2 MAR 1

Lecturer: Ms Verheyden

Deadline: 27/02/2018

Allert Jasper

Blondeel Quinten

De Baets Kenny

De Neve Lukas

De Rooze Tim
1 Executive summary

This report is written have a good image of what students think of their current study program and
how this could be improved. This is done based on a self-made survey that was sent to the current
marketing students at the Artevelde University College. We could conclude that the practical side is
being loved but the bad schedules have to be changed, but there are also some big points that really
need reformation. We can recommend removing RZL from the program and reorganizing the
schedules to better-filled ones.

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Table of contents
1 Executive summary ......................................................................................................................... 2
2 List of figures ................................................................................................................................... 4
3 Introduction .................................................................................................................................... 5
4 Survey marketing management ...................................................................................................... 6
5 Findings and discussion of survey marketing management ......................................................... 10
6 Conclusions ................................................................................................................................... 18
7 Recommendations ........................................................................................................................ 19

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2 List of figures
Figure 1: Less relevant courses ............................................................................................................. 10
Figure 2: added value school trips ........................................................................................................ 11
Figure 3: practical exercises in courses ................................................................................................. 11
Figure 4: Meaning of new program UGent ........................................................................................... 12
Figure 5: Collaboration between courses ............................................................................................. 12
Figure 6: Added value of guest lectures ............................................................................................... 13
Figure 7: Communication between the teachers ................................................................................. 14
Figure 8: Meaning about Stropkaai....................................................................................................... 14
Figure 9: Planning of courses ................................................................................................................ 15
Figure 10: Meaning about coaching ..................................................................................................... 15
Figure 11: Meaning about lessons ........................................................................................................ 16
Figure 12: Meaning about viewing internship ...................................................................................... 16
Figure 13: Added value of option course .............................................................................................. 17
Figure 14: Meaning about evaluation ................................................................................................... 17

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3 Introduction

The question of this report was if the students liked their field of study. To answer this question do
we have to find an answer to several other questions who can help us to make a judgment.
Questions about school, lessons, courses, etc. At the end of the report do we make the conclusion.

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4 Survey marketing management
Here you see the survey that we made for our fellow students of marketing management.

following

for

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 Work floor

Stropkaai?

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5 Findings and discussion of survey marketing management

Figure 1: Less relevant courses

According to most students, RZL is a course that is less relevant in the marketing program. Maybe,
because of the fact that religion is a big part of the course and few people are interested in it. The
courses "Talent and management development " and "communication skills" are also not popular
among students.

Why did you choose the Artevelde University College?

There were many different answers, but the most accepted answers were the following:

 Artevelde University College is the best school for Business Management and has a good
reputation.
 Artevelde University College offers a general first year.
 Artevelde University College has the best location.

We can conclude that Artevelde University College is mostly chosen because its good reputation and
its general first year. Those are the most given answers, and they are a logical reason to pick a
school.

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Figure 2: added value school trips

We thought that it would be very interesting to know if the students think that the school trips have
an added value for the study program. The biggest group (almost 40%) have indicated that these
trips 'perhaps' has a benefit.

Figure 3: practical exercises in courses

As shown in the diagram above, few students prefer less practical exercises. But a large part of the
students prefer an equal amount or more practical exercises. That is because of the fact that some
students require a larger amount of exercises to understand the theory.

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 system

Figure 4: Meaning of new program UGent

The University of Ghent has announced that they want to introduce a new school system. We can
conclude that more than 60% of the students want to keep the current system. I think that they want
this because they have a lot of hobby’s to do and with a system where you have more exams, they
have less available time for these things. The system with exams every five weeks is more similar to
secondary school and out of our research, only 2,7% would like a system with exams every five weeks.
But it’s obvious that almost 40% of the respondents want a new system with exams before Christmas
and after Easter with retests in June.

Figure 5: Collaboration between courses

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Most students do not want collaborations between courses. Students who do not have this opinion
mainly opt for French in collaboration with English. Another frequently chosen option is Consumer
marketing with business marketing. The students couldn’t choose for an already existing
collaboration.

Figure 6: Added value of guest lectures

We definitely got a very clear answer on the question if students think that the guest lectures from
inside a business give an added value to the program. Almost 90% of the students thinks that they
give an added value to them and it is something different than the theory.

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Figure 7: Communication between the teachers

Firstly, there is not a single person that is very satisfied with the internal communication between
teachers. This could be because of the fact that there are certain periods in the year where there are
a lot of tasks that have to be handed in. Only 21% of the students are satisfied with the
communication and a big majority that are either neutral or dissatisfied.

Figure 8: Meaning about Stropkaai

In this question did we ask if they liked the location of Stropkaai and if not, why. The results of this
question were mixed since half the students like the new location and the other half don't. The
people that don't like the location mainly it is because they either think it's too far or they don't have
the required facilities in the building.

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Figure 9: Planning of courses

More than half of the respondents (60,5%) answered that the courses are too spaced out. The
problem is that we only have 1 course per day instead of multiple lessons, so we have to come every
day of the week. The students would like to have more lessons in one day and get a day of instead of
having every day of the week one or two lessons. 21,1% of the respondents find that everything is
good as it is. They like the 1 course a day so they have a lot of time to study and to process the
subject material.

Figure 10: Meaning about coaching

When we look at the results of the question about coaching, we can see that the overall student,
86,8% , is satisfied with the coaching we get. A little part (7,9%) even finds that we get too much
coaching and they find that we should work more on our own instead of being controlled and helped

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by the coaches. The smallest part finds that we have not enough coaching.

Figure 11: Meaning about lessons

When you follow a program like Marketing, which is a professional bachelor, students expect to get
a lot of practical courses so they are ready for the real business world. Therefore you can clearly, see
that the biggest part of the respondents (76,3% of the answers) have chosen for a combination
between the theory, where they learn the ins and the outs, and the practical aspect where they can
apply their knowledge.

Figure 12: Meaning about viewing internship

Firstly, the question concerning the added value has received relatively mixed answers as just about
half (47%.7%) answered no and 39.5% yes. This could also be because some people don't like in-

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company visit which would be a reason for them to say that it doesn't give an added value. We can
conclude that even though 47.4% answered "no" in-company visit still shouldn't be removed since
almost 40% think they give an added value.

Figure 13: Added value of option course

Figure 14: Meaning about evaluation

Most of the respondents prefer no change, which is logical. The rest is evenly divided; some students
like only one exam, while others prefer to have evaluation that is more permanent. This all depends
on personal preference and you way of studying.

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6 Conclusions
First are we going to talk about the course RZL. RZL isn’t a loved course because it goes about
religion and philosophy and the students don’t think that it is an added value to the field of study.

Secondly there are also a few other convincing results such as. Added value of guest lecturers, the
amount of coaching, theoretical vs practical and school trips. With these four results we can
conclude that all four of these aspects are good as they are right now and won't really need any
reformation.

What's also interesting to see is that the majority does prefer the current system when it comes to
exams but the results aren't particularly convincing with only 60% choosing the current system and
almost 37% who chose for the system made by the university of Ghent, where you have exams
before Christmas and before Easter holidays.

Besides of the good things are there still a lot of things they want to change. One of these being the
satisfaction regarding the communication between courses. People do feel like the different courses
should be more coherent when it comes to tasks.

To end the conclusion are we going to talk about the two things who have to be changed. They want
the courses to be more spaced out at first and secondly they would like an option course so they can
specialize their program.

To conclude: there are a lot of things that are good in the program right now but there are also some
things that aren't good or that people would like to be added.

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7 Recommendations
It's highly recommended to remove RZl from the current Marketing program because almost 90% of
the students thinks that this course is very irrelevant for this study course. The management of
Artevelde needs to define if this is actually irrelevant or not for the Marketing course. It would be
best if they do this meeting as soon as possible so maybe RZl could be removed next school year
already.

It is also very recommended to reorganize the schedules because more than 60% of the respondents
think that the courses are too spaced out. It would be very important that the people, who are
responsible for this, keep this in their mind for the next school year.

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