Marketing 1 2018

Course Syllabus Google Classroom Code:

Marketing 1 vacabo
Instructor: Mrs. Fude (Younger)
fudestefanie@aasd.k12.wi.us
Room: 1402 3rd Hour
Grading Policy
•School Store Shifts
•Projects
•Daily Work/ Lit Circles
•Personal Learning Portfolio
(Must submit in binder)
AASD grading scale:
A+ = 97% - 100% B = 83% - 86% C- = 70% - 72%
A = 93% - 96% B- = 80% - 82% D+ = 67% - 69%
A- = 90% - 92% C+ = 77% - 79% D = 63% - 66%
B+ = 87% - 89% C = 73% - 76% D- = 60% - 62%
F = 59% and below


AASD Marketing Standard, performance indicators and a student’s Personal Learning

Portfolio will be used to evaluate student performance in Marketing 1.
Expectations:
-RESPECT yourself, your peers, your instructor, and the property in the room. Only
water is allowed in the labs.
-All school rules will be enforced. It is your responsibility to know them.

Student Project Requirements

Personal Learning Portfolio
Business Tour
Visual Merchandise Project
Sales Promotion Project
Advertising Campaign
Semester Professional Points

School StoreHandbook Review: 4 Days

•Register Training
•Store Tour
•Merchandising and Inventory Management
•Customer Service Training
•Sign up to work in the school store
(Once every other week)
DECA Introduction: 1 Day
• DECA Officer Introductions
• DECA Field Trips
• DECA Projects
• DECA Overview
Marketing 1 Course Syllabus 2018

Economics/Marketing Terms: 8 Days
• Economic Utilities
• Competition and Supply/Demand
• Target Market
• Channels of Distribution
• The Business Cycle and The Product Life Cycle
• Must understand Marketing Terms
Unit assessment is an exam
Promotion: 14 Weeks
• Marketing Research (2 weeks)
• Sales Promotion (2 weeks)
• Social Media Strategy (2 weeks)
• Public Relations (2 weeks)
• Traditional Advertising (2 weeks)
• Advertising Media Techniques (1 week)
• Personal Selling (1 week)


Unit Assessments Include:

• Advertising Campaign Project
• Radio Advertisements
• TV Advertisements
• Print Ad
• Sales Promotion Activities
• Branding Project
• Cereal Box Final
Personal Learning Plan: 2 Weeks
• Resume/Cover Letter
• Portfolio
• Interview Techniques
• Professional Dress
• Professional and Social Etiquette
• SMART Goal Setting
• Reflections of 21st Century Skills used to complete course projects
Unit Assessment is the Wisconsin Leadership Certificate Portfolio/

Attendance/Tardiness:
• Come to class, we need your participation.
• Once the bell rings you must be in your seat. If not, you will be
considered tardy and you will need to have a pass.
• Entering the class, 10 minutes after the bell has rung, unexcused, will be
considered an unexcused absence. The first three tardies will result in no
assigned detention. All additional tardies will result in assigned
detentions.
• If you have a pass from any teacher or staff excusing your arrival you
have nothing to worry about, you will be considered on time.
• 5 minute bell will ring-this is not time to pack up.
Marketing 1 Course Syllabus 2018
What You Will Be Able To Do Because Of This Class:
• Apply verbal and written skills to obtain and convey information.
• Manage internal and external business relationships to foster positive
interactions.
• Utilize information-technology tools to manage and perform
marketing-communications responsibilities.
• Acquire information about the marketing communications industry to
aid in making career choices.
• Collect and employ marketing information to ensure accuracy and
adequacy of data for decision-making in marketing communications.
• Understand promotion activities to show an in-depth understanding of
their nature and scope.
• Understand the use of social media in marketing communications to
obtain customer attention and/or to gain customer insight.
• Evaluate print advertising strategies that can be used to create interest
in advertising messages while ensuring achievement of marketing
communications goals.
• Develop and execute an advertising campaign to achieve marketing
communications objectives.
• Utilize publicity/public-relations activities to inform stakeholders while
creating goodwill.
• Employ sales-promotion activities to inform or remind customers of
business/product and maximize return on promotional investments.

Make Up Work/Homework:
• Re-take policy: If you have ALL assignments turned in you may schedule
a retake on quizzes/tests within the quarter it was given.
• Must turn in sheet with made up test/quiz.assignment
• All assignments are to be turned in by the date I specify.
School Store:
As part of the AASD marketing curriculum, students will utilize the school store, The
Patriot Pro Shop, as their learning lab. Students will be trained on how to work in the
store and will take ownership of the store through team-employee decisions on a
variety of areas in regards to the store.
Marketing 1 Course Syllabus 2018
DECA:
DECA is “An Association of Marketing Students”. I advise the organization at East
High School. We are a group of students that take part in three main areas:

• Marketing and business based competitions

• Social activities and field trips
• Community service projects

Students that have been involved in the past truly were happy that they did. Many
have now pursued careers in this area and were able to travel to places they never
would have gone to otherwise.

Follow Appleton East DECA: @AEastDECA

Willems Student Marketing Team:

The Willems Student Marketing Team is a joint-venture with the Willems Marketing
offices downtown and students work on real world marketing projects to gain real
experience and earn certificates to showcase their credentials. There are a variety of
experiences and more information regarding this opportunity to ALL students in the
AASD high schools will be shared with you by a presentation format in the near
future.