Questionnaire on Sales Promotion in FMCG companies

a) Name……………………………………………………………………….
b) Age…………………………………………………………………………….
c) Occupation …………………………………………………………….
d) Income………………………………………………………………………
e) Education …………………………………………………………………..

1. Did you know sales promotional activities implemented by FMCG

companies?
a) Yes
b) No
2. Which sales promotional activities did you come across when buying FMCG
Product?
a) Price off
b) Discount coupons
c) Contests
d) Cash refund
e) Scratch cards
f) Prizes
3. Which of the sales promotional activities exerted major influence on your
decision to purchase FMCG Product
a) Price off
b) Discount coupons
 c) Contests
d) Cash refund
e) Scratch cards
f) Prizes
4. Did your decision of buying a FMCG product, a result of sales promotional
activities carried out by companies
a) Yes
b) No
5. Which one of the following media of sales promotional activities, did you
find more appealing
a) Mass Advertisement (Adv. On T.V, Radio
b) Transit Advertisement
c) News paper (Print Media)
d) Hoardings & Billboards
e) Specify if any other
6. How did you come to know about FMCG product
a) Mass Advertisement (Adv. On T.V, Radio
b) Transit Advertisement
c) News paper (Print Media)
d) Hoardings & Billboards
e) Specify if any other
Buying Behaviour
7. Do you believe sales promotional activities facilitate decision making while
buying FMCG products
Strongly agree Agree Neutral Strongly disagree Disagree
8. Sales promotional activities create immense awareness about brands
Strongly agree Agree Neutral Strongly disagree Disagree
9. I believe, sales promotional activities help in guiding customers on purchase
decision
Strongly agree Agree Neutral Strongly disagree Disagree
10.If a brand is offered in Sales promotion that could be a reason for me to buy
it.
Strongly agree Agree Neutral Strongly disagree Disagree
11.When I buy a brand that offers Sales promotion, I feel I am getting a good
buy.
Strongly agree Agree Neutral Strongly disagree Disagree
12.Sales promotion has allowed me to buy another brand which I do not
regularly buy.
Strongly agree Agree Neutral Strongly disagree Disagree
13.I usually buy the same brand even when I have a Sales promotion on the
other brands.
Strongly agree Agree Neutral Strongly disagree Disagree
14.I have favorite brands, but most of the time I buy a brand that offers Sales
promotion.
Strongly agree Agree Neutral Strongly disagree Disagree
15.A Sales promotion has allowed me to buy the product earlier than planned.
Strongly agree Agree Neutral Strongly disagree Disagree
16.A Sales promotion has allowed me to buy more quantities of the same
product.
Strongly agree Agree Neutral Strongly disagree Disagree
17.Compared to most people, I am more likely to buy brands that offer Sales
promotion
Strongly agree Agree Neutral Strongly disagree Disagree