Introduction

The focus strategy for this proposal will be in the sector of promotion. In marketing, promotional
mix are very important especially when it comes to introductory part of a product, because it will
determine how the products or tickets will be sold. In accordance to this proposed project, the
promotion will be push in highest effort. The promotion of this project proposal will include the
following elements of promotional mix which are advertising, personal selling and social media.

A series of plans and actions are clearly stated in supporting the strategy. Operational plans are
developed in all areas crucial to successful implementation of this event. Some of the common
areas include administration, staging, security and risk management, marketing, programming,
etc. Each of these areas are set in its own objectives which are linked to the overall strategy of
the event, such as actions plans and schedules, monitoring and control systems.

We will raise the money by soliciting donations from different organizations for our fund raising
concert. Proposed projects that we solicit must be reviewed and approved by our advisor and
school administration. A suggested donation range rubric will be developed and approved.

The audience, including their safety, security and comfort are assured by our team.

The performers will be present at their time. The require equipment and any other technical
specifications of the artist and crew that needed for the show are provided by our organization.

All the necessary equipment and infrastructure are brought and set up by our organizers. The
equipment will be brought to the venue at any time.

A clear statement of purpose is based on the event. It is determine by the needs and wants of the
organization, such as potential attendees, sponsors, officials involved, etc.
Project Goal

We the Business Economics students of Bulacan State University from College of Business
Administration will conduct a concert for a cause entitled “RAKRAKAN PARA SA BILIRAN”.
The concert will be on February 21, 2018 at 5pm – 10pm and will take place on Valencia Hall,
City of Malolos. Will be having four local bands namely Silent Sanctuary, Moonstar 88,
December Avenue and Bandang Shirley also four student bands from Bulacan State University
CAP Band (Cultural Affairs Performing Band), CICT Band, Damograss Band and R.O.C.K.
Band. Our goal in creating this event is to raise a large sum of money for those people that are
recently affected by the Typhoon Urduja. The Tropical Storm hit Eastern Samar particularly the
island province of Biliran. Heavy rains brought by Urduja caused boulders, mud and debris from
the mountains to crash down several villages in Biliran last December 16, 2017. A total of
244,121 families or more than one million individuals from 1,669 barangays were affected by
Urduja’s widespread flooding and landslides in MIMAROPA (Mindoro, Marinduque, Romblon
and Palawan), Bicol, Western, Eastern and Central Visayas and Caraga. Of these affected
families, 28,959 families or 100,169 persons have been forced to leave their houses to stay in
381 evacuation centers, while 17,577 families or 47,791 persons are staying with relatives.
Damage to agriculture in areas affected by Urduja has reached almost P400 million, with the
crops sector sustaining the most destruction and P543 million to infrastructure. The island
accounted for 86 deaths, with 31 residents still missing. As of now they have been placed under
a state of calamity. The tickets sold will proceed to our fellow Filipinos that may bring them
hope, help to stand and continue their lives after the Typhoon Urduja. The show will be a
sponsor and booth fees. It will provide food and water to those in evacuation shelters. It is
putting together resources to assist million people, including food, hygiene kits, emergency
shelter and protection. The theme of the concert was focus largely on "resiliency, optimism, and
moving forward" to a better tomorrow. All the help needed by those affected by the calamity will
be deliver on time without any problem or obstruction. We assure everyone that all funds
provided would be well managed and accounted for.
Named Project Sponsor

Our organization reaches different companies and firms that might help us financially in our fund
raising concert. Also we open some social media sites where everyone can access and send help
in all means. Most of them approved and definitely extend their resources. Donors respond with
pledges and commitments to support our projects. We discussed and agreed on the same vision
we want in serving victims of this natural calamity that caused so much damage to their lives and
their properties. They support us financially and help us make a positive difference in the lives of
people coping the devastation of the storm Urduja. Our priority will be to provide people with
emergency assistance, keeping in mind the mid-term goal of helping them to resume their normal
lives. Most of the funds we are calling for will be spent on food and basic shelter materials that
can be provided right away. We thank these organizations who kindly show support for the
victims by making donation that can provide some relief to these unfortunate people. Our work is
only possible with the assistance of these generous sponsors.

Major Sponsor

 MCDO
 Nature’s Spring
 Gardenia

Minor Sponsor

 Hershoppe
 Enlin’s
 Kopiko
 Peaches and Cream
 Globe
Letter for the Sponsors

Organization of the Sponsor

Address of the Sponsor
Email address of the Sponsor

Dear Sponsors:
We the Business Economics students of Bulacan State University from College of Business
Administration are requesting for your kind support in helping individuals whose lives are
recently affected by the Typhoon Urduja. We will be doing a concert for a cause entitled
“RAKRAKAN PARA SA BILIRAN”. The concert will be on February 21, 2018 at 5pm – 10pm
and will take place on Valencia Hall, City of Malolos.

Our goal is to immediately give relief to the victims by donating goods, medical supplies,
clothes, and other basic necessities. We want to help these people get their lives in order again
through generous donations from different sources.

Any amount you decide to donate will be very much appreciated and will make a huge difference
in the lives of our Kababayan whose lives have been upended.

If you decided to contribute, please send you donation to:

#14 Mendoza St. Malolos City Bulacan or you may contact us 09362427164.

Thank you for considering our request. If you have any question or needed further information,
please feel free to contact me.

Thanking You,
Sincerely,
Junior Business Economics Society
Letter of Approval from the Sponsor

From, Organization of the Sponsor

MCDO,
MacArthur Highway, Guinhawa
Malolos City Bulacan

To,
Junior Business Economics Society
#14 Mendoza St.
Malolos City Bulacan

Dear Name of Org President,

We have received your request for our company to be one of your major sponsor in you
upcoming fund raising event “RAKRAKAN PARA SA BILIRAN”. We are pleased to inform
you that our management has agreed to sponsor said event. We pledged to assist you and our
countrymen after the damage caused by super Typhoon Urduja.

As a company we are not only promoting our brand but we are also committed to our vision and
community. Our organization will donate cash and all other basic necessities needed. We are
here give love and support to the victims.

We will contact you soon to schedule a meeting where we can fully discussed the details of the
activity.

Sincerely,
Junior Business Economics Society
Clear Approval

These Fundraising Event Terms and Conditions will apply to the victims of Typhoon Urduja in the
province of Biliran. In order to protect students and Junior Business Economics Society name, marks and
reputation, this event must be conducted in accordance with these terms. Only sponsors of Events that
agree to comply with these Terms are permitted to use organization Junior Business Economics Society
name and marks.

1. Fundraising on behalf of organization name Junior Business Economics Society.

1.1 – These Terms together with the major MCDO, Nature’s Spring and Gardenia and Hershoppe, Enlin’s
Kopiko, Peache’s and Cream and Globe. If the event is approved, this agreement will form the basis of
any dealings with us. Sponsor will be notified by email whether or not the event is approved.

1.2 – If approved, the Event will not be Junior Business Economics Society event, but an event to raise
funds for donation to the victims of Typhoon Urduja. Junior Business Economics Society may only be
identified as the beneficiary of the event and not the sponsor of the event. Junior Business Economics
Society cannot take a coordinating role in planning and its officers and employees cannot assist in
solicitation of prizes, publicity or providing goods and services to assist the sponsor in the execution or
promotion of the Event. Junior Business Economics Society will not provide funding for expenses of the
event and will not provide access to its donor database to the sponsor for use in connection with the event.
Sponsor is not the agent for Junior Business Economics Society and has no authority to enter into any
contract or commitment on behalf of Junior Business Economics Society.

1.3 – Junior Business Economics Society cannot accept and sponsor agrees not to donate to Junior
Business Economics Society donations from sponsors or events affiliated with or directly sponsored by
tobacco or liquor-related products or companies who sell such products or from any organization
associated with terrorist activities or donations obtained by illegal means.

1.4 – Donations may be directed to Junior Business Economics Society general fund or may be directed
for use for a general restricted purpose (e.g. resources and equipment). Donations may only be restricted
to a specific purpose if sponsor promotes the fact that donations will be directed for that purpose in
advance on all promotional materials.

1.5 – Sponsor is responsible for obtaining all necessary licenses.

2. Liability and Insurance.

2.1 – Junior Business Economics Society is not financially or otherwise liable or responsible in
any way for the promotion or staging of the Event or for any claims, damages, liabilities,
injuries, losses or expenses that arise out of or relate to the Event. The sponsor agrees to
indemnify, defend and hold harmless Junior Business Economics Society its trustees, officers,
employees and agents and their successors and assigns of and from all claims, damages,
liabilities, injuries, losses or expenses (including, without limitation, attorneys' fees and costs)
that arise out of or relate to the event or its promotion, planning or development except to the
extent caused by the Indemnified Parties.

2.2 – The sponsor, at its expense, agrees to maintain liability insurance that is appropriate for the
event and is acceptable Junior Business Economics Society. The sponsor will provide Junior
Business Economics Society with evidence of insurance upon request.

3. Processing and Receipting of Donations.

3.1 – All donations must be remitted to Junior Business Economics Society within a month after
the Event.

3.2 – All donations made payable to and received by Junior Business Economics Society will
receive a written acknowledgment from Junior Business Economics Society for tax purposes
acknowledging the donation. The name and address appearing on the check received by Junior
Business Society will be used for acknowledgment.

3.3 – Junior Business Economics Society can verify matching gifts only for donations received
directly by Junior Business Economics Society that are eligible to receive a tax acknowledgment
from organization Junior Business Economics Society.

3.4 – If donations from the event are deposited to a separate account outside Junior Business
Economics Society and subsequently donated in a single sum to Junior Business Economics
Society (e.g. one check), only the individual, organization, corporation, foundation, or other
entity whose name appears on the check is eligible to receive a tax acknowledgment for the
donation. Sponsor should alert event donors that their gift will not be acknowledged as a tax-
deductible donation by Junior Business Economics Society.
4. Event Benefits and Support.

4.1 – If Junior Business Economics Society is not the sole beneficiary, the event benefits
described will be determined based on the gross proceeds benefiting Junior Business Economics
Society.

4.2 – The benefit level for each event must be approved by Junior Business Economics Society
in its discretion. In determining the appropriate benefit level for the event, Junior Business
Economics Society will consider any written pledge agreement for the event, the donation
history for the event and any other special circumstances relating to the event.
Please read these terms of service carefully. We are very grateful that you have chosen us as your
sponsor to you upcoming event. We could not carry on our vital work without your support.
The tips below are intended to help you carry out your fundraising; please read them carefully
before you start to fundraise.
Sponsor will:

- Supply all required information on the Sponsorship Agreement Form prior to the Student’s
event due date.
- Provide payment of sponsored fees by the prescribed date.
- Be liable for all specified fees incurred up to the end of the Sponsorship Agreement or the point
of termination of the Sponsorship Agreement in the case where the Sponsorship Agreement is
terminated.

Termination of Sponsorship

1.1 - Once signed, the sponsor is liable for fees for the Student as described on the Sponsorship
Agreement Form and any failure to pay those fees will be a debt due to the University.

1.2. - Should the Student cease employment with the Sponsor, the Sponsor should advise the
University and Student in writing.

1.2.1. The University will record a Sponsorship Termination Date as at the date the
communication of such is received in writing.

1.2.2 Where the Sponsorship Termination Date is prior to the Refund Date, the Student will
become liable for the fees associated with that fee period, and the Sponsor will no longer be
liable.

1.2.3. Where the Sponsorship Termination Date is after the Refund Date, the Sponsor will
remain liable for fees incurred for that fee period. The Student will be liable for fees incurred in
subsequent fee periods.
We grant to you:
3.1 The Sponsor Benefits

3.2 In the event that you change the Sponsor Marks at any time during the term, you agree that
we shall not be obliged to make any consequential changes to materials that include the Sponsor
Marks produced by us or on our behalf for or in connection with the event (including, but not
limited to, reprinting promotional literature or publicity materials) unless you agree in writing in
advance to meet the costs and expenses incurred by us arising from such change.

3.3 If for any reason, we are unable to deliver any of the Sponsor Benefits, we will inform you as
soon as reasonably practicable. We may substitute alternative benefits in respect of the same
Event to an equivalent value of the relevant Sponsor Benefits without any liability to you.

3.4 You acknowledge and agree that you shall be solely responsible for all costs that you incur
relating to your attendance at the Event (including, without limitation, any travel costs, the costs
of any temporary staff and any costs relating to the stand that you erect at the Event and all costs
incurred by you in exercising the Sponsor Benefits).

3.5 You shall promptly comply with all reasonable instructions and directions issued by or on
behalf of us in connection with the Event and its promotion (including, without limitation, any
instructions or directions given in relation to the use of the venue at which the Event is being
held). We shall not be responsible for any failure or delay in providing any of the Sponsor
Benefits where such failure occurs directly or indirectly as a result of your failure or delay in
complying with any of our reasonable instructions or directions.
Letter to the President for the use of Valencia Hall

Stand BULSU
Office of the President
Bulacan State University

Dear President,

We would like to request your good office to allow us to use the Valencia Hall. We will be doing
a concert for a cause entitled “RAKRAKAN PARA SA BILIRAN” to raise a large sum of
money for those people that are recently affected by the Typhoon Urduja. The concert will be on
February 21, 2018 at 5pm – 10pm and will take place on Valencia Hall, City of Malolos.

We look forward for your consideration and approval.

Sincerely yours,

Junior Business Economics Society

PROJECT SCOPE STATEMENT

“RAKRAKAN PARA SA BILIRAN”

Project Name: (Concert for a cause)

Project Number: 1

Junior Business Economics Society

Khayla Rose C. Raymundo, Shaira D.
Mamango, Mazilyn DR. Mendoza and
Project Organizer: Jerico Brian F. Bontogon

Project Objectives:

Scope:

We the students of Bulacan State University from College of Business Administration will conduct a
concert for a cause entitled “RAKRAKAN PARA SA BILIRAN”. Our mission in creating this event
is to raise a large sum of money for those people that are recently affected by the Typhoon Urduja.

Cost:
MATERIALS COST
PERFORMERS
Silent Sanctuary SPONSORED
Moonstar 88 SPONSORED
Ang bandang Shirley SPONSORED
December Avenue SPONSORED
Camp band FREE
C.I.C.T Band FREE
R.O.C.K Band FREE
Damograss band FREE
Venue (VALENCIA HALL) FREE
Lights and Sound 10,000
Food and Beverages 5,000
TOTAL ₱15,000
 Schedule:

The event is to be run two months (January 3 through February 21). The concert will be on February
21, 2018 at 5pm – 10pm and will take place on Valencia Hall, City of Malolos.

There is no flexibility surrounding the event dates.

Quality:

The show will be a sponsor and booth fees. It will provide food and water to those in evacuation
shelters. It is putting together resources to assist million people, including food, hygiene kits,
emergency shelter and protection.

Business:

Our goal is to immediately give relief to the victims by donating goods, medical supplies, clothes,
and other basic necessities.

Technical:

At this time no technical requirements have been identified.

Product Scope Description – This project will help victims of the Super Typhoon Urduja. We
want to help these people get their lives in order again through generous donations from different
sources.All the help needed by those affected by the calamity will be deliver on time without any
problem or obstruction. We assure everyone that all funds provided would be well managed and
accounted for.
Benefit Commitment

The commitment of our organization would not only end in the provision of giving relief goods
and cash. Its aim is to help the community rebuild their lives towards being self-reliant and self-
sustaining community.

We are be able to move forward in our mission to give them a safer and better life, with the help
lot of financial support from funding agencies and private individuals to provide their immediate
basic needs namely food and shelter.

This is our little way of helping our fellow Filipinos to stand again and move forward for a better
tomorrow. We promise that all the funds will go to acquiring relief goods for typhoon-hit areas.