Music is ready for revolution.

A movement that makes music

matter. “ Fans use their voice to purchase music with Dash or
Fiat and when it is released, they’re in the mix”. The fan
becomes an active participant in their music rather than a
passive recipient. CHANT market potential is the live and
recorded music industry worth $6.7 billion*.

CHANT re-engages the audience and puts them at the centre 


of the music experience. CHANT is the platform for Dash Digital
currency to access tens of millions of music fans. Dash through
CHANT is the preferred payment mechanism. We offered to pay
artists in Dash too and ask them to tweet about this.

As free sharing grows, download revenues are decreasing -

down10.5% in 2015 and 8.2% in 2014. Artists and rights holders are
turning to live gigs and merchandise to subsidise the creative
process. Other markets are re-inventing themselves rapidly, with
consumers engaged directly in creating and driving end products and
services. Today, we are all mini-cab drivers, we are all landlords, we
are all travel writers, we are even hoteliers. …. And now we can all
get personally involved in the medium that crosses all ages, borders,
cultures and languages – MUSIC. *IFPI
Fans purchase music through Dash or Fiat by putting their voice
into the mix; they receive the special mix of music, and they are in
the band. Artists/Rights holders get paid up front and good causes
get supported.

CHANT works in 4 ways, each putting YOU (the Fan) in the band:

1 pre-release tracks

2 back catalogue

3 live gigs; in advance or in situ

4 in the video

The fan is in the driving seat as opposed to being a passenger

Fans purchase music using Dash
or Fiat by putting their voice in a
song; they receive the music and
they are in the band.
Fans CHANT notes or freestyle rap to be
used in ‘their’ bands' songs through the
CHANT app. These notes are made available
to musicians to incorporate into releases.
Musicians use these cleaned up notes tuned
to the key of their song in whatever way they
wish. Fans have access to pre-release music
and back catalogue
The fan immediately receives music/ bespoke
communication (instant gratification) and
subsequently receives the special CHANT
mix from the band with “their” voices included.
CHANT uses our advanced technology to
ensure the highest production quality.
Artists get paid in Dash or Fiat
advance and their good causes get
supported.  
Rights owners (record company/publishers)
and artists get paid up front, the fan feels that
they’re in the band, and musicians plus their
existing good causes are hard-wired into the
commercial proposition
CHANT Live takes CHANT to the
fans at gigs and concerts. Now you
are not just ‘in the band’, you are
also ‘in the show’. Can use Dash to
join the live experience of.
CHANT 's core mission of placing the
audience at the centre of the musical
experience, allowing them to be instrumental
co-creators in a space where rhythm and
melody combine, inspires people to become
active participants in 'their music', rather than
passive recipients of pre-packaged sound.
Every £2 / $3 CHANT payment through Dash or
Fiat is split -50-50 with rights holders.

CHANT makes a 20% donation to the chosen

cause. We ask the rights owners to do the same.
We propose to offer payments to charities in Dash.

80p is retained by CHANT.

CHANT is a cash-positive.
CHANT is set up under careful governance as an innovative combination
of a Benefit Corporation and The CHANT Foundation. The fan’s primary
experience is that of joining the band. Subsequently they find their voice
is helping fund environmental projects around the world.

A Benign Trojan Horse

•  Each CHANT upload triggers a 20% donation from CHANT to a pre-

screened environmental or humanitarian charity, through the Chant
Foundation, chosen in conjunction with the artist. We anticipate this 20%
being matched by the artist/ rights holders from their revenue.

•  The artist thanks the fan for the engagement with the track and the cause;
creating the beginning of a unique dialogue that enriches the communication
and builds strong community between artist and fan.
The Chant app is downloaded free.

•  Consumers are given an inside track on:

•  the pre-release tracks
•  news and commentary per artist
•  back catalogue tracks from their favourite bands to be re-released
•  Live music events calendar ( Fan voices can be included in the live show )

•  The V1App invites fan to: Upload their voice to be included in a mix on a pre-release or
re-released track and forthcoming live event.

•  See your name credited as part of the band on their website

•  Engage directly with the artist
•  Buy merchandise relating to CHANT / the artist with your own sonic footprint
generated in the app as part of the design

•  V2 App – video capture upgrade. Fans can get their face into band’s video on
their devices.

•  V3 App ( there are mixing stem production possibilities however artists tend to
like to have their tracks kept pure – V3 Technology available on artist by artists
basis dependent on their willingness to make production stems available )
•  Voice Uploads •  Production Stem sale

•  Video Uploads •  Music sales and publishing

though CHANT Live
•  Merchandise

•  Events ticketing

•  Event sponsorship

•  Digital sponsorship

•  Brand sponsorship
3 years of development and testing bring CHANT 

to the stage for investment.

•  CHANT in-house technology is in place. Gavin Starks, CHANT CTO, is the ex-CEO
Open Data Institute (Sir Tim Berners Lee is Chairman). Gavin has created the Open
source software for UK Treasury and banking community. Arm recommended
cowriters. Dominic Vergine CSR Director at Arm is a non-exec on our board.

•  Technology and codes are ready. The App has been developed and independently
reviewed

•  Extensive testing of the analog version with live audiences has taken place through
CHANT Live- in house BAND.

•  Native instruments- Ninja Jam – Novation– (Technology available App V2 mixing

program)

•  Video capture technology proven and available.

•  Event ticket - Fan voice in live show as the payment mechanic development in place
An online brand is best served by including off-line activity 

creating sponsorable events.

We live in the era of live music and festivals.

Working with music festivals worldwide we can allow audiences to

CHANT as part of their festival ticket. Festivals can have their own
profiles, Bands can play with CHANTS as part of their sets.

•  Flash mob events in major cities around the world

•  Glastonbury Festival
•  Coachella Festival Palm Springs
•  CHANT Events in India: non-traditional music festivals
•  Fuji Rock, Japan
•  Iconic natural locations for CHANT events such as the Pyramids 

and Times Square
•  Venice Biennale
•  Cannes Film Festival
Events and marketing documents plan are available on request *
CHANT has “turned the audience into an instrument.”

We have tested the model widely. It has been well received by musicians, publishers,
record companies and audiences alike. Bands love the creativity of being able to 

play with this ‘new instrument’ and the rights owners enjoy the incremental income.
As this is a public forum for discussion of the superstar and headline pipeline bands
suggest a phone call.

The following acts have or are now Pipeline in negotiation:

creating music for CHANT: 12 headline/ superstar acts
•  The Egg in negotiation. ( happy to
•  The Orb  discuss this over Skype as is
•  Chas Smash a confidential pipeline )
•  Coldcut
•  Space Blaster 
•  CHANT Live
•  Thomas Newman - Tubular Bells Mix
Irish children.
•  Universal Music/ Publishing - Umbrella Worldwide - Relationships in place
with Warner Sony and independent publishers and Record companies.
Publishers and recording companies are enthusiastic to push back catalogue
through CHANT new retail app.

•  EE Arm Ben& Jerry’s HP partnership/ sponsor activity in negotiation ( EE have

offered to pay £2 per upload as promotion to their customers when
appropriate musical event is identified )
•  Native instruments- Ninja Jam – Novation– (For App V2 mixing program)

•  Function one Live Sounds

•  Music Managers Forum (MMF)
•  Apple committed to promote in their App store beta test and are advising on
user journey.
•  Crowd funders approached: Pledge Music- Kickstarter; Indigogo;
•  United Nations Global Goals program- accesses 800 businesses worldwide
•  United Nations Education Program- access to 30,000 indigenous communities
worldwide- CHANTS already collected from 118 different countries
•  ITU- International telco union. Access to all members telcos globally
•  Arm computing sponsoring relationship with the UN Global goals Technology
forum.
CHANT coming out as an Art movement. Post CHANT Live Gigs land art
appears such as labyrinth Crop Circles Meteorites and Street Graffiti. The
CHANT Magic Fountain is a key part of our show.

CHANT has developed a genuinely new and very special  conne Playction
with the contemporary fine art community – for example Damien Hirst
created the image on the bottom left to signify Dan’s work in planting
forests to soak up carbon dioxide pollution and coining the phrase Carbon
Neutral. The Andy Warhol estate put on sale tree certificates for Andy
Warhol Wood in Florida. Jamie Reid dedicated artwork for trees through
Dan, there is the Sex Pistols forest on the M25 near Dagenham.

CHANT is pleased to have the Irish contemporary artist and writer Martin Sexton curating a ground-
breaking philosophy of joy, positivity, well-being, love and compassionate intelligence into a much
broader idea of what forms traditional contemporary art – Martin Sexton is an experimental artist, writer
and curator - he has exhibited widely in the UK and internationally, including: Tate Britain London, Benaki
Museum Athens, Wolfsonian Museum Miami, Poetry Library South Bank London, Hydra Museum Greece
and The Economist Plaza London with the Contemporary Art Society.

He was the curator for Future Forests which gave us the carbon neutral concept and planted over 13
million trees world wide.  His experimental practice manifests in a variety of mixed media, including
sculpting in ice, meteorites and orgonite; he makes ‘UFO’ films as well as crop circles.
Dan Morrell - Co-Founder. Created the phrase ‘Carbon Neutral’ pioneer of the Climate movement
- planted over 13 million trees. Sustainable architectural engineering. Pioneer of agricultural soil
enhancement BioChar. Ex climate advisor at Downing Street.

Martin Glover (Youth) –CHANT Co-Founder. Killing Joke the Orb. Acclaimed Music Producer
(Paul McCartney, The Verve, Pink Floyd. U2 ect) Winner lifetime achievement award Music
Producers Guild (MPG)

Gavin Starks - Acting CHANT CTO- Ex CEO The Open Data Institute, Founder d::gen network,
Chairmen Rinse FM, Trustee Longplayer

Sian Sutherland – Brand Builder - Serial Entrepreneur in design, film, product. CEO & Founder of
Mio and Mama Mio, Chief – Insider, Parner – ASD Lionheart, Partner – Miller Siutherland

Craig Sams- Founder of Green and Blacks chocolate – CHANT Foundation Chair

Dominic Vergine non-executive Director - ARM CSR Director

William Gallafent day-to-day in-house CTO code writer

Ruth Blakemore -. Operations Consultant- Serial CMO and CEO in music, airlines, 

telcomms, banking - C Suite: CMO Virgin Atlantic, Bell Canada, Cable & Wireless, 

Sonera, MD at Bradford & Bingley

Key Advisors:
Steve Budd - Chairman, Music Managers Forum
Martin Sexton - Chant Art Cherry London - Brand Partnerships /Sponsorship
Legals / IP Lewis Silkin and Bray and Kris Music /Chalmers HB accountancy
Nyman Libson Paul (Richard Paul) – accountancy acting Finance Director
Ladas and Parry -Trademarks
Jeremy Silver Digital Marketing expert. Ex digital media director UMG
Mark Borkowski PR and Dominic Mohan / Alan Edwards at Outside in place for PR
Scott Coen- Orchard Media.
CHANT is ready to partner with Dash. A significant
journey together with many large-scale
promotional activities in the pipeline.
Growth expectations:

Standing on the shoulders of Giants CHANT can potentially access- 100 million Chant users by
year two. Acts such as Lady Gaga have 32 million twitter followers- Katy Perry 62 million.

June 21st 2021 will be WORLDWIDE CHANT DAY where we celebrate 1 billion people having
engaged with Chant to date, 100 million attendees at CHANT events and £100 million given to
the 7 CHANT causes.

Dash is a valued key partner with CHANT receiving Communication to the above audience.
CHANT will regularly come back with ongoing major Communication and market building
proposals. CHANT is a marketing and communications tool for Dash.

Artists offered payment in Dash / Creating a ground swell of opinion formers

Charities paid in Dash accessing new networks.

Dash PR benefits from pro- social Communication.

 FILM MUSIC
Leonardo DiCaprio Rolling Stones
Brad Pitt Foo Fighters ART
Orlando Bloom Coldplay Damien Hirst
Jake Gyllenhaal Pink Floyd Jamie Reid
Josh Hartnet Andy Warhol
Roger Taylor
Sienna Miller
Brian May
Rosanna Dawson
Red Hot Chili Peppers
Jude Law
Glastonbury Festival
Amitabh Bachcha
Fuji Rock Festival
Stephen Fry
KT Tunstall
Perry Farrell

Now being re approached for CHANT- full list in this link : - !

!
http://danielmorrell.britwebtest.co.uk/carbon-neutral/ !
!
!
For more information please contact:

Dan Morrell
dan@chant.world

+44 (0) 7798 558866