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EDUCATION
RELEVANT EXPERIENCE
Zenken – Tokyo, Japan (2017/03-2018/03)
v Cosmetic review platform – Search Engine Marketing Analyst
• Developed long-term and short-term SEM strategy and increased 50% of organic traffic within 6 months.
• Designed and lead website structure reformation, code optimization, and contents optimization for SEO
purpose and managed cross-functional teams.
• Started The Daily Beauty Column and streamlined composition, reviewing, and releasing logistics, which
cut down 50% of human resource cost.
• Generated yearlong budget and performance tracking system for contents marketing.
• Suggested and helped team to adapt agile methodology. Reduced design and developing inefficiency by
implementing low & high fidelity prototypes and user testing from early design phase.
• Established automated daily access analysis and created monthly report for board of directors.
• Generated target keywords based on market research, user research and keyword research.