Escolar Documentos
Profissional Documentos
Cultura Documentos
FACULTY OF MANAGEMENT
SRM UNIVERSITY
SRM Nagar, Kattankulathur – 603 203
Chennai, India
MBA - Revised Curriculum – 2016
Code Semester - I L T P C
MB16101 Organizational Behavior 3 0 0 3
MB16102 Finance Theory-I 4 0 0 4
MB16103 Economics for Business Decisions 3 0 0 3
MB16104 Marketing 4 0 0 4
MB16105 Statistical Thinking and Data Analysis 4 0 0 4
MB16106 Principles of Management 3 0 0 3
MB16107 Written Analysis and Communication 3 0 0 3
MB16108 Legal aspects for Business 3 0 0 3
MB16109 Statistical Analysis And Data Analytics (Practical) 0 0 4 2
CAC2004 Career Advancement Course For Managers - I 1 0 1 1
30
Semester - II
MB16201 Human Resource Management 2 0 0 2
MB16202 Data, Models and Decisions 4 0 0 4
MB16203 Finance Theory-II 4 0 0 4
MB16204 Operations Management 4 0 0 4
MB16205 Supply Chain Management 2 0 0 2
MB16206 Business Research Methods 4 0 0 4
MB16207 Management Information Systems 2 0 0 2
MB16208 Consumer Behavior 4 0 0 4
MB16209 Macro Economics and Econometrics 3 0 0 3
CAC2005 Career Advancement Course For Managers - II 1 0 1 1
30
Semester-III
MB16301 Summer Internship (6weeks)(Practical) 0 0 8 4
MB16302 Strategic Management 4 0 0 4
MB16303 International Business and Finance 4 0 0 4
MB16304 Business Analytics 0 0 6 3
CAC2006 Career Advancement Course For Managers - III 1 0 1 1
Elective-1 2. 0 0 2
Elective-2 2 0 0 2
Elective-3 2 0 0 2
MB16305 Project(Functional)(Practical) 0 0 4 2
24
Functional Electives
Marketing
Finance
Data Analytics
Operations
Human Resource Management
L T P C
MB16101 ORGANIZATIONAL BEHAVIOR
3 0 0 3
OBJECTIVE
To provide a clear understanding of the intricate interactions between
individuals, people and organizations in relation to the context within which
they operate
To develop appreciation of individual differences and enhances skills and
abilities required for successful career.
TEXTBOOK
1. PareekUday, Sushama Khanna. Understanding Organisation Behaviour,
(Fourth Edition) Oxford Higher Education
L T P C
MB16102 FINANCE THEORY - I
4 0 0 4
OBJECTIVE
To introduce the core theory of modern financial accounting and financial
management, with a focus on financial markets and investments
To develop basics of accounting, principles of accounting, financial statement
analysis, capital budgeting, preparation and use of budgets in business
planning
To involve in application of marginal costing in business decision making.
TEXTBOOKS
1. S.Ramanathan, “Accounting for Management”, 1st edition, Oxford Higher
education
2. Sumit Gulati &Y.P.Singh, “Financial Management”, 1st edition, Mcgraw Hill
education.
REFERENCES
1. Robert N Anthony, David Feb Hawkins & Kenneth A Merchant, “Accounting
Text and Cases”, 12th Edition, McGraw Hill Higher Education
2. Robert Parrino, David Kidwell & Thomas Bates, “Corporate Finance”, 3rd
Edition, Wiley India Pvt. Ltd.
3. Sawyers, Jackson, Jenkins & Arora, “Managerial Accounting”, 2nd Edition,
Cengage Learning. James Jiambalvo, “Managerial Accounting”, 5th Edition,
Wiley India Pvt. Ltd
L T P C
MB16103 ECONOMICS FOR BUSINESS DECISIONS
3 0 0 3
OBJECTIVES
To make the learners identify the subject business management with
economics for managers through the economic policy, planning and strategy
To support the learners in understanding of economic policy, planning and
strategy, that helps to formulate the business policy, planning and strategy in
future. Further, the students must understand and recognize that economic
policy, planning and strategy comprise the business policy, planning and
strategy and there is no conflict between these two subjects
To preserve and conserve the national resources (natural, human and
monetary resources), is to attain the goal of sustainable development. It is ours
universal major goal, to attain it, the policy, planning and the strategy of the
business management should be conducive with the economic policy,
planning and strategy
To create and develop the decision making skills along with learn the
knowledge of modern business management.
UNIT II - EQUILIBRIUM
The demand and supply – equilibrium. Price determination – Firm equilibrium and
Market equilibrium- Disequilibrium price determination – Ceiling price and Floor
price determination-Theory of business welfare – Consumer surplus and Producer
surplus determination.
Indifference curve analysis and consumer satisfaction
Budget constraint- Equilibrium price- Identification of income effect and substitution
effect and various decisions making.
Production function
Factors of production – land, labour, capital and organization- Value/price
determination of factors of production – (Land – rent and transfer earnings, Labour–
UNIT IV - MARKET
Input market (Basic concepts of perfect competition, monopsony and oligopsony).
Output Market-Perfect competition– Short run and long run price and profit
determination.
Imperfect Competition: Monopoly- Pure Monopoly and Natural monopoly – Private
monopoly and public monopoly. Price and profit determination, Mark – up pricing,
Full - cost pricing, Average cost pricing and Marginal cost pricing methods of
monopoly. Zero marginal cost industry and Importance of Public sector. Dead
weight loss in monopoly market. Concentration of monopoly power and market
power. Government regulation and deregulation policies - Antitrust monopoly. Price
discriminations and business welfare.
Monopolistic Competition- Group equilibrium and profit and price determination.
Problems of excess capacity of production maintenance and keeping promotional
cost like advertisement cost of production.
Oligopoly Market- Collusive and non-collusive oligopoly. Price and profit
determination. Pricing strategies and non pricing strategies – Cartels, Mergers,
Advertisement and Sales promotion.
Pricing Policies- Duel pricing, Transfer pricing, Odd number pricing, Even number
pricing, Peak load pricing, Off season pricing Skimming pricing and Penetration
pricing.
TEXTBOOK
1. William A. McEachern and Simrit Kaur, “Principles of Micro Economics”,
CENGAGE Learning Publication, New Delhi, India. 2015.
REFERENCES
1. Paul A. Samuelson and William D. Nordhaus, “Economics”, TATA McGraw –
Hills Publishing Company, New Delhi, India. 2015.
2. N. Gregory Mankiw, “Principles of Micro Economics”, CENGAGE Learning
Publication, New Delhi, India. 2015.
3. Dominick Salvatore, “Managerial Economics”, OXFORD University Press, New
Delhi, India. 2015.
4. DevigaVengadachalam and KarunagaranMadhavan, “Principles of
Economics”, OXFORD University Press, New Delhi, India. 2015.
L T P C
MB16104 MARKETING
4 0 0 4
OBJECTIVE
To understand Market, Marketing and Marketing Management
To develop the negotiation skills
To provide Marketing strategical drive businesses and to sketch the marketing
environment
To draw insights in marketing information through research
UNIT - I
Marketing-Concepts, scope- Marketing Management Philosophies-Marketing
environment-Strategic planning for Competitive advantage-Marketing plan,
Competitive advantage, Strategic directions, Strategic alternatives, Target market
Strategy-Marketing Mix-Ethical and social responsibility-Ethical behavior, corporate
TEXTBOOK
1. Anderson, Sweeney, Williams, Camm, Cochran, “Statistics for Business and
economics”, 12e, Cengage Learning
L T P C
MB16106 PRINCIPLES OF MANAGEMENT
3 0 0 3
OBJECTIVE
To provide the students with basic knowledge of the growth and development
of the concept of management
To focus on the emerging management principles and thought
To develop a solid foundation for critical thinking, insights about the essential
skills of management
To identify what is required for competent action as an effective and efficient
manager
To have the opportunity to implement that learning through the successful
development of organizations.
L T P C
MB16107 WRITTEN ANALYSIS AND COMMUNICATION
3 0 0 3
OBJECTIVE
To enhance the language skills to communicate in to real time
To develop language learning in LSRW skills
To focus on professional writing skills.
UNIT - I
The Metamorphosis – Franz Kafka- Who moved my cheese? – Dr. Spencer
Johnson- Fish – Contemporary movie.
14 MBA - Revised Curriculum - 2016-18
UNIT - II
The challenge of communication- The process of communication- The building
block of communication- Public speaking- Business presentation, meetings and
group discussion.
UNIT - III
Common barriers to communicators, listing – the heart of communication,
telephoning and teleconferencing, communication by virtual teams, business
writing: core qualities.
UNIT - IV
Cross – cultural communication, cross gender communication, letters and memos,
professional email, analytical reports.
UNIT - V
Assertive communication, persuasive communication, strategic communicators,
Business proposals, self-presentation as a job –seeker, the way of the eworld.
TEXTBOOK
1. Monippally .M. Business communication from Principles to practice. Mcgraw
Hill education, New Delhi.2013.
REFERENCES
1. Comfort, J. Effective Presentations: Teacher’s Book (Oxford Business English
Skills). Oxford, UK: Oxford University Press, 1995
2. Ludlow, R., & panton, F. The essence of effective communication.
HemelHempsted: Prentice Hall International.1992.
3. Murphy, H., Hildebrandt, H., & Thomas, J.Effective Business
Communication. McGraw Hill Education. 2008.
4. Raina, R. A., & Siddqui, F. Communication for Management. Lucknow:
Word press publishers.2010
5. Sambey, M. Business English and communication. Hong Kong: Chinese
university press.1998.
L T P C
MB16108 LEGAL ASPECTS FOR BUSINESS
3 0 0 3
OBJECTIVE
To explain the nature of law
To describe the sources of law
To analyse the essentials of law
15 MBA - Revised Curriculum - 2016-18
UNIT - I
Introduction to contract Law – formation of Agreement – signed contracts and
incorporation of Terms – Acceptance. Revocation and Time and Place of contract–
Business Contracts – consideration – termination of contracts – damages – setting
the contract aside.
UNIT - II
Sale and Transfer of Ownership – Sale and quality of goods – performance of sale
contract- sale , contract of service and taxation – bailment – pledge and
hypothecation – lien.
UNIT - III
Patents, copyrights and design – trademark protection and passing off
UNIT - IV
Introduction to company law – incorporation of companies – corporate personality–
meeting and altering the constitution of the company – share capital - directors
UNIT - V
Business and the fundamental rights – information technology act – right to
information act(online)
TEXTBOOK
1. Legal aspects of Business - Akhileswar Pathak, 6e, 6th edition , Mcgraw Hill
education 2014
REFERENCE
1. Ravinder Kumar, Legal Aspects of Business, 4th Edition, Cengage Learning,
2016
OBJECTIVE
To enhance the students learning performance in using statistical tool for
academic and professional growth
To help the learners in providing various models in statistical analysis and
data analytics.
UNIT - II
Measures of variability – analyzing distributions – measures of association between
two variables- Analytics in action – overview of data visualization – tables – charts–
advanced dat visualization – data dashboards
UNIT - III
The simple Linear regression model – Least squares method – assessing the fit of
the simple linear regression model – the multiple regression model – inference and
regression – categorical independent variables – modeling nonlinear relationships.
UNIT - IV
Model fitting – time series pattern – fore casting accuracy – moving averages and
exponential smoothing - using regression analysis for forecasting – determining the
best fore casting model to use. Data sampling – data preparation – unsupervised
learning – supervised learning – building good spreadsheet model – what IF
analysis – some useful excel functions for modeling – auditing spreadsheet model
– a simple maximization problem.
UNIT - V
Solving the Par, Inc.problem – a simple minimization problem – special cases of
liner program outcomes – sensitivity analysis – general linear programming
notation and more examples – generating an alternative optimal solution for a linear
program
TEXTBOOK
1. Camm,Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams, Essential of
Business Analytics, Cengage learning ,
OBJECTIVE
To improve aptitude, problem solving skills and reasoning ability of the
students
To solve problems in teams & groups
To understand the importance of verbal and written communication in the
workplace
To understand the significance of oral presentations, and the cases of their use
To practice verbal communication by making a technical presentation to the
class
To develop time management and creative thinking skills.
UNIT II - ARITHMETIC – I
Percentages, Profit & Loss, Equations
REFERENCES
1. Quantitative Aptitude by Dinesh Khattar – Pearsons Publications
2. Quantitative Aptitude and Reasoning by RV Praveen – EEE Publications
3. Quantitative Aptitude by AbijithGuha – TATA Mc GRAW Hill Publications
4. Soft Skills for Everyone by Jeff Butterfield – Cengage Learning India Private
Limited
5. Six Thinking Hats is a book by Edward de Bono - Little Brown and Company
6. IBPS PO - CWE Success Master by Arihant - Arihant Publications (I) Pvt.Ltd
L T P C
MB16201 HUMAN RESOURCE MANAGEMENT
2 0 0 2
OBJECTIVE
To understand the different systems and subsystems of human resource
management
To develops the ability to apply the principles and techniques of human
resource management to real-time management situations
To develop an attitude of empathy towards human problems and human issues
in an organizational environment
To gain an understanding of the various governmental and non governmental
agencies in the successful implementation of human resource management
function
To equip the students with the knowledge skills and competencies to play an
integral role in carrying out HR policies and practices in their practical life
TEXTBOOK
1. Dessler, G. Fundamentals of Human Resource Management (3rd Edition,
Pearson)(as per university selction)
REFERENCES
1. Mathis, Robert L., et al., “Human resource management”,. Nelson Education,
2016.
2. Price, Alan. “Human resource management in a business context”. Cengage
Learning EMEA, 2007.
3. Noe, R. A., et al. "Human Resource management: Gaining a Competitive
Management." (1997).
L T P C
MB16202 DATA, MODELS AND DECISIONS
4 0 0 4
OBJECTIVE
To learn the concepts of operations research applied in business decision
making
To help in selecting economical means of transportation, job sequencing,
production scheduling, and replacement of old machinery
To improve in decision making and reduce the risk of making erroneous
decisions
To facilitate quantitative solutions in business decision making under
conditions of certainty, risk and uncertainty.
UNIT I - INTRODUCTION TO LINEAR PROGRAMMING
Introduction to applications of operations research in functional areas of
management- Linear Programming-formulation, solution by graphical and simplex
methods (Primal - Penalty, Two Phase), Special cases- Dual simplex method-
Principles of Duality- Sensitivity Analysis.
TEXTBOOKS
1. Fredericks, Hillier, Gerald J.LiebermanBodhibrata Nag prectam Basu,
Operations research , 9e, Tata Mcgraw hill education, 9th edition , 2012.
2. Pradeep PrabakarPai, Operations Research - Principles and Practice, Oxford
Higher Education, .
3. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth Print,
2008.
REFERENCES
1. Hamdy A Taha, Introduction to Operations Research, Prentice Hall India,
Seventh Edition, Third Indian Reprint 2004.
2. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, 2007.
L T P C
MB16203 FINANCE THEORY-II
4 0 0 4
OBJECTIVE
To learn the financial tools needed to make good business decisions
To enable the basic insights of corporate finance theory
To emphasize the application of theory to real business decisions
TEXTBOOK
Stephan A.Ross, Randolphw Westerfield, Jeffrey Jaffe, Rankumal Kakari, 10 th
Edition, Tata Mcgraw Hill education.
REFERENCES
1. I M Pandey, Financial Management, 11th Edition, Vikas Publications
2. Khan & Jain, Financial Management, 6th Edition, Mc Graw Hill Higher Education
3. Robert Parrino, David Kidwell & Thomas Bates, Corporate Finance, 3rd Edition,
Wiley India Pvt. Ltd.
4. Sawyers, Jackson, Jenkins &Arora, Managerial Accounting, 2nd Edition,
Cengage Learning.
5. Brigham, Ehrhardt, Financial Management Theory & Practice, 14th Edition,
Cengage Learning.
UNIT - III
Production planning and Control– Planning decisions, planning phase, action phase
and control phase, flow shop scheduling, m job n machine scheduling; Service
operation planning and scheduling –Operations strategies for services, types of
service operations and their scheduling; Materials requirement planning (MRP I) –
Objectives, elements and process; Manufacturing resource planning (MRP II) –
Master production schedule.
UNIT - IV
Purchase management –Principles, systems, special purchase systems, aspects;
Inventory – Meaning, Inventory models – EOQ, EBQ, P and Q systems – Selective
inventory controlling techniques – Numerical; Stores management – Functions,
TEXTBOOKS
1. Norman Gaither and Greg Frazier, Operations Management, 9th Edition,
Cengage publications, 2002 (Reprint 2013).
2. Richard B. Chase, Nicholas J. Aquilano, F. Robert Jacobs, Production and
Operations Management: Manufacturing and Services, McGraw Hill
publications, 1998
REFERENCES
1. S.N.Chary, Production and Operation Management, 5e, 5th Edition, Tata
McGraw Hill education private limited.
L T P C
MB16205 SUPPLY CHAIN MANAGEMENT
2 0 0 2
OBJECTIVE
To analyze the global business environment
To use critical thinking skills in business situations
To apply an ethical understanding and perspective to business solution.
UNIT - I
Introduction - Key concepts in SCM- Enablers of supply chain performance-
customer service and cost trade-offs- Supply chain performance measures-
Linking supply chain and business performance, enhancing SC performance-
Sourcing strategy
UNIT - II
Value information and order management, distribution requirement planning, just-
in-time system, warehousing and materials handling management, operational
mechanism of warehousing, automated warehousing system
24 MBA - Revised Curriculum - 2016-18
UNIT - III
Transportation, containerization, fleet management, procurement management,
procurement process trends and improve productivity, strategic sourcing and
vendor management, Outsourcing strategy for logistics services
UNIT - IV
Supply Chain Integration - Chain Restructuring – Agile supply Chains – pricing and
Revenue Management
UNIT - V
Information technology in SCM, Web based supply chain, supply chain
performance measurement, contemporary issues in supply chain management,
TEXTBOOKS
1. Janat Shah, Supply chain management – Text and cases, Pearson publication,
2nd edition 2016
2. Supply Chain Management: Strategy, Planning, and Operation, Sixth Edition,
by Sunil Chopra and Peter Meindl
REFERENCES
1. Designing and Managing the Supply Chain: Concepts, Strategies and Case
Studies, Third Edition, by David Simchi-Levi, Philip Kaminsky and Edith
Simchi-Levi
2. D.K. Agarwal, Supply chain management – Stretegy, cases and best
practices, McMillan publication, 2010
3. Essentials of Supply Chain Management, Third Edition, by Michael H. Hugos
4. Manufacturing Planning and Control for Supply Chain Management, First
Edition, by F. Robert Jacobs, William Berry, D. Clay Whybark, Thomas
Vollmann
5. Russell, Taylor, Operation and Supply Chain Management, 8th edition, Wiley
L T P C
MB16206 BUSINESS RESEARCH METHODS
4 0 0 4
OBJECTIVE
To understand the Research Process
To deal with the practicality of the Design and Measurement and Data
Collection Techniques
To equip students to perform efficient research and report writing.
L T P C
MB16207 MANAGEMENT INFORMATION SYSTEMS
2 0 0 2
OBJECTIVES
To derive strategic applications in the field of information and technology
To enable strategic applications in information technologies, and organizational
structures to attain success.
To address strategic, technological, and organizational connectivity issues to
support effective and meaningful integration of information and systems.
UNIT I
MIS – Scope – need- globalization challenge and opportunity - Interdependence
between organization and information system – Dimension of IS – value chain –
business process and IS – technology IS – applications of MIS. Impact of IS on
organizations – ethical and social issues in IS.
UNIT II
IT infrastructure – components – challenges – file organization and environment –
DBMS – design – query. OLAP – data decisions – Information policy – network –
importance – types – information securities – virus, warms, Trojan, horse 5
software – farewells types identity management, data Encryption.
UNIT III
Enterprise system –supply chain – internet driver - supply chain – supply chain
CRM – enterprise application challenge Ecommerce –features – concepts –
business models and Dair revenue model – B 2B –B2C – building ecommerce
presence – knowledge management – decisions – value chain – types
organizational intelligence.
UNIT IV
Decision making - Business value of decisions – types of decisions – decision
making process – business intelligence – big data analytics – management
strategy– DSS.
27 MBA - Revised Curriculum - 2016-18
UNIT V
Systems development and organizational change – business process Redesign –
tools. System analysis and design – system development process project
management for MIS – Risk Management managing global systems.
TEXTBOOK
1. Kenneth C.Laudon.Jane P.Laudon, Management information systems,
Pearson, 14th edition.
L T P C
MB16208 CONSUMER BEHAVIOR
4 0 0 4
OBJECTIVES
To develop the skills to map the consumer’s mind set
To know how consumer behaviour models illustrate the buyer’s behaviour
To distinguish between internal and external factors influencing buyer
behaviour
To explain the influence of motivation, perception, personality, attitude,
learning an self image and Life styles
To understand how family, reference group, socio-cultural and opinion
leadership influences buying behaviour
To expose to emerging issues in buying behavior.
UNIT - I
Concepts (Purchase, Usage and Disposal) – Significance – Evolution of Consumer
oriented Market - Dimensions of Consumer Behavior – Application of knowledge
of Consumer Behaviour in marketing decisions- Factors influencing the Consumer
Behaviour- Case Studies
UNIT - II
Industrial and individual consumer behaviormodels - Traditional Models: Micro
Economics and Macro Economics model - Contemporary Models:Howard- Sheth,
Engel – Kollat, Webstar andwindConsumerBehaviorModels–
Implicationsofthemodelson M arketing decisions-Case Studies
UNIT - III
Individual Factors: Psychological Influences on consumer behavior–
Psychographics - Consumer Motives - motivation – Perception – Personality-
LearningandAttitude-SelfImageandLifestyles–Consumer
expectationandsatisfaction - Case Studies
UNIT - V
Communication-Influences onConsumerbehavior, Highandlowinvolvement-Pre-
purchaseandpost-purchasebehavior-Online and offlinepurchase
decisionprocess–DiffusionofInnovation–ManagingDissonance-EmergingIssues–
Case Studies.
Delivery mode: The course is discussed through a combination of Lectures - Case
studies- Presentations, Field visits- Discussions and Debates - Assignments-Mini
Projects-Experiential Learning through Internships
TEXTBOOK
1. Hawkins 'Consumer Behaviour- Building Marketing Strategy', 11th Edition,
Tata McGraw Hill Pvt. Ltd. 2011.
REFERENCES
1. Michael Solomon 'Consumer Behaviour', 9th Edition, PHI Learning Private Ltd.
2. LeonG.SchiffmanandLeslieLasarKanuk,Consumer Behaviour, 10 Edition,
PearsonEducation, India,2012.
3. DavidL.LoudonandAlbertJDellaBitta, 'Consumer Behavior', McGraw
Hill,NewDelhi 2010.
L T P C
MB16209 MACRO ECONOMICS AND ECONOMETRICS
3 0 0 3
OBJECTIVES
To acquire a perception of economy as a whole and to deduce the implications
for business
To apply economic reasoning to the analysis of selected contemporary
economic problems
To understand how demand and supply interact in various market structures
to determine price and quantity of goods and services produced and
consumed
To analyze the efficiency and equity implications of government interference in
markets.
UNIT - II
Notion of supply creating its own demand – four sector circular flow of income –
globalization in the open economy –effective demand, consumption function, MPC
and investment multiplier – MEC- accelerator – unemployment inflation trade – off-
Macro policies: monetary, fiscal , Price and incomes policies, foreign exchange
policy.
UNIT - III
Role of government in industrialization, public sector, private sector, voluntary
sector and social sector- public goods, common pool goods, free- rider problem –
privatization – liberalization – impact of MNC – India, China growth comparison.
UNIT - IV
Meaning, scope, goals and divisions of econometrics - Theoretical and applied
econometrics – methodology of econometrics
UNIT - V
Simple and multiple linear regression models – stochastic and non – stochastic
relations – reasons for the inclusion of random variables – assumptions of linear
stochastic regression model – Least square estimator (formulae only)- standard
error (S.E) – test of estimators : ‘Z test ‘t’ test- Goodness of fit R square –violation
of assumptions – auto correlation – Heteroscedasticity – Multi – co linearity –
Causes and consequences, tests and remedial measures – Dummy variables :
meaning and uses.
TEXTBOOK
1. McEachern, Indira, “Principles of Macro Economics”, Cengage Delhi,2014
2. Shymala.S“Econometrics Vishal publications”, Chennai ,2010
REFERENCES
1. Gregory Mankiw, Principles of Macro economics, Cengage, Delhi, 2014
2. Maddala ,Introduction to econometrics, wiley india pvt.ltd. Bankgalore,
Mumbai, 2014
OBJECTIVES
To improve aptitude, problem solving skills and reasoning ability of the student
To solve problems in teams & groups
To understand the importance of verbal and written communication in the
workplace
To understand the significance of oral presentations, and when they may be
used
To practice verbal communication by making a technical presentation to the
class
To develop time management and creative thinking skills.
UNIT I - ARITHMETIC – I
Ratios & Proportions, Mixtures & Solutions
UNIT II - MODERN MATHEMATICS
Sets & Functions, Data Interpretation, Data Sufficiency
UNIT IV - COMMUNICATION - I
Group discussion, Personal interview
ASSESSMENT
Communication(Internal)
1. Individuals are put through formal GD and personal interviews.
2. Comprehensive assessment of individuals’ performance in GD & PI will be
carried out.
REFERENCES
1. Quantitative Aptitude by Dinesh Khattar – Pearsons Publicaitons
2. Quantitative Aptitude and Reasoning by RV Praveen – EEE Publications
3. Quantitative Aptitude by AbijithGuha – TATA Mc GRAW Hill Publications
4. General English for Competitive Examination by A.P. Bharadwaj – Pearson
Educaiton
5. English for Competitive Examination by Showick Thorpe - Pearson Educaiton
6. IBPS PO - CWE Success Master by Arihant - Arihant Publications(I) Pvt.Ltd -
Meerut
7. Verbal Ability for CAT by Sujith Kumar - Pearson India
8. Verbal Ability & Reading Comprehension by Arun Sharma - Tata McGraw - Hill
Education
Between the end of the first year and the beginning of the second year, all MBA
students are required to work on a summer internship for a minimum of Six weeks.
Interns are governed by the following rules:
Students are required to submit one hard copy and a CD of the project report to
within the prescribed deadline, failing which it is deemed that the student has not
fulfilled the academic requirement. If the project report is confidential in nature, the
student has to submit one hard copy of the abridged version of the report along
with the letter from the organization confirming that the report is confidential.
All summer internship formalities must be completed by the student before arriving
on campus for the 2nd Year programme.
L T P C
MB16302 STRATEGIC MANAGEMENT
4 0 0 4
OBJECTIVES
To design and formulate a strategy and implement the same effectively in an
organizational environment
To assess the business environment and gain the ability to create sustainable
competitive advantage to the organization
To enable to implement a strategy and control deviations if any.
TEXTBOOKS
1. Thomas Wheelen and David Hunger, “Concepts in Strategic Management and
Business Policy towards Global Sustainability” (13th edition) Prentice Hall
2. Khazmi Azhar, “Strategic Management and Business Policy” (Third Edition)
The MC Graw Hill Companies
REFERENCES
1. Bob De Wit and Ron Meyer, “Strategy Synthesis -Managing Strategy
Paradoxes to Create Competitive Advantage” Fourth Edition, Cengage
Learning.
2. Markides, Constantinos. "Disruptive innovation: In need of better
theory."Journal of product innovation management 23.1 (2006): 19-25.
3. Jauch, Lawrence R., and William F. Glueck. Business policy and strategic
management. McGraw-Hill, 1988.
4. David, Fred, and Forest R. David. "Strategic Management: A Competitive
Advantage Approach, Concepts and Cases. 2016.
OBJECTIVES
To discuss the challenges of international management and describe the 21st-
century global competitive landscape
To describe global business concepts, models, and frameworks and their
cross-functional integration
To research varied foreign markets and develop strategy that takes into
account relevant political, cultural, and economic factors
To identify some of the different skills and systems required to implement
strategies across borders
To explain how firms sustain and renew resources, capabilities and core
competencies to support international growth strategies
To improve critical and strategic thinking, primarily through deciphering
complex international business environments.
REFERENCES
1. 1.Cherunilam, Francis. International business: text and cases. PHI Learning
Pvt. Ltd., 2010.
2. K Ashwathappa, International Business, 4th edition, Tata McGraw-Hill,
3. Paul, Justin. International business. PHI Learning Pvt. Ltd., 2011.
L T P C
MB16304 BUSINESS ANALYTICS
0 0 6 3
OBJECTIVES
To understand the purpose of using Business Analysis tools within an
organization
To summarize and analyze a dataset for making informed decisions
To identify the choice of tools to address the Business problems
To use advanced analytical tools to analyze complex problems in uncertainty
UNIT - I
Business analytics - need - scope – applications – descriptive analytics – predictive
analytics – prescriptive analytics
UNIT - II
Descriptive analytics – types of data – creating distributions from data – measures
of location – measures of variability – measures of variability – measures of
association
UNIT - III
Data visualization – data dashboards – linear regression – time series analysis and
forecasting – data mining – cluster analysis
UNIT - IV
SPSS – Introduction – Frequency Tabulation – Parametric tests – Non Parametric
Tests – Regression Using SPSS – Factor Analysis
UNIT V
Data analysis using R – R Studio – Introduction, Importing Data from Excel – Slicing
of data using Inbuilt Data sets – Variables – Regression script - Rattle for R
OBJECTIVES
To develop social integrity and ethical conduct
To sensitize themselves to the needs of the society and offer help wherever
possible
To understand and appreciate the dignity of labour
To adapt to the organizational conditions
To contribute to the welfare of the society
UNIT I - INCEPTION
Initiation (Formal communication with the organization – Collecting contact
numbers, mail id’s & address, Organization’s approval, Team formation, mentoring
and other formalities for implementation)
REFERENCES
1. http://www.allprojectreports.com/
2. http://lancaster.unl.edu/4h/serviceideas.shtml
3. www.managementparadise.com
L T P C
MB16305 PROJECT (FUNCTIONAL) (PRACTICAL)
0 0 4 2
The projects are undertaken by the students through the supervision of the
respective faculty members. The project is evaluated by the members of research
on the below following as a yardstick for evaluation.
Evaluation
Conforming to typographic specifications - 10
Originality in topic selection /innovative ideas - 10
Quality of observation /research - 10
Contributes to original work - 10
Originality in suggestions / discussion - 10
Visual Presentation in PPT - 10
Report Preparation - 10
Defending the viva Questions - 10
Originality in research - 10
Communication - 10
----------------
100
----------------
L T P C
MB16MM01 PRODUCT AND BRAND MANAGEMENT
2 0 0 2
OBJECTIVES
To learn what is product mix and to classify products
To design the marketing plan
To strategize product offers over its life cycle stages
To evaluate competitor analysis and understand consumer needs
To forecast market and sales potential and to learn new product development
process
UNIT - I
Product management basics - what is a product - levels of product – classification
- industrial and consumer – product system - product mix - product line –
stretching - defining competitive set - category attractiveness analysis - market
factors - category factors - environment factors, competitor analysis, customer
analysis - elements of product strategy over the life cycle.
UNIT - II
Brands versus products - can anything be branded - branding challenges and
opportunities - strategic brand management process - brand elements (Criteria and
Option) brand names – logos – symbols –slogans – packaging – customer based
brand equity - building a strong brand - identifying and establishing brand
positioning - types of positioning.
UNIT - III
Designing marketing programs - product strategy - pricing strategy - channel
strategy – direct -indirect channels - web strategies - integrated marketing
communications and program to build brand equity – advertising – promotion -
event marketing - public relations - personal selling - secondary brand associations
L T P C
MB16MM02 MARKETING RESEARCH
2 0 0 2
OBJECTIVES
To develop a research plan for execution
To comprehend and apply effective marketing research techniques to solve
day today marketing problems
To set up a professional methodology and analytical procedure to scientifically
arrive at solutions for business queries
Learn the value of scientific research for problem solving and decision making
Present the findings and results for managerial action to gain competitive
advantage and stay ahead of competition
UNIT - I
Introduction to marketing research and research design - marketing research
process - marketing decision making - marketing research problem - research
OBJECTIVES
To develop the selling skills
To differentiate various selling techniques
To forecast sales, and predict market potential
To prepare a sales budget and delineate sales territories
UNIT - I
Sales management and business enterprise - marketing and selling - evolution of
sales management - objectives of Sales management - Sales management and
control - Personal selling-
Types of personal selling - Theories of selling.
UNIT - II
Market Potential, Sales Potential, Sales Forecast - Analyzing Market Potential -
Market Indexes - Sales Forecasting Methods - Determining Sales related Marketing
policies.
UNIT - III
Sales Management Positions – Functions - Qualities of Effective Sales Executives -
Compensation Plan and Patterns - Sales Force Management - Job Analysis - Job
Description, Organization for Recruiting and Selection.
UNIT - IV
Sales Organization - Types of Sales Organizational Structures - Sales Personnel -
Training Programs - Training Methods - The Sales Budget - Budgetary Procedure -
Quotas: Types of Quotas and Quota Setting Procedures - Sales Territories-
Concepts and Procedures for Setting up Sales Territories.
UNIT - V
Introduction to Retailing – Social and Economic significance - Types of Retailers -
Multichannel Retailing -Consumer buying behaviour and the buying process -
Location and Retail strategy - Retail Pricing -Merchandise Management - Visual
merchandising - Information systems and Supply chain Management.
TEXTBOOKS
1. Cundiff &Still, ‘Sales Management Decisions, Strategies and Cases', 5th
Edition, Pearson Education India, 2011
2. Levy, Michael & Weitz, Barton A.; Retailing Management; Tata McGraw Hill;
6th edition, New Delhi
L T P C
MB16MM04 DIGITAL MARKETING
2 0 0 2
OBJECTIVES
To understand the concepts of digital marketing
To explicate the technology catalysis in delivering value
To understand online consumer behavior and concept of cyber branding
To distinguish the components of a web traffic plan and SEO
To develop Insights on how organizations can leverage the benefits of social
media
UNIT I - MARKETING IN THE DIGITAL ERA
E-marketing: The virtual world-Changing Marketing Landscape - the internet and
business - online Marketing Domains - The behavioral Internet - E-Marketing and
CRM - Online advertising - Internet and Integrated Marketing communication - sales
and Trade Promotion - Digital Marketing Optimization - The need for digital
engagement - Generation Y - Expectations and Influence -Implications of Digital
Change - Online Marketing Mix - Online consumer - Case studies.
TEXTBOOK
1. Vandana Ahuja,'Digital Marketing' Oxford University Press, 2016 edition
REFERENCES
1. Damian Ryan, Understanding Digital Marketing: Marketing Strategies for
Engaging the Digital Generation Paperback – Import, Kogan Page 2014
2. Vandana Ahuja ,Digital Marketing Paperback Oxford University Press 2015
3. Hanlon Annmarie , Akins Joanna , Quickwin Digital Marketing: Answers to Your
Top 100 Digital Marketing Questions Paperback PHI 2012.
OBJECTIVES
To understand service economy, nature and scope of the services sector
To develop and design Service marketing strategies
To develop, position, price and deliver services
To set strategies for a wide choice of service sectors.
To create insight in the area of customer relationship management.
UNIT I
Introduction to services marketing - Evolution and growth of service
sector, Nature, scope and unique characteristics – Classification - Expanded
Service marketing mix - Environment and trends - Assessing service Market
potential - Market segmentation, Targeting and positioning of services - Consumer
Behavior in services - Challengesandissues.
UNIT II
ServiceLifeCycle - Newservicedevelopment - GAP’smodelofservice quality -
Measuringservicequality – SERVQUAL - Service quality function development.
UNIT III
Customer expectations of service - Factors influencing expectations - Customer
perceptions of service - customer satisfaction - Service quality - Service
encounters - Service failures and recovery - Service recovery strategies -
Service Guarantees - Service marketing Research.
UNIT IV
Service innovations - Challenges, Important considerations – Types - Stages in
service innovation and development - Service Blueprinting - Service standards.
Pricing of services- Servicemarketingtriangle -
IntegratedServicemarketingcommunication.
UNIT V
Introduction to CRM - Types of CRM - data warehousing - Data Mining - Customer
portfolio Management - Customer Relationship Management and customer
experience - creating value for customers - Managing Customer Life cycle -
Customer acquisition - Retention and development -Information Technology for
CRM.
REFERENCES
1. ChristopherH.LovelockandJochenWirtz,' ServicesMarketing'PearsonEducation
, NewDelhi, 2004
2. Hoffman, 'MarketingofServices'CengageLearning,1st Edition, 2010.
3. K.DouglasHoffmanetal, 'EssentialsofServiceMarketing,Concepts,Strategies
and Cases' 2nd Edition,ThomsonLearning, 2010
4. Services Marketing, 2nd Edition, Verma, Pearson Education India. 2012
5. Paul Greenberg”, CRM at the Speed of Light, 3rd edition, TMH, 2007.
6. “Baran, Galka and Strunk, Principles of CRM, Cengage Learning 2008.
7. “Jagdish. N. Sheth, Atul Parvatiyar and G. Shines ”(Editors), Customer
Relationship Management, TMH, 2007.
L T P C
MB16MM06 RURAL AND GREEN MARKETING
2 0 0 2
OBJECTIVES
To gain awareness to apply concepts, techniques and processes of marketing
in rural context.
To familiarize with the specific problems related to sales in rural markets
To understand the working of rural marketing institutions and agricultural
products
To learn the strategies to price the products for the rural market
To develop skills in green Marketing practices.
UNIT I
Rural markets - introduction - defining rural markets-Rural myths -Evolution of Rural
Marketing - Rural marketing mix: Challenges-The evolving Rural consumer and
opportunities- The Rural environment- Rural Economic Structure-Rural
Infrastructure-case studies
UNIT II
Rural consumer behavior- Buyer decision process-Product adoption process-
Diffusion of innovation-Rural Marketing research-Innovation in Rural Research-
Field procedures and Rural Realities-Case studies
UNIT IV
Marketing communication-Communication strategies for rural Markets- -Rural
Media-Sales promotion-Financial services in Rural India-Information and
communications Technology in Rural areas- Distribution -Channel Behaviour-
Distribution Models -Rural Logistics-Role of Government in Rural India-Future of
Rural Marketing-Rural Boom-Forward Innovation-Rural Dividend-Case studies
UNIT V
Introduction to green marketing-strategic green planning-environment and
consumption- Green Product- Green Behavior- Five shades of green consumers-
Segmenting consumers- Green consumer’s motives-Buying strategies -Green Business
Opportunities- Designing green products-eco-design to eco- innovation-Fundamentals
of green marketing-Establishing Credibility-Green distribution and Packaging-
Contemporary Government polices and subsidies that aids green product development
and Green Marketing-Case Studies
TEXTBOOK
1. Pradeep Kashyap–'Rural Marketing', 3rd edition, Pearson, 2016, New Delhi.
2. Jacquelyn Ottman - Berrett'The New Rules Of Green
Marketing:Strategies,Tools, and Inspiration For Sustainable Branding', Koehler
Publishers, February 14, 2011
REFERENCES
1. BalramDogra, KarminderGhuman,'Rural Marketing, Concepts and Practices',
Tata McGraw hill,5th edition,2010.
2. CSG Krishnamacharyulu, Lalitha Ramakrishnan, 'Cases in Rural marketing-an
integrated approach', Pearson publishing India, 2013.
3. Prahalad C.K. – The Fortune at the Bottom of the Pyramid – Wharton School
Publishing, Pearson Education.
4. CSG Krishnamacharyulu, Lalitha Ramakrishnan 'Rural Marketing: Text and
Cases', 2nd Edition, Pearson Publishing India, 2011
5. T P Gopalswami - Rural marketing - Environment, Problems and strategies
OBJECTIVES
To understand the different investment alternatives for portfolio management
To provide insights into the general structure and the functioning of financial
markets
To develop knowledge on valuation of securities and analysis of markets
To apply standard models of financial economics to problems of portfolio
optimization, diversification, risk management
TEXT BOOK
1. Sashidharan and Alex Mathew -SECURITY ANALYSIS AND PORTFOLIO
MANAGEMENT –Tata McGraw Hill Publication 2011.
REFERENCES
1. Donald E. Fischer, Ronbald J. Jordan - Security Analysis and Portfolio
Management– Pearson Publications – 6th edition – 2010.
2. Herbert B. Mayo - An introduction to Investments - Cengage Learning – 2nd
edition, 2010.
3. Kane, Bodie, Marcus- Essentials of Investments- McGraw Hill
4. Frank Reilly, Keith Brown (2011)- Investment Analysis and Portfolio
Management-Cengage Learning
5. Charles P Jones –Investments Analysis and Management-9th edition -Wiley
OBJECTIVE
To enhance the role and importance of banks in the contemporary business
scenario
To discuss the services of modern banking and its role in economic
development
To Know the recent developments in the banking sector
UNIT - I
Banking basics- Recent developments in the Indian banking system- Types of
Banks- Banking structures - Role and functions of Bank- Role of commercial banks
as a Financial Intermediary –RBI and its role as the central bank of our country-
Constituent of Payment System. Mode of delivery:Lecture Mode /PPT- Indian
banking systems
UNIT - III
Types of customers for a bank- KYC, AML, Customer relationship management-
Non-fund based facilities, Core Banking, E- Banking, Electronic Fund Transfer, ATM
- Types of Charges levied in a bank - Code of Bank Commitment to Customers -
Impact of Technology in Banking Sector,
Mode of delivery:Lecture Mode /PPT- KYC, AML, Customer relationship
management
UNIT - IV
Bank balance sheet structure. - Record keeping - 5S concepts, Principles of
Lending, Credit appraisal- Money Market Operations, Credit Risk Management,
Prudential Norms- Asset Classification – Nonperforming assets – Provisioning -
Recent reforms in the banking sector in India.
Mode of delivery: Lecture Mode /PPT- Principles of Lending/NPA
UNIT - V
Asset Liability Management - Capital Adequacy in Banks - Basel norms-CAMELS
rating of Banks - Banking Ombudsman - SARFAESI Act - Banking Regulation Act–
Provisions relating to service and operations in banksMode of Delivery – Lecture,
GD, - Capital Adequacy in Banks and Basel norms
TEXTBOOK
1. Padmalatha Suresh and Justin Paul -Management of Banking and Financial
services- Pearson Publication 2/e, 2010.
REFERENCES
1. Sundaram&Varshney- Banking Theory, Law &Practice –Sultan Chand&Sons,
2010
2. D. Muraleedharan - Banking Theory and Practice –PHI Learning Pvt. Ltd, 3rd
edition, 2011
3. Taxmann- Principles &Practice of Banking- Macmillan
4. S. Natarajan&R. Parameswaran- Banking Law&Practice-S. Chand
OBJECTIVE
To impart a basic understanding of the essential elements of direct and indirect
taxes.
To provide a strong conceptual framework for management students to
appreciate the significance and impact of taxation on managerial decision
making.
To help the management graduate to practice tax laws in their day-to-day
functions and keep abreast of all current developments.
TEXTBOOK
1. “Direct taxation” by Dr. VinodSighania, Latest Edition Taxmann publication.
OBJECTIVE
To impart the basic understanding of international capital markets, bond
markets and currency markets.
To provide a strong conceptual framework for management students, to
appreciate the significance of global financial markets and institutions.
UNIT I - INTRODUCTION TO GLOBAL FINANCIAL MARKET
Money market-functions- financial instruments-capital market instruments-global
financial markets-general characteristics and functions-commercial paper market-
certificate of deposit market etc.
UNIT II - INTERNATIONAL CAPITAL MARKET
Purposes of National Capital Markets -Role of Debt- Role of Equity- Purposes of the
International Capital Market Expanding the Money Supply for Borrowers- Reducing
the Cost of Money for Borrowers -Reducing Risk for Lenders Forces Expanding the
International Capital Market -World Financial Centers -Offshore Financial Centers -
Main Components of the International Capital Market- International Bond Market-
Types of International Bonds Interest Rates- A Driving Force International Equity
Market.
UNIT III - GLOBAL FINANCIAL INSTITUTIONS
World Bank-International Fund for Agricultural Development (IFAD)-European
Investment Bank (EIB)-Islamic Development Bank (IsDB)-Asian Development
Bank (ADB)-European Bank for Reconstruction and Development (EBRD)-CAF -
Development Bank of Latin America (CAF)-Inter-American Development
Bank Group (IDB, IADB)-African Development Bank (AfDB)-Asian Infrastructure
Investment Bank (AIIB).
UNIT - IV CORPORATE VALUATION AND INTRODUCTION
Approaches to valuation- discounted cash flow valuation- relative valuation-
valuation of operating and financial synergy- valuing corporate control- valuing of
LBO-methods of financial mergers- Cash offer, share exchange ratio- cross border
acquisitions and its related valuation approaches.
REFERENCES
1. “International Financial Management” BY VYUPTAKESH SHARAN -PHI
Learning Private Limited 6TH EDITION.
2. “Financial Markets And Institutions” BY Dr. S GURUSAMY- McGraw Hill Higher
Education 3RD EDITION
3. “Corporate Finance” BY Stephen A. Ross, Randolph W. Westerfield, Jeffery
Jaffe, Ram Kumar Kakani – McGraw Hill Education 10TH EDITION
L T P C
MB16FM05 BEHAVIORAL FINANCE
2 0 0 2
OBJECTIVE
To enable the students to understand the psychological impact on market
investors, portfolio managers and financial economists.
UNIT - I
Individual investors – problems – Institution verses reasoning- psychology- positive
self illusions – prerequisites for rational choices quasi rational choice.
UNIT - II
Efficient market hypothesis – fundamental information and financial markets –
Information available for market participant and market efficiency – market
predictability
UNIT - III
The concept of arbitrage – limits of arbitrage - the equity premium puzzle – volatility
puzzle – disposition effect – endowment – effect and availability heuristic myopic
loss aversion and mental accounting – naïve diversification – overconfidence and
optimism.
UNIT - IV
Expected utility – violations of expected utilities – prospect theory – risk aversion –
anomalies – accounting anomalies calendar anomalies – attention anomalies –
celestial’s anomalies – meteorological anomalies.
55 MBA - Revised Curriculum - 2016-18
UNIT - V
Overreaction – under reaction – fairness – ethics – mutual fund scandal –
advertising to investors – saving behavior
TEXTBOOK
1. Daniel Kahneman, Thinking fast and slow, Farrar, Straus and Giroux-2013
REFERENCES
1. Scott Plous, The psychology of judgment and decision making McGraw hill -
1993
2. Daniel Kahneman and Amos Tverskey (Eds) Choices, values and frames;
Russell sage foundation Cambridge, VIC New York - 2000
3. Andrei Sheifer Inefficient markets Oxford, New York, Oxford University Press
- 2000
OBJECTIVE
To provide an in-depth understanding of financial statement and tools of
analysis
To equip the students for the role of financial and credit analysis
TEXTBOOK
1. Practical financial modeling a guide to current practice, by Jonathan swan,
second edition CIMA Publishing Ltd.
REFERENCES
1. Accounting text and cashes by Robert and Anthony, David F Hawkins, Kenneth
A Merchant by 12th edition McGraw-hill publishing company.
2. Contemporary Financial Accounting & Reporting for Management by
Nalayiram Subramanian, first edition SN corporate management consultants
Pvt ltd.,
3. Financial modeling using excel by Simon Beniga 3rd Edition
L T P C
MB16SM01 PREDICTIVE ANALYTICS
2 0 0 2
OBJECTIVES
To prepare data for Predicative analytics
To equip the students with association rules and modeling method
To enhance the knowledge in assessment methods for descriptive and
predictive modeling
TEXTBOOK
1. Applied Predictive Analytics, Dean Abbott, Willey, 2014.
REFERENCES
1. Predictive Analytics , Anasse Bari, Mohamed Chaouchi and Tommy Jung,
Willey,2015
2. Alberto Cordoba, “Understanding the Predictive Analytics Lifecycle”, Wiley,
2014.
3. Eric Siegel, Thomas H. Davenport, “Predictive Analytics: The Power to Predict
Who Will Click, Buy, Lie, or Die”, Wiley, 2013.
L T P C
MB16SM02 INFORMATION SECURITY IN BUSINESS
2 0 0 2
OBJECTIVES
To explore the challenges in information Security
To provide extensive knowledge on standards for Information Security and their
implications
To provide technical skills and knowledge about various methods for securing
information
UNIT I
Introduction – risks in computing – goals of security – threats to secure computing-
controls
UNIT II
Encryption and Cryptography – methods – standards –Cryptanalysis- Uses
UNIT IV
Network security – network concepts – threats- security controls for network-
firewall
UNIT V
Security Planning – Standards – Legal and Ethical Issues
TEXTBOOK
Charles, Pfleeger.,& S. L. Pfleeger. (2008). Security in Computing. Ed.4. PHI
REFERENCES
1. Tipton, H. F., & Krause, M. (2003). Information Security Management
Handbook.CRC Press.
2. Whitman, M. E., &Mattord, H. J. (2011). Principles of Information Security,
CengageLearning.
3. Alberts, C. J., &Dorofee, A. (2002). Managing Information Security Risks: the
OCTAVE Approach. Addison-Wesley Longman Publishing Co., Inc.
4. Krutz, R. L., & Vines, R. D. (2010). Cloud Security: A Comprehensive Guide to
Secure Cloud Computing, Wiley Publishing.
OBJECTIVES
To integrate complex data analytics with decision making in learners learning
system
To effectively deliver design principles
To provide exposure and detailed knowledge on visualizing complex data types
UNIT I
Purpose of Visualization, Excellence and Integrity, Sources – Sophistication - forms
UNIT II
Theory of Data Graphics, Design – data density – Aesthetics- Dashboards –
principles of creation – real time data visualization
UNIT IV
Data characteristics – representation methods and techniques for different types of
data– Visualization Process
UNIT V
Decision Management Systems – Business Rules – Principles – Service Oriented
Platform-Design and Implement Decision Services
TEXTBOOKS
1. EdwardTufte, The Visual Display of Quantitative Information, Graphics Press,
Ed.2
2. EfraimTurban , Jay E. Aronson , Ting-Peng Liang, “Decision Support Systems
& Intelligent Systems”, 9th Edition, Prentice Hall, 2010.
REFERENCES
1. Stephen Few, Information Dashboard Design, Analytics Press, 2015
2. Wilkinson, L. (2006). ‘The Grammar of Graphics’. Springer Science &
Business Media.
3. Edward Tufte, Envisioning Information, Graphics Press
L T P C
MB16SM04 PYTHON FOR DATA SCIENCE
2 0 0 2
OBJECTIVES
Capturing data from the internet and other sources
Sample and clean the data
Data Munging using Python
Exploratory Data Analysis
Prediction using statistical tools using Map reduce
UNIT I
Introduction to Python Language, Data types, data storage, creation, subsetting,
manipulation, functions, packages, overview of Pandas.
UNIT II
NumPy package, understanding, and usage. Data scraping, sampling, Data
cleaning and data Munging. Exploratory Analysis
UNIT IV
Matplotlib, using python to create visualizations, presenting complex visualizations.
UNIT V
Text Analytics, building Map reduce scripts for hadoop
TEXTBOOK
1. Wes McKinney, Python for Data Analysis, O’Reilly, 2012
REFERENCES
1. Sebastian Raschka, Python, Machine Learning, Packet Publishing, Sep.2015
2. Joel Grus, Data Science from Scratch, O’Reilly, 2015
L T P C
MB16SM05 BIG DATA AND CLOUD COMPUTING
2 0 0 2
OBJECTIVES
The challenges confronting the enterprises embracing big data
Framework of Open source software Hadoop
Hadoop Ecosystem
Programming in Mapreduce and Hive
Anatomy of Pig.
Using Cloud Computing in Management
UNIT I - INTRODUCTION TO BIG DATA
Classification of Digital Data, Characteristics of Data, Evolution of Big Data,
Definition of Big Data, Challenges with Big Data, What is Big Data?, Other
Characteristics of Data, Traditional Business Intelligence versus Big Data, Data
warehouse Environment, Hadoop Environment, What is new in Today? , What is
changing in the Realms of Big Data?
TEXTBOOK
1. Big Data and Analytics, Seema Acharya, Subhashini Chellappan, 1st Edition,
2015, Willey India Pvt. Ltd, New Delhi.
REFERENCES
1. Boris lublinsky, Kevin t. Smith, Alexey Yakubovich, “Professional Hadoop
Solutions”, Wiley, ISBN: 9788126551071, 2015.
2. Cloud Computing –Bible, Barrie Sosinsky, Wily India Pvt. Ltd., 2011
3. Chris Eaton, Dirk deroos et al., “Understanding Big data”, McGraw Hill, 2012.
4. Tom White, “HADOOP: The definitive Guide”, O Reilly, 2012.
5. Jy Liebowitz, “Big Data and Business analytics”, CRC Press, 2013.
6. http://www.bigdatauniversity.com/
OBJECTIVES
To understand the difference between e-Business and e-Commerce
Need of Customer Relationship Management
Legal, Ethical, Social and Global Issues related to e-business and e-commerce
Learn how to apply quantitative techniques to drive marketing results
REFERENCES
1. Dave Chaffey, e-Business and e-Commerce Management: Strategy,
Implementation and Practice, 4th Edition, Pearson.
2. E-commerce – Strategy, Technology and Implementation, Gary P.Schneider,
9th Edition, Cengage Learning, 2012.
3. Introduction to E-Business, Management t and Strategy, Colin Combe,
Elsevier, 2011.
4. Electronic Commerce 2010, A Managerial Perspective, 6th Ed. Efraim Turban,
David Kind, Jae Lee, Ting- Peng Liang, Deborrah Turban, Pearson, 2012.
AvinashKaushik, Web Analytics 2.0: The Art of Online Accountability and
Science of Customer Centricity, Sybex Publishers
5. Venkatesan, R., Farris, P., & Wilcox, R. T. (2014). Cutting-edge marketing
analytics: real world cases and data sets for hands on learning. Pearson
Education.
6. Grigsby, M. (2015). Marketing Analytics: A Practical Guide to Real Marketing
Science.Kogan Page Publishers.
7. Sathi, A. (2014). Engaging customers using big data: how Marketing analytics
are transforming business. Palgrave Macmillan.
L T P C
MB16OM01 QUALITY MANAGEMENT
2 0 0 2
OBJECTIVES
To understand the importance of quality management
To get an insight into the key principles and key elements of quality
management and develop quality as a passion and a habit
UNIT - I
Quality – Definitions, types, levels, dimensions, cost of quality; Quality
management– meaning and importance; Quality Gurus – Shewart, Deming, Juran,
Feigenbaum, Crosby, Ishikawa, Taguchi, Shingo and masaaki - QM Kite Marks –
Deming prize, MBNQA, IMC RBNQA
UNIT - II
Old and new quality Improvement Tools; Continuous Improvement tools – Kaizen
and Gemba kaizen, 5S, company-wide quality control, quality function deployment,
quality control circles, Poka-yoke; Benchmarking – Meaning, types and process
UNIT - III
Total Productive Maintenance –FMEA, Equipment effectiveness model, pillars of
TPM; Quality management system – Principles, ISO 9000 series, QMS
requirements – Certification and audit
UNIT - IV
Foundations of Six Sigma - Six Sigma metrics and measurement – DMAIC &
DMADV methodology – Process measurement – Process metrics – Process
capability–Tools for process analysis – Process improvement – Process control –
Process development, optimization and verification – Implementation of Six Sigma
TEXTBOOK
1. Poornima M. Charantimath, Total Quality Management, Pearson Education,
2011.
REFERENCES
1. Dale H. Besterfield, Carol Besterfield-Michna, Glen Besterfield, Mary
Besterfield-Sacre, Total quality management, Pearson publication, 3rd edition,
2011
2. James R. Evans, Six Sigma and Process Improvement, Cengage Learning India
private limited, 2009.
OBJECTIVES
To familiarize with PPC Concepts
To understand prioritization of work schedule, strategic nature of plant location,
product planning and quality assurance aspects in relation to production
planning and control.
UNIT - I
Production planning and control – Decisions and functions, PPC framework,
Planning phase, Prior planning, Active planning, Action phase and control phase;
PPC in different production systems, material flow patterns
UNIT - II
Forecasting – Meaning, factors, types, quantitative and qualitative analysis
techniques; aggregate planning – Decisions, strategies and methods
UNIT - III
Capacity planning – Concept, types, plant capacity, capacity planning strategies;
Routing – procedure, materials flow patterns; Scheduling – production scheduling,
machine scheduling and Gantt chart; Loading – process, strategies and relationship
between capacity and loading
UNIT - V
Production control – Shop floor control, production progress reporting and
performance analysis, system feedback, strategies for corrective actions, role of
control rooms in production plants
TEXTBOOK
1. S.K. Mukhopadhyay, Production Planning and Control, Prentice Hall of India
private limited, 2010.
REFERENCES
1. R. Panneerselvam; Production & operations management; Prentice Hall India
private limited, 2012.
2. John A. Buzacott& Hans Corsten, Production planning and control,
OldenbourgVerlag publishing, 2012.
3. Mahapatra; Operations Management; Prentice Hall India private limited; 2010
4. P.N. Mukherjee; Operations Management and Productivity techniques;
Prentice Hall India private limited; 2009.
L T P C
MB16OM03 PRODUCT DESIGN AND DEVELOPMENT
2 0 0 2
OBJECTIVES
To understand the perspectives of design, develop and manufacturing the
product as per expectations of customer within a single approach and
understand the nuances, exceptions and subtleties practiced in industries.
UNIT - I
Development processes and organizations – Product Planning – Identifying the
customer needs – New product development stages – Idea generation and
screening
UNIT - II
Product specification – Concept generation – Concept testing and selection –
Product architecture
TEXTBOOK
1. Karl T. Ulrich, Steven D. Eppinger& Anita Goyal, Product design and
development, McGraw Hill Education private limited, 2012.
REFERENCES
1. Arlindo Silva and Ricardo Simoes, Trends in Product Design and Development,
IGI Global Snippet, 2011
1. Anil Mital, Anoop Desai, Anand Subramanian and AashiMital, Product
Development, Butterworth – Heinemann, 2010.
2. ImadMoustapha, Concurrent Engineering in Product Design and
Development, New Age International Publishers, 2010.
3. A.K. Chitale, R.C. Gupta, Product design and manufacturing, Eastern Economy
Edition, 2010.
L T P C
MB16OM04 SERVICE OPERATIONS MANAGEMENT
2 0 0 2
OBJECTIVES
To appreciate the uniqueness of services management vis-a-vis the products
To understand the emerging concepts and trends in services management and
expose the learner to the global competitive environment and future trends in
services management
UNIT - I
Introduction – Service operations – Strategic positioning and service strategy –
Internet strategies – Environmental strategies
UNIT - II
Designing the delivery system – New service development – Managing service
experiences – Front office and back office interface – Off-shoring and outsourcing
UNIT - IV
Matching supply and demand - Yield management – Inventory management in
services – Waiting time management
UNIT - V
Tools for managing services – Real world project management – Site selection for
services – data envelopment analysis – Scoring systems
TEXTBOOK
1. Metters, King-Metters, Pullman and Walton, Service Operations Management,
Cengage learning, 2006 (Reprint 2011).
L T P C
MB16OM05 PROJECT MANAGEMENT
2 0 0 2
OBJECTIVE
To get an insight on the nuances of planning, executing and controlling
strategies of project management and motivate the students to become project
manager of any project..
UNIT - I
Project management – Meaning, Goals – Life cycles of projects – Uncertainties in
project selection decisions – Project portfolio process – Approach to project
formulation – Role of project manager – Types of project organizations
UNIT - II
Develop project charter – Develop project management plan – Project scope –
Human resource plan – Project team– Contents of project plan – Work breakdown
structure – Multi-disciplinary teams
UNIT - III
Methods of budgeting – Project cost estimation – Improving cost estimates –
Budget uncertainty and risk management – Scheduling the project – PERT and CPM
networks – Gantt chart – Resource allocation and loading – Resource leveling –
Goldratt’s critical chain
UNIT - V
Monitoring the project – Control cycle – Project control – Designing the control
system – Evaluation of project – Project auditing – Project termination
TEXTBOOK
1. Samuel J. Mantel, Jr, Jack R. Meredith, Scott M. Shafer, Margaret M. Sutton,
M.R. Gopalan, “Project Management – Core Textbook” First Indian Edition
(2006), Wiley India publication, 2011.
L T P C
MB16OM06 TECHNOLOGY MANAGEMENT
2 0 0 2
OBJECTIVE
To be able to understand the technology absorption, incremental innovation,
research and development, technovation and technology fusion that dominate
the contemporary world industry and gain an insight into the various forms and
models of technology development.
UNIT - I
Technology as a driving force – Axes and Atlas of Technology – Strategic
Management of Technology – Productivity and Incremental Innovation–Technology
absorption – Technology forecasting – Technological competitive advantage
UNIT - II
Evaluation of Technological Investments – New R and D– Product Development
Cycle – Management of Technological Innovation – Core Competencies in
Technology – Structural Imperatives of Technology Management – Technology
process mapping
UNIT - III
Structure of World Class Manufacturing – Operation technology for automation –
Types of manufacturing automation – Automated production systems – Software
systems for automation – Automation in services – Automation issues – Deciding
among automation alternatives
UNIT - V
Technology change – Coping with Continuous Change – Spectrum of Technological
Excellence – Methods of Coping with Uncertainty in Technovation – Requisites of
National Technology Policy – Role of IPR in Technology
TEXTBOOK
1. P.N.Rastogi, Management of Technology and Innovation, SAGE Publications
Limited, 2009
REFERENCES
1. Robert Szakonyl, 2006, Handbook of Technology Management – Viva Books
Private Limited
2. White and Bruton, Management of technology and Innovation, Cengage
Learning, 2010
3. Norman Gaither and Greg Frazier, Operations Management, 9th Edition,
Cengage publications, 2002 (Reprint 2013).
4. Frederick Betz, Managing technological innovation, Wiley Publications, 2011.
5. V.K. Narayanan, encyclopedia of technology and innovation management,
Wiley Publications, 2010
6. Robert and Roland, Managing Technology and Innovation, Routledge, 2010
MB16HR01 - LEADERSHIP
MB16HR02 - COMPETENCY MAPPING
MB16HR03 - INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MB16HR04 -ORGANISATIONAL STRUCTURE AND DESIGN
MB16HR05 - COMPENSATION AND REWARD MANAGEMENT
MB16HR06 - TRAINING AND DEVELOPMENT
L T P C
MB16HR01 LEADERSHIP
2 0 0 2
OBJECTIVES
To articulate an understanding of setting vision and mission as a leader.
To identify and describe various theories of leadership
To appreciate that effective leadership is a multi-faceted process.
To develop strategies for exhibiting global leadership skills.
UNIT - I
Strategic Leadership Vision and Mission – Contemporary Leadership Styles –
Theories of Effective Leadership - Leadership and Management Development
(LMD) and Organizational Strategies -Contextual Factors in Leadership and
Management Development Historical Development of Leadership and Management
Development The Nature of Leadership and Management
UNIT - II
Factors influencing Leadership Behavior: Personality, Perception, Learning Styles,
Emotional Intelligence, Cultural, Organizational and Situational Factors
UNIT - III
Leadership Skills: Managing Power, Conflict, Problem Solving, Negotiation,
Creativity,- Strategy, Planning and Goal Setting Leadership and Systems Thinking,
Vision and Values, Management of Colleagues, Management of Internal Customers,
Culture Building, Liaison with Boss and Top Management, and External Customer
Relations and Client Management.
UNIT - IV
Managing Followers: Define Talent management, Describe Succession
management, Career management – Coaching – Mentoring – Essentials of Building
L T P C
MB16HR02 COMPETENCY MAPPING
2 0 0 2
OBJECTIVES
To understand the fundamentals of Competency Mapping
To identify a cost effective way of implementing the whole process.
To have insights into assessment tools used for competency mapping.
To be aware of implementation pre-requisites and strategies
UNIT - I
Meaning, purpose and Benefits, Competency mapping at different levels –
Corporate companies/institutions, HR interview and Individual level. Introduction to
UNIT - II
Competency Categories – Steps in Developing Competency Model SMR Model
framework
UNIT - III
Competency Modeling - Assessment Centre - Assessment Centre Methods –
Implementation of Assessment Centre - assessment tools used for competency
mapping. Methods of Competency Mapping – Assessment Centre, Critical Incident
Techniques, Questionnaire method, Psychometric tests, etc.
UNIT - IV
Individual Development Plan - a cost effective way of implementing the whole
process
UNIT - V
Organizational Uses of Competency. – Identifying competency requirement for
various sectors of employment / various jobs IT, ITeS, Insurance, Banking and other
Financial Service, Entertainment, Health Service, Private Education and Training,
defining competency requirements - skills, tasks, activities and technologies /
techniques used for various types of jobs in Service Sector.
TEXTBOOK
1. Sanghi, Seema, The Handbook of Competency mapping, Response Books,
New Delhi, 2011.
REFERENCES
1. Sraban Mukherjee, Competency Mapping for Superior Results, Tata McGraw
–Hill Education Pvt. Ltd., New Delhi, 2011
2. Radha R Sharma, 360 Degree feedback, Competency Mapping and
Assessment Centers, Tata Mc-Graw Hill Education Pvt. Ltd., New Delhi, 2011
3. Sanghi, Seema, The Handbook of Competency mapping, Response Books,
New Delhi, 2011. 4. Ganesh Shermon, Competency Based HRM, TMH, 1st
Edition, 2004. 5. Sahu R. K., Competency Mapping, Excel Books, 2009.
4. Lance A.Berger and Dorothy R.Berger, 2004, The Talent Management
Handbook, Tata McGraw-Hill Publishing Company Limited, New Delhi.
5. Margaret Dale and Paul Iles, 2002, Assessing Management Skills – a guide to
competencies and evaluation techniques, Jaico Publishing House, Mumbai.
OBJECTIVE
To get exposure on how global business realize the huge potential they can tap
in the developing nation.
UNIT I - INTRODUCTION
International Human Resource Management – Definition, Nature and Scope – IHRM
vs Domestic HRM – Strategic view – Path to Global status, Control mechanisms,
Stages in Internationalization of Business – IHRM Approaches – Cross Cultural
Implications – Cross border alliances, mergers, acquisitions, equity and joint
ventures, International SMEs
TEXTBOOK
1. International IHRM - Peter J. Dowling, Denice E.Welch, International HRM,
Thomson Leaning, 2011.
REFERENCES
1. Peter J. Dowling, Denice E.Welch, International HRM, Thomson Leaning, 2011
2. K. Aswathappa and Sadhna Desh, International HRM, Tata McGraw Hill, 2011
3. Monir H Tayeb, International Human Resource Management, Oxford University
Press, 2011
4. S.C. Gupta, International HRM, Macmillan, 2011
5. Tony Edwards, Chris Rees, International Human Resource Management,
Person Education, 2011
6. P.L. Rao, International Human resource Management, Excel Books, 2011
L T P C
MB16HR04 ORGANISATIONAL STRUCTURE AND DESIGN
2 0 0 2
OBJECTIVES
To assist the students to the importance of organization structure
To facilitate the students understand the challenges and strategies to cope up
with issues associated with organizational structure.
UNIT - I
What is an organization-Organization Structure- design-Dimensions of
Organization-the biological metaphor- Different ways of looking at organizations-
The Evolution of organization theory- organizational effectiveness- Dimensions of
organization structure.
UNIT - II
The Determinants: What causes structure-Strategy- Organization Size- Technology-
Environment- Power control- The Star Model
UNIT III
Organizational Design: Choosing the right structural form- Organizational design
options- Bureaucracy and Adhocracy- A closer look- Internal Design elements.
UNIT - V
Managing organizational change – Model for managing the organization change-
Descriptive view of organizational change-conflict and organizational effectiveness-
sources of organizational conflict- resolution techniques and simulation
techniques- culture- Managing Organizational evolution.
TEXTBOOK
1. Organization Theory: Structure Design and Applications, by Robbins /
Mathew 3rd Revised Edition, Pearson Education
2. Designing Organizations: Strategy, Structure, and Process at the Business Unit
and Enterprise Levels, Jay R. Galbraith, 3rd Edition, Wiley Publications
3. Organization Theory and Design, 12th Edition by Richard L. Daft, Cengage.
OBJECTIVES
To get exposure on Compensation Management and Rewards.
To understand the different theories, legislations, schemes relating to the
compensation management
REFERENCES
1. Reward Management: A Handbook of salary administration by Armstrong,
Michael and Marlis
2. Wage and Salary Administration by Leonard R,Bergerís
3. Wage and Salary administration by Rock Micton
L T P C
MB16HR06 TRAINING AND DEVELOPMENT
2 0 0 2
OBJECTIVE
To get exposure on how companies use training to equip employees for a
certain task and acquire knowledge to do the task.
UNIT - I
Training and Development: Process and significant, Principal of learning
Identification of Training Needs, Evolving Training Policy
UNIT - II
Training and Development System, Training Methods, Training Centers, Role of
External Agency in Training and Development, Training for change, Resistance in
Training.
UNIT - III
Developing effective Trainers, Designing training programmers. Approaches to
Management Development, Designing Development Programmers, Team Building
Exercises, Management Games.
UNIT - V
Training and Professional Development: Organizational Growth and Development,
Balancing Individual, Group and Organizational Needs, Organizational Development
TEXTBOOK
1. Lynton, R.P and U.Pareek Training and Development irwineDoresy, Hopwood.
REFERENCES
1. Armstrong M.A. Handbook of Human Resource Management Practice Cogan
Page, London
2. Dayal ,I Manpower Training in organizations Prentice Hall of India, New Delhi
3. Craig ,Robert Training and Development Handbook McGraw Hill, New York
4. Lynton,R.P and U.Pareek Training and Development irwine Doresy, Hopwood