secret of advertising, namely that a one-time ad can go unnoticed because it doesn't grab our attention, but the same ad confront- ing us almost daily will work its way into our distracted brains. In the same way, a certain human odor can, by repetition, work its way into the dog's mind, so that he can clearly work out old, clean-scent tracks (tracks formed solely by human footsteps) “The easiest way to train your dog to track, of course, is to ask her to work on your own track or that of a regular, known tracklayer. Systematic Training One of the biggest mistakes handlers make in many general track- ing or search-dog training sessions is to believe that their dogs know what humans expect of them right from the start, Some believe that their dogs will be instantly interested in any odor they want them to be interested in, and that the dogs will automatically concentrate on that odor. These handlers unconsciously think that getting a dog to track a scent is as simple as giving the dogs orders to sit or lie down, But the work of searching and tracking, unlike the simple command-response training required to get a dog to lie down, is the product of a longer, more systematic training method that has to go in two directions at once. Fisst, you, the handler, must bring the dog’s attention to focus on sensory impressions the dog would never be interested in by herselfThe second tasks to train your dog to respond to keywords that can help bridge the gap between your needs and the dog's understanding, ‘The bond between dog and handler is never more visible than in search work. Here you cannot achieve anything through vio- Ience or pressure. Only a good understanding between you and your dog makes it possible to be successful, With search work, we ‘must be willing to follow the dog in her world, and to recognize her superiority there.