Task and Audience Analysis Worksheet

Use this worksheet every time you begin a new writing task, whether it’s a simple e-mail or a 20-page
proposal. After a time, you’ll begin to write for these goals intuitively, and you may not need this
worksheet anymore.

Task Analysis (a.k.a. Goals Analysis)

Main Task Goal:
Communicate to my boss that we have an issue with one of our employees that is causing the
company to receive complaints about this worker.

Secondary Task Goals (check all that apply):

 Reinforce my image with my supervisor/other superiors
 Contribute to my long-term professional goals
o What are those goals? 1. Be seen as a manager who can be taken seriously and help this
company. 2 Be given a situation and fix it on my own, and be given trust. 3. Be
promoted for my hard work when time comes/
 Promotes the goals and priorities of my organization
o What are those priorities? 1. Make sure we have an amazing staff and hard workers. 2.
Show our customers that we have a great business going and willing to go as far as we
can. 3. Bring in more business.

Audience Analysis
Primary Audience: Secondary Audiences:

Main stakeholders: Philip Lee Boltz Audience 1: Jana Boltz

Audience 2:
Audience 3:
What’s in it for this audience? Pro: Bring in better What’s in it for these audiences? Wants to know
customer services if the worker was let go. Cons: what is going on in their business, also to make
Find someone to replace him which is time sure things are running smoothly
consuming
Age/generation: 55 and baby boomer Age/generation: 47 Gen X
Economic status: Middle Class Economic status: Middle Class
Cultural/ethnic/religious background: White Cultural/ethnic/religious background(s): White
Caucasian, Christianity Caucasian, Christianity
Gender: Male Gender: Female
Educational level: Army for 23 years with Educational level: High School Diploma, Army for
Highschool Degree 9 years.
Where from/where living: From Allentown PA, Where from/where living: Levittown PA, Living in
Living in Forney Texas Forney Texas
Role/status in organization: Human Resource Role/status in organization: Regional Manager
Manager who sees over all employee who deals with managers all in the district
interactions.
Political views: Republican Political views: Republican
Values/things they care about/things they’re Values/things they care about/things they’re
interested in: Family, his country, and his job interested in: God, Family, Friends, Work,
Motorcycles
Problems/Challenges: If he doesn’t let them go, Problems/Challenges: If managers cant make the
business will be lost. No one in the company is decision, secondary may have to step in. Figure
willing to step up and take his place, so now out how they can resolve the issue of firing this
hiring outside the company will be longer. employee and getting customer service back up.
Leadership style: Firm Leadership style: Autocratic Leadership
Decision-making style: Direct, immediate, strict Decision-making style: Ethical, Determined,
Direct
Openness to new ideas: Old Fashion, sticks to the Openness to new ideas: Wants everything
manual. efficient with guidelines and procedures
Questions about Primary Audience’s Personality Quirks
Confrontation style: Strong Confrontational ----Constructive feedback ------Aggressive
Sensitivity level: Not sensitive towards anyone, including workers
Emotional personality: Varies, hot temper when someone makes a mistake, but generally smiles and
in a good mood.
Sense of humor: Tries to tell jokes, but no one ever laughs.
Prejudices: Not Prejudice towards anyone.
Questions about Primary Audience’s Communication Style/Preferences
Preferred communication method: Memos, email, calling, and or in person
Preferred style of explanations: No details left out, cause and effect, and or how it could be improved
Best time of day to approach: When he is sitting in his office during operation hours.
“Hot buttons”: “Sorry I was late” “I am sick and I can’t make it to work today.” He does not like when
his employees are late and he has no tolerance for laziness or excuses.
Questions about Primary Audience’s Relationship to Subject
What does he/she know about subject: He knows that one of the employees is being late to work all
the time, he calls out of work hours before his shift causing me to work more hours, and this is
causing major customer complaints about him and it may lose us more business.
How does he/she feel about subject: He is very mad because this is something he does not tolerate,
he wants to fire him on the spot because he always says that he wants his employees to work and
have good work ethics. If they are playing around they should be fired immediately.
What is his/her attitude toward innovation/progress: He has a strong attitude towards progressing
the company. If he sees a problem or a challenge he is willing to find ways to increase business and
move forward with his company.
Does he/she prefer to originate ideas: Yes he does, he likes to think of new ideas frequently, his ideas
are to help the company more and help the business because it is his main priority. If he thinks the
ideas won’t help, he will then go to his employees and ask them.