ENT600

TECHNOLOGY ENTREPRENEURSHIP

NPD

(NEW PRODUCT DEVELOPMENT)

MEMBERS : MOHD ASRUL BIN MASUN

2015180529

MOHD NIZAR BIN NAZRI

2015154937

MUHAMAD RIDZUAN BIN AHMAD

2015150115

DATE OF SUBMISSION : 2 MAY 2018

FACULTY & PROGRAMME : FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING (AP248)

LECTURER : EN. NURUL HAFEZ BIN ABL JALIL

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TABLE OF CONTAINS

NO CONTENT PAGE

1. 1.0 EXECUTIVE SUMMARY 3

1.1 Description of the business and product concept

2. 2.0 INTRODUCTION 3

2.1 PROBLEM STATEMENT

3.0 NEW PRODUCT DEVELOPMENT 4-11

3.1 DEFINITION

3.2 CLASSIFICATION OF NPD

3.3 NEW PRODUCT DEVELOPMENT PROCESS

3.3.1 RESEARCH & DEVELOPMENT

3.3.2 CONSUMER TREND CANVAS

3.3.3 PRODUCT DESIGN/FEATURE

3.3.4 CONCEPT TESTING

3.3.5 TEST MARKETING

4.0 CONCLUSION 11

5.0 REFERENCES 12

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1.0 EXECUTIVE SUMMARY

1.1 Description of the business and product concept

The Headquarter of RUBONI ENTERPRISE will be in Bukit Bintang, Kuala Lumpur.
The business concept is to build an innovative paint roller that could improve painting. Our
product uses the latest technology to apply the best quality for painting. RBN product is totally
different with others because we pay much attention to saving time in painting. In addition,
RBN product base on the quality of less time consuming and more ergonomic. Besides that,
RBN product also provides some features to make sure RBN product as multi-function product
properly and based on customer requirement. The features we provide at smart roller are
natural bristle because it is better than the synthetic bristle that made of nylon, flat surfaces
paint rollers, plunger to pull the paint and tube to storage the paint. Furthermore, our company
also provides services that 5-year warranty of that item.

2.0 INTRODUCTION

2.1 PROBLEM STATEMENT

1. Original roller makes the user need to bow when they need to refill the paint and that
can cause back pain.
2. Long time painting time can increase stress.
3. Original roller always causes drips and mess during painting work.
4. “I really wanted this to work but the system was a total disappointment. I couldn't get
the paint to go in evenly without dripping everywhere”. According to A.Lleras on
September 26, 2014.
5. “There was more paint on the roller than what I was painting. It was very frustrating to
try and use these rollers and seemed like nothing I did would keep it from having all
the paint clump up in the roller”. According to Edwina on September 4, 2015

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3.0 NEW PRODUCT DEVELOPMENT

3.1 DEFINITION

The SMART Roller is innovative paint roller that does not involves dipping the roller sponge
into the paint than a traditional roller and with less mess. A simple squeeze of the ratchet
power trigger directly feeds paint to the roller cover, eliminating the need for messy paint
trays for refills. The roller is perfect for medium-sized projects, and the extended handle lets
you reach 8' ceilings with ease. This paint roller can help customers in doing painting works
without need to go through out so many processes such as need to roll the roller at the paint
tray.

3.2 CLASSIFICATION OF NPD

The current stage of this The SMART Roller is in Pre-Research and Development process.
Our product is an improvement of an existing products. We had done an addition to existing
line as a subset to the new product line by perhaps targeted to different market segments.

We also had done some improvements and revisions to existing products as we want to new
products to replace existing products with more convenient and functional enhancements.
We also done a cost reduction by offer no new benefits to the consumer other than possibly
reduced price and provides enormous added-value to the firm.

3.3 NEW PRODUCT DEVELOPMENT PROCESS

3.3.1 RESEARCH & DEVELOPMENT

A new product development (NPD) is the complete process of taking new product in
the market. Mainly, there are 3 stages in entrepreneurial that are idea search and generation
process, idea screening and market survey.

The idea search and generation process are the first stage in this process. Ideas are
generated to solve a problem arise, or to meet some demand and need. Currently, the problem
that we perceive is people who need to hurry in painting. Especially for the workers, they need
to painting at least 4 times faster. Therefore, we want to come out with a painting tools that
will ease people to doing painting works without need to go through out so many processes.
We name it as Smart Roller painting.

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 The second stage we precede the idea evaluation and development phase. This stage
includes research and development, concept testing and test marketing. We will discuss about
the structure of the product, together with its function and application of technology. The
design team will view our ideas and will give their opinion on how applicable and reliable it is.
it will also add little improvement in term of quality as that is their expertise.

For the market survey, Puncak alam is chosen as a target because the area is new industrial
area which is suitable to develop the company among them. We also believe when we build
company around them, we can manage gain profit for our company. From our survey, we
found that the area has many hardware shops.

The selection of our area is suitable because we select town area as our location. The location
is nearer to road and easy to transport our product to customer. Customer also easily comes
by itself to our company if they want to buy the product.

3.3.2 CONSUMER TREND CANVAS

A. Analyze

Basic need

RUBONI ENTERPRISE fulfill customers’ needs to save their time in finishing their
painting works using this roller and others. Nowadays, new product are trends that apply to all
people in order to make work easy. This is relevant due to this product free up human capital
to focus on other tasks such as quality control, cleanliness, and customer interaction. Thus,
this indirectly makes them want to use this smart roller.

B. Apply

Innovation potential

Based on the observation, it can be seen that we can make an innovation potential in
order to attract more customer to buy and therefore increase the sales of the company.
Innovation potentials that can be used and manipulate are such as demonstrate the used of
smart roller to customer. This will make the product to be universal for the user. Besides that,
we can also try to make a product that roller with spatial guard. It because when painting the
ceiling, spatial guard will prevent the paint fall to the user when painting. By using the
innovation potential, we can make the user to feel confident and happy.

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3.3.3 PRODUCT DESIGN/FEATURE

Stable and safe

- Each parts of the roller had been designed by qualified designer by their own
specification. That roller it is really suitable for painting any building.

Big storage tube

- Paint tube of this roller can be covering up to 70 ft. per fill. For use with oil and
latex (water-based) coatings.

Hand Power Trigger

- Handle with built-in paint reservoir holds up to 22 ounces to paint up to 70

square feet in one fill. Easy for controlled paint delivery to the roller.

Protection

- The user protection has been top priority from any miss function of roller by using
this product is not easy mess and dirty.

Legend

1. Paint stick

2. Quad ring

3. Valve kit for fill port

4. Frame

5. Inner end cap and seal

6. Spacer

7. Roller cover

8. Outer end cap

9. Spatter shield

10. Fill tube

Figure 1: SMART Roller design

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Material: Plastic

Weight: 3.3 pounds

Assembly Details: Assembly required, no tools needed

Roller Nap Type: Smooth

Recommended Paint Types: All paint types

Recommended Use: Painting Ceilings, Flat Wall

3.3.4 CONCEPT TESTING

Fill tube-
to flow the
paint to
the roller

SMART
Roller
paint
Container Hand
trigger- To
lid- To absorb
store paint paint

Concept idea of SMART Roller Paint

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Design idea:

Have fill tube that can easily flow the paint to the roller without need to use tray.

Need to roll the roller into the tray in order to absorb the paint to the roller

Easy to absorb paint without any drips and mess.

Original roller cause so many drips and mess during the painting process

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All painting equipment in one product. Make it easier to handle and convenient.

To many equipment that are separated to do the painting works

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 Original roller paint

The SMART Roller

In order to overcome all the problems above, we had introduced a new concept of
paint roller with many convenient features for the users. This new product is called
The SMART Roller.

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3.3.5 TEST MARKETING

Our first target market to test is to building painting. We will suggest smart roller to be
used in a certain period of time and analyze the reliability and applicability of the product. We
will also have held or participate in technology exhibition to promote our product to customer.
The respond of the entire target will be noted and collected to be analyzed. The result of the
analysis is important as it can become our secret weapon to attract many investors in this
project.

4.0 CONCLUSION

This study has shown that the Smart Roller is better than the paint roller. The Smart
Roller uses less amount of paint compared with a paint roller. Painters using Smart Roller also
do not have to do a lot of movements compared with painting using the paint roller. The Smart
Roller also reduced the time duration needed to paint compared to the conventional paint
roller. By using the Smart Roller in the construction, it is for sure will save a lot amount of
money in buying paint, paying painters salary and also reimbursing painters medical expenses
caused by injuries. The Smart Roller is the future of painting in the construction business as it
is proven to be more efficient compared to the conventional paint roller.

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5.0 REFERENCES

1. Wagner smart roller (n.d.) Retrieved from

https://offerup.com/item/detail/403633256/

2.Wagner smart edge (n.d.) Retrieved from http://mowebs.net/furniture/accubrush-

reviews/attachment/accubrush-reviews-lovely-wagner-smart-edge-roller-walmart-
com/

3. Wagner pressure roller (n.d.) Retrieved from http://paintsprayerjudge.com/paint-

sprayer-vs-roller/

4. Airless Sprayers & Spray Painting Equipment (n.d.) Retrieved from

http://www.airless.com.au/Airless%20Power%20Rollers%20Economy%20Range.htm

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