MSc EMBC+ (2017-2018)
Stakeholder Engagement - Communication Plan: Marking Scheme
Inadequate
Element & Weight 0% - 39%
Incoherently formulated plan
The communication is too broad or
vague to provide a coherent plan
Feasibility, scope and implications
of the communications and
objectives are not considered.
Introduction and purpose
of the plan, Rationale for the plan is not
30% supported by evidence.
Communication
objectives
Overly reliant on very restricted
range of stakeholders, without
evaluation.
Very little evidence of independent
search for stakeholders.
Techniques not related directly to
the communication plan.
Stakeholder
Inadequate evidence of ability to
Identification,
50% analyse, evaluate and integrate
Communication stakeholder knowledge.
techniques
Submission is not in the required
format for a communication plan
Little evidence of planning,
expression is confused.
Consistently poor spelling and
Evaluation 20% grammar.
No mention of the Kelloggs logic
model.
No mention of Evaluation metrics.
Pass
40% - 49%
Has identified an appropriate topic, Communication plan is competently Clearly formulated plan.
but lacks a clearly stated plan.
Poorly formulated plan.
Focus is lacking, feasibility and
scope are not well considered.
Objectives are given, but not well
described or justified.
Objectives are given, but not related to an activity.
to an activity.
Reliant on limited source of
stakeholders, with very little
evaluation.
Little evidence of independent
search for communication
techniques
Poor relation to the communication
plan.
Organised as a catalogue of
information about the topic, rather
than as an integrated
communication plan.
Limited evidence of ability to
analyse, evaluate and integrate
stakeholder and communication
techniques.
Submitted in the correct format.
Limited evidence of proof reading.
Clear use of language but with many
significant errors which can lead to Clear use of language but with
misinterpretation.
Kelloggs logic model mentioned
with some evaluation metircs
outlined
2.2
50% - 59%
formulated with some evidence of
subject focus.
The communication plan and its
objectives are clearly stated.
A sound rationale is given, but the
complexities and nuances of the
plan are not fully explored.
Objectives are given, but not related
Evidence of reading, but with limited Evidence of wide reading and choice Evidence of extensive reading and
evaluation of stakeholders.
Some evidence of independent
search for communication
techniques.
Not consistently clearly related to
the communication plan.
Good ability to analyse, evaluate
and integrate stakeholders and
communication techniques.
Controlled and uncontrolled
communication techniques
presented.
Application in correct format and
well presented.
Evidence of some proof reading.
several errors.
General understanding of the
Kelloggs Logic Model and specific
evaluation metrics mentioned.
2.1
60% - 69%
Good evidence of a clear focus, and
understanding of the feasibility and
scope.
Breaks the communicaiton plan
into a series of objectives
demonstrating deep thinking about
the plan.
Presents a logical, well-developed
progression to the plan.
A series of objectives are presented A series of well thought out
in relation to an activity.
of relevant stakeholders.
Good evidence of independent
search for stakeholders and
commuication techniques.
Clear relation to the communication
plan.
Critical evaluation of techniques
identifies the strengths in those
chosen and overall limitations of
communication plan
Very good ability to analyse,
evaluate and integrate stakeholders, be used.
communication techniques and put
together a plan.
Controlled and uncontrolled
communication techniques
presented.
Clear evidence of proof reading and
very well presented plan.
Well presented and clear use of
language.
Very few grammatical and
typographic errors.
Very good use of the Kelloggs logic
model to evaluate plan and clear
and specific evaluation metrics to be Kelloggs logic model as an
used.
1.1 Name
70% - 100% Grade %
Very clearly formulated, and 2.1 19.5%
explicitly stated communication
plan and objectives.
Clear focus demonstrated.
Excellent and convincing rationale,
well supported by relevant
background.
Explicitly presents the scope and
feasibility of the Communication
plan.
activities are clearly connected to
planned activities which will achieve
the objectives.
Indicates a foretaste of an original
contribution.
2.1 - 31.5%
excellent selection of the key
Stakeholders.
Strong evidence of independent
search for stakeholders adn
communicatin techniques.
Background has been critically
evaluated and explicitly related to
the communication plan.
Controlled and uncontrolled
communication techniques
presented and outlined what is
involved in each and how they will
Demonstrated strong ability to
analyse, evaluate and integrate
stakeholders, commuinication
techniques and put together a plan.
Strong evidence of care in 2.1 - 12.6%
presentation, prose and writing style
and overal lexcellently presented
communication plan.
Free of grammatical & typographic
errors.
Excellent use of language.
Fully and correctly integrated the
evaluation tool for the
communication plan.
Overall grade: 2.1 64%
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