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MANAGEMENT ADVISORY SERVICES – refers to that area of accounting work concerned with providing
advice and technical assistance to help clients improve the use of their resources to achieve their goals.
MANAGEMENT CONSULTANT – a person who is qualified by education, experience, technical ability, and
temperament to advise or assist businessmen on a professional basis in identifying, defining, and solving
specific management problems involving the organization, planning, direction, control, and operation of the
firm.
MAS BY CPAs --- CPAs performing management consulting and other advisory services are considered in the
practice of professional accounting and are bound by the Code of Ethics for Professional Accountants.
CHARACTERISTICS OF MAS
1. Services are rendered for the management rather than for third parties.
2. Involves problem solving.
3. Relates to the future.
4. Broad in scope.
5. Involves varied assignments.
6. Engagements are usually non-recurring.
7. Engagements require highly qualified staff.
8. Human relations play a vital role in each engagement.
SCOPE OF MAS
MAS are usually related to the services rendered by CPAs in the areas of auditing, tax, and accounting, and may
involve activities such as:
Counseling management in its analysis, planning, organizing, operating, and controlling functions;
Reviewing and suggesting improvement in policies, procedures, systems, methods, and organizational
relationships;
Introducing new ideas, concepts, and methods to management; and
Conducting special studies, proposing plans and programs, and providing guidance and technical
assistance in their implementation.
3 BROAD STAGES
1. Analysis Stage
2. Design Stage
3. Implementation Stage
All CPAs engaged in MAS practice should observe a set of MAS Practice Standards, which are
classified into general and technical standards. These are as follows:
GENERAL STANDARDS
1. PROFESSIONAL COMPETENCE
2. DUE PROFESSIONAL CARE
3. PLANNING AND SUPERVISION
4. SUFFICIENT RELEVANT DATA
5. FORECASTS
TECHNICAL STANDARDS
1. ROLE OF MAS PRACTITIONER – the practitioner should not assume the role of management or
take any position which may impair the practitioner’s objectivity in performing an engagement.
2. UNDERSTANDING WITH THE CLIENT – a written or oral understanding should be reached with
the client concerning the nature, scope, and limitations of the engagements to be performed.
3. CLIENT BENEFIT – the MAS practitioner should obtain an understanding of the possible benefits the
client wishes to achieve from the engagement before beginning the work.
4. COMMUNICATION OF RESULTS – the MAS practitioner should communicate to the client his
principal findings, conclusions, recommendations, or other results of the engagements, including major
facts and assumptions used, limitations, reservations, or other qualifications.
“Lack of loyalty is one of the major causes of failure in every walk of life.”
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