Introduction GSP Brand System Elements Facility Applications Power Applications Sales & Marketing Tools Application Gallery

Global Service Participant

(GSP) Style Guide
This document is a supplement to the
FedEx Brand Style Guide. It describes
how the FedEx brand is positioned
within a GSP. Download the FedEx
Brand Style Guide at brand.fedex.com
for a comprehensive look at the FedEx
brand system.

May 20, 2015

Introduction GSP Brand System Elements Facility Applications Power Applications Sales & Marketing Tools Application Gallery

Introduction
Expanding Global Access FedEx is one of the strongest and most
Getting Started
recognized brands in the world. With
325,000+ team members supporting our
business in 220+ countries and territories,
it’s essential that we closely and carefully
manage all brand impressions, including
those delivered by FedEx Global Service
Participants (GSPs).

This guide offers instructions to help GSPs

apply FedEx branding in relevant and
consistent ways. Beyond the proper use
of the FedEx logo, color, and typography,
it includes application-specific information
on everything from building signage to
websites to marketing collateral.

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 Introduction GSP Brand System Elements
Expanding Global
Access
Getting Started
Expanding Global Access
Since its launch in 1973, FedEx has
been changing the world’s ideas about
efficiency and reliability. Today, FedEx
moves global commerce, connecting
millions of people and possibilities
around the globe every day.
Founder and CEO Fred Smith once said,
In a truly global
economy, prosperity
depends on global
connections.
And so we continue to expand
into new territories and regions
through our relationships with
GSPs to give more and more people
access to the global marketplace.
Facility Applications Power Applications Sales & Marketing Tools Application Gallery
As we foster these relationships,
it’s vital that we protect the integrity
of the FedEx brand in the process.
This guide outlines the many
ways GSPs should tap into
the power of the FedEx
brand while appropriately
and strategically representing
the relationship.
Maintaining the FedEx brand is like
keeping a promise, and everyone is
responsible for it. Working together
to maintain and enhance the FedEx
brand means fulfilled promises to
the FedEx customer.
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 Introduction GSP Brand System Elements
Expanding Global
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Getting Started
Getting Started
This guide includes GSP-specific information to help you apply the FedEx brand across a wide
range of applications. FedEx offers a variety of resources to support your branding efforts.
Resources
GlobaLink is your go-to GSP resource.
Find essential tools and documentation
related to safety compliance, govern-
ment operations regulations, and more.
http://sp.web.fedex.com/sites/gsp/
sitepages/home.aspx.
Global Brand Management (GBM)
sets global standards for FedEx and
provides overall direction for the brand.
Go to brand.fedex.com to learn more.
Local and regional marketing and/or
brand teams work with you on the
implementation of the GSP brand
guidelines in your market.
Facility Applications Power Applications Sales & Marketing Tools Application Gallery
FedEx GSP Planning and Development
provides strategic leadership for the
GSP program by instilling best practices,
strengthening the brand, and supporting
revenue growth. FedEx GSP coordina-
tors provide assistance to GSPs, offering
front-line support on issues such as
uniform ordering and badge requests.
Approval parties
Wherever you apply the FedEx logo,
from stationery to vehicles, FedEx
approval is required before production.
Contact your FedEx Regional Marketing
representative about the approval
process and lead time required for
review of all materials.
For all the brand system
specifics — including the
FedEx voice, logo guide-
lines, examples, and
shared-branding principles
— download the FedEx
Brand Style Guide (Asset ID
63266) at brand.fedex.com.
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Expanding Global
Access
Getting Started
Getting Started continued
GBM contacts Regional contacts FedEx Trade Networks
(FTN) contact

Manager, Brand Strategy APAC Trisha Beeman

& Expansion Jimmy Hong trisha.beeman@fedex.com
Laura Fortenberry jimmy.hong@fedex.com
llfortenberry@fedex.com
Brazil
Primary Contact for Denise Thomazotti
GSP Branding denise.thomazotti@fedex.com
Phil Trommel
pstrommel@fedex.com Europe
Kaat Vanderheyde
General Acquisition/ kvanderheyde@fedex.com
Expansion Branding
Kevin Reasons LAC (except Mexico/Brazil)
kbreasons@fedex.com Alicia Ares
aliciaares@fedex.com

MEISA
Nivedita Garg
ngarg@fedex.com

Mexico
Javier Orci
javier.orci@fedex.com

OTHER QUESTIONS
U.S. locations:
GBM team
gbmteam@gbmadvisor.com

Locations outside the U.S.:

Your FedEx Regional
Marketing representative

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GSP Brand System Elements

Logo This section details the principles GSPs
Versions
are to use in applying the FedEx logo,
color, and typography. It also offers
Clear Space an overview of branded elements and
Logo Placement standard time frames for execution.

Logo Misuses

Color

Typography

Application Overview

Typical Timeframes

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Logo
Versions

Logo
Clear Space
Logo Placement
Logo Misuses
Color
The FedEx logo represents one of the most recognized and respected brands in the
Typography
world. To maintain equity in the FedEx brand, it’s important to respect the logo and
Application Overview
Typical Timeframes
follow these guidelines.

The logo is the most prominent expression of the FedEx

brand. The FedEx GSP logo, seen at right, is composed
of three elements: the FedEx wordmark, the specially
kerned descriptor, and the participant endorsement,
which is customized to reflect your company name. The
primary version is the three-color positive logo placed
against a white background.

Your FedEx Regional Marketing representative will

provide your custom GSP logo that includes your name
Wordmark
and proper licensee verbiage (including requests for Signature
translation, if applicable).
Descriptor
All FedEx logos must meet the standards specified in
these guidelines. Always use the approved electronic
artwork provided. Do not alter or re-create the logo, Participant
modify its colors, add animation, or introduce other endorsement
graphic elements.

All uses of the FedEx GSP

logo must be approved by
your FedEx Regional Mar-
keting representative before
production and use.

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Logo
Versions

Versions
Clear Space
Logo Placement
Logo Misuses
Color
With different graphic configurations and color versions, the FedEx GSP logo can accommodate a
Typography
wide range of uses. When designing applications using a FedEx GSP logo, use only the logos provided
Application Overview
Typical Timeframes
by your FedEx Regional Marketing representative.

File types Color versions

• EPS — for print
• PNG — for digital Three-color One-color Color reverse
When designing a print project, download a
CMYK EPS (Encapsulated PostScript®) or
spot-color EPS file of the logo. Note: Page
layout or design software is required to Alpha
Alpha Beta
Alpha Beta Courier
Beta Courier
Courier
open EPS files.

If you plan to produce the project via con-

Three-color positive One-color positive Two-color reverse
ventional printing (e.g., laser, digital, or four-
color process printing), use the CMYK EPS
logo files.

If you’re using preferred custom-engineered

inks for FedEx match colors, download the Alpha Beta Courier
Alpha Beta Courier
spot-color EPS logo files.

Not every logo is available in every file type. One-color positive One-color reverse
FedEx Orange
Download the FedEx Brand Style Guide
from brand.fedex.com for more detail on
logo usage.

For specialty logo use, such

Alpha Beta Courier
Alpha Beta Courier as embossing, embroidery,
or foil stamping, contact
One-color positive black
your FedEx Regional
Marketing representative.
PostScript is a registered trademark of Adobe Systems Incorporated in the
United States and/or other countries. PowerPoint is a registered trademark
of Microsoft Corporation in the United States and/or other countries.

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Logo
Versions

Clear Space
Clear Space
Logo Placement
Logo Misuses
Color For the FedEx GSP logo to communicate effectively, it
Typography should not be crowded or overwhelmed by other graphic
elements.
Application Overview
Typical Timeframes A clear-space area surrounds the preferred logo and the
participant endorsement. This space must be kept free of
text and other graphic elements and away from the edge
of a field or printed piece. The minimum clear-space
allowance is measured as “x,” which equals the x-height
of the “FedEx” wordmark. Allow additional clear space
whenever possible.

x x

.5 X

x x

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Logo
Versions

Logo Placement
Clear Space
Logo Placement
Logo Misuses
Color
There is no predetermined location for the FedEx GSP logo. It can be placed anywhere
Typography
along the perimeter of the layout in a horizontal orientation.
Application Overview
Typical Timeframes

Business cards and Power-

Point® templates are the
only approved vertical uses
of the FedEx GSP logo.
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Logo
Versions

Logo Misuses
Clear Space
Logo Placement
Logo Misuses
Color Create a powerful impression by using only the FedEx
Typography GSP logo files approved for your region. Apply them
consistently and correctly to preserve the integrity of
Application Overview the FedEx brand. Avoid these misuses of the FedEx
Typical Timeframes Express GSP logo.

x The negative space between the “E” and x Do not rearrange the colors of the FedEx x Do not reproduce the one-color logo in
the “x” forms an arrow and should always GSP logo. Use only FedEx Light Gray for three colors.
be the same color as the background. the participant endorsement in the three-
color positive logo.

x Do not alter the elements of the logo. x Vertical orientation is approved for use
only on business cards and PowerPoint®
templates. The arrow on the negative space
must always point up.

PowerPoint is a registered trademark of Microsoft Corporation in

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Logo
Versions

Color
Clear Space
Logo Placement
Logo Misuses
Color
Color is a powerful tool that promotes visual recognition. When consistently applied,
Typography
the FedEx colors reinforce and extend the FedEx brand.
Application Overview
Typical Timeframes
It is important to ensure that the
corporate colors appear consistently
in every medium and application,
including high-quality production and
reproduction. Custom-engineered inks FedEx Purple FedEx Orange FedEx Light Gray
for FedEx match colors are available
from authorized vendors for use in
offset printing techniques. Color formula specfications
Color Pantone CMYK RGB Web
When necessary, use the precise ink
and color formulas provided here for C M Y K R G B
PANTONE®, CMYK, RGB, and web- FedEx Purple 2685 90 100 0 0 77 20 140 4D 14 8C
safe hexadecimal formats. Use only
the color references listed in this FedEx Light Gray Cool Gray 6 0 0 0 37 153 153 153 99 99 99
FedEx color chart. FedEx Light Gray Reverse 204 204 204 CC CC CC
FedEx Orange 021 0 65 100 0 255 102 0 FF 66 00
White 0 0 0 0 255 255 255 FF FF FF
Black 0 0 0 100 0 0 0 00 00 00
In lieu of the colors listed on this page, you may use the PANTONE® colors cited, the standards for which can be found in the current edition of the PANTONE formula
guide. The colors shown on this page and throughout this guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color
Standard. Consult current PANTONE publications for accurate color. PANTONE® is the property of Pantone, Inc.

Thread specifications for embroidery

Color Thread color Thread weight
FedEx Purple 1922 40 Denier
U.S. Ink Manufacturers
INX International Ink Co. FedEx Orange 1678 40 Denier
1.630.382.1800 White 1802 40 Denier
Monarch Ink Black 1800 40 Denier
1.901.458.1700 FedEx Gray ____ 40 Denier
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Logo
Versions

Typography
Clear Space
Logo Placement
Logo Misuses
Color
Typography links everything we design. Consistent use of typography presents a unified
Typography
look for all our designs, ensuring that the brand communications are effective and
Application Overview
Typical Timeframes
accessible. Our system uses two type families — Univers® PostScript® and Univers
Condensed PostScript.

Aa Aa Aa
Alternate typography
When Univers is not available, as
with Microsoft Office applications
®

or HTML text, use Arial or Arial ®

Narrow as a substitute.

Univers 45 Light Univers 55 Roman Univers 65 Bold

Aa Aa
Arial Regular Arial Bold

Aa
Univers 47 Condensed Light
Aa
Univers 57 Condensed
Aa Univers 67 Bold Condensed
Aa
Arial Narrow Regular
Aa
Arial Narrow Bold

Univers and Arial are registered trademarks of The

Monotype Corporation. PostScript is a registered
trademark of Adobe Systems Incorporated in the
United States and/or other countries. Microsoft is
a registered trademark of Microsoft Corporation in
the United States and/or other countries.
GSPs are responsible for
obtaining the correct type-
faces as they are not provided
by FedEx. < 13 <
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Logo
Versions

Application Overview
Clear Space
Logo Placement
Logo Misuses
Color
Branding is best when all elements work together, rather than each element standing
Typography
alone. Here are some considerations for each branded application if approved for use
Application Overview
Typical Timeframes
under your contract. Review each section for details.

Signage Uniforms
• Clean and well maintained. • All customer-facing team members have the
appropriate uniform.
• Accurately represents FedEx services provided.
• All uniform elements ordered through your
Interior design GSP coordinator.
• Clean and well maintained.
• Clean, well maintained, and properly fitting.
Wall graphics
ID badges
• Clean and well maintained.
• Worn visibly on the chest or a lanyard.
Packaging • If used, lanyards are solid color or combination
• Inventory well maintained. of FedEx colors.
• No GSP logos added to packaging. • Clean and well maintained.

Revenue documents
• FedEx air waybills, if used, have not been modified.

Vehicles
• Clean and well maintained.
• Decals properly placed.
• No unnecessary elements that detract from the
overall look.

Contact your FedEx Regional

Marketing representative for
additional assistance.

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Logo
Versions

Application Overview continued

Clear Space
Logo Placement
Logo Misuses
Color Sales & marketing tools Banner ads
Typography • Materials with FedEx branding received brand approval • Banner ads, when used, received brand approval prior
prior to use. to being published.
Application Overview
• When permitted, FedEx-branded photography used in Social media
Typical Timeframes accordance with FedEx imagery guidelines. • Contact your FedEx Regional Marketing representative
• FedEx-branded merchandise and in-center promotional if interested in social media.
items align with brand standards.
Websites
PowerPoint® templates • When appropriate, customers are directed to fedex.com.
• Approved FedEx Express PowerPoint templates
• Website reflects the GSP’s brand style with a promi-
are used.
nent FedEx GSP logo.
• PowerPoint templates reflect the original approved
• FedEx logo is subordinate, has adequate clear space,
design with appropriate GSP licensee language.
and is placed on an appropriate background color.
• Customized PowerPoint template approved by your
• FedEx, fdx, or any other derivative not featured in the
FedEx Regional Marketing representative.
domain name.
Emails
Stationery
• FedEx, fdx, or any other derivative is not featured in the
• Stationery has been properly produced and has not
domain name or email address.
been modified.
• Signature includes GSP company name and licensee
• Stationery designed using the FedEx brand approved
verbiage.
third-party templates available at brand.fedex.com.
• FedEx logos, images, or social media icons are not
included in signature.

Contact your FedEx Regional

Marketing representative for
additional assistance.

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Logo
Versions

Typical Timeframes
Clear Space
Logo Placement
Logo Misuses
Color Branding is an ongoing process, not Application Description Timeline*
Typography a one-time event. It’s essential to
continually monitor the quality of all FedEx logos are the visual articulation of the brand identity. Every logo is custom
Application Overview Logo suite artwork, and for every new FedEx identity, a suite of logos is created for print and 30 days
branded assets and quickly address online applications.
Typical Timeframes any necessary repairs or updates.
Production times for various branded ID badges are an important security measure. All GSP representatives must have an
ID badges official FedEx ID.
2–6 months
applications vary. This chart will help
you plan new branding projects and FedEx manages a modern global uniform and work apparel program of branded attire
6 months
needed refreshes. Uniforms for customer-facing team members and contractors. GSP representatives wear
depending on current inventory
FedEx-branded uniforms.

Vehicle schematics, graphics, and decals are available for vehicles that provide daily 30 days
Vehicles delivery of shipments or products. depending on number of
vehicles and type

From exterior building signs and directional signs to window and door decals, signage is 30–60 days
Signage key to consistently identifying the FedEx brand and directing customers at our locations. for design/production

Interior GSPs feature a FedEx-branded look and feel in customer-facing environments. Contact
Varies
design your FedEx Regional Marketing represenative for more information.

Branded decorative compositions of approved imagery that reinforce the identity are 4 weeks
Wall graphics available for FedEx corporate and retail locations. based on image availability

From business cards and letterhead to envelopes, the stationery system plays an
Stationery 4 weeks
important role in brand consistency.

Sales &
Branded communications, whether printed or digital, promote business and
marketing 2–6 weeks
generate sales. Must be approved prior to use.
tools

* Estimated completion time

for key applications. Con-
tact your FedEx Regional
Marketing representative
to request specific cost
estimates and timeframes.

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Facility Applications
Signage This section details the approved GSP
Retail Location
approach to using FedEx signage, interior
design elements, and wall graphics.
Interior Design

Wall Graphics

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Signage
Retail Location

Signage
Interior Design
Wall Graphics

Ship Center is the modifier applied to

From exterior building signs and directional signs to window and door decals, signage is
retail locations.
key to consistently identifying FedEx locations.

Last Drop-off Last Drop-off

FedEx Express: FedEx Ground:
M-F 10pm, Sat 10am M-F 10pm

Monday 10:00am-12:00pm
Tuesday 10:00am-12:00pm
Wednesday 10:00am-12:00pm
Thursday 10:00am-12:00pm
Friday 10:00am-12:00pm
Saturday 10:00am-12:00pm
Sunday Closed
The participant endorsement is used with
Most credit cards are accepted at this location

retailers outside the US that have a specific

24-hour printing and shipping information at fedex.com
Hold package service available Mon - Fri after 9am and Sat after 10am
agreement with FedEx.
GSP short-range sign schematic GSP vinyl sign GSP mid-range exterior sign

Not all GSP signs feature

the GSP company name
and licensee language. For
a complete menu of GSP
The FASC modifier is used to identify third sign options, download
party retailers that represent FedEx the FedEx Sign Standards
(Asset ID 58242) at brand.
fedex.com. Contact
your FedEx Regional Mar-
GSP directional signs keting representative for
more information.
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Signage
Retail Location

Retail Location
Interior Design
Wall Graphics

Exterior
Long-range signs may feature
the FedEx brand without the
licensee language only if there
is a short-range sign in close
proximity to the entrance.
Short-range signs feature
the GSP company name and
required licensee language.

Last Drop-off Last Drop-off

FedEx Express: FedEx Ground:
M-F 10pm, Sat 10am M-F 10pm

Monday 10:00am-12:00pm
Tuesday 10:00am-12:00pm
Wednesday 10:00am-12:00pm
Thursday 10:00am-12:00pm
Friday 10:00am-12:00pm
Saturday 10:00am-12:00pm
Sunday Closed
Most credit cards are accepted at this location
24-hour shipping and information at fedex.com
Hold package service available Mon - Fri after 9am and Sat after 10am

Short-range Mid-range Short-range

Interior

Interior signs feature the GSP

company name and required
licensee language.

For detailed information on

the sign-ordering process,
download the FedEx Sign
Standards (Asset ID 58242)
Short-range at brand.fedex.com.

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Signage
Retail Location

Interior Design
Interior Design
Wall Graphics

An interior design program provides a consistent approach to the design and aesthetic
elements of retail and customer-facing environments.

GSPs feature a FedEx-branded look and feel in

customer-facing environments. FedEx branding
may not be featured in facilities that are shared
with other businesses.

GSP Service Centers

The FedEx Express GSP Interior Standards Program
provides a systematic approach for design criteria
and specific aesthetic elements for use in GSP
retail locations. However, the same criteria apply
for customer-facing areas in city stations and ramp
facilities.

It’s the responsibility of the designer to evaluate and

meet all codes and regulations governing the location
of the facility, and to advise FedEx of any potential
conflicts with the standards and recommendations
that are provided.

For more information, or

to request a customized
recommendation for your
retail center, please contact
your FedEx Regional
Marketing representative.

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Signage
Retail Location

Wall Graphics
Interior Design
Wall Graphics

Wall graphics in customer reception areas and work offices communicate our global
services, the strength of our corporate image, and our commitment to customers.

GSPs have the option to feature approved branded

imagery as wall graphics in corporate and retail locations.

Brand-approved FedEx wall graphics featuring a variety of

framing options are available in the Asset Library at
brand.fedex.com. Imagery from resources outside of the
FedEx Asset Library must be approved by your FedEx
Regional Marketing representative before use. All pho-
tography must be unlimited or advertising use.

Framing options are included on the Wall Graphic Order

Form (Asset ID 14294) available at brand.fedex.com.

For more information about

this program or for approval
of photography from resources
outside of the wall graphics
collection, contact your
FedEx Regional Marketing
representative.

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Power Applications
Vehicles Outside of direct customer experience with
the FedEx brand, power applications are
Packaging
the next highest driver of brand awareness.
Revenue Documents These highly visible brand expressions,
Uniforms like our vehicles and uniforms, must be
managed closely and carefully. This section
ID Badges details the proper use of power applications
by GSPs. For additional information about
the maintenance and upkeep of power
applications, please download the Power
Application Audit Guide at brand.fedex.com.

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Vehicles
Packaging

Vehicles
Revenue Documents
Uniforms
ID Badges

Our vehicles don’t just deliver packages; they also deliver our brand. Our prominent logo,
along with the strong white backdrop, creates a bold look that cuts through everyday clutter.

Our vehicles are powerful visual cues that make big

impressions. GSPs must apply correct and consistent
branding to maintain this distinctive look. Your FedEx
Regional Marketing representative will work with you to
develop individual schematics for the vehicles in your fleet
to maximize decal size and placement. 3M® vinyl is re-
quired to ensure color consistency and quality. All decals
must be ordered from a FedEx-approved decal converter.

All fleet vehicles must be painted in FedEx white or an

equivalent match. Vehicle cleanliness and condition are
important aspects of branding as well. For more infor-
mation on proper vehicle maintenance, review the FedEx
Power Application Audit Guide (Asset ID 110794)
available at brand.fedex.com.

Vehicle schematics
To request a quote, send mechanical drawings or a
photo with the wheelbase measurements of your vehicle
to your FedEx Regional Marketing representative. The
quote will include a schematic of your vehicle showing
the precise locations where decals should be placed.
Once the schematic is approved, contact your GSP
coordinator to place an order. Order standard vehicle
decals through your GSP
coordinator. Contact your
FedEx Regional Marketing
representative about custom
branding, co-branding, or
special requests.
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Vehicles
Packaging

Packaging
Revenue Documents
Uniforms
ID Badges

Second to vehicles, packaging is the most visible power application of the FedEx brand.

GSPs use standard FedEx packaging, and this power

application is never co-branded. Additionally, stickers
cannot be applied to inbound or outbound packaging
without prior approval from FedEx.

Make sure you have the most current packaging and

supplies in stock and displayed in an organized, acces-
sible manner. Remove packaging from the display
should it become dirty or worn.

Additional FedEx packaging

sizes are available, including
free FedEx white packaging
and for-purchase brown
packaging. Not all packaging
options are available in all
countries. For more informa-
tion on ordering, contact your
GSP coordinator.

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Vehicles
Packaging

Revenue Documents
Revenue Documents
Uniforms
ID Badges

Proper use of revenue documents is an essential part of the GSP’s role.

Air waybills are not a co-branded application; GSPs use

FedEx air waybills. Make sure you’re using the correct,
most recent air waybill versions. The documents should
always be crisp and clean, without folded edges. Also,
make sure your display and counter service offer only
ballpoint pens. Felt-tip pens can’t imprint through an air
waybill’s many plies.

Contact your GSP coordina-

tor for more information on
revenue document usage
and ordering.

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Vehicles
Packaging

Uniforms
Revenue Documents
Uniforms
ID Badges

FedEx uniforms make millions of brand impressions every day. They give couriers and other front-
line team members a consistent, professional look that inspires customer confidence. When we
present ourselves well, customers notice and expect great service.

FedEx manages a modern global uniform and work-

apparel program of branded attire for customer-facing
employees. GSPs must adhere to all FedEx brand style
guidelines with regard to uniforms.

• Drivers, couriers, and service agents should wear the

full FedEx-branded uniform with no modifications or
added GSP logos.
• Uniforms must be properly cleaned and maintained to
ensure a neat and tidy appearance at all times.
• VF Imagewear is the only approved uniform
manufacturer for FedEx. Uniforms may not
be locally sourced.
• Contact your regional marketing representative to
order VF Imagewear uniforms.

The Employee Appearance and Uniform Guide (Asset ID

63966) and FedEx Power Application Audit Guide (Asset
ID 110794) are available at brand.fedex.com.

Contact your GSP coordina-

tor with questions about
uniforms.

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Vehicles
Packaging

ID Badges
Revenue Documents
Uniforms
ID Badges

Beyond promoting brand recognition and enhancing professionalism, ID badges are an

important security measure. When a representative is easily identifiable with a photo ID,
customers feel safe.

Since GSP employees represent FedEx, branded GSP

ID badges are essential and are provided by FedEx. Xtralongcompanyname

MEM
Legal-Approved Relationship
Statement Here
• ID badges must be worn visibly on the chest or EXP XX / XXXX
on a lanyard that is preferably a solid color or some

US
FIRSTNAME
XTRALONGLASTNAME
combination of FedEx logo colors. 123456789 1234567

• FedEx-branded lanyards are allowed, but no other

branding should be present on the lanyard.

Example ID badge

Contact your GSP coordina-

tor with questions about ID
badges.

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Sales & Marketing Tools

Sales & Marketing Materials This section details the ways GSPs can
PowerPoint Templates
® feature the FedEx brand in a variety of
promotional materials.
Emails

Websites

Banner Ads

Social Media

Stationery

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Sales & Marketing

Materials
PowerPoint® Templates
Emails Sales & Marketing Materials
Websites
Banner Ads
Social Media
Branded communications, whether in print or online, can promote business and
Stationery generate sales.

With the exception of the licensee language added to the

FedEx logo, GSP sales and marketing materials follow the
brand standards outlined in the FedEx Brand Style Guide.
All sales and marketing materials must receive brand
approval before they’re distributed. Alpha Beta Courier
Imagery
High-quality, full-color imagery supporting the FedEx
brand is available in the Asset Library at brand.fedex.com.
Refer to the imagery section of the FedEx Brand Style
Guide (Asset ID 63266) for details on using the images. Packaged
Merchandise
The FedEx brand is applied to approved merchandise with care
of all types, including apparel, customer giveaways, and
Ensure that it arrives safely
vehicle and aircraft models. and on time. Look to us for
all the materials you need and
professional assistance too.

1234 Street Name

City Name, ST/PR 12345-6789
Telephone +12 3456 7890
alphabetacourier.com

For more information about

merchandise, as well as
in-center promotional items
and trade show booths,
contact your FedEx Regional
Marketing representative.

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 Introduction GSP Brand System Elements Facility Applications Power Applications Sales & Marketing Tools Application Gallery

Sales & Marketing

Materials
PowerPoint® Templates
Emails PowerPoint Templates ®

Websites
Banner Ads
Social Media
PowerPoint presentations are a staple of business communications. To ensure visual
Stationery consistency, all presentations that feature FedEx should be created using one of our
approved templates at brand.fedex.com.

Templates approved for GSP use:

• FedEx Express PowerPoint template (Asset ID 18888)

• FedEx Express PowerPoint Wide-Screen Template
(Asset ID 71189)

Both template options must be modified to incorporate

the GSP licensee language into the footer in FedEx Light
Gray, which is: Placeholder Presentation
CMYK: C0, M0, Y0, K37
Lengthy Title
Placeholder subtitle of the presentation
RGB: R153, G153, K153
John Doe
June 1, 2014

ABC Courier Company: Licensee of Federal Express Corporation

Your customized PowerPoint ABC Courier Company: Licensee of Federal Express Corporation
template must be approved
by your FedEx Regional
Marketing representative
prior to use.

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Sales & Marketing

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Because this everyday communication channel makes a lasting impression,
Stationery FedEx developed email standards specifically for GSPs.

Domain names & email addresses

Example of a GSP
For legal and tax-related reasons, FedEx does not John Doe email signature. Do
allow GSPs to use “FedEx” or any derivative, such Alpha Beta Courier not combine with
as “fdx,” in domain names or email addresses. All Licensee of Federal Express Corporation other company
GSP domain names should reflect a separate and 1.901.555.1234 TEL names or information
distinct brand identity. 1.901.555.5678 CEL unrelated to FedEx.
1.901.555.5678 FAX
Email signatures
abccourier.com
For effective and consistent email
correspondence, follow this signature
style in all emails:
Licensee language must be included.
<
 Your Name >
< GSP Name> Include at least one phone number but no more
< Licensee Language > than three. A URL is optional.
< 1.xxx.xxxx > TEL
< 1.xxx.xxxx > CEL The recommended font is 10-point Arial® regular
< 1.xxx.xxxx > FAX in black.
< Third-Party URL >
Do not include images, logos, banners, or social
media icons in your signature.

Arial is a registered trademark of The Monotype Corporation. < 31 <

 Introduction GSP Brand System Elements Facility Applications Power Applications Sales & Marketing Tools Application Gallery

Sales & Marketing

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Websites
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Websites drive business and direct customers to all that FedEx and the GSP
Stationery representative have to offer.

Directing customers to fedex.com is preferred for

GSPs. Custom GSP websites should reflect the GSP
brand style with a prominent FedEx GSP logo. “FedEx”
or any derivative, such as “fdx,” cannot be featured in
any way within the domain name.

Country-specific fedex.com websites are available. All

must receive brand approval before being published.
Alpha Beta
Alpha Beta Courier
Courier
Licensee of Federal Express Corporation

Contact your FedEx Regional

Marketing representative for
additional assistance.

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Sales & Marketing

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PowerPoint® Templates
Emails Banner Ads
Websites
Banner Ads
Social Media
Banner ads are used to enhance visibility or promote services on targeted websites.
Stationery

GSPs can promote FedEx Express® or FedEx Trade

Networks® services with digital banner ads.

Digital ads that feature the custom FedEx logo should

adhere to the digital approach outlined in the FedEx Alpha Beta Courier

Brand Style Guide (Asset ID 63266).

All banner ads must receive brand approval prior

to publishing. Alpha Beta Courier

Horizontal format

Alpha Beta Courier

Alpha Beta Courier

Vertical format

Small-block format

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 Introduction GSP Brand System Elements Facility Applications Power Applications Sales & Marketing Tools Application Gallery

Sales & Marketing

Materials
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Emails Social Media
Websites
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Social Media
GSPs interested in using social media platforms to share FedEx branding and business
Stationery messages should contact their FedEx Regional Marketing representative.

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Sales & Marketing

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PowerPoint® Templates
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From business cards to letterhead and envelopes, the FedEx stationery system plays
Stationery an important role in brand consistency.

FedEx offers templates that allow GSPs

John A. Sample

to create custom stationery featuring their

Division Name Second Address Mobile +12 3456 7890
Title First Line 1234 Street Name 1234 Street Name Telephone +12 3456 7890
Title Second Line Suite 123 Suite 123 Fax +12 3456 7890
Building Number 123 Building Number 123 john.sample@fedex.com

GSP logo. Access business cards, letterhead,

City Name, ST/PR 12345-6789 City Name, ST/PR 12345-6789 additional contact information

and envelope templates (mechanicals) at

brand.fedex.com. Contact your FedEx Provider Name on this line

Regional Marketing representative for instructions

Licensee of Federal Express Corporation

regarding the production and use of stationery.

Month Day, Year

Addressee’s Name
Business Name
Street Address
City Name, ST/PR 12345-6789

Dear Addressee,

This letter is an example of a typical format for a letterhead. The clean and organized Division Name
Department Name
appearance of the flush left format presents a highly professional letter in the world of 1234 Street Name
business communications. Suite 123
City Name, ST/PR 12345-6789
Country
The letter should be typed single-spaced in 11-point Univers 45 or 12-point Univers 47
Provider Name on this line
Condensed. If Univers is not available, you may use 11-point Arial. Licensee of Federal Express Corporation

Align the date 17.5 mm below the wordmark (61 mm from the top of the paper) and 30.3
mm from the left edge of the paper. The left edge of the body of the letter should align with
an imaginary line drawn along the left edge of the capital “E" in “FedEx." Skip two lines
before typing the addressee’s name and address flush left with the date line. Skip two lines
ADDRESSEE NAME
between the last address line and the salutation. Thereafter, skip one line between the last BUSINESS NAME
line of a paragraph and the first line of the next. STREET ADDRESS
CITY STATE/PR POSTAL CODE
Do not indent the beginning of any paragraph. Skip two lines between the last line of the last
paragraph and the closing. Skip four lines between the closing and the sender’s typed name,
which should allow enough space for the sender’s signature, title, telephone number, email
and internet address. Allow enough space for the sender’s name only if the stationery is
personalized.

Sincerely,
Firstname Middle XtraLongLastname
Title First Line
xtralonglastname@fedex.com

Licensee of Federal Express Corporation

Telephone +12 3456 7890
Additional Contact Info

Provider Name on this line

Sender’s Name
Sender’s Title Division Name
Sender’s Telephone Department Name
Sender’s Email Address First Line
Sender’s Internet Address Second Line
City, State Postal Code
Country
Enclosure Telephone +12 3456 7890
Fax +12 3456 7890
cc: Other Addressee

Business cards and Power- Additional required content line

Point® templates are the only

approved vertical uses of the
FedEx GSP logo. GSP business card designs include a standard blank-back
option and a translated-back option for bilingual use.

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