GEENA C.

GABRIEL 2018-2-00103
ASSIGNMENT NO. 1: Revised SWOT ANALYSIS/TOWS MATRIX (Facebook, Inc.)

Strengths (S): Weaknesses (W):

Internal Factors
TOWS
MATRIX
External Factors
Opportunities (O):
1. LinkedIn has 332 million
registered users, but only
1/3 of those are active users networking site
2. Twitter’s growth of users S2-S3-O4 Invest into data
is expected to decline by
9% in 2015, 8% in 2016,
and 7% in 2017.
3. Twitter and LinkedIn
reported a negative net
income in 2014.
4. Number of internet users particularly the business-
is expected to grow to
313Mn in 2019.
Threats (T):
1. The leading business-
oriented social network is
LinkedIn.
2. Many organizations are
banning Facebook due to
the losing productivity of
their employees.
3. Facebook is receiving
bad publicity from the media S3-S4-T2-T3-T4 Invest
and users due to privacy
issues.
4. Facebook is usually the
target of cyber-attacks
which may harm its
reputation and to maintain
its existing users.
1. Facebook is the largest 1.Does not have a clear
social media network in vision statement
the world with 1.3Bn 2. User privacy has been
active users. hard to maintain as
2. Its advertisements is information is used for
highly targeted by certain advertisement targeting.
businesses based on the 3. Only 7% of revenues are
demographics of the derived from advertising
users. 4. Has been involved in
3. It spent 29% of its several cases due to
revenue to Research and privacy matters
Development in 2014 5. Facebook has a hybrid
4. Revenues increased complex structure
by 57% in 2014.
S-O Strategies W-O Strategies
S1-O1-O2 Further W1-O4 Develop a clear
develop a professional vision and mission
W1-W3-O4 Invest in
advertising to social media
analysis to better users and existing
understand its customer businesses in the emerging
and trends. market
S4-O4 Develop more W3-O4 Invest to penetrate
features that will boost the video game market
users’ interest,
oriented people.
S-T Strategies W-T Strategies
S1-T1 Furter develop a W1-T2-T3 Facebook must
professional networking create a clear vision and
site mission statement
S3-S4-T1-T2 Invest into W5-T4 Fcebook must
data analysis to create a clearer
understaand its organizational structure
consumers, trends, and W3-T1-T2 Furter develop a
privacy development. professional networking
site
into development of W4-T3-T4 Invest in its legal
users’ security as well as department to resolve its
Facebook’s security to privacy and legal concerns.
avoid cyber-attacks and
maintain its users.