Commented [IV1]: BP – GENERAL

2 MAR 1 FEEDBACK:
- A few good questions but report IS not
Lecturer: Ms Verheyden
OK:
Deadline: 27/02/2018 - lacking coherence
- Far too much REP (of ideas &
conclusions as well as of voc)
- Rewrite conclusion: unclear and not-
the-point + no appropriate voc + full of
REP)
- Lay-out - careless mistakes: questions
are mentioned twice (pt 4 & 5)/empty
page as a start/no page numbers in
report itself:
-Incomplete: questions 2nd survey +
expl why changes?

Allert Jasper

Blondeel Quinten

De Baets Kenny

De Neve Lukas

De Rooze Tim
Executive summary Commented [IV2]: sometimes too
vague: Check ex in bk or helpsheet
This report is written have a good image of what students think of their current study program and Commented [IV3]: PREP
how this could be improved. This is done based on a self-made survey that was send to the current
marketing students at the Artevelde University College. We could conclude that some parts of the Commented [IV4]:
current program are good the way they are, but there are also some big points that really need Commented [IV5]: REP
reformation. We can recommend removing RZL from the program and reorganizing the schedules to
less spaced out ones. Commented [IV6]: Such as?
Commented [IV7]: REPHRASE
1 Table of contents Commented [IV8]: In report: 5 is just a
1 Executive summary ........................................................................................................................ 3 REP of the survey questions in 4
2 Table of contents ............................................................................. Error! Bookmark not defined. (careless!)
3 List of figures ................................................................................................................................... 5
4 Introduction .................................................................................................................................... 6
5 Findings and discussion................................................................................................................. 15
6 Conclusions ................................................................................................................................... 23
2 List of figures
Figure 1: Less relevant courses ............................................................................................................. 15
Figure 2: added value school trips ........................................................................................................ 16
Figure 3: practical exercises in courses ................................................................................................. 16
Figure 4: Meaning of new program UGent ........................................................................................... 17
Figure 5: Collaboration between courses ............................................................................................. 17
Figure 6: Added value of guest lectures ............................................................................................... 18
Figure 7: Communication between the teachers ................................................................................. 19
Figure 8: Meaning about Stropkaai....................................................................................................... 19
Figure 9: Planning of courses ................................................................................................................ 20
Figure 10: Meaning about coaching ..................................................................................................... 20
Figure 11: Meaning about lessons ........................................................................................................ 21
Figure 12: Meaning about viewing internship ...................................................................................... 21
Figure 13: Added value of option course .............................................................................................. 22
Figure 14: Meaning about evaluation ................................................................................................... 22
3 Introduction Commented [IV9]: Too general

In this report, every question of the survey will be analysed and discussed in depth. In the end, a
conclusion is made, as well as some recommendations to make future business management
programs even better.
4 Survey marketing management
Here you see the survey that we made for our fellow students of marketing management. They have
answered the survey so we could analyse it. Commented [IV10]: Obvious
+ some mistakes in questions (reread +
correct)
5 Survey business management Commented [IV11]: !? – same as 4!!
Here you see the survey that we made for our fellow Commented [IV12]: ?

students of
business management.
6 Findings and discussion of survey marketing management

Figure 1: Less relevant courses

As you can see, according to most students, RZL is a course that is less relevant in the marketing Commented [IV13]: OMIT
program. Maybe because of the fact that this is a course that focusses partially on religion. The
courses "Talent and management development " and "communication skills" are also not popular Commented [IV14]: PUN or change SS
among students. Commented [IV15]: REPHRASE
Why did you choose the Artevelde University College?
There were a lot of different answers, but the most given answers are the following: Commented [IV16]: REPHRASE
 Artevelde University College is the best school for Business Management and has a good Commented [IV17]: REPHRASE
reputation.
 Artevelde University College offers a general first year.
 Artevelde University College has the best location.

We can conclude that Artevelde University College is mostly chosen because its good reputation and Commented [IV18]: PREP
its general first year. Those are the most given answers is also a logical reason to pick a school.
Commented [IV19]:
Figure 2: added value school trips

We thought that it would be very interesting to know if the students thinks that the school trips have Commented [IV20]: SUBJ - VERB
an added value for the study program. The biggest group (almost 40%) have indicated that these
trips 'maybe' has an added value. It is obvious that more than 15%. Commented [IV21]: SP
Commented [IV22]: ??

Figure 3: practical exercises in courses

As shown in the diagram above, little students prefer less practical exercises. But a large part of the Commented [IV23]: !
students prefer an equal amount or more practical exercises. This is probably due to students who
like to have more exercises to understand their theorie and students who have enough with the Commented [IV24]: SP
already given exercises.
Commented [IV25]: REP + POOR VOC
Figure 4: Meaning of new program UGent

The University of Ghent has announced that they want to introduce a new school system. We can Commented [IV26]: In question:
conclude that more than 60% of the students want to keep the current system. I think that they want
‘program’ is not correct word
this because they have a lots of hobby’s to do and with a system where you have more exams, they
have less time available for these things. The system with exams every five weeks is more simular to Commented [IV27]:
secondary school and out of our research, only 2,7% would like something like this. But it’s obvious Commented [IV28]:
that almost 40% of the respondents want a new system with exams before Christmas and after Easter
with retests in June. Commented [IV29]: Less time OR less
available time
Commented [IV30]:
Commented [IV31]: REPHRASE

Figure 5: Collaboration between courses

Most students do not want collaborations between courses. Students who do not have this opinion
mainly opt for for French in collaboration with English. Another frequently chosen option is Commented [IV32]:
Consumer marketing with business marketing. The collaborations that are common at the moment
like strategic management with communication management aren't an option because those are
already an collaboration. Commented [IV33]: ART
Commented [IV34]: !

Figure 6: Added value of guest lectures

We definitely got a very clear answer on the question if students think that the guest lectures from Commented [IV35]: SP
the factory floor give an added value to the program. Almost 90% of the students thinks that they
give an added value to them and it is something different than the theory. This been said, 10,5% Commented [IV36]: REPHRASE
don't think that the guest lecures gives an added value. Commented [IV37]: SUBJ - VERB
Commented [IV38]:
Commented [IV39]: SUBJ - VERB
Commented [IV40]: Obvious + REP
Figure 7: Communication between the teachers

Firstly, there is not a single person that is very satisfied with the communication between the
teachers. This could be because of the fact that there are certain periods in the year where there is a Commented [IV41]: REPHRASE
lot of tasks that have to be handed in. There is also only 21% of the students that are satisfied with
the communication and a big majority that is either neutral or dissatisfied. To conclude: the majority Commented [IV42]:
of the students that filled out the form aren't happy with the current communication between Commented [IV43]: SUBJ - VERB
teachers.
Commented [IV44]: OMIT
Commented [IV45]: OMIT
Commented [IV46]: are ..
Commented [IV47]: REP

Commented [IV48]: !
Figure 8: Meaning about Stropkaai Commented [IV49]: SP
In this question we asked if they liked the location of stropkaai and if not why. The results of this Commented [IV50]: PUN
question were mixed since basically half the students like the new location and the other half don't. Commented [IV51]:
The people that don't like the location mainly don't like it because they either think it's too far or
Commented [IV52]: REP
they don't have the required facilities in the building. Only one person dislikes stropkaai because of Commented [IV53]: SP
its reachability.
Commented [IV54]: 1 person = not
really relevant

Figure 9: Planning of courses

More than half of the respondents (60,5%) answered that the courses are too spaced out. The
problem is that we only have 1 course per day instead of mulitple lessons, so we have to come Commented [IV55]: SP
everyday of the week. When the school would give the students more lessons in one day but instead
they would get a day off, the students would be more happy. 21,1% of the respondents find that Commented [IV56]: SP
everything is good as it is. They like the 1 course a day so they have a lot of time to study and to Commented [IV57]: REPHRASE
process the subject material.
Commented [IV58]:

Figure 10: Meaning about coaching

When we look at the results of the question about coaching, we can see that the overall student,
86,8% , is satisfied with the coaching we get. A little part (7,9%) even finds that we get to much Commented [IV59]:
coaching and they find that we should work more on our own instead of being controlled and helped
Commented [IV60]: SP
by the coaches. The smallest part finds that we have not enough coaching and wants more coaching. Commented [IV61]:
Commented [IV62]: REP

Figure 11: Meaning about lessons

When you follow a program like Marketing, which is a professional bachelor, students expect to get
a lot of practical courses so they will be ready for the real business world. Therefore you can clearly Commented [IV63]: are
,see that the biggest part of the respondents (76,3% of the answers) have chosen for a combination
between the theory, where they learn the ways and manners, and the practical aspect where they Commented [IV64]:
can apply their knowledge. Commented [IV65]: REPHRASE

Figure 12: Meaning about viewing internship

Firstly, the question concerning the added value has received relatively mixed answers as just about
half (47%.7%) answered no and 39.5% yes. This could also be because some people don't like
viewing internship which would be a reason for them to say that it doesn't give an added value. We Commented [IV66]: Better: in-company
can conclude that even though 47.4% answered "no" viewing internships still shouldn't be removed
visit
since there is almost 40% that do think they give an added value.
Commented [IV67]:
Commented [IV68]: REPHRASE
Commented [IV69]: OMIT
Commented [IV70]: OMIT

Figure 13: Added value of option course

Figure 14: Meaning about evaluation

Most of the respondants prefer no change, which is logical. The rest is evenly divided; some students Commented [IV71]: SP
like only one exam, while others prefer to have more permanent evaluation. This all depends on
personal preference, and you studystyle. Commented [IV72]:
Commented [IV73]: REPHRASE
7 Conclusions Commented [IV74]: Rewrite entire part:
To start off we can conclude that RZL isn't really a relevant course because almost 90% of people -unclear and not-the-point
who filled in the form indicated it as irrelevant. This is probably due to the fact that RZL is for a big -no appropriate voc + full of REP
part about religion and philosophy which doesn't really have a link with marketing.
Commented [IV75]: Is that the main
Secondly there are also a few other convincing results such as: added value of guest lecturers, the conclusion?!
amount of coaching, theoretical vs practical and school trips. With these four results we can
Commented [IV76]:
conclude that all four of these aspects are good as they are right now and won't really need any
reformation. Commented [IV77]: rep
What's also interesting to see is that the majority does prefer the current system when it comes to Commented [IV78]: ART
exams but the results aren't particularly convincing with only 60% choosing the current system and
Commented [IV79]:
almost 37% who chose for the system made by the university of Ghent.
Commented [IV80]: REPHRASE –
But besides all these things that are good there are also a few things that the students of marketing
UNCLEAR + BE TO-THE-POINT
don't like. One of these being the satisfaction regarding the communication between courses.
People do feel like the different courses should be more adapted to each other when it comes to Commented [IV81]: ? – too vague
tasks. Commented [IV82]: REPHRASE
To end it off there are also two things that people would like to change in the program. These two Commented [IV83]:
things are that they want the courses to be more spaced out at first and secondly they would like an
option course so they can specialize their program. Commented [IV84]:

To conclude: there are a lot of things that are good in the program right now but there are also some
things that aren't good or that people would like to be added.
8 Recommendations
It's highly recommended to remove RZl from the current Marketing program because almost 90% of
the students thinks that this course is very irrelevant for this study course. The management of
Artevelde needs to define if this is actually irrelevant or not for the Marketing course. It would be
the best if they do this meeting as soon as possible so maybe RZl could be removed for the next Commented [IV85]: OMIT
school year already.
Commented [IV86]:
It is also very recommended to reorganize the schedules because more than 60% of the respondents
thinks that the courses are too spaced out. It would be very important that the people who are Commented [IV87]: SUBJ - VERB
responsible for this, keeps this in their mind for the next school year.
Commented [IV88]: SUBJ - VERB