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1/19/17
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2
Presenter
Damon Samuel, Director of Data Science at
RCG Global Services brings nearly 20 years of
analytical experience to bear. Samuel has
built models for numerous industries including
Insurance, Automotive, Retail, Credit,
Pharmaceuticals, Telecom, Staffing, and
Utilities. These models have touched IT,
Finance, Marketing, Real Estate, and more.
Samuel has been recognized by the
Advertising Research Foundation as a top
researcher and was a board member for the
Marketing Science Institute in 2015, as well as
acknowledged in “Profiting from the Data
Economy” by David Schweidel.
3
Topics
Title in English
Structure of Data
Sources of Data
Rehash
Title in English
Application of Supervised
Machine Learning techniques
on Semi-Structured Social
Media data for Classification
Flavors
Structured
Semi-
Structured
Unstructured
Sources of Data
Internal
Sources
Comments
Amazon
Reviews
Likes
emails
Teaching the computer to read
Is this English
Hashtags
At tags
Emojis
Typos
Codes
Abbreviations
Lol speak
Links
Teaching the computer to read
Exploration
and cleaning
Regex
Stop words
Stems
N-grams
Wordclouds
Case
Substitution
Building
the model
Unsupervised
Supervised
A few tools that can help
Software
Hadoop
Python
Spark
A few tools that can help
Response
model
DOE for
creative
Look a like
modeling
Market
research
Rehash
We covered Application
We covered Supervised
We covered Semi-Structured
We covered Classification
Damon.Samuel@rcggs.com