Creative Brief

OVERVIEW
Sana wants to educate and heal our worldly communities.

SITE INTENTION
To provide an educating experience and inspires others to take action.

BRAND ATTRIBUTES
Educational, inspiring, and empathetic.

BRAND APPLICATION
Our brandmark incorporates healing color schemes and dynamic movement
representing water and connectivity between worldly communities.

VISUAL REFERENCES

How can we educate society on the accessibility

of water so that we heal our wordly communities?

UX
We want the audience to feel educated and encouraged to take positive
action after viewing our exhibit.

TONE AND IMAGE

Informative, interactive, and honest.

MESSAGES
Everyone should have access to clean water.

OUR COLLABORATORS:

Sana Page 1 | Creative Brief DSGN 197 | BA Senior Class | Project 3

 Brandmark

SANA GRADATION B&W SANA GRADATION

32% BLACK PANTONE 332 U
CMYK 0 : 0 : 0 : 32 CMYK 51 : 0 : 29 : 0
RGB 184 : 186 : 188 RGB 122 : 203 : 193
HEX # B8BABC HEX # 7ACBC1

80% BLACK PANTONE 3255 U

CMYK 0 : 0 : 0 : 80 CMYK 71 : 0 : 36 : 0
RGB 88 : 89 : 91 RGB 40 : 188 : 180
HEX # 58595B HEX # 28BCB4

SANA BLACK SANA BLUE

70% BLACK PANTONE 319 U
CMYK 0 : 0 : 0 : 70 CMYK 68 : 0 : 21 : 0
RGB 109 : 110 : 113 RGB 45 : 191 : 205
HEX # 6D6E61 HEX # 2DBFCD

Logo typeface 7/9 pt THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG ALTERNATIVE BRAND COLORS
Helvetica Neue the quick brown fox jumps over the lazy dog
PANTONE 487 U
0123456789
Light CMYK 0 : 45 : 35 : 0
RGB 247 : 160 : 147
HEX # F7A093
10/12 pt THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
the quick brown fox jumps over the lazy dog
0123456789
SANA NAVY BLUE
CMYK 92 : 66 : 56 : 57
RGB 10 : 47 : 56
14/16 pt THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG HEX # 0A2F38
the quick brown fox jumps over the lazy dog
0123456789

19/21 pt THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
the quick brown fox jumps over the lazy dog
0123456789

Sana Page 2 | Brandmark DSGN 197 | BA Senior Class | Project 3

 Area of Isolation

1/8 x

1/8 x

1/16 x

1/4 x

1/8 x

1/4 x

Sana Page 3 | Area of Isolation DSGN 197 | BA Senior Class | Project 3

 Website

ABOUT MISSION H O W T O H E L P C O N TA C T
INSPIRE initiative
The majority of the population is unaware of the
water crisis taking place around the world. Our
traveling exhibit will bring the attention of the
water crisis to those who may take water for
granted. We hope this eye-opening experience
becomes the driving force for initiative in your
ABOUT MISSION H O W T O H E L P C O N TA C T own communities, as well as our neighboring,
worldly communities. It only takes one person to

if you could provide the world

inspire many others to enact change to make the
world a more better place.

with the power to heal, would you?

PROVIDE access
if you could provide the world Sana believes in the collaboration of many organizations to help generate momentum for a
similar cause. We have partnered with other organizations that provide easier access to water.

with the power to heal, would you?

Any money raised during our exhibitions will be donated to help those who desperately need
clean water both in the United States and abroad. Together, we can help bring clean, safe
water across the globe.

our partners
water.org
generositywater.com

what we do

educate inspire provide heal

HEAL communities
Water is essential to life and the growth of the
human spirit through equality, education, and
community. We hope we have inspired you to use
your power to help heal our worldly communities.

How can we educate society on the accessibility we never know the worth of water
of water so we heal our worldly communities? until the well is dry

-thomas fuller

30%

EDUCATE
46%

public niger
47%

48%

49%

Our mission is to educate the However, the need for safe drinking
ethiopia
50%

public on the world’s accessibility water is also present in first-world

somalia

dr congo

to clean water. More than 786 countries where tap water may carry
million people around the world containments, chemicals, and
lack access to safe drinking water. diseases. We hope to educate the
mozambique

Access to water sources is a main public about the world’s need for madagascar

concern for developing countries. clean water both at home and

abroad.

Africa’s lack of access to safe drinking water estimates

to be up to 50% of the population in some countries.

Sana Page 4 | Website DSGN 197 | BA Senior Class | Project 3

 Artifact

Sana Page 5 | Artifact DSGN 197 | BA Senior Class | Project 3

 Artifact

Sana Page 6 | Artifact DSGN 197 | BA Senior Class | Project 3

 Ripple Story

How can we educate society on the accessibility

of water so that we heal our wordly communities?

ARTIFACT EXHIBIT
Our exhibit is an S-shaped wall which will “show and tell” the
fact that not everyone has access to clean water. On one side
is an interactive digital screen and on the other side is readable
information. It is installed outside in the middle of cities.

INTERACTION EXHIBIT IN USE

Our goal is to educate people on the inaccessibility of water
and hopefully, spur them into action. Our exhibit requires active
participation and upon interaction with the digital screen,
shows participants that they, too, can make a difference.

BEING INDIVIDUALS ATTENDING EXHIBIT

Our exhibit targets curious adolescents to professional adults
aged 18-35 who are unaware of the issue or they lack the
resources to help. Although the setting allows anyone to just
walk right up to the exhibit and interact with it.

SANA
CULTURE We employ scientists, educators, healers, and activists to
create an empowering and connective network. Currently,
we are located in Monterey, California.

WORLDLY COMMUNITIES /
WORLD SOCIETY ILLUMINATING & FLOURISHING BLUE
Our work is making worldly communities a healthier and
PLANET thriving environment. We want people to appreciate nature’s
resources while empowering others to do the same.

Sana Page 7 | Ripple Story DSGN 197 | BA Senior Class | Project 3

bridget cox
eden kovler
alexandra lac
lilibeth torres

BA senior class
spring 2018