Gaining a Unified and Enterprise

View of Performance using OBIEE

Atlanta OAUG
18 Jan 2008

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Agenda

• OBIEE - Integrated BI Suite

• OBIEE – End User Options
• OBIEE Architecture
• Why OBIEE?
• Enterprise view of OBIEE
• Dashboards
• Q&A

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Sierra Atlantic at a Glance

World class global delivery model for IT services

Deep focus in enterprise applications, business

process integration and outsourced product
development since inception

1700+ employees worldwide

Over 200 active customers across 20 countries

Superior process maturity: SEI CMM Level 5,

ISO 9001, ISO 27001 & SAS70

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Sierra Atlantic DW/BI Expertise

• Business Objects • IBM

• Cognos • Microsoft
• IBM • Oracle
• Informatica • Teradata
• Microsoft
• Oracle

Data Database
Integration Management

Business Enterprise
Intelligence Analytics

• Actuate • Hyperion
• Business Objects • Oracle
• Cognos • PeopleSoft
• Hyperion • Siebel
• Microsoft
• Oracle

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
 OBIEE Integrated BI Suite
Oracle BI Suite Enterprise Edition
Interactive Reporting & Ad-hoc Proactive Disconnected MS Office
Advantages
Dashboards Publishing Analysis Detection Analytics Plug-in
and Alerts ¨ Consolidate and
standardize BI tools
¨ Unified BI metadata
and infrastructure
¨ Seamless BI user
Simplified Business Model and Abstraction Layer
experience
Oracle Intelligent Caching Services

BI Server Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

OLTP & ODS Data Warehouse SAP, Oracle Files Business

Systems Data Mart PeopleSoft, Siebel, Excel Process
Custom Apps XML

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Primary OBIEE End User Options

Oracle ¨ Guided experience leads user from insight to action

Interactive ¨ Intuitive and interactive dashboards/scorecards
Dashboards ¨ Personalized, function-specific and role-based

¨ Ad-hoc data exploration

Oracle ¨ True business user self sufficiency
Answers ¨ Create, modify and author analysis, pivots and
dashboards

¨ Dynamic problem/opportunity detection and

notification
Oracle ¨ Automated analytic workflows and processes
Delivers ¨ Tailored delivery for wide range of mobile
devices

Oracle BI ¨ Schedule & distribute enterprise-class reports

Publisher ¨ Sophisticate “pixel-perfect” report layout
controls

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
OBIEE Architecture Overview

Oracle BI Presentation Services

Dashboards by Role
Administration

Reports, Analysis / Analytic Workflows

Metadata
Oracle BI Server
Metrics / KPIs Logical Model / Subject Areas Physical Map

Data Warehouse / Data Model

Load Process
Direct Access to Source

DAC
Data
Staging Area
ETL
Extraction Process

Oracle SAP R/3 Siebel PSFT EDW

Federated Data Sources Other

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Why OBIEE?
Oracle BI
Build from Scratch Prebuilt Analytic
with Traditional BI Tools Applications

Training &
Roll-out
Oracle BI Applications
Define Metrics solutions approach:
& Dashboards
¨ Faster deployment
¨ Lower TCO
DW Design
¨ Assured business
value

Training & Rollout

Back-end Specific Metrics
ETL and & Dashboards
Mapping
DW Design Mod

Pre-built ETL
Tailoring
Years / Quarters Weeks / Months

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Powerful Insight Across Data Sources

• Point and click access to “Show me sales through today for

my highest value customers.
information spanning Assure sufficient inventory to
multiple physical sources fulfill orders.”
¨ Users interact with simplified
model
¨ Shielded from complex
physical data Oracle BI Server
Intelligent Request
• Complete and timely Generation

information
¨ Real-time and historical data
Data ODS / Inventory
• Enables high value cross- Warehouse Operational System

departmental analysis Historical Today’s Current

Sales Sales Inventory
(through
yesterday)

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
Comprehensive Enterprise Prebuilt BI

Auto Comms. Complex Consumer Energy Financial High Insurance Life Public Travel
& Media Mfg. Sector Services Tech & Health Sciences Sector & Trans

Sales Service & Contact Marketing Financial Supply Chain Workforce

Analytics Center Analytics Analytics Analytics Analytics Analytics

Pipeline Churn Campaign Receivables / Supplier Employee

Analysis Propensity Scorecard Payables Analysis Performance Productivity

Triangulated Customer Response Customer Inventory Compensation

Forecasting Satisfaction Rates Profitability Analysis Analysis

Sales Team Resolution Product Product Procurement Compliance

Effectiveness Rates Propensity Profitability Cycle Times Reporting

Up-sell / Service Rep Loyalty and Regulatory Inventory Workforce

Cross-sell Effectiveness Attrition Compliance Availability Profile

Discounting Service Cost Market Basket Expense Employee Turnover

Analysis Analysis Analysis Management Expenses Trends

Lead Service Campaign ROI Cash Flow Analysis BOM Analysis Return on
Conversion Trends Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
OBIEE – Prebuilt BI

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.
 Q&A

Visit us at www.sierraatlantic.com

Call us at
US: 1.510.742.4100
UK: 44.20.8920.9520
Dubai: 971.4.3616259
India: 91.40.6643.6000
Singapore: 65.6334.9356
China: 86.20.87072002

Copyright © 2008 Sierra Atlantic, Inc. Material contained within this document is confidential and may not be reproduced without prior written consent.