DEPARTMENT OF MANAGEMENT STUDIES

MANONMANIAM SUNDARANAR UNIVERSITY

TIRUNELVELI-627012, TAMILNADU, INDIA
+91-97865 46660

Sustainable business practices have become a mandate operative function of any organisation. Right from the
conclusions of koyoto protocol of UNFCCC to recent pollution in Delhi city emphasizes every organisation has to follow
the business practices in such a way to reduce pollution and uplift the welfare of the society. Many conferences, debates
are conducted and bills are implemented across the world to protect the community welfare and environment
prosperity. Considering those inferences, the Department of Management Studies, Manonmaniam Sundaranar
University organizes many activities like mass rally which happened in February 2017, lectures, and debates, news
reviews in order to create awareness about sustainable business practices, environment friendly products, green
marketing initiatives, alternate sources and reengineering of minds. In line with that we are happy to inform and invite
you to “Second International Conference on Sustainable Marketing Strategies – Issues and Challenges” which is
scheduled on 14-15 December 2017 in our premises to discuss the possibilities and suggestions for better
implementation of sustainable practices. Corporate have started claiming that they are competitive by focusing on their
environmental conscious practices, customers have started thinking about preferring green products, Internal customers
have started cherishing their organization’s environmental practices, architects have started implementing
environmental friendly designs and more so the Governments have started considering the environmental friendly
proposals.

Since the conference focuses on disseminating the ideas and discussions, all the papers considered for presentation
will be published as conference proceedings with ISBN. We are also happy to inform you that the selected papers will
be double peer reviewed and published in leading UGC approved journals with ISSN.

This sustainable marketing conference focuses on the following major themes:

 Innovative strategies

 Efficient procurement and utilization of resources

 Community welfare oriented strategies

 Sustainable Supply Chain Management

 Societal Marketing Strategies

 Green Marketing Mix

  Sustainable Customer Relationship Management

 Concept of paperless, carbon reduction distribution (logistics) strategies

 Concepts related to longevity

 Sustainable Promotion Strategies

 Environment Pricing, Packing and Branding

 Focusing on less pollution strategies

 Sustainable Post Purchase Procedures

 Alternate Sources of energy and other domestic products

Under these backgrounds the Department of Management Studies thought about considering this academic year
2017-18 to be environmental friendly year.

The idea is to convey this message to the public and the target groups for their ultimate benefits. We believe and also
live by the note “If one person changes, the world can be changed”. With this confidence, we cordially invite you to
participate in this conference to share your ideas. Come let’s change the world. Everything is possible.

 Registration charges is for paper contributors only

 Co-author(s) should also register to receive the participation acknowledgement
 Registration fees mentioned is without accommodation

Scholars Rs. 1000, Academics Rs. 2000, Corporate Rs. 2500, Foreign delegates USD 50

Important dates:
Last date to send extended abstract: 06 October 2017 (domscon17@gmail.com and pravimsu@gmail.com)
Notification of abstract acceptance: 13 October 2017
Sending of full paper: 13 November 2017
Dates of conference: 14-15 December 2017

With warm regards

Prefer energy efficient products

Dr. P. RAVI
SECRETARY
ONBEHALF OF CONFERENCE TEAM
 GUIDELINES FOR EXTENDED ABSTRACT SUBMISSION

The authors are requested to send their abstracts by following the guidelines as stipulated below to facilitate quick
process of review

 The abstract should be of extended in nature. This may include title, statement of problem, objectives,
methodology, data analysis, findings, suggestions and the possible managerial implications
 The paper may be conceptual or empirical in nature
 Length of the extended abstract should be between 800 words and 1500 words
 Front page should carry Title, Name of the author (s) and their complete affiliation (s) with contact details
 The font used should of Times New Roman, Size 12 and with portrait page having 1 inch margins on all sides of
pages
 Line spacing should be 1.5
 All the tables and the pictures should be numbered
 References should follow APA style
 The extended abstract should be sent to (domscon17@gmail.com) and (pravimsu@gmail.com)
 Please mention ICOSMS 2017 as the subject while sending e-mail for extended abstract submission and for any
clarifications

Do not forget the following dates

Last date to send extended abstract: 06 October 2017

Notification of the acceptance: 13 October2017
Sending of full paper: 13 November 2017
Dates of conference: 14-15 December 2017
GUIDELINES FOR FULL PAPER SUBMISSION

The authors are requested to send their full paper by following the guidelines as stipulated below to facilitate quick process of
review
 The paper should contain title page with complete details of affiliation, statement of problem, objectives, methodology,
data analysis, findings, suggestions and the possible managerial implications

 Authors should certify that their paper has not accepted or published elsewhere in any of the conferences or journals.
 Length of the full paper should not be beyond 5000 words
 Front page should carry Title, Name of the author (s) and their complete affiliation (s) with contact details
 The font used should be Times New Roman, Size 12 and with portrait page having 1 inch margin on all sides of pages
 Line spacing should be 1.5
 All the tables and the pictures should be number ed
 References should follow APA style

 The paper should be sent to (domscon17@gmail.com) or pravimsu@gmail.com)

 Please mention ICOSMS2017 as the subject while sending e-mail for full paper submission and for any clarifications
 Registration fees may be paid through DD raised in any national bank drawn in favor of ‘THE CONVENORS DOMSCON ,
MSU’ Manonmaniam Sundaranar University payable at ‘ Tirunelveli ’.
 Delegates can also pay their registration fees through online transfer to A/C name: THE CONVENORS DOMSCON , A/C no.
763371603, IFS code IDIB000A107, Swift code IDIBIN BBTJN, INDIAN BANK, M S UN IVERSITY BRANCH, TIRUNELVEL I,
TAMILNADU
 Registration charges is for paper contributors only
 Co-author(s) should also register to receive the conferenc e proceedings and participation acknowledgement
 Registration fees mentioned is without accommodation

 No separate registration form is required once the registration fees is paid

 Please mention Author(s) full name and affiliation on the backside of the DD and send to Dr .P.Ravi, Associate Professor,
Department of Management Studies, Manonm aniam Sundaranar University, Tirunelveli - 627012, Tam ilnadu

Registration charges is for paper contributors only

Registration fees mentioned is without accommodation:
Scholars Rs.1000, Academics Rs.2000, Corporate Rs.2500, Foreign delegates – USD 50 (Video Conference facilities
will be arranged for foreign delegates)
Important dates:
Last date to send extended abstract: 06 October 2017 (domscon17@gmail.com and pravimsu@gmail.com)
Notification of abstract acceptance: 13 October 2017
Sending of full paper: 13 November 2017
Dates of conference: 14-15 December 2017
With warm regards
Dr. P. Ravi
Organising Secretary
Prefer energy efficient products