS

SCHOOL/COLLEGE: Johnson & Wales University

DEPARTMENT NAME: Graduate School
TERM: Fall 2010

COURSE TITLE: Event Leadership

COURSE NUMBER: EVNT 6000
QUARTER CREDIT HOURS: 4.5
CONTACT HOURS: 39
PREREQUISITES(S): HOSP 5500 and completion of required
prerequisite and Foundation courses

PROFESSOR NAME: Thomas J Rossi & Dr Min Kim

OFFICE LOCATION: Freidman Building 2nd Floor
OFFICE PHONE: 401-598-2499
OFFICE FAX: 401-598- 1125
E-MAIL ADDRESS: trossi@jwu.edu
PUBLIC FOLDER LOCATION: Graduate School/Rossi/EVNT 6000
OFFICE HOURS: Thursday 4:30 to 5:30 pm

COURSE DESCRIPTION: This advanced course enables students to gain competence

in the specific techniques used by professional event leaders to lead events through the
phases of research, design, planning, coordinating and evaluation. Students assess the
marketing opportunities: legal, ethical and risk management issues, and technological
advances within the profession. Prerequisite: SF2020 for those students with less than
two years of professional experience.
Quarter Credit Hours 4.5

COURSE OBJECTIVES:

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Class will utilize learning methods to assist students in mastering the skills required as
measurable outcomes of this course.

Lecture- demonstration by the instructor and guest experts

Field experiences using best practice methods & settings

Team work and role play . Discussion and debate.

Research

CONTENT OUTLINE:

At the conclusion of this course the students should be able to:

Conduct research and demonstrate techniques for collecting data.

Effectively develop and implement the event design.

Strategically plan for successful outcomes.

Effectively and efficiently coordinate the event.

Comprehensively evaluate the event.

Develop a marketing plan that matches the goal of the event.

Assess and mitigate legal, ethical and risk management concerns.

Identify and use standard technology associated with the profession.

Comprehend the global nature of events and identify international contacts for future
professional development.

Conduct 3 Events This class will design, promote and conduct events during the term
of the course: l

Learners are required to survey relevant literature assigned by Prof. Rossi, and provide a
summary reading log listing their activities and intellectual outcomes. The literature

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associated with this course will be disseminated through the University library, internet
handouts, public folder ( EVNT 6000, Prof. Rossi) and other distribution channels.

Additional Readings: ( optional)

Publication Manual of the American Psychological Association Washington, DC:
American Psychological Association (APA). ISBN: 1-55798-241-1

Skinner,Bruce & Rukavina,Vladimir,(2002)first edition Event Sponsorship: Wiley

ISBN: 0-471-12601-2

Wagen,Van Der,Lynn,(2002) first edition Event Management: Pearson

ISBN: 1-86250-507-1

Catherwood ,Dwight, (1992) first edition Special Event Management: Wiley

ISBN: 0-471-54908-8

Bacon’s PR and Media Information Systems

332 S Michigan Avenue
Chicago, Ill. 60604
1-800 621-2400

REQIURED TEXT(S)/SOFTWARE to be purchased by students:

Required Text :
Matthews,Doug.(2008) Special Events Production. Elsevier
isbn:978-0-7506-8243-5
EVALUATIVE CRITERIA:
This syllabus is a plan for conducting this course. Based on the needs of students,
and the professor’s perceptions, this syllabus is subject to change. Students will be
notified of such changes as deemed appropriate by the professor.

Evaluative Criteria:

The instructor using the following assessment tools will evaluate student demonstrations
of the above knowledge, skills and abilities:

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 Individually written analyses of case studies

Participation in class discussions of readings, case studies, and reflections on

personal experience

Individual and group experiential exercises

Role-plays

Group projects, including term papers, involving library research

Formal presentations of researched articles

In addition to the above assessments performed by the instructor, students will learn to
use a variety of self-assessment techniques which will enable them to monitor their
progress in learning key interpersonal skills and will assist them with their life-long
learning in these areas.

DISCUSSION AND EXERCISES:

Learning in a course that focuses on the dynamics of human interactions is most effective
when everyone actively participates in class exercises and discussions. This does not
mean everyone talking at once. Being involved means actively listening as well as
talking. However, if you only listen and never test your thoughts and beliefs in class
discussions and exercises, you 'are denying yourself (and everyone else in the class) an
opportunity to engage in deeper learning.

Since much of our learning will come from class participation, each of us must take
responsibility for sharing feelings, thoughts and ideas and for trying to understand other
people's points of view. The intention is that students will learn from one another as well
as from the faculty.

STRONG EMPHASIS ON CRITICAL THINKING THROUGH ACTIVE

PARTICIPATION IN CLASS

FINAL GRADES - Will be determined according to the following scale:

A+ = 97-100
A = 93-96
A- = 90-92
B+ = 87-92

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 B = 83-86
B- = 80-82
C+ = 77-79
C = 73-76
C- = 70-72
F = Below 70
W = Too many absences
I = Incomplete (see 'instructions)

GRADING

Assignment Course Graduate School Outcomes and Indicators Points

Outcomes

Class Participation 1 1.2, 25

Quizzes
Final Project 4&6 4.3, 6.1 20
Final Exam 4&6 .4, 3..6.1 30
Mid Term Exam 4& 6 4.3, 6.1 25

Johnson & Wales University Feinstein Graduate School Outcomes

The graduate will be able to demonstrate competency in:
1. Information Management by:
1.2 Organizing, documenting, and compiling information accurately and correctly, into
a coherent end-product

4. Problem Solving and Analysis by:

4.3 Designing or selecting ethically feasible solutions to situated business and/or
community problems that effectively overcome the obstacles or constraints of the
problems, and then clearly explaining the rationale for the solutions

6. Leadership by:

6.1 Identifying personal strengths and weaknesses and formulating and implementing plans
leading to a successful career

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ASSIGNMENT EVALUATION CREATEIA:

Prof. Rossi will have written examples of class and homework assignments available
to any student who would like to see a sample of A work and work deemed
unacceptable. These samples will be made available in class for student to review no
student is allowed to copy these sample “evaluation criteria” , without written
permission from Prof. Rossi .

ATTENDANCE POLICY:
Full and punctual attendance is expected, due to the emphasis on class discussion and
exercises. Attendance will be taken at the beginning of each session. Students who leave
after the mid-evening break will be counted absent for the entire session.

Students should miss a class only if absolutely necessary, and only if prior notice has
been given to the instructor. Students should not feel they are entitled to a certain number
of missed classes. Punctuality and full attendance will contribute to your final grade. The
instructor reserves the right to deduct ten percent from your class participation grade for
each class missed. The instructor has the right to initiate a withdrawal for significant
absences.
.

OUTCOMES ASSESSMENT:
Johnson & Wales University is committed to outcomes assessment. Faculty and students
are therefore part of an ongoing effort to determine and refine the effectiveness of
instruction and learning. Names of individual students will not be used when reporting
results.

SPECIAL NEEDS STUDENTS:

Johnson & Wales is dedicated to providing reasonable accommodations to give learning
disabled, physically challenged, and students with chronic medical conditions the
opportunity to succeed in their academic pursuits. Students requesting services must have
documentation on file with the Center for Academic Support and must request that the
accommodation information be sent to the faculty member.

ACADEMIC INTEGRITY:

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If a student is found responsible for cheating, plagiarizing or in any way compromising
academic integrity, the student may be subject to both academic disciplinary action
(including dismissal from class) and student conduct review action (up to and including
dismissal from the university). For additional information refer to the Academic
Misconduct section of the current student handbook.

STUDENT EMAIL:
Each student at Johnson & Wales receives an email account and uses Microsoft Outlook
Web Access, a Web-based e-mail program that allows students to access their e-mail
through their web browsers. Students are required to use their Johnson & Wales
email account for all university-specific communication.

OCCUPANCY IN CLASS:
Occupancy in class is limited to faculty, officially registered students, aides authorized by
the Center for Academic Support, and invited guests approved by the vice president of
academic affairs or the dean of the respective school, college or campus. No grade will be
issued to any non-registered student in any course.

FOOD & BEVERAGES IN CLASS:

In academic buildings, food and beverage consumption is limited to designated eating
areas only. Under no circumstances are food and beverages to be consumed in
classrooms.

MOBILE PHONES AND COMMUNICATION DEVICES IN CLASS:

Communication devices such as mobile telephones must be silenced (set to vibrate)
during class time. For safety purposes, including emergency communication, devices
such as mobile telephones may be left on during class time but disruptions to class due to
communication devices will not be tolerated. Mobile communication devices should not
be used during class time unless for emergency purposes.

COMMUNITY SERVICE LEARNING (if applicable):

Please note that there are specific courses with community service components, but any
course can become a community service learning course with prior approval.

ADDITIONAL POLICIES & PROCEDURES:

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Academic Integrity: Academic integrity is an essential part of our institutional mission.
Any student found responsible for cheating, plagiarizing or in any other way
compromising academic integrity may be subject to both academic disciplinary
action (including dismissal from class) and student conduct review action (up to and
including dismissal from the University). For further details of university policies on
academic conduct, see Academic Policies in the Student Handbook.

WRITTEN WORK:

Group/Team/Individual Projects will be assigned which will require you to draw on the
resources of the J&W University Library... All work must be submitted and/or presented
on the assigned date (s). All written submissions must be in compliance with APA
format:
*Publication Manual of the American Psychological Association 2010-2011
(See public folder EVNT 6000).

Attention should be given to grammar, spelling, writing style, and overall presentation, as
well as content most importantly, all sources used must be properly credited and cited
and listed at the end of the paper. Please consult the* Publication Manual of the
American Psychological Association for instructions on how to cite sources.

All written submissions should meet the standards of presentation and promptness that
would be expected of a professional in a place of work.

Written work must be handed in at the beginning of the class session. Later submissions
will be penalized ten percent for each session that they are late.

Prior to your first written assignment, the Instructor will provide you with a written
statement that gives you the specific criteria that will be used for evaluating and grading
your written work.

ADEMIC DISHONESTY:

"If you are found responsible for cheating, plagiarizing or in any way compromising your
academic integrity, you may be dismissed from class or, if the circumstances warrant,
suspended from the University." (Source: J&W Graduate School's "Student Academic
Handbook," P-43)

READING ASSIGNMENTS MUST BE COMPLETED BEFORE SCHEDULED

CLASSES:

The attached list of weekly assignments ("Topics & Assignments") gives specific
assignments. It is recommended that students spend at least two hours preparing for each
hour of class time. Do not expect to successfully master the material in each week's
reading assignment in one reading session.

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BRING ALL BOOKS TO EVERY CLASS. Students will not be allowed to enter
EVNT 6000 week two without books

CLASS CANCELLATION

Decisions concerning the cancellation of classes due to inclement weather are made at
3:00 PM. Class cancellation information may be obtained by calling the JWU Info Line
at 598-4636. DO NOT call the Graduate School for this information.

Library Assignment:
The ability to Research and Explore new informational areas is a valuable tool to you as
you pursue your educational endeavors and careers. Many time’s in the course of your
employment you will be called upon to undertake an assignment that will test your ability
to seek out information from various informational sources in order to complete the
tasked assignment. To often in today's computer/internet driven society we simply plug
into a web site and "download". While using the Internet is acceptable source. One must
be mindful that many other valuable areas of information, especially those with historical
significance due exist and in many cases are not plug into a specific web site. In fact
numerous books, publications and trade journals must still be researched and read using
traditional Library references and sources.

Johnson & Wales University students are very fortunate to have extensive publications on
file in the in-house library. Furthermore, our University is connected to a Library sharing
agreement that allows the user to gain access to publications from numerous other
Libraries connected to our network.

As part of your assignment in EVNT-6000, each student will be required to conduct a

" Research Project". You will use the facilities of the Johnson & Wales Library for your
subject research.

Each student will be assigned a TOPIC in the field of Event Leadership. You will
conduct extensive research on the individual portion assigned to your group project, with
a complete listing of references.

You will then be required to present this TOPIC in class. Full use of overheads,
PowerPoint or other graphic tools will be required. Your presentation will be
approximately 10 minutes in length.

You may choose with permission of the instructor, a topic that corresponds with a current
work related problem in the area of Event Leadership.

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Week three I will supply each student with sample format of the project assignment.
This assignment will count for 20% of your total grade.

Each Student must do a one page written outline of each

chapter or handout that they read in this course . This
assignment will be turned in each week. I will not accept
any assignments by email unless you are absent from
class. If you miss a class all work must be received prior
to the start of class at 6pm
ALL STUDENT MUST HAVE THE COURSE BOOK IN CLASS WEEK 2 NO
EXCEPTIONS. FAILURE TO PROCURE THE COURSE TEXT BY WEEK 3 WILL
BE DROPPED FROM THE OFFICIAL CLASS ROOSTER
TOPICS & ASSIGNMENTS:

Book required for class:

Matthews, Doug.(2008) Special Events Production. Elsevier
All writing assignments will be typed -APA style and format is required.

Week one: Introduction to Events Leadership Prof. Rossi

Film Johnson & Wales story

Week two: Read Chapter 1

Begin planning for class event week 10
Answer Question 1-2-4 Page 18
Create a GNATT CHART ( Directions will be given by Prof. Rossi)

Week three Read Chapter 2

Read “Typical Event Proposal” Handout Prof. Rossi
Answer Question 4-5 page 38
Discuss Research Assignment due week 11 Prof. Rossi

“Hand outs” EACH WEEK I WILL GIVE A NEW HANDOUT THAT EACH
STUDENT WILL READ AND WRITE A 1-2 PAGE WRITTEN OUTLINE AND
BE PREPARED IN GIVE A BREIF PRESENTATION IN CLASS
Hand out Dealing with the media

Week four In class quiz Chapters 1-2

Read Chapters 3
Answer Question 3-4 page 59

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 Group presentation research assignment
Hand out Read Event Budgeting 101 Handout Prof. Rossi

Week five Read Chapter 4

Mid Term Assigned
Answer Questions 1-2 page 77
Hand out “Typical Request for a Proposal” Handout Prof. Rossi

Week six Read Chapter 5

Mid Term Due
Answer question 3 page 94

Week seven
Read Chapter 6-
In class quiz chapter 5
Read “The Great Debate” handout Prof. Rossi( write a short
summary of each authors article)

Team presentations The Great Debate

Answer Questions 5 page 111
Read Appendix page 112 through page 136
Finalize Plan’s for class event
Hand out Dealing with the media

Week eight Read Chapter 7

Read 10 Dimensions of Event Leadership (Found on my public folder)
Question Describe the basic process of obtaining CGL insurance and
how the insurance industry uses underwriting guidelines

Week nine Read Chapter 8& 9

Discussion 10 Dimensions of Event Leadership
Read Appendix Page 189 to 197
Answer Question 1 page 177

Week ten Class event

Final exam assigned

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Week 11 Class project presentation
In-Class final exam
Final Exam Due
Discussion and class wrap -up

Please check my public folder EVNT-6000 prior to class for assignments and weekly
announcements
Case studies from the Text and additional material will be assigned in class.
All written assignment received late will receive an F. There are no exception to this
policy. If you do not attend class on the assigned night, you must email the
assignment prior to the class

All students MUST have a J&W email address. You will be expected to download

instructional material and class assignments from the Public Folder EVNT 6000. Please

check the Public Folder prior to coming to class

NOTE: Persons other than registered students are not allowed to attend
academic sessions, laboratory classes, or to use computer labs, and other
University academically supported areas.

NOTE: This syllabus is a plan for conducting this course. Based on the needs of
students, and the professor’s perceptions, this syllabus is subject to change.
Students will be notified of such changes as deemed appropriate by the professor.

FACULTY MEMBER’S POLICIES: Prompt attendance at all classes and after

class break is mandatory for success.
If you are going to be absent, please call me at 598-2499 and leave a message or
e-mail before our class meeting.

PLAGERISM: Any student who is caught plagiarizing in this class will receive the
final class grade of “W” no exceptions

PLESE READ CAREFULLY

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Punctuality & Attendance Policy: Please be advised, that I will be
adhering to a strict punctuality and attendance policy. All students are
required to be on time for class, and return from break at the
appropriate designated time. Students who are continually, absent, late
for class and or return late from class break will be subject to a grade
reduction. If you are going to be absent or late to class, students must
notify me by either calling my office 598-2499 or emailing me
trossi@jwu.edu. I fully understand that on some occasions due to traffic
and or weather conditions students may be delayed. Please inform me at
the break. I do not expect students to speed to class or endanger
themselves on the highways. Let’s handle this as the adult students that
you are. Any questions on this attendance policy , please do not hesitate
to discuss it with me.

Please read:
Academic Misconduct Rev. 3/08
If you are found responsible for cheating, plagiarizing or in any way compromising your
academic integrity, you may be subject to both academic disciplinary action (including dismissal
from class) and student conduct review action (up to and including dismissal from the university).

In addition, each member of the university community has the right and the responsibility to
maintain an atmosphere conducive to effective learning. Consistent with this goal, faculty
members may take academic disciplinary action against any student who unreasonably interferes
with this atmosphere by disruptive or unacceptable behavior or other misconduct. To be
actionable, such misconduct does not need to take place in the classroom, laboratory or practicum
property; it can also take place outside of these areas if it seriously and adversely affects the
ongoing learning and teaching process in these areas.

Sanctions for academic dishonesty or misconduct can include

• Grade adjustments, such as giving an “F” for the paper, project or exam involved, or for
the course;
• Temporarily withdrawing the student from the class until outstanding issues are
resolved;
• Withdrawing the student from the course, resulting in a punitive grade of “W”;
• Permanently prohibiting the student from taking any courses from the faculty member
involved.

The foregoing list is not exhaustive and other types of sanctions may be appropriate in a
particular case.

Students may appeal the imposition of a sanction for academic dishonesty or misconduct to the
department head and ultimately to the dean by following the procedure for academic complaints
(see Complaints and Grievances, Page 4).

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In many cases, academic dishonesty or other misconduct warranting academic disciplinary action
will also be a violation of the Student Code of Conduct. The faculty member may also file an
incident report under the university’s Student Conduct Review Process under which additional
disciplinary action may be taken, up to and including dismissal from the university.

The Alan Shawn Feinstein Graduate School and the School of Education Policies
Students in the Alan Shawn Feinstein Graduate School and the School of Education are required
to read and sign the Graduate School Policy on Academic Dishonesty in each course. Penalties
for violation will be in accordance with the signed policy.

Any student who is found to have engaged in academic dishonesty and is sanctioned by the
faculty member may seek a review of that decision by requesting a hearing with the dean of the
respective school within two weeks after the decision. The hearing will be conducted by the dean
and attended by the student and faculty member. The dean will consider the evidence and
testimony of the student and the faculty member and will determine whether to uphold or modify
the action taken by the faculty member. Modification of a decision may include either decreasing
or increasing sanctions imposed by the faculty member. The decision of the dean will be final and
not subject to further review. In addition to these procedures, the faculty member or the dean
may, at any time, refer the matter to the Office of Student Conduct for disciplinary action under
the Student Conduct procedures, which may result in additional sanctions up to and including
dismissal from the university.

Policy issues or concerns should be directed to the university provost or his/her

designee.

Plagiarism Rev. 2/07

Plagiarism may take many forms: cheating, copying information directly without providing quotation
marks, failing to cite sources, or citing sources incorrectly. It does not matter whether a student intended to
plagiarize or whether the plagiarism occurred unintentionally — it still constitutes academic dishonesty.
Ignorance of the rules of correct citation is not an acceptable excuse for plagiarism. It is the responsibility
of all students to clearly understand and abide by the rules.

Procedures for Pursuing Charges of Plagiarism

Undergraduate Classes
Plagiarism and other forms of academic dishonesty can subject a student to both academic discipline and
disciplinary action under the university’s student conduct review process, and may result in suspension
from the university.

Graduate Classes
If a graduate student is suspected of plagiarizing, the following course of action will be taken.

If a faculty member believes that plagiarism or other forms of academic dishonesty have occurred, he or
she will discuss the matter privately with the student. The student will be required to show evidence that the
material in question has not been plagiarized or the dishonest action did not take place. If the faculty
member concludes that the student did compromise academic integrity, the faculty member will assign a
grade of “W.”

Any student who is found to have engaged in such activity and is sanctioned by the faculty member may
seek a review of that decision by requesting a hearing with the dean within two weeks after the decision.
The hearing will be conducted by the dean (or the dean’s designee) and be attended by the student, the

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faculty member, and at the dean’s discretion a writing professor from the Graduate School. The dean (or
the dean’s designee) will consider the evidence and testimony of the student, the faculty member, and the
writing professor, and will determine whether to uphold or modify the action taken by the faculty member.
The decision of the dean (or the dean’s designee) will be final and not subject to further review.

In order to avoid plagiarism and correctly cite source material, Graduate School students refer to the
“Official Citation Guide of the Alan Shawn Feinstein Graduate School” and the “Fifth Edition of the
Publication Manual of the American Psychological Association”, or students meet with staff in the
Professional Communications Center at the Graduate School to review their assignments.

Policy issues or concerns should be directed to the University Deans Committee. The university
provost or his/her designee provides final approval.

Monitoring Note: Although the University Deans Committee, with the approval of the university
provost or his/her designee, can make policy exceptions or revisions, the university
registrar/executive director of student services and/or the Office of Student Conduct monitors
compliance.

Turnitin Notification
Students agree that by taking this course, required assignments may
be subject to submission to Turnitin.com for detection of plagiarism.
All submitted papers will be included as course documents in the
Turnitin.com reference database solely for the purpose of detecting
plagiarism of such papers. Use of Turnitin.com service is subject to
the Usage Policy posted on the Turnitin.com site.

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