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ISSN: 2456-9992
ABSTRACT: The study investigated the relationship between leadership trust and employee loyalty using Spearman‘s Rank Order
Correlation Coefficient with organizational culture as the moderating variable in manufacturing firms in Port Harcourt. The study utilized
cross-sectional research design and used questionnaire to collect the primary data. Preliminary analysis was performed to ensure no
violation of the assumptions of normality, linearity and equality of variance. The results of the analysis revealed that there were strong
correlation between the dimensions of leadership trust and the measures of employee loyalty. Consequently, the study recommends the
following: That manufacturing firms under study should benchmark, as there are organizations who have proven knowledgeable in the area
of leadership trust, manufacturing firms under study should get employees input in taking decisions as it concerns them. Create surveys and
give an incentive for the completion of the survey by each employee. Without incentive, most employees might not make effort to complete
something they will not realize could prove beneficial to their future.
near rock bottom and riots in our major cities, the issue of Ho2:There is no significant relationship between skills and
trust is more important than ever. In a survey by the ILM and attitudinal of selected food and beverages firms in Port
Management Today‘s Index of Leadership Trust [29], on Harcourt.
level of trust in the UK‘s leaders and managers, it was found Ho3:There is no significant relationship between character
that employees trust their CEOs and managers more than and behavioural of selected food and beverages firms in
they did last year, if only by a small margin. It is reassuring Port Harcourt.
to see that UK workers are more confident in the ability of Ho4:There is no significant relationship between character
their bosses to get them through these difficult times. But at and attitudinal of selected food and beverages firms in
a time of real pressure, is a slight increase enough? Trust Port Harcourt.
isn‘t a nice-to-have, it‘s an essential component of effective Ho5:Organizational culture does not moderate the
leadership at all levels. Trust drives engagement and relationship between leadership trust and employee
motivation, and is therefore critical in enabling higher loyalty of food and beverage firms in Port Harcourt.
organizational performance. So while any rise in trust levels
is good news, we can see there is still real room for
improvement for CEOs, and line managers in particular [29].
This study attempts to establish the relationship of leadership Cont
trust on employee loyalty in selected food and beverage Leadersh
companies in Port Harcourt, namely: Nigerian Bottling extua Employe
ip Trust
Fa
Company Ltd (NBC), Nigeria Breweries Limited (NBL), 7- e
UP Bottling Company (7-UP), and Pabod Breweries Ltd cto
(Pabod). In today‘s business environment, corporations
depend on their employees‘ more than at any other time in
the past. This is particularly true in hi-tech, biotech, finance,
and other market segments where employee contribution
does not directly depend on the nominal time spent at work.
Employee dedication and care of corporate interests are part
of employee loyalty. Building on Martin Luther King‘s
observation that ―the measure of a man is not where he Skill behavi
stands in moments of comfort, but what he stands at times of oural
challenge and controversy‖, from a follower‘s perspective,
Organi
trust in leaders may be particularly important in times of
challenge and adversity [38]. Companies with loyal Cul
employees have a significant competitive advantage and a Charact
higher rate of survival compared to companies with less
loyal employees; ―The long term success of any company er Attitudin
depends heavily upon the quality and loyalty of its people‖. al
Chinua Achebe, in his book, The problem with Nigeria
(1983), blamed Nigeria‘s embarrassing stunted growth on
the failure of leadership. The failure of leadership in Nigeria
is replicated in all sectors of Nigerian public including
economic, social, political and religious institutions [2]; [5]
and the manufacturing sector is not left out due to the Figure 1: Operational Framework of Leadership Trust and
moribund of many factories and industries meant for Employee Loyalty.
production. Finance, operations & management, lack of
properly trained workers, infrastructural issues, distributions Source: Dimensions: leadership trust were Adapted from
& logistics, leadership trust are challenges facing [66]. Measures of employee loyalty were adopted from [71].
manufacturing firms in Nigeria. Loyal employees are assets
to a company, and their retention is key to its success; for Significance of the Study
one, they bring in loyal customers and given their According to [41], this approach is of two perspectives: the
importance, employers need to be able to identify and retain practical and theoretical significance. Since the success or
loyal employees. We intend to examine the extent to which failure of organizations are in the skills, knowledge, abilities,
trust in leaders‘ triggers the loyalty of employees‘ and integrity and competences of its workforce, this study will
whether the food and beverages firms in Port Harcourt take offer useful suggestions on how best to improve such talents,
into consideration trust and loyalty in both the employer and skills, abilities, knowledge and total intellectual properties of
employee for onward achievement of organizational goals. their employees to achieve their set objectives. Therefore,
the practical significance of this study is to spur employers
Research Hypotheses of labour, managers and other decision makers to exhibit the
The following hypotheses were crafted in a null form for best leadership qualities as trust to raise the loyalty levels of
validation or nullification of the research propositions: their staff as a competitive strategy, especially the staffs of
Ho1:There is no significant relationship between skills and the selected companies to be studied. The theoretical
behavioural of selected food and beverage firms in Port significance is to give additional credence to the growing
Harcourt. body of literature on leadership trust and employee loyalty.
Our study will therefore generally broaden the understanding
Volume 1 Issue 5, November 2017 85
www.ijarp.org
International Journal of Advanced Research and Publications
ISSN: 2456-9992
of employee loyalty of food and beverage firms through training and development all require different degrees of
leadership policy as regards trust and will be of immense learning activity [7].
assistance to scholars, students and other researchers in this
area as a source of reference material. Character & Integrity
Not surprisingly, the importance of the character of
LITERATURE REVIEW leadership is making inroads in the business world, Johnson
& Johnson (J&J), the major manufacturer of health care
Theoretical Framework products in the United States, views character as a leadership
essential. Former Chairman Ralph Larsen believes that
Trait Theory people with character can give a company a significant
Similar in some ways to great man theories, the trait theory competitive advantage. The company actively seeks to
assumes that people inherit certain qualities or traits make recruit and be represented by people of exceptional
them better suited to leadership. Trait theories often identify character. Johnson & Johnson‘s stance is supported by
particular personality or behavioural characteristics that are research which suggests that in leadership, good character
shared by leaders. Many have begun to ask of this theory, counts. According to Frances Hesselbein, the author and
however, if particular traits are key features of leaders and chairman of the Drucker Foundation, leadership that
leadership, how do we explain people who possess those achieves results goes beyond how to be, and becomes how to
qualities but are not leaders? Inconsistencies in the do; this type of leadership is all about character. So in other
relationship between leadership traits and leadership words, in order to get things done personally and
effectiveness eventually led scholars to shift paradigms in organizationally, one first needs to get in touch with his or
search of new explanations for effective leadership [68]. her character [27].
Table 2: Optimum Sample Size Distribution and it is applicable where the two variables are ordinal,
interval or ratio scales [78]. The spearman‘s rank order
Organizatio Accessible (Rho) formular as given by [3], in [17], is:
S/NO Sample Size
n Population
6 d 2 6 d 2
128x 60 = 40
1. NBC 60
190
rs 1 or rs 1 Where
2. NBL 58
128x 58 = 39 N3 N N ( N 2 1)
d
190 2
= sum of the squared differences in the ranking of
128x 42 = 28
3. 7-up 42 the subject on the two variables.
190
4. Pabod 30
128x 30 = 20 N = number of subjects being ranked.
190
TOTAL 190 127
Results and Discussion
Source: Survey Data, 2016. This section is concerned with the tests for the assumed
bivariate null hypotheses using the Spearman‘s rank order
Data Analysis Technique correlation coefficient at a 95% confidence interval and at a
The spearman‘s rank order correlation (Rho) analysis 0.05 level of significance (2–tailed). A total of 5 hypothetical
technique, which is a non-parametric test was used to assumptions are postulated with 4 being bivariate in nature
analyze the variables. The variables operationally defined and thus tested herein. The decision rule for the adoption or
and measured in quantitative scale makes the data suitable rejection of the hypothetical statements is set at a P < 0.05
for the proposed correlation technique. The purpose of for the rejection of the null hypotheses and a P > 0.05 for the
spearman‘s rank order (Rho) test, is to measure the degree of acceptance of the null hypotheses.
relationship between two sets of ranked observations [17]
CH BH AD
CH
Sig. (2-tailed) . .000 .000
N 80 80 80
Spearman‘s rho BH
Sig. (2-tailed) .000 . .000
N 80 80 80
The data (table 3) reveals a significant relationship between Skill (SK) and Attitudinal (AD): The results of the analysis
Skill (SK), which is a dimension of leadership trust and the reveal that there is a significant relationship between skills
measures of employee loyalty. The result is interpreted as and attitudinal which is a measure of employee loyalty. This
follows: is as the rho value = .000 indicate a substantial level of
association between both variables; hence base on the
Skill (SK) and Behavioural (BH): The results of the decision rule of P < 0.05 for the tests, the null hypothesis is
analysis reveal that there is a significant relationship between hereby rejected as the result shows a significant relationship
skills and behavioural which is a measure of employee between skill and attitudinal.
loyalty. This is as the rho value = .000 indicate a substantial
level of association between both variables; hence base on
the decision rule of P < 0.05 for the tests, the null hypothesis
is hereby rejected as the result shows a significant
relationship between skill and behavioural.
SK BH AD
SK
Sig. (2-tailed) . .000 .000
N 80 80 80
N 80 80 80
AD
Sig. (2-tailed) .000 .000 .
N 80 80 80
The data (table 4) reveals a significant relationship between character and attitudinal which is a measure of employee
character, which is a dimension of leadership trust and the loyalty. This is as the rho value = .000 indicate a high level
measures of employee loyalty. The result is interpreted as of association between both variables; hence base on the
follows: decision rule of P < 0.05 for the tests, the null hypothesis is
Character (CH) and Behavioural (BH): The results of the hereby rejected as the result shows a significant relationship
analysis reveal that there is a significant relationship between between character and attitudinal. The partial correlation is
character and behavioural which is a measure of employee adopted in testing for the moderating effect of organizational
loyalty. This is as the rho value = .000 indicate a high level culture on the relationship between leadership trust and
of association between both variables; hence base on the employee loyalty at a 95% confidence interval and at a 0.05
decision rule of P < 0.05 for the tests, the null hypothesis is level of significance (2–tailed). The decision rule for the
hereby rejected as the result shows a significant relationship acceptance of rejection of the hypothesis is based on the R1
between character and behavioural. > R2 coefficient at a 0.05 level of significance for rejection
of the null hypothesis and R1 < R2 coefficient at a 0.05 level
Character (CH) and Attitudinal (AD): The results of the of significance for acceptance of the null hypothesis.
analysis reveal that there is a significant relationship between
Correlations
Control Variables SK CH BH AD
Correlation 1.000 .613 .510 .723
SK Significance (2-tailed) . .000 .000 .000
Df 0 70 70 70
Correlation .613 1.000 .153 -.135
CH Significance (2-tailed) .000 . .000 .000
Df 70 0 70 70
OC
Correlation .510 .153 1.000 .307
BH Significance (2-tailed) .000 .000 . .000
Df 70 70 0 70
Correlation .723 -.135 .307 1.000
AD Significance (2-tailed) .000 .000 .000 .
Df 70 70 70 0
Source: Data output, 2017
The table (5) above illustrates the relationship between the culture as a moderator on the relationship; hence the results
leadership trust and employee loyalty with organizational reveal strong associations between all five variables.
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