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Part 1
Samantha Dawe
Introduction
Facilitation is not necessary at every meeting you might
be asked to run or that you might be asked to attend.
Where it is used, facilitation has the power to turn a
“meeting” into a productive working session where
participants come away thinking that it was a positive
use of their time. It is a pity that the term “facilitation”
sounds so pedestrian. This skill is anything but boring—
Samantha Dawe, ACIPR, BA Hons it requires your full attention, the ability to “think on
(London), began her career working in
your feet” and to draw the best out of people.
the publishing industry, before moving
into PR consultancy. She then spent It can be vital for planning sessions, resolving differ-
over 20 years working in strategic and ences within teams or sticking points in projects, and
marketing communications, advising encouraging communication and participation in any
a diverse range of organizations across group situation. It can be used when working with com-
different territories and sectors. She
has trained, coached, tutored, and munity or interest groups, particularly when different
mentored others in communication parties need to agree on how to move forward or focus
and interpersonal skills. She has been on a key initiative together. It is also a skill that is used in
involved with change management training sessions, often to help the trainer gauge under-
and employee engagement programs
and currently works for global
standing or learning that the whole group has developed.
manufacturing business. The Cambridge Business English Dictionary defines
facilitation as: “the act of helping other people to deal
with a process or reach an agreement or solution with-
out getting directly involved in the process, discussion,
etc yourself.”