CORPORATE CULTURE

 Corporate culture refers to the shared values, attitudes, standars,

and belies that characterize members of an organization and
define its nature.
 Corporate culture is rooted in an organizations strategies,
structures, and approaches to labour. Every companies has a
culture, but nota ll cultures or aspects of them, help a compañy
reach the goals.
 The concept of corporate culture emerged as a consciously
realitty in 1960s, alongside relate developments like the social
responsability.
 Awareness of corporate culture was undoubtedly also a
concequence of growth, and by expansión overseas.
 Corporate culture by difinitionaffects a firms operations. It is
also, by definition, something that flows from management
downward and outward.
 Observers and analysts of the phenomenon tend to subdivide
culture into its various expressions related either to major
constituencies (employees and workers, customers, vendors,
government).
 They also divide them by operthing styles ( cautions,
conservative, risk-taking, agressive, innovate). May also, by
overstepping certain bounds, become suicidal, adn colapse or
fraud.

CULTURE IN SMALL BUSINESSES

 Culture can be a particulary important consideration for small

businesses. A healty Company culture may increase
employees commitment and productivity, while an unhealty,
 culture may inhibit companys growth ore ven contribute to
business fallure.
 The small business owner should strive to ´´get everybody
else in the organization to do your job, while, you créate an
environment so that they can do it´´.
 In a healty culture, employees view the themslves as part of a
team and gain satisfaction from helping the overall Company
suceed.

WHAT SMALL BUSINESS OWNERS SHOULD CONSIDER IN

ODER TO CREATE A HEALTY CORPOTARE CULTURE

 Small business owners who set poor examples in áreas

such as lifestyle dedication to quality, business on
personal ethics, will almost certainly find their companies
defined by such characteristics.
 Treat all employees equally. Showing favouritism in the
workplace is like swiming with sharks.
 Hiring decisions should reflect desired corporate culture,
but entrepreneurs and their managers also need to make
sure that hiring decisions are not based upon ething, racial,
or gender issues.
 Two-way communication is essential for proper
functioning.
 Workers must do additional work for better functioning
and not just their own.