Communication Arts

PORTFOLIO

2018 S elected work

BY. KEXIN LIU

 W E L C O M E
Hi
I am Kexin Liu. Welcome to my portfolio.

I’m currently a graduate student at the NYIT pursuing a Master of Communcation Arts de-
gree and will graduate on May 2018. I currently have a BA in Media Studies and Entertain-
2
K E X I N L I U ment Technology.
3
PORTFOLIO
This portfolio is a way for me to show learning and to showcase the design works I have
done with NYIT’s Carlton Group (a student-run advertising and PR agency) last semester;
here also presents some other works I’ve done before.

Warm Regard.
 LOGO
PROJECT
Center for Wellbeing
At the Congregational Church of Manhasset (UCC)
www.uccmanhasset.org
4 Here presents three logo projects: the first 5
is Center for Wellbeing logo project; the
second one is a logo design for a folk band Center for Wellbeing Logo Project
Scarlet Town; the third one is a personal
logo design for myself.
Concept
I will introduce the concept idea and target
audience to give a better understanding of Center for Wellbeing at The Congregation Church of Manhasset (UCC) offers wellbeing programming, such as Yoga
the visual brand I have developed. class and Mindfulness Wellness and Health Program.

The logo I came up with reprsesent the values and goals of center for wellbeing and there embraced the four images
with four different colors (yellow, green, blue and red) to evoke the feelings of wellbeing, such as baby with Mother,
Yoga silhouette, and the brain silhouette means mindfulness, the tree symbolizes growth.

Link : https://www.uccmanhasset.org/center-for-wellbeing
6 7

Concept
Concept

This Center for Wellbeing logo is very similar but

This is a logo I designed for The Congregation changed the color of the first one to the light tones
Church of Manhasset (UCC). I believe every church (grey and pink).
has a unique set of DNA. This logo follows the ar-
chitects modelled the shapes of the Congregation
Church, also make it more colorful.
 Folk Band “Scarlet Town” Logo Project
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Personal Logo Project
Concept

The purpose of this project is to design a logo for Concept

the local band Scarlet Town in order to make them
gain more attentions. I considered their styles care-
fully and then designed two logos for Scarlet Town.
The general graphics, such as the music instrument I designed a logo for myself with simple style and
is most fitting to their music style (e.g. folk, blues, used it in this portfolio. The primary colors I used
jazz) and edited their photos and made silhouettes was black and white, and placed the my first name
to show their roles and characters. In addition, the initial “K” in the center.
primary color that I used was red which was match-
ing to the band name.
 FLYER
DESIGN
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Here presents three flyer design projects: the
first is Center for Wellbeing flyer project; the
second one is Open House flyer project; the
third one is Cinema Arts Centre Ads project.
Center for Wellbeing Flyer Project 11
This flyer I design for Center for Wellbeing at The Con-
gregation Church of Manhasset (UCC). The purpose of
this flyer is to advertise this new organization to gain
more attention for their existing and pospective audi-
ences. I created a sensation of warm and comfort. The
primary color I used is green, which is more close to
the natural style.
12 Open House Flyer Project Cinema Arts Centre Ads Project 13
Get That Master’s Degree…

STUDY FILM HISTORY & CRITICISM AT NYIT!

Earn an MA in Communication Arts, with a concentration in Cinema Studies
This flyer was designed for Admissions/Open House It’s not too late to start this SPRING 2018:
These two flyers designed for Communication Arts
event of NYIT. The parents and prospective students with Cinema Arts Centre in Cinema Studies. This fly-
interested in Communications are the target audi- Wed nights 6-9pm, Jan 24-May 18, 2018 15 films and much more…
Teachers: embrace Film Studies as an effective means of injecting history, sociology, er is designed to fit any theme or mood with its film
ence. This colorful and vivid style with the cartoon philosophy, literature, psychology, art history, design, etc.
graphic and classic appeal. In addition, I put the cin-
Filmmakers, writers, critics, cineastes, students… Study and enjoy.
image placed in the center emphasizes the Commu- Also may be taken as a one-time class for credit.
eme steats and Hichicock’s silhouettes as primary
nications Arts major. elements.

Call 516.686.7567 for more information

Or email Don Fizzinoglia at dfizzino@nyit.edu
New York Institute of Technology, Old Westbury, NY 11568
 BANNER DESIGN
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EventCombo Banner Project

Eventcombo is a self-service ticketing platform with

cutting edge technology. They have a strong team of
dedicated event professionals.

Here presents three banners of Eventcombo features

Eventcombo’s logo in a mix of modern fonts.. Use this
modern banner featuring an black silhouettes of peo-
ple in business attire in the second banner; colorful
image of people at the bottom in the third banner.
 KEXIN LIU
Email kliu12@nyit.edu