Welcome to

Braamfontein
Improvement
District (BID)
now trading as
BRAAM Introductions
Braamfontein is South Africa’s leading urban precinct for experiencing
03 MAY 2018 diversity and being part of an inclusive, collaborative community that
drives the development of a sustainable and innovative environment,
VOL 1 | ISSUE 1 where people and organisations thrive.

Established in 2004, the organisation was created to provide supplementary

Vision
To be an effective
organisation that
continuously works toward
the creation of value within
Braamfontein that is of
direct benefit to the
community and provides
reason for further capital
investments within the
area.
physical services for property owners within the Braamfontein Precinct. The BID
has now evolved to deliver enhanced services and encompass a broader range of
members including property owners, tenants, retailers and institutions, and as
such has adopted a new more community-based identity, BRAAM.
Braam is a not for profit company (NPC) governed by a non-executive Board of
Directors, constituted in terms of a Memorandum of Incorporation (MOI). The
directors are all representatives of the juristic entities which are Braam members.
Braam’s objectives are to improve the physical and social environment of the
Braamfontein area through effective management provided by a dedicated
manager and fostering critical relationships with the service providers as well as
the with a range of City of Johannesburg (CoJ) and Governmental departments
including the SAPS and JMPD.

A corner stone of the revived mandate defined within the Vision and Mission
Mission statements of the company, is to encompass the entirety of the Braamfontein
Build and sustain Area, thus expanding beyond the original boundaries defined when the
organisation was established.
relationships between
Braam members and other
stakeholders in the
ecosystem to create and
manage Braamfontein’s
urban landscape, focusing
on urban design,
management and
promotion, as well as
integrated ecosystem
development.
V Eland sculpture by Clive van den Berg in 2007, sits at gateway to Braamfontein.

Contact Us
For more information or to find
out about becoming a Braam
member contact the Braam
Precinct Manager at
mikhaela@braamcid.co.za
Security Services
The Braam Board provide effective leadership based on an ethical foundation
and strive to achieve a balance between the interests of Braam and its various
stakeholders. The Board is responsible for all appointments including a Precinct
Manager, service providers, the selection of projects to be undertaken and the
approval of the annual budget.
As such under review of the critical escalation of criminal incidents within
Braamfontein, the decision was taken to appoint a new security supplier that
would be capable to respond to the issues facing the precinct.
The selection process involved a thorough assessment of the capacity of
services providers as well as the application of innovative, technologically
advanced and community driven strategies to effectively clamp down on crime.
As of the 1st of May 2018 Braam, launched a new security partnership with
Excellerate Services.
The Security Services are in place to assist, protect and respond to all incidents
reported within the Precinct with the support of law enforcement bodies.
We call on the community to assist by providing any
information relating to crime or by law infringement through
our 24/7 Braam Call and WhatsApp hotline on 076 822 9867
The objectives of Braam Security are to ensure the safety of the Community
within the public space, as well as uphold the standard of law within the
precinct, as such they will be supporting law enforcement with the policing of
inter alia:
Criminal offenses:
• Thefts,
• Assaults,
• Illegal substances.
Bylaw offenses:
• Public drinking,
• Disorderly conduct and noise pollution;
• Illegal/double parking;
• Illegal trading,
• Illegal dumping.
Additional
• Emergency response,
• Hotspot surveillance,
• Assist with wayfinding and directions.