Amor boutique

DONE WITH LOVE

Adrian Mazil | BA1701A | Stefanenco Natalia

 Mission
Our mission is to give consumers the opportunity to choose a unique and special
gift. We help you find the gift that man has known, it has given love and
emotions.

Vision
We set ourselves to become the top of consumer choices and the delivery of positive
emotions, to attract our consumers with unique products and to expand ourselves
nationally with strong motivation and dedication in what we do.

Objectives

Fundamental objectives

Increase profit by 30% for 5 years.

Objective derived from Grade I

Opening new subsidiaries one in every big city

Second degree derived objectives

Besides Chisinau we will start with the opening in Blati, Cahul, Soroca.

Specific objective

Recruiting staff and finding suppliers of groomed and rare products on the MD
floor

Individual objective

Specialize Employees who are in direct conact with our clients, to informate
about the flora and the benefits they bring when there will be a flower in the
house.

PAGINA 1
 Swot analize

Strenghts Puncte slabe

-A big asortment of -The products depnd by
products the seazon
-Rare products -A little bit the price is
-A unique package bigger thann oncurents
-New on the market .

Oportunities Threats
-Festival -A lot of cncurents.
-Sarbatori -Future comeptiors
-New Products -A low number of sales

MEFI Matrice.

Factors Yj Nj P
Asortiment of bouquet 0,15 4 0,6
The product can be adapted 0,1 3 0,3
Quality of product 0,25 3 0,75
The product depend by seazon 0,2 2 0,4
The price 0,2 1 0,2
New on market 0,1 1 0,1
Total 1 2,35

PAGINA 2
 MEFE Matrice
Factors Yj Nj P
Festivals 0,2 3 0,6
The need of product 0,1 3 0,3
New subsidiares 0,2 4 0,8
Competitors with a large bagage 0,1 2 0,2
of year in market
Low sales 0,3 1 0,3
Future competitors 0,1 2 0,2
Total 1 2,4

OY
4

2,4
2

OX

0 1 2 2,3 3 4

Strategy formulation.
Following the Swot analysis, we identified the company was in the
first quadrant with a growth strategy focused on a market segment.
Due to the fact that these bouquets are produced only in Chisinau,
covering a larger market segment, a larger number of consumers
will be satisfied in a shorter time so the company has a higher profit.

PAGINA 3