Simtos2014 Review

2014 SIMTOS REVIEW-변환 2014.10.
30 6:9 PM 페이지1 prione print 2540DPI 175LPI T
Convergence of Manufacturing Technologies and Machine Tools
GLOBAL Value Chain of Creative Connectivity
Responding to the turbulent changes in the

global manufacturing economy,
SIMTOS2014 realized the value of creative
connectivity with a variety of innovative measures,
maximizing opportunities for our valuable clients.
Contents
Message From The KOMMA Chairman 4
- SIMTOS of the Clients, by the Clients & for the Clients
Show Fact Sheet 5
- Highlights of SIMTOS2014 Performance & Results
Show Status & Beyond 6
- Beyond Challenge, Setting New Exhibition Standards
Show Scope 7
- Maximizing Benefits of Creative Value Chain
Exhibit Trends 8-14
- Never-Drying Pool of Insight & Inspiration
Exhibitor Analysis 15-18
- Overseas Booth Occupation Rate Exceeds 50%
Visitor Analysis 19-22
- Exceeding 100,000 Visitors Consecutively
Buyer Analysis 23-25
- Overseas Buyers Cross 5,000 Mark
Matchmaking4U 26-28
- Blossoming of Creative Connectivity
Concurrent Events 29-32
- Window Into Insight & Creativity
Operation & Management 33-35
- Generating C.E.O. -- Convenience, Entertainment, Opportunities
Pre-Show Activities 36-38
- Beyond Challenge, Maximizing Global Value Chain
Introducing KOMMA 39
- KOMMA: Success Partner of Machine Tool Ind.
Tables & Graphs
Show Status & Beyond 6 - 2014 Status of Invited Overseas Buyers
- Key Indicator Scoreboard (2008-2014) - Overseas Buyer Meeting Scoreboard by Country
Show Scope 7 - Participation Purpose of Domestic Buyers
- Exhibition Products by Pavilion - Breakdown of Domestic Buyers by Job Type
- Marketing & Value Networking - Korea's Status in Global Machine Tool Industry
- List of Technology Seminars Matchmaking4U 26-28
Exhibit Trends 8-14 - Number of Matchmaking Cases by Themed Pavilion
- Characteristics & Exhibit Trends by Pavilion - No. of Overseas Exhibitor-Korean Buyer
Exhibitor Analysis 15-18 Matchmaking Cases
- Number of Exhibitors - No. of Matchmaking Cases With Korean Buyers by
- Booth Occupation Rate Country
- Exhibitor Status by Pavilion - Number of Matchmaking Buyers by Country
- Participation Scorecard Concurrent Events 29-32
- Average No. of Products Per Company - Audience at Lectures by Theme
- Average No. of New Products Per Company - Profiles & Schedule
- Top 10 Exhibitors by Pavilion Operation & Management 33-35
Visitor Analysis 19-22 - Designated Colors of Six Themed Pavilions
- Visitor Trends ('04-'14) Pre-Show Activities 36-38
- Status of Pre-Registered Visitors - Domestic Roadshows & Overseas Exhibit Product
- Visitors by End-User Industry Publicity (2014)
- Visitor Breakdown by Pavilion - Overseas Roadshows & Operation of Publicity Halls at
- Survey of Visitors‘ Procurement Decision Power Related Exhibitions
- Type of Visitors by Occupation - Domestic Specialized Media
- Package Visitors From Major Korean Firms, etc. - Dailies & Internet Media
Buyer Analysis 23-25
- Buyer Visit Trend (2012-2014)
Message From The KOMMA Chairman
Foreword
SIMTOS of the Clients, by the Clients & for the Clients
Extending our deepest gratitude to all participants in SIMTOS2014, we are pleased to make follow-up
communication with SIMTOS2014 participants as well as our new potential participants via
“SIMTOS2014 in REVIEW”.
Basically, this report is in line with our efforts to generate more opportunities and inspiration in the spirit
of “SIMTOS of the Clients, by the Clients & for the Clients.”
Highlighting the major performance results, SIMTOS2014 continued to set milestone records in terms
of exhibition scope, contract/consultation amount, number of exhibitors, etc. The fruits of our
innovation and creative connectivity include:
- The overseas exhibitor booth occupation rate reached 51.2%, exceeding the domestic exhibitor rate
for the first time in the 30-year history of the exhibition.
- Visitors to SIMTOS2014 surpassed the 100,000-mark for the second consecutive edition following
SIMTOS2012.
- Beyond machine tools, SIMTOS2014 marked a transition to a manufacturing technology exhibition in

response to the paradigm shift of the global manufacturing economy.
- SIMTOS2014 technology seminars were organized in such a way to make it possible for participants
to view the subject technologies simultaneously inside the exhibition area. This innovation
helped to prove SIMTOS2014’s excellence not only as a global marketplace but also as a
window for future-oriented insight and inspiration.
Most important of all, under the motto “We Are Ready to Be Your Sales Dept. 2,”
SIMTOS2014 implemented a creative and innovative program focused on
maximizing the satisfaction of our valuable clients.
Based on our experience and your encouragement, our endless challenge will
continue to strive for an ever-better exhibition. Navigating the turbulent changes in
the global manufacturing economy, we vow complete commitment to maximizing
the benefits of a creative value chain.
Especially, located at the hub of Northeast Asia, SIMTOS organizers are challenging the
status quo for ever-onward evolution, seeking a larger and wider exhibition.
Wishing you good fortune and good health, I solicit your continued support
and patronage for our mission to generate greater opportunities for
machine tool and related manufacturing industries throughout the
world.
Jong-Hyeon Shon
Chairman
Korea Machine Tool Manufacturers’ Association (KOMMA)
4_
2014 SIMTOS REVIEW-변환 2014.10.30 6:9 PM 페이지5 prione print 2540DPI 175LPI T
Show Fact Sheet
Highlights of SIMTOS2014 Performance & Results
Title: SIMTOS 2014 (2014 Seoul International Manufacturing Technology Show)
Slogan: Convergence of Manufacturing Technologies and Machine Tools
Period: April 9-13, 2014 (5 days)
Exhibitors: 33 countries, 853 exhibitors, 5,513 booths
- Domestic: 300 companies, 2,620.2 booths
- Overseas: 553 companies, 2,892.8 booths
- Overseas Booth Occupation Rate: 51.2%
Exhibited Items: 7,050
Visitors: 100,351
Biz Contracts & Consultations: US$2,300 million
Scope: Six Themed Pavilions
- Metal Cutting & Die Mold Working Pavilion
- Press & Metal Forming Pavilion
- Parts, Materials & Motion Controls Pavilion
- CAD/CAM, Measuring Systems, Automation & Robotics Pavilion
- Tools & Related Equipment Pavilion
- Cutting-off & Welding Pavilion
Host: Ministry of Knowledge Economy
Organizer: Korea Machine Tool Manufacturers’ Association
Supporters:
- Ministry of Education, Science and Technology
- Gyeonggi Province
- Korea Trade Investment-Promotion Agency
- Korea Chamber of Commerce & Industry
- Korea International Trade Association
- Korea Federation of Small and Medium Business
SIMTOS 2014 in REVIEW _ 5

Show Status & Beyond
Beyond Challenge, Setting

New Exhibition Standards
Moving beyond being the champion of all types of exhibitions held in Korea, SIMTOS has ranked as the fourth
largest among global machine tool shows since 2012, following only EMO, IMTS and CIMT.
Key Indicator Scoreboard (2008-2014)
104,713
100,351
5,513
64,505 62,804 5,274
3,784 No. of Visitors

3,447
853 No. of Countries

763
No. of Exhibitors
459 34 33
433 27
24
No. of Booths
2008 2010 2012 2014
Key Indicator SIMTOS 2008 SIMTOS 2010 SIMTOS 2012 SIMTOS 2014
Venue KINTEX (Ilsan) KINTEX (Ilsan) KINTEX (Ilsan) KINTEX (Ilsan)
Exhibition Area 53,541m2 53,541m2 102,431m2 102,431m2
Countries 24 27 34 33
No. of Exhibitors 433 459 763 853
No. of Booths 3,784 3,447 5,274 5,513
No. of Visitors 64,505 62,804 104,713 100,351
6 _ SIMTOS 2014 in REVIEW

Show Scope
Maximizing Benefits
of Creative Value Chain
Declaring “We Will Be Your Sales Dept. 2,” SIMTOS2014 executed its strategy to be a paragon of creative connectivity,
encompassing all show-related activities and realizing the convergence of exhibited products, marketing, value
networking, technology seminars and concurrent events.
Exhibition Products by Pavilion
Metal Cutting & Die Mold Working

Marketing & Value
Lathes, Milling machines, Machining centers, EDM, Grinding machines, Tapping
Networking
machines, Polishing machines, Drilling machines, Gear processing machines, Lapping
- Powerful Buyer Invitation Program
machines, High-speed processing machines, Deburring machines, Small, fine and
high-precision processors, Dies and molds / Components for dies and molds - Matchmaking with Overseas Buyers
- Matchmaking with Korean Buyers

Cutting-off & Welding
- End-User Company Package Visitor
Cutting-off machines (Laser, Gas, Plasma, Water jet), Forging machines, Sawing Program
machines - 1:1 Onsite Meetings Between

Welding machines Exhibitors & Buyers
- National Pavilions & Overseas Agent

Tools & Related Equipment Booths
Cutting Tools (Drills, End-mills, Taps, Cutters), Hobs ,Grinding stones, Grinding - Events Designed to Provide
Opportunities for Market
materials, Tool grinding machines, Electric power tools, Air tools
Information, Intelligence, etc.
Press & Metal Forming

Technology Seminars
Bending machines, Spinning machines, Line processors
Mechanical and hydraulic presses, C-type presses, H-type presses, High-speed - Measurement Know-How & Latest
presses, High-speed pin presses, Digital servo presses, Fine blanking presses, Measuring Trends
Transfer presses
- Robot & Smart FA Technology
Forum
Parts, Materials & Motion Controls
- Efficient Management of Steel
Materials, Bearings, LM guides, Ball screws, Curvic couplings, Spindles, ATC/APC Structure Manufacturing Plants and
New Manufacturing Technologies
Controllers, Motors (AC/DC, Gear driver, Servo, etc.), Drivers, Encoders, Sensors,
Reduction gears, PLC, Actuators - Machining Know-How Centering on
Cooling systems, Jigs & fixtures, Marking, Lubrication systems, Vices, Chucking Difficult-to-Cut Materials and Latest
Machine Tool Demonstration
Systems
Seminar
CAD/CAM, Measuring Systems, Automation & Robotics - Manufacturing Laser Technology
Seminar
CAD/CAM Software, 3D measurement, Inspection, Machine vision systems
- Machine Tool Technology Seminar
Robotics, Automation (Encoder, Automatic voltage regulator)
- Seminar on CAD/CAM for
Manufacturing Industry

Exhibit Trends
Market Success Intelligence in Production Tech
Never-Drying Pool of Insight

& Inspiration
In line with the show’s theme “Convergence of Manufacturing

Technologies & Machine Tools,” SIMTOS2014 exhibitors
showcased the ongoing dynamic evolution of the manufacturing
industry around the world.
The Metal Cutting & Die Mold Working Pavilion featured equipment
and solutions for processing complex shapes and hard-to-cut materials,
optimizing the production process by grafting IT convergence
technologies as well as smart solutions and programs.
The Parts, Materials & Motion Controls Pavilion drew the attention of
visitors with products and solutions for energy-saving, high-speed,
high-precision machinery.
High-quality machining, lifespan-extending

and productivity-enhancing products
dominated in the Tools & Related Equipment
Pavilion.
The CAD/CAM, Measuring

Systems, Automation & Robotics
Pavilion drew strong attention with
expanded CAM automation, robot and 3D
printer exhibits, while the Cutting-off &
Welding Pavilion featured high-output
products, fiber lasers and functional trends.
The Press & Metal Forming Pavilion showcased the latest trends in hot-
stamping and servo presses.

Exhibit Trends
Metal Cutting & Die Mold

Working Pavilion
Equipment for Processing Complex
Shapes, Hard-to-Cut Materials
Machines tools are evolving to optimize production processes through grafting

of IT convergence technologies and smart solutions & programs.
A large number of machine tools and solutions that reflect this trend were exhibited
in the Metal Cutting & Die Mold Working Pavilion at SIMTOS2014. They
reflected the evolution to smarter production processes by converging or
combining software and data communications based on IT technologies in order to
realize more efficient processing environments. Oil and raw material price hikes,
manpower shortages, diversification of customer needs, and environmental
pollution issues, including global warming, are coming to the fore as new
challenges.
SMITOS2014 featured more flexible production lines, eco-friendly manufacturing

technologies and solutions that minimize use of raw materials and equipment by
taking into account available resources and conditions, cutting a conspicuous
figure.
Another trend seen at SIMTOS2014 was the expanded exhibition of process

integration and automation-related equipment and solutions. Production line-
response type equipment designed to cut production costs by shortening lead
times, establishment of automation lines and optimization of processes also
showed strength.
Furthermore, the fact that efforts to graft the latest mobile and IT convergence
technologies with machine tools appeared remarkably can be cited as a new
trend as well. In other words, solutions facilitating design, maintenance & repair,
consulting, and post-management work in real-time through linkage of smart
devices and machine tools were exhibited on a large scale.
Characteristics & Exhibit Trends

Characteristics Exhibition of facilities to cut metal materials and process them into parts, mold machining
facilities, etc.
Location Halls 1~5, KINTEX 1 Exhibition Center
Exhibited Items Turning centers (multi-tasking machine), machining centers (tapping machine), drilling
machines (drilling head), boring machines (boring head), grinding machines, finishing
machines, wrapping machines, polishing machines, honing machines, electrical discharge
machines, gear processing machines (hobbing machine), engraving machines, beveling
machines, slotters, small-size machine tools, etc.
Exhibit Trends Emergence of equipment & solutions for processing of difficult-to-cut materials & complex
shapes and processing simulations

Exhibit Trends
Parts, Materials & Motion

Controls Pavilion
Products for Energy-Saving, High-Speed,
High-Precision Machining
Amid the move to upgrade the automobile industry and expand exports of
IT & electronics products by increasing the competitiveness of domestic
parts & materials, the direction of the parts & materials industry is toward
R&D focused on energy saving, eco-friendliness and high productivity.
Reflecting this trend, a large number of core parts & materials for operation
of complete machines, motion controllers supporting establishment and
operation of manufacturing facilities and systems, and key parts & materials
improving machine tool functions were exhibited in the Parts, Materials &
Motion Controls Pavilion at SIMTOS2014.
In particular, the efforts to achieve reduction of energy consumption

through use of lightweight parts & materials could be seen. Catching the
eye was the introduction of open-type applications along with the
enhanced monitoring functions of NC controllers.
In the Parts, Materials & Motion Controls Pavilion, machine tool holder
parts (chuck, fixing center, clamp, vice), hydraulic & pneumatic parts
(cylinder, hydraulic & pneumatic devices), peripheral equipment like
coolers, coolants, filters, nuts, couplings, power locks, spindles, motion
control devices and parts to increase the efficiency of complete machines
were exhibited by 234 companies from 15 countries in Halls 1~5
(53.541m2) of KINTEX 1 Exhibition Center on a scale of 868 booths.

Characteristics Exhibition of core parts, materials, peripheral equipment, motion controls, etc. which are
important for operation and functional enhancement of complete machines
Location Halls 1~5, KINTEX 1 Exhibition Center
Exhibited Items Workpiece holders (chuck, fixing center, clamp, vice), hydraulic & pneumatic parts (cylinder,
hydraulic & pneumatic devices), coolers, chillers, coolants, filters, nuts, couplings, power
locks, spindles, lubricant oils, other accessories & parts (compressor, washing machine,
cleaner, sterilizer, clutch brake, etc.), metal, textile, chemical, ceramic & plastic materials,
fluoro resin, etc.
Exhibit Trends Key parts & materials and motion controls to realize energy saving, eco-friendly, high-speed
and high-precision machining

Exhibit Trends
Tools & Related

Equipment Pavilion
Lifespan-Extending & Productivity-
Enhancing Products
Development of environment-friendly tools for processing of difficult-to-cut

materials has emerged as leverage for the competitiveness of related
industries around the world. The new drive has been promoted by the
successful development of new difficult-to-cut materials, centering on such
key industries as aerospace, automobiles, medical instruments, etc.
The direction in development of tools for processing of difficult-to-cut

materials is centered on two axes - designing new coating technologies and
optimum tool shapes (tool nose, chip breaker, surface pattern, etc.). In line
with this trend, machine tool makers also are focusing efforts on enhancing
mechanical strength.
Reflecting this trend in the Tools & Related Equipment Pavilion at

SIMTOS2014, technologies were showcased that featured integrated
solutions - the sharing of processing technologies between tools and
machine tools.
In addition, energy-saving & eco-friendly, high-performance and high-

efficiency cutting tools, special tools and high-tech tools with excellent
processing results and multiple functions even in extreme environments
drew keen interest.
The Tools & Related Equipment Pavilion consisted of 694 booths with
exhibits by 160 companies from 15 countries.

Characteristics Exhibition of tools & power tools and tool-related peripheral equipment to enhance quality
and productivity of metal cutting & shearing processes
Location Halls 7 & 8, KINTEX 2 Exhibition Center
Exhibited Items Cutting tools, tool holders (complex tool posts), diamond tools, polishing tools (corner
cleaning machine), tool grinding machines, raw & auxiliary materials, charging tools, AC
tools, DIY tools, air tools, etc.
Exhibit Trends New products for high-quality machining, lifespan extension of tools and productivity
increase and special tools for difficult-to-cut and new materials

Exhibit Trends
CAD/CAM, Measuring Systems,

Automation & Robotics Pavilion
Expanded CAM Automation, Robots & 3D
Printers
The main trends in manufacturing technology are for high efficiency and
enhanced work convenience. The CAD/CAM, Measuring Systems, Automation &
Robotics Pavilion at SIMTOS2014 debuted CAD/CAM solutions and automation
systems for machine tools, state-of-the-art software facilitating convergence
between related industries and cutting-edge robots to increase automation,
together with precision control-related new technologies.
Technologies and products in the categories of 'Linkage to Other Software,'

'Provision of Libraries,' 'MDA Provision Practices,' etc. used by major customers
and cooperating companies were introduced. Of particular note, the serious
interest of respective companies in how to pursue manufacturing innovation for
productivity improvement, eco-friendliness and energy saving through linkage of
CAD/CAM solutions and NC controllers could be witnessed. Among others,
robot-automated engineering technologies suitable for the production facilities of
small & medium enterprises (SMEs), next-generation delta robots, 7th-
generation multi-joint robots and 3D printing technologies were pointed out as
items attracting high interest at the themed pavilion of SIMTOS2014, drawing
visitors' attention.
The interest of buyers and visitors in 3D printing, in particular, was very hot. 3D
printing, which converts diverse materials, such as metal, rubber and plastic into
three-dimensional structures in accordance with 3D drawings, received praise as
a promising technology to drive a new revolution in manufacturing, as its
application scope is not only wide-ranging but it also can materialize ideas
immediately just from drawings.

Characteristics Introduction of automation solutions, including CAD/CAM, for machining of metals and
production optimization, IT convergence technologies and robotic automation engineering
to increase production efficiency between equipment, measuring technologies, 3D printing
technologies
Location Hall 9, KINTEX 2 Exhibition Center
Exhibited Items Manufacturing robots, robot parts, other robot-related equipment, motors (reducer), CNC
systems, LM systems (ball screw, bearing), logistics systems (crane, conveyor), gantry loaders,
other automation parts (inkjet marking machine, printer, pin stamping machine, encoder,
scanner, cable chain), measuring equipment (measuring machine, gauge, projector,
microscope, etc.), machine vision systems, 3D scanning systems and 3D printing
Exhibit Trends Suggestion of expansion of integrated MDA and CAM automation, importance of
measurement of workpieces and direction of robots for small & medium-sized
manufacturing businesses

Exhibit Trends
Cutting-Off & Welding

Pavilion
High-Output Products, Fiber Lasers + Functional
Trends
In the metal cutting and welding field, development of products enabling

high-quality cutting-off and welding work while realizing contrasting
objectives - expansion of machining scope and space saving - is becoming a
key task.
Amid this trend, metal cutting equipment using different cutting methods,
including a wide variety of saw machines, milling machines for cutting,
water jet cutting machines and laser cutting machines, were exhibited in
the Cutting-Off & Welding Pavilion at SIMTOS2014.
Especially, laser machines with 'high output,' 'fiber laser' and 'complex
function' as keywords emerged on a large scale, engaging in fierce
competition.
Amid the emergence of fiber lasers and disk lasers and their mounting onto
high-output laser machines starting several years ago, all large domestic
companies exhibited fiber laser machines among their mainstay product
groups.
A fiber laser is a compact resonator, so vibration is stable and cutting quality

is excellent. Recently, 10kw high-output fiber lasers rather than lamp or
diode types have been introduced, opening a new market in the large
cutting equipment field.
In the Cutting-Off & Welding Pavilion at SIMTOS2014, 61 companies from

14 countries exhibited their high-tech machines on a 635-booth scale at
Halls 9+10 (13.027m2) of KINTEX 2 Exhibition Center.

Characteristics Exhibition of metal cutting and bending technologies for metals, processing equipment,
joining technologies and peripheral equipment
Location Halls 9 & 10, KINTEX 2 Exhibition Center
Exhibited Items Cutting M/C, shearing M/C, bending M/C, plasma cutting M/C, laser M/C, water jet cutting
M/C, laser marking M/C, other cutting M/C, welding M/C, welding & cutting M/C, welding
automation M/C, materials, welding parts & peripheral equipment, other welding M/C
Exhibit Trends An arena of competition for 'high output' and 'fiber laser' M/C and 3D cutting technologies,
and laser M/C having 'complex functions' through 5-axis laser machining

Exhibit Trends
Press & Metal Forming

Pavilion
Expansion of Exhibited Servo Presses
For steel plates developed with strong, lightweight materials, aluminium

and magnesium alloys, etc. having applications expanding into esthetic
materials, especially in the high press-demand automobile industry, hot and
warm press forming are taking center stage. Accordingly, to meet the
technology development trends of presses, moves to introduce energy-
saving machines along with a greater use of servos are active.
Reflecting the trends, various presses, including servo presses, and forming
machines were exhibited in the Press & Metal Forming Pavilion at Hall 10
(13,072m 2 ) of SIMTOS2014,
where 31 companies from eight
countries exhibited servo presses,
Characteristics Exhibition of presses for making shapes on metals using pressure, loading & unloading
mechanical presses, hydraulic
peripheral equipment for metal forming and automation equipment
presses, punching machines, Location Hall 10, KINTEX 2 Exhibition Center
notching machines, automation Exhibited Items Servo presses, mechanical presses, hydraulic presses, punching machines, notching
machines for presses, press parts, machines, press automation equipment, press parts, and other forming machines
loading and unloading peripheral Exhibit Trends Korea's unique press-specialized exhibition hall, featuring expansion of exhibited servo
presses, emergence of difficult-to-form materials and introduction of hot stamping
machines for press forming and
technologies
automation machines.
Four Popular Exhibit Categories

FA, Robots, 3D Printing, Software
Cited as the four most popular exhibit categories at SIMTOS2014 were factory
automation, robots, 3D printing and software. About 50% of the visitors who
filed pre-registration applications revealed their plan to view these products. In
fact, many pre-registered and onsite-registered visitors flocked to the CAD/CAM,
Measuring Systems, Automation & Robotics Pavilion, enabling the pavilion to
harvest great success.
A wide variety of products, from small robots contributing to robot

automation, creation of eco-friendly production lines and design software
technologies with built-in simulation functions to automation engineering
technologies optimizing functions with factory automation, stopped visitors
making their way through the wide-ranging demonstrations. Furthermore,
visitors gathered at the booths of exhibitors showcasing 3D printer-related items
that debuted for the first time at SIMTOS2014.

Exhibitor Analysis
Driving Global Marketing Platform
Overseas Booth Occupation

Rate Exceeds 50%
The number of exhibitors at SIMTOS2014 reached 853, compared

with 763 at SIMTOS2012. The total number of exhibitors broke down
to 300 domestic companies and 553 overseas companies.
Over a ten-year period, the number of participating exhibitors has

nearly tripled, with comparable figures at 328 in 2004, 404 in 2006,
433 in 2008 and 459 in 2010.
The number of participating countries in SIMTOS2014 reached 33,

compared with 24 in 2008, 27 in 2010 and 34 in 2012.
The number of overseas exhibitor booths stood at 2,892.8, 51.2% of

the total, exceeding those of domestic exhibitors for the first time in the
30-year history of SIMTOS. Domestic companies' combined booth
number reached 2,620.2 booths, accounting for 48.8% of the total.
The number of booths at SIMTOS2014 totaled 5,513, the most ever,

compared with 3,784 in 2008, 3,447 in 2010 and 5,274 in 2012.
Number of Exhibitors Booth Occupation Rate

(Unit: Company)
853
763
459
433 Domestic
404 Overseas
328
48.8%
51.2%
’04 ’06 ’08 ’10 ’12 ’14

Exhibitor Analysis
Dynamic Shift From Machine Tool to Manufacturing Tech Exhibition
The SIMTOS2014 exhibition trend featured 55.2% growth of exhibitors at the Parts, Materials & Motion Controls
Pavilion as well as a 31.3% increase at the CAD/CAM, Measuring Systems, Automation & Robotics Pavilion. The
increases indicate SIMTOS’ dynamic shift from a machine tool to manufacturing technology exhibition.
The Parts, Materials & Motion Controls Pavilion attracted the largest number of exhibitors, accounting for 27.4% of
the total, followed by the Metal Cutting & Die Mold Working Pavilion at 23.4%, and the CAD/CAM, Measuring
Systems Automation & Robotics Pavilion with 19.7%. The pavilion that drew the largest number of participating
countries was the CAD/CAM, Measuring Systems, Automation & Robotics Pavilion with 21 nations. Next came the
Parts, Materials & Motion Controls Pavilion and the Tools & Related Equipment Pavilion with 14 countries each.
Exhibitor Status by Pavilion

Themed Pavilion No. of Countries No. of Domestic Exhibitors No. of O'seas Exhibitors Share Ratio (%)
Metal Cutting & Die Mold Working Pavilion 10 60 140 23.4
Parts, Materials & Motion Controls Pavilion 14 84 150 27.4
Tools & Related Equipment Pavilion 14 59 101 18.7
CAD/CAM, Measuring Systems, Automation & Robotics Pavilion 21 60 108 19.7
Press & Metal Forming Pavilion 7 14 17 3.6
Cutting-Off & Welding Pavilion 13 23 38 7.2
Total 33 300 553 100
No. of Domestic Exhibitors No. of Overseas Exhibitors
Metal Cutting & Die Mold Working Pavilion 60 Metal Cutting & Die Mold Working Pavilion 140
Parts, Materials & Motion Controls Pavilion 84 Parts, Materials & Motion Controls Pavilion 150
Total Tools & Related Equipment Pavilion 59 Total Tools & Related Equipment Pavilion 101
300 CAD/CAM, Measuring Systems, Automation & Robotics Pavilion 60 553 CAD/CAM, Measuring Systems, Automation & Robotics Pavilion 108
Press & Metal Forming Pavilion 14 Press & Metal Forming Pavilion 17
Cutting-Off & Welding Pavilion 23 Cutting-Off & Welding Pavilion 38
Return Exhibitors Form Majority
The percentage of exhibitors at SIMTOS2014 taking part in the show three to five times hit 38.6%, while those
that participated in six or more shows reached 27.5%. This implies that SIMTOS is playing an important role in
terms of exhibition marketing and that exhibitors are highly satisfied with their results.
Participation Scorecard
(Unit: %)
38.6
35.9
32.0 32.2
26.9 27.5
24.9
22.4 24.6 22.8 23.4
16.9 18.7 16.7 19.5 16.9
1st time 2nd time 3rd~5th time 6 and more times
2008 2010 2012 2014

Exhibitor Analysis
No. of New Products Exhibited/Exhibitor Averaged 6.0, Up 2.18 Cases from 2012
The number of new products exhibited per company averaged 6.0, an increase of 2.18 from SIMTOS2012 two
years ago and up 3.02 from SIMTOS2012. The average of new products & services exhibited per company, in
order of ratio, was two (23.6%), one (22.5%) and four to nine (21.9%).
Average No. of Products Per Company Average No. of New Products Per Company
(Unit: Case) (Unit: Case)
Over 100 (6.9%) None (9.4%)
50~100 (6.1%) 100 or more (1.1%)

1 (22.5%)
10~99 (11.9%)
Below 10 (53.1%)
Average Average
22.3 6.0
10~49 (33.9%) 4~9 (21.9%)
2 (23.6%)
3 (9.4%)
11 National Pavilions Plus Overseas Agent Booths
Eleven countries fielded national pavilions, which were dispersed among the six themed pavilions.
Among them were Switzerland, Spain, China, Germany, Italy, Czech, Turkey and Brazil. Moreover, overseas agents
from three countries - Germany, Italy and China - operated an integrated booth, staging brisk sales and publicity
activities. The Brazil and Czech pavilions directly invited influential buyers to boost business activities.

Exhibitor Analysis
Top 10 Exhibitors by Pavilion

Metal Cutting & Die Mold Working Parts, Materials & Motion Controls
No. Company No. Company

1 Doosan Infracore Co., Ltd. 1 SIEMENS
2 Hyundai Wia Corporation 2 HIWIN TECHNOLOGIES CORP.
3 Hwacheon Machinery Co., Ltd. 3 Samchully Machinery Co., Ltd.
4 SMEC Co., Ltd. 4 KHAN Work Holding Co., Ltd.
5 DMG MORI SEIKI KOREA CO., LTD. 5 HANSUNG GT CO., LTD.
6 S&T Dynamics Co., Ltd. 6 SAMICK THK CO., LTD.
7 Hankook Machine Tools Co., Ltd. 7 SEOAM MACHINERY INDUSTRY CO., LTD.
8 Korea Fanuc Corporation 8 IFM Electronic
9 YAMAZAKI MAZAK CORPORATION 9 EROWA
10 Hankook Machine Tool Co., Ltd. 10 ILRIM NANO TEC
Tools & Related Equipment CAD/CAM, Measuring Systems & Robotics, Automation

1 KORLOY Inc. 1 YODO-ROBOTICS CO., LTD.
2 MAPAL HITECO 2 ABB Ltd.
3 Sandvik Coromant 3 Delcam
4 Guhring Korea Co., Ltd. 4 Mitutoyo Korea Corporation
5 OSG KOREA CORPORATION 5 RENISHAW Korea Ltd./Protechinnotion Co., Ltd.
6 WALTER 6 ZEISS Korea
7 Kennametal Korea 7 Korea Intelligent Measuring Equipment Agency System (KIMEAS)
8 DINE. Inc 8 MARPOSS Co., Ltd.
9 MST Corporation 9 KUKA
10 KUK JE Machine & Tools Co., Ltd. 10 NCB Co., Ltd.
Cutting-off & Welding Press & Metal Forming

1 TRUMPF Korea Co., Ltd. 1 Hyundae Mechanic & Electric Co., Ltd.
2 AMADA KOREA CO., LTD. 2 DURMAZLAR MAKINE SAN.VE TIC. A.S.
3 Hankwang Co., Ltd. 3 Shinhan S&P Co., Ltd.
4 KOTEC CO., LTD. 4 Samdo Press Co., Ltd.
5 LVD Korea 5 SQ Tech Co., Ltd.
6 Delta Machinery Co., Ltd. 6 KDM International
7 MESOTEC Co., Ltd. 7 NICEMACH Co., Ltd.
8 Jin-A Commerce & Co. 8 Anjeon Hydraulic Machinery Co.
9 Mitsubishi Electric Automation Korea Co., Ltd. 9 YOUNGRIM ENGINEERING CO., LTD.
10 WONGONG MACHINERY CO., LTD. 10 CML KOREA

Visitor Analysis
Daily Average Reaches 20,070
Exceeding 100,000 Visitors

Consecutively
SIMTOS2014 visitors exceeded the 100,000 mark once again.

Despite a shortening of the exhibition period to five days from the
previous six, SIMTOS2014 attracted a total of 100,351 visitors, a
level similar to the 104,713 visitors at the 2012 edition.
The number of domestic and overseas visitors at SIMTOS2014

reached 94,942 and 5,409 respectively, compared with 100,122
and 4,591 at the 2012 show.
Among the visitors were 361 overseas buyers invited by the

SIMTOS2014 Secretariat.
The number of visitors per day averaged 20,070 from

manufacturing technology fields, encompassing such end-user
industries as automobiles, steel, shipbuilding, aerospace,
electronics & electricity, IT, etc.
Visitor Trends ('04-'14)
(Unit: Person)
104,713 Over the past eight years, the number of SIMTOS visitors increased
100,351
64%, with 100,351 in 2014 compared with 64,505 in 2008 and
62,804 in 2010.
70,748
64,505
62,804
56,219 Bringing Together Global Majors
The end-user company visitors were from such world-renowned

names as Samsung Electronics, Hyundai Motor, POSCO, Hyundai
’04 ’06 ’08 ’10 ’12 ’14 Heavy Industries, KORAIL, etc.

Visitor Analysis
Pre-registered Visitor Rate Hits 76%
The number of pre-registered visitors reached 76,351 persons, accounting for 76% of the total 100,351 visitors. By sector,
metal cutting drew the largest number of pre-registered visitors with 14,892, followed by factory automation at 6,562, 3D
printing & software with 5,833, etc.
Status of Pre-Registered Visitors
3D Printing, Software 5,833 (9.3%)
Measuring system 3,034 (4.8%)

Metal-cutting 14,892 (23.7%)
Meral forming 2,177 (3.5%)
Robotics 2,896 (4.6%)
Materials 856 (1.4%)

Factory automation 6,563 (10.5%)
Parts 871 (1.4%)
Electric tool 382 (0.6%)
Welding 765 (1.2%)

Tools 4,962 (7.9%)
Finishing facilities 164 (0.3%)
Others 15,579 (24.8%) Cutting-off 3,790 (6.0% )
General Machinery, Auto Sector Take Lion's Share
General machinery accounted for 21% of total visitors at SIMTOS2014. Automobile / parts industries took second place
with 15%, followed by metal product manufacturing 13%, precision machinery manufacturing 11%, steel / nonferrous
metals 9%, electrical / electronics / IT 8%, shipbuilding / aerospace / other transport 5% and others 18%.
Visitors by End-User Industry

Others 18% 21% General Machinery
Shipbuilding/Aerospace/Other Transport 5%
Electrical/Electronics/IT 8% 15% Automobile/Parts Industries
Steel/Non-Ferrous Metals 9%
Precision Machinery Mfg. Business 11% 13% Metal Products Mfg. Business

Visitor Analysis
Visitors at Six Themed Pavilions Visitor Breakdown by Pavilion

Reached 220,413
Metal Cutting & Die
Visitors to the six themed pavilions numbered a Mold Working / Parts, 92,933
Materials & Motion (42.2%)
combined 220,413. This total broke down to Controls Pavilion
92,933 at the Metal Cutting & Die Mold Tools & Related 52,152
Total Equipment Pavilion (23.7%)
Working Pavilion and the Parts, Materials &
220,413
Motion Controls Pavilion; 52,152 at the Tools & (100.0%) CAD/CAM, Measuring
41,287
Systems, Automation &
Related Equipment Pavilion; 41,287 at the Robotics Pavilion
(18.7%)
CAD/CAM, Measuring Systems, Automation &

Robotics Pavilion; and 34,041 at the Cutting-Off & Press & Metal Forming /
Cutting-Off & Welding 34,041
Welding Pavilion and the Press & Metal Forming Pavilion (15.4%)
Pavilion.
Visitors Represent Potential Buyers Survey of Visitors’ Procurement Decision Power
SIMTOS has solidified its position as an exhibition

sought by end-users. Among the visitors, 12.1% 64.4%
Final Procurement 12.1%
and 26.0% were ‘final decision makers’ and Decision Makers
‘intermediate decision makers,’ respectively. Intermediate Procurement 26.0%

Decision Makers
Total
100.0%
88% of the visitors were from metal processing- Persons in Charge of 26.3%
Procurement
related demand & supply companies.
SIMTOS2014 provided a venue for all participants No Decision-Making Role 35.6%
to explore potential business partners and new

markets.
Involved in Manufacturing Sector Type of Visitors by Occupation
Sales & marketing staff accounted for 30% of all Design & Detail Engineering 5%
visitors to SIMTOS2014, followed by engineering

Purchase 10%
(25%), research & academia (15%), purchasing
(10%), publicity & management (10%), detail Research & Academia 15%
design/engineering (5%), and others (5%). Total

Engineers 25%
100.0%
Publicity & Management 10%

This fact reflects that SIMTOS provides
outstanding opportunities to directly introduce Business/Marketing 30%
exhibitors’ products and services.

Others 5%

Visitor Analysis
Package Visitors From Major Korean Firms, etc.
Package visitors are primarily those that regard SIMTOS as a major platform for purchasing high-quality, high-performance
products and services.
(Unit: Person)
No. of No. of
Package Visitors Package Visitors
1 Hyundai Motor Company 241 30 Dongbo Industrial Co., Ltd. 45
2 Samsung Electronics Co., Ltd. 240 31 Hwacheon Co., Ltd. 41
3 Doosan Infracore Co., Ltd. 182 32 Korea Delphi Automotive Systems Corporation 41
4 Hyundai Wia Corporation 175 33 Samchully Machinery Co., Ltd. 41
5 Kia Motors Corporation 112 34 Uju Electronics, Ltd. 41
6 Hankook Machine Tool Co., Ltd. 111 35 Bongshin Co., Ltd. 41
7 Taegu Tec Ltd. 108 36 Seojin Industry Inc. 40
8 Samsung Electro-Mechanics Co., Ltd. 104 37 Kishin Co. 39
9 Mapal Hiteco Co., Ltd. 104 38 Ewha Diamond Ind. Co., Ltd. 38
10 GM Korea Company 102 39 Ever Techno Co., Ltd. 38
11 LG Electronics Inc. 90 40 Seohan Industries Co., Ltd. 41
12 Ssangyong Motor Co., Ltd. 80 41 Kishin Co. 41
13 Hyundai Heavy Industries Co., Ltd. 78 42 UNIST 41
14 Mando Corp. 71 43 DCT Co., Ltd. 41
15 YG-1 Co., Ltd. 67 44 Hwashin Co., Ltd. 41
16 KORLOY Inc. 66 45 Schaeffler Korea Corporation 40
17 Hyundai Mobis 64 46 Hyundai Steel Co., Ltd. 40
18 SIMPAC Incorporated 60 47 Korea Institute of Machinery & Materials 39
19 Keumdong Machinery Co., Ltd. 58 48 Hanwha Corporation/Machinery 38
20 Shinhan Diamond Ind. Co., Ltd. 55 49 TAESUNG PRECISION CO. 38
21 Iljin Global Co., Ltd. 55 50 ENERGY & MACHINERY KOREA CO., LTD. 37
22 Korea Institute of Industrial Technology 53 51 HANKOOK CHAIN MOTOR CO., LTD. 37
23 Kiheung Machinery Co., Ltd. 53 52 Tae Yang Precision Co., Ltd. 37
24 Dongsin Precision Co., Ltd. 53 53 Daesung Precision Co. 37
25 MTS (Mechanical Total Solution) KOREA 51 54 JMTech Co., Ltd. 36
26 Rinnai Korea Co., Ltd. 50 55 Nanotech Co., Ltd. 36
27 Samsung Techwin Co., Ltd. 49 56 Daesung Industrial Co., Ltd. 35
28 Neo OTO Ltd. 48 57 TTM 34
29 Hyundai Powertech Co., Ltd. 46 58 Daesung Co., Ltd. 34

Buyer Analysis
Embracing 361 Strategically Invited Buyers
Overseas Buyers Cross

5,000 Mark
The number of overseas buyers exceeded 5,000 for the first time in
SIMTOS’ 30-year history.
According to the final tally, a total of 5,409 overseas buyers, including

361 strategically invited buyers, visited SIMTOS2014 for purposes
related to buying. Comparable figures in previous events were 4,567 in
2012, 2,856 in 2010 and 2,645 in 2008.
The five-day run of SIMTOS2014 generated US$2,300 million in

business contracts & consultations, exceeding the previous record-high
of US$1,866 million at SIMTOS2012.
The number of business consultation meetings reached around 80,000

cases. Business contracts & consultations made at meetings with
domestic buyers alone came to US$25.5 million during the
SIMTOS2014 period.
Buyer Visit Trend (2012-2014)

(Unit: Person)
100,122
94,942
5,409
4,591
2012 2014
Overseas Buyer Domestic Buyer +

Buyer Analysis
Contributing to the realization of greater-than-expected 2014 Status of Invited Overseas Buyers

business results, SIMTOS2014 organizers arranged client- No. of Buyers No. of Buyers
Country Country
customized business matchmaking with the invitation of (No. of Biz Talks) (No. of Biz Talks)
361 influential buyers, notably from newly industrializing China 58 (233) Israel 5 (19)
India 41 (216) Taiwan 4 (3)
nations.
Turkey 36 (52) Germany 4 (12)
Malaysia 25 (36) Colombia 4 (2)
China topped the list of strategically invited buyers with Italy 22 (42) Czech 4 (10)
58, followed by India with 41, Turkey 36, Malaysia 25, Brazil 20 (29) New Zealand 2 (9)
Italy 22, and Brazil and the Philippines with 20 each. Philippines 20 (63) Mexico 2 (1)
U.S.A. 19 (47) Spain 2 (9)
Indonesia 16 (90) Canada 2 (3)
These 361 buyers participated in a combined 1,085
South Africa 14 (34) Portugal 2 (9)
business consultations with exhibitors at SIMTOS2014.
Russia 12 (33) Poland 2 (4)
Vietnam 9 (18) France 2 (16)
Business Consultation Results by Themed Singapore 9 (29) Australia 2 (12)
Thailand 8 (14) Iran/UAE 1 (4)
Pavilion
Japan 7 (24) Egypt 1 (4)
United Kingdom 6 (18) Total 361 (1,085)
Overseas buyers participated in a total of 849 business
consultations at the six themed pavilions, while domestic
buyers combined for 189 consultations. The largest share of business discussions with overseas partners was achieved in
the Parts, Materials & Motion Controls Pavilion at 441, which represented 51.9% of the total. The Metal Cutting & Die
Mold Working Pavilion came second at 294 cases (34.6%), followed by the Tools & Related Equipment Pavilion with 86
(10.25%).
Biz Talks With Overseas Buyers Biz Talks With Domestic Buyers
Cutting-Off & Welding Pavilion 294 (34.6%) Cutting-Off & Welding Pavilion 36 (19.0%)
Press & Metal Forming Pavilion 2 (0.2%) Press & Metal Forming Pavilion 8 (4.2%)
Total Tools & Related Equipment Pavilion 86 (10.3%) Total Tools & Related Equipment Pavilion 48 (25.4%)
849 CAD/CAM, Measuring Systems, 849 CAD/CAM, Measuring Systems,
(100%) 3 (0.4%) (100%) 35 (18.5%)
Automation & Robotics Pavilion Automation & Robotics Pavilion
Parts, Materials & Motion Controls Pavilion 441 (51.9%) Parts, Materials & Motion Controls Pavilion 57 (30.2%)
Metal Cutting & Die°§ Mold Working Pavilion 23 (2.7%) Metal Cutting & Die°§ Mold Working Pavilion 5 (2.6%)
Overseas Buyer Meeting Scoreboard by Country

No Nation Consultations No. of Persons No Nation Consultations No. of Persons
1 Australia 12 2 17 Philippines 63 19
2 Brazil 26 19 18 Poland 4 2
3 Canada 3 2 19 Portugal 9 2
4 Colombia 0 2 20 Russia 9 4
5 China 200 45 21 Singapore 29 9
6 Czech 4 2 22 Republic of South Africa 13 7
7 Egypt 22 15 23 Spain 9 2
8 India 210 37 24 Taiwan 3 4
9 Indonesia 87 14 25 Thailand 14 8
10 Iran, UAE 4 1 26 Turkey 52 36
11 Israel 13 3 27 U.K 3 1
13 Japan 9 2 28 U.S.A 5 5
14 Malaysia 30 23 29 Vietnam 6 5
15 Mexico 1 2
Total 849 275
16 New Zealand 9 2

Buyer Analysis
Biz Meetings With Domestic Buyers Participation Purpose of Domestic Buyers
Product Procurement 23.8%

Business contracts and consultations with domestic buyers
reached US$25.5 million and US$31.7 million, Investigation of New Products & Techs 21.6%
respectively.
Investigation of Industrial & Market Trends 18.2%
According to a survey result, 24% of domestic buyers said Pursuit of Cooperation, Investment and Tie-
14.7%
Up Partners
the purpose of their participation was to buy products,
Establishment of Networks 13.0%
21.6% for survey of new products & technology trends.
Requests from Participating Companies 7.8%
Others 0.9%
Domestic Buyer Analysis Breakdown of Domestic Buyers by Job Type
Procurement Department Design Team

CEOs and members of boards of directors accounted
2.5% 1.2%
for 20.5% of registered domestic buyers. Research Production
Research
institutes topped the list of domestic buyers by Department
Institute
10.6%
business type at 25.5%, reflecting the technological 25.5%
orientation of Korean buyers. By region, buyers from Total

Others
100%
South Gyeongsang Province accounted for 29% of the 18.6%
domestic buyers at SIMTOS2014. Gyeonggi Province

took second place with 24%. Sales
CEO & Executive Department
20.5% 21.1%
Korea's Status in Global Machine Tool Industry
Production Exports
5th 7th
(US$5.3 billion) (US$2.22 billion)
6th
5th 5th 6th 5th 5th 5th 5th 7th 7th 7th 7th 7th 7th 7th
8th 8th
7th
8th 8th
10th
11th
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Imports Consumption
4th
3th 3th 4th (US$4.48 billion)
4th
4th
5th 5th 5th 6th
6th 6th 6th 6th 6th 5th 5th
5th 7th
6th 8th 8th
7th
10th (US$1.39 billion)
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Matchmaking4U
‘We Are Ready to Be Your Sales Dept. 2’
Blossoming of Creative
Connectivity
Under the motto “We Are Ready to Be Your Sales Dept. 2,”
SIMTOS2014 organizers implemented a unique Matchmaking4U
program based on the concept of creative connectivity.
This program featured special matchmaking events between

overseas buyers and Korean/overseas exhibitors as well as
matchmaking between Korean buyers and domestic/overseas
exhibitors.
Under the global paradigm change, this innovative package

exceeded customer requirements and expectations.
A total of 1,004 matchmaking meetings took place during the

SIMTOS2014 period, generating real marketing opportunities for
exhibitors.
Matchmaking rounds between overseas buyers and

Korean/overseas exhibitors reached 849 with the participation of
277 overseas buyers and 167 Korean/overseas exhibitors.
Meanwhile, 155 Korean buyers and 124 domestic/overseas

exhibitors joined matchmaking sessions.
Number of Matchmaking Cases by Themed Pavilion
Parts, Materials & Motion Controls 491 (48.9%)
Metal Cutting & Die Mold Working 325 (32.4%)
Total Tools & Related Equipment 118 (11.8%)

1,004
CAD/CAM, Measuring Systems & Robotics 31 (3.1%)
(100%)
Press & Metal Forming Pavilion 28 (2.8%)
Cutting-Off & Welding Pavilion 11 (1.1%)

Matchmaking4U
Pre-Meetings for Matchmaking Prior to Full-Cycle Marketing Angel Program, Related With
the Show Matchmaking4U With Buyers
To maximize the potential for realizing the greatest - Pre-show matchmaking meetings between
exhibitors and buyers, both in Korea and
benefit from the Matchmaking4U process, Pre-Show abroad
SIMTOS2014 organizers arranged pre-show meetings - Invitation of potential influential buyers based,
between buyers and exhibitors, thus increasing the in particular, on the desires of exhibitors
efficiency, productivity and value of meetings during

- Matchmaking between Korean buyers and all
the show period.
exhibitors, both Korean and overseas
During Show
- Matchmaking between overseas buyers and all
The pre-show meeting round is part of the SIMTOS- exhibitors, both Korean and overseas
style full-cycle marketing program, consisting of three

phases - preshow, during the show and post show. - Overall appraisal and innovation package to
present clients with better opportunities
Post Show - Continuous networking focused on creative
42 Matchmaking Meetings Between connectivity
Korean Buyers & Overseas Exhibitors
During SIMTOS2014, a total of 42 matchmaking

meetings were held between Korean buyers and
overseas exhibitors.
No. of Overseas Exhibitor-Korean Buyer Matchmaking Cases

Taiwan had eight companies participating in the
program, followed by Italy with six, Japan with five,
2
and Germany, the United States and the United 5 (5%)
Parts, Materials & Motion Controls
Kingdom with one each. (12%)

Metal Cutting & Die Mold Working
5 Total 18
These exhibitors held one-on-one meetings with (12%) 42 Tools & Related Equipment
(43%)
Korean buyers, including Doosan Infracore, to discuss (100%)
CAD/CAM, Measuring Systems & Robotics
the details of product and service supply to Korea. 12
(28%) Press & Metal Forming
In addition to sales negotiations, several overseas

exhibitors explored opportunities to establish
networks to realize market advances into Korea and
neighboring nations.
No. of Matchmaking Cases With Korean Buyers by Country

High Satisfaction With the SIMTOS-
style Program Taiwan 16
Both domestic and overseas participants in the Japan 12

matchmaking sessions voiced high satisfaction with
the SIMTOS-style program. For example, Mike Italy 8
Nicholson, Sales & Marketing Director of
UK 3
MachineWorks Ltd., a UK-based global leader in CNC
simulation and verification solutions, said, "In our
Germany 2
experience, this program is not common, although
we participate in EMO and IMTI. We believe that it is a U.S.A. 1

Matchmaking4U
unique program and a great service for meeting the first stage of a process that could take up to two years
right companies and the right people." before reaching a sales agreement."
Asked whether MachineWorks would participate in the Number of Matchmaking Buyers by Country
Matchmaking4U program again in 2016, Nicholson
India 210
said, “Definitely. It is an extremely value-added
service.” China 200
Indonesia 87
"The only comment I would have for improvement
Philippines 63
would be that the specific names of the prospective
clients that we meet in the Matchmaking4U program Turkey 52
be kept confidential, since making the names of those Malaysia 30
prospective clients public could benefit our
Singapore 29
competitors."
Brazil 26
"We have been able to raise our profile, obtain good Italy 18
information, identify prospects and conduct business
Thailand 14
discussions. As far as specific results, we consider good
discussions with prospects a success, as it marks the Others 120
Matchmaking4U CREATivity
Creating Market Opportunities

Creating new market opportunities is the driving initiative of SIMTOS in line with its endless challenge to build a
global marketing platform under the core task of "We Are Ready to Be Your Sales Dept. 2"
Right Companies, Right Contacts

In essence, creative connectivity, meeting with the right companies and right contacts, leverages the success of
matchmaking.
Effective Communication
In these efforts, the new concept of effective
communistration (communication +
administration) cannot be overemphasized.
Around-the-World Network
SIMTOS is now redoubling efforts to power
seamless dialogue with clients in an around-the-world network.
Total Client-Customized Services

In conclusion, the SIMTOS Matchmaking4U program's essential value is its focus on total client-customized service
beyond time, place and borders.

Concurrent Events
Innovative Tech Seminars, Colorful Ceremonies & Events
Window Into Insight &

Creativity
SIMTOS2014 proved its excellence not only as a marketplace but also

as a window into future-oriented insight and inspiration with well-
organized technology seminars, which took place within the exhibition
site, breaking the previous paradigm. It also brought delight to
participants with colorful and unique events like the opening ceremony
and tour programs.
Simultaneous View of Products + Technology +

Demonstration
The seminars were held in a way that made it possible to view

presented technologies at the same time within the exhibition area.
Consequently, SIMTOS positioned itself as a production &
manufacturing tech-specialized exhibition from the past machine tool-
centric show.
Drawing Audience of 2,936 with 85 Lectures
Featuring 85 lectures, the seven technology seminars drew a total

audience of 2,936.
Audience at Lectures by Theme

(Unit: person)
Total Measurement Tool Robotics/ Laser Machine Welding CAD/

Automation Tools CAM
2,936 430 478 456 310 548 64 650

Concurrent Events
1. Measurement Know-How & Latest Measuring Tech Seminar
The Measurement Know-How & Latest Measuring Technology Seminar introduced the importance of high-
quality, high-efficiency and high-productivity systems. Kicking off the seminar with theme presentations, Ahn
Jong-Il, director-general of the Bureau of Standards Policy at the Korean Agency for Technology Standards,
explained Korea’s Policy Direction for National Standardization, while Professor Kim Myung-Hee of Korea
Women’s Polytechnic, spoke on the Importance of Measurement Traceability & Error Correction System.
- Date: 10:00~18:00, April 10~11, 2014
- Place: (Room B) Hall 8-1, KINTEX 2nd Exhibition Hall
- Theme:
Policy Direction for National Standardization
Importance of Measurement Traceability & Error Correction System
- Session 1: Measurement Basics and Know-How
- Session 2: Latest Precision Measurement Tech Trends
- Session 3: 3D Shape Measurement Technology Trends
2. Robot & Smart FA Technology Forum
The Robot & Smart Factory Automation Technology Forum introduced related systems that were touted as
the drivers of a new industrial revolution. Leading into the two sessions, President Lee Ki-Sub of Korea
Evaluation Institute of Industrial Technology (KEIT) set the stage with a presentation on Robot Industry
Policies and Future Markets, while Professor Han Sung-Hyun of Kyungnam University explained Smart FA
Technology to Strengthen Competitiveness of SMEs. Session 1 featured 10 papers presented by related
specialists including Dr. Kyung-Jin-Ho, Korea Institute of Machinery & Materials (KIMM), and Lee Sang-Ho,
Manager, ABB Robotics Division. Session 2 consisted of the presentation of five papers inclusive of “Robotic
Safe Energy Monitoring System” and “New Paradigm of Smart FA: Integration” among others.
- Date: 11:00~17:30, April 10~11, 2014
- Place: (Room D) Hall 8-2, KINTEX 2nd Exhibition Hall
- Theme:
Robot Industry Policies & Future Markets
Smart FA Technology to Strengthen Competitiveness of SMEs
- Session 1: Robot Automation Application Practices for SMEs
- Session 2: Latest Smart FA Trends
3. Efficient Management of Steel Structure Manufacturing Plants and New

Manufacturing Technologies
The seminar on Efficient Management of Steel Structure Manufacturing Plants and New Manufacturing
Technologies focused primarily on productivity and safety. Four specialist from Korea and abroad presented
papers related to steel structure plants, emphasizing the new paradigm changes with the dynamic
convergence of manufacturing technology.
- Date: 13:00~16:00, April 9, 2014
- Place: (Room A) Hall 7-1, KINTEX 2nd Exhibition Hall
- Theme:
Ways of Activating Certification System for Steel Structure Manufacturing Plants
Vision for Plasma Cutters
Steel Shop Drawing Automation (TELKA Structures)
Efficient Usage of Steel Structure Production Machines

Concurrent Events
4. Machining Know-How Centering on Difficult-to-Cut Materials and Latest Machine Tool

Demonstration Seminar
The Machining Know-How Centering on Difficult-to-Cut Materials and Latest Machine Tool Demonstration Seminar identified the
handling of difficult-to-cut materials as a core technology driver of today’s manufacturing industry revolution. The follow-on sessions
were Machining Know-How for Difficult-to-Cut Materials and Characteristics and Demonstration of Newly Developed Tools for Cutting
Machining.
- Date: 10:00~18:00, April 10~11, 2014
- Place: (Seminar Room B) Hall 7-2, KINTEX 2nd Exhibition Hall
- Theme:
Cutting, Machining of Difficult-to-Cut Materials - High-Speed Machining of Titanium Alloy (Ti-6Al-4V)
- Session 1: Machining Know-How for Difficult-to-Cut Materials
- Session 2: Characteristics and Demonstration of Newly Developed Tools for Cutting Machining
5. Manufacturing Laser Technology Seminar
The Manufacturing Laser Technology Seminar introduced the latest innovations in production technology starting with two theme
presentations. Professor Kong Hong-Jin of Korea Advanced Institute of Science & Technology (KAIST) discussed the Development
Direction of Laser Precision Machining and New Technologies, while Dr. Chung Tae-Moon of the Advanced Photonics Research
Institute explained the Femtosecond Laser and Laser Precision Machining.
- Date: 10:00~17:00, April 10~11, 2014
- Place: (Room A) Hall 7-1, KINTEX 2nd Exhibition Hall
- Theme:
Development Direction of Laser Precision Machining and New Technologies
Femtosecond Laser and Laser Precision Machining
- Session: Introduction of the Latest Laser Technologies and Applications
6. Machine Tool Technology Seminar
The Machine Tool Technology Seminar examined the technologies that are being developed to respond to three key end-user
industries -- automotive, aerospace and medical. The seminar consisted of three sessions. Session 1 covered the automotive industry
with four speakers; Session 2 introduced technologies and systems for the aerospace industry through five presentations; and Session 3
explained machine tool technology applications to the medical industry with two speakers.
- Date: 13:00~17:00, April 9~11, 2014
- Place: (Room C) Hall 7-3, KINTEX 2nd Exhibition Hall
- Session 1: Automobile Industry
- Session 2: Aviation Industry
- Session 3: Medical Industry
7. Seminar on CAD/CAM for Manufacturing Industry
The seminar on CAD/CAM for the Manufacturing Industry provided updates on the latest trends, related government policy direction
and the vision for future CAD/CAM applications. The seminar offered two sessions. Session 1 featured an Introduction of CAD
Technologies for the Machinery Manufacturing Industry with seven presentations. Session 2 discussed the Introduction of CAM
Technologies for the Machinery Manufacturing Industry with 10 speakers.
- Date: 13:00~17:00, April 10~11, 2014
- Place: (Room No. 301, 302) Seminar Room, 3F, KINTEX 2nd Exhibition Hall
- Session 1: Introduction of CAD Technologies for Machinery Manufacturing Industry
- Session 2: Introduction of CAM Technologies for Machinery Manufacturing Industry

Concurrent Events
Opening Ceremony
On April 9, the curtains rose on the five-day run of SIMTOS 2014 with an opening
ceremony at KINTEX that sparkled with color and vitality. Participants in the
ceremony included dignitaries from all related fields - government, business and
academia - along with exhibitors, buyers and visitors.
Attributing SIMTOS’ remarkable progress to the response of valuable

clients around the world, KOMMA Chairman Jong-Hyeon Sohn vowed to
sustain SIMTOS organizers’ full dedication to generating more
opportunities for all participants.
VIP & Overseas Network Receptions
The VIP Reception was held on April 10 followed by the Overseas Network
Reception on April 11, welcoming about 80 and 300 guests respectively. These events were significant in that
SIMTOS marked the 30th anniversary of its establishment with the 2014 edition, showcasing remarkable progress
and rapid development in the history of both domestic and global machine tool exhibitions.
Inducement of 'Asia Machine Tool Cooperation Meeting'
Five Asian countries, Korea, China, Japan, Taiwan and India,

which account for 47.2% (US$27.976 billion) of the world's
total machine tool consumption (US$59.278 billion), decided to
hold 'Asia Machine Tool Cooperation Meeting' during the
SIMTOS2014 period. At the meeting, discussions centered on
ways to promote machine tool demand and cooperation among
the five countries. During SIMTOS2014, a Korea-Japan
Committee meeting was organized to pursue strengthening of
the two countries' bilateral cooperation and establish new
networks in the machine tool industry.

Operation & Management
Convenience, Entertainment, Opportunities
Generating C.E.O. Spirit
The operation and management innovation vision behind

SIMTOS2014 can be summed up by the concept of C.E.O., i.e.
generating convenience, entertainment and opportunities beyond
borders for all participants, embracing exhibitors, buyers, and
visitors.
Show Operation Focused on Visitor Convenience
With designation of unique colors for the respective themed

pavilions, SIMTOS2014 organizers provided greater convenience
to visitors when moving to their pavilions of interest. “Colorful
SIMTOS” was implemented to help visitors find their desired
pavilions easily, just by following the signs with designated colors
of the six pavilions by item at KINTEX 1 & 2.
Designated Colors of Six Themed Pavilions
Metal Cutting & Die Mold Working Pavilion Red
Parts, Materials & Motion Controls Pavilion Blue
Press & Metal Forming Pavilion Yellow
CAD/CAM, Measuring Systems, Automation & Robotics Pavilion Green
Tools & Related Equipment Pavilion Violet
Cutting-off & Welding Pavilion Sky Blue

Opening 30 Minutes Earlier, Closing 1 Hour Later
While shortening the period of the exhibition to five days (42 hours &
30 minutes) from six days (42 hours), SIMTOS2014 extended its daily
operating hours to 09:30~18:00 from the previous 10:00~17:00 to
secure sufficient viewing time on a daily basis. In particular, on April 11
(Friday) & 12 (Saturday), SIMTOS2014 organizers extended the
closing time by a further 30 minutes (09:30~18:30) to accommodate a
higher number of visitors.
Operation of Visitor Parking Lots by Exhibition Site
SIMTOS2014 organizers closed regular parking lots until 09:20,

limiting parking to resident personnel of participating companies, and
opened them to the public after 09:20 in order to accommodate
visitor-centric parking.
World's 1st Internet Broadcast of Booth Allocation
To enhance the fairness and interest level in booth allocation,

SIMTOS2014 organizers allocated booths via Internet broadcast for the
first time in the world. On November 28, 2013, 1,189 persons in 31
countries viewed the booth allocation Internet broadcast.
One-Stop Business Center for Happy SIMTOS
The SIMTOS Secretariat operated a One-Stop facilities, was quick to respond to client inquiries and
Business Center at SIMTOS2014 to maximize requests. It also acted as a contact point for all
convenience and efficiency for all participants, matters related with show operation as well as for
offering solutions in detail to questions about individual client, especially overseas clients, requests
exhibits, parking, entrance, tourism tips, etc. for information and recommendations to ensure a
happy experience during the whole show period.
The center, equipped with all relevant data

Installation & Operation of Machine Tool 'History

Hall'
A 'History Hall' enabling visitors to see the 60 years of

Korean machine tool history at a glance was installed
and operated on a scale of 20 booths (180m2) in the
lobby of Hall 5, KINTEX I, exhibiting eight kinds of
machine tools, devices, etc. developed for the first
time in the 1950~60s in Korea.
Operation of 'Exhibited Product Information Hall'
An 'Exhibited Product Information Hall' showed the

use of exhibited products utilizing publicity panels.
Seven exhibitors at SIMTOS2014 and 22 companies
using the products participated in this event.
SIMTOS Guide 2014 -- A Treasury of Information &

Intelligence
Under the slogan “April Winds Blowing Treasure & To enhance convenience
Pleasure!”, the SIMTOS2014 Secretariat published for users, the guide
the SIMTOS Guide 2014 in English for the benefit of included online contact
overseas exhibitors and visitors. The publication points for further
provided a guide to, and tips on, events, seminars, information as well as the
facilities, and transportation, as well as an exhibitor original information
list and exhibition site map. source provider.
Moreover, the guide featured information on hotels The publication also featured a section on Korea,
and leisure activities -- SIMTOS2014 official hotels, Koreans, Koreanness and useful information such as
paid tour programs, things to see & do in Seoul, time difference, local weather, business hours,
sightseeing in nearby areas of Gyeonggi Province, medical services, helpful Korean phrases, etc.
shopping, Hallryu and medical tourism.

Pre-Show Activities
Beyond Challenge,
Maximizing Global Value Chain
Embracing the challenge to author a new success story for the already globally recognized exhibition, SIMTOS2014
organizers endeavored to put innovative and differentiated thinking and concepts into practice.
Full-Cycle Marketing Support-Oriented Program
To fully realize the vision behind its catchphrase “We Will Be Your Sales Dept. 2,” the Secretariat emphasized the
importance of creative connectivity over three stages -- pre-show, during the show and post-show -- pursuing
round-the-clock communistration (communication + administration).
Beyond Story-Telling Message -- Action to Maximize Generation of Opportunities
The SIMTOS2014 organizers took great efforts to identify needs client-by-client, transforming the show from
just another exhibition into an active matchmaking opportunity by learning what each client desired and
responding accordingly.
Navigating the Industry -- Value Networking to Deliver Insight & Results
Responding to the changes in the global economic and industrial paradigms, the SIMTOS Secretariat worked
vigorously to discover the most appropriate solutions that will enable clients to prosper in the current and future
business environment of the global village.

Pre-Show Activities
Embracing Challenge, Proving Excellence

As Rome was not built in a day, the success of SIMTOS2014 was the fruit of intensive preparation and incessant
innovation. Building on its 30 years of experience and accumulated expertise, KOMMA coupled its thorough preparations
and striking innovations with the application of creative communistration (communication + administration).
Domestic Roadshows & Overseas Exhibit Product Publicity (2014)

Date Venue No. of Participants
Mar. 19 Korea Industrial Complex Corp. (KICOX) (Gyeongin Region) in Namdong-gu, Incheon 32 from 26 firms
Mar. 21 Korea Federation of SMEs (Kbiz) in Yeongdeungpo-gu, Seoul 46 from 38 firms
Mar. 26 Korea Int'l Exhibition Center (KINTEX) in Goyang City, Gyeonggi Province 55 from 44 firms
Mar. 28 Changwon Exhibition Convention Center (CECO) in Changwon City, Gyeongnam Province 38 from 28 firms
Overseas Roadshows & Operation of Publicity Halls at Related Exhibitions

Country Date Region
India Jan. 16, 2013 Bangalore
China Apr. 25, 2013 Beijing
Taiwan May 7, 2013 Taichung
Oct. 2, 2013 Brescia
Italy
Oct. 3, 2013 Bologna
Publicity & Advertisements
SIMTOS2014 secretariat was active in production of publicity content, both in Korean & foreign languages, staging
dynamic public relations activities focusing on right message and right target audience.
Responding to the communication paradigm change, the publicity activities featured the utilization of SNS embracing
both domestic and overseas portals.
Advertisements, including outdoor, were also effective instruments to enhance the awareness of the largest exhibition
event in Korea.

Pre-Show Activities
Domestic Specialized Media Dailies & Internet Media
No. Name No. Name
1 Mechanical Automation Technology Co. Ltd. 1 Chosun Biz
2 The Korea Industry Daily 2 ELECTIMES
3 www.daara.co.kr 3 ETNEWS
4 Daara Magazine 4 NEWSis
5 Motion Control 5 The Asia Economy Daily
6 CONTROL 6 AJU Business Daily
7 M&T Magazine 7 Daily Grid
8 Machinery 8 AVING
9 Weekly Trade
9 Shipbuilding
10 YONHAP NEWS AGENCY
10 Press Technology
11 Hankyung
11 MM KOREA
12 EDAILY
12 Logistics Magazine
13 NEWSTOWN
13 FA Journal
14 News Tomato
14 Monthly Magazine of Control Instrumentation
15 Metro
15 Monthly Machine & Parts Magazine
16 Seoul Economic Daily
16 21C FA VISION
17 CNEWS
17 Die & Mold Technology
18 Herald POP
18 Automation System
19 Economy Today
19 New Products & New Technology
20 Advanced Materials Economic News
20 Paldo Machine
21 Asia News Agency
21 Plastics Science
22 NOCUTNEWS
22 Korea Machniery Tools
23 CEO NEWS
23 Korea Tooling Journal
24 MONEY TODAY
24 Laser & Punch Press
25 etoday
25 Robot Technology
26 EBN
26 Complete Automation Technology
27 The Hwankyingilbo, Daily News
27 Monthly Engineering Total News 28 NEWSPIMN
28 Plastics Science 29 news1
29 CAD & Graphics 30 NEWSTOWN
30 CEO NEWS 31 Newsway
31 New Mechanical Engineering 32 SEGYE
32 Weekly Trade 33 Herald Corporation
33 Exhibition Jounal 34 The financial news
34 Expo News 35 CIO KOREA
35 Mice Week 36 IT World

Introducing KOMMA
KOMMA Mission
o Promoting Market Opportunities at

Home and Abroad
o Umbrella for International

Cooperation & Collaboration
o Building & Operating Networks for

Information Exchange and Policy
Development
o Generating Opportunities to
Upgrade Technical Competitiveness
o Publicity & Publications Related to

Machine Tool Industry
KOMMA: Success Partner of Machine Tool Ind.

Since it was established in 1979, the Korea Machine Tool Manufacturers’ Association (KOMMA) has played a pivotal role
in the dynamic development of the Korean machine tool industry, which now ranks fifth in the world with a production
scale exceeding 6.2 trillion won (US$5.3 billion) in 2013.
Navigating the global economic and industrial paradigm, with annual production of US$18 billion, US$5 billion of
KOMMA consistently, innovatively has been engaged in a which to come from overseas production, by 2020.
full range of support to expand market accessibility at
home and abroad, to develop cutting-edge technologies New Building, New Era for KOMMA
and human resources, to pursue standardization, etc. This
On October 8, an independent KOMMA Building was
broad spectrum of activities more recently has been
dedicated in a ceremony in Gwangmyeong City, 30
adapted with a global focus under the principle of bringing
minutes from Sejong Metropolitan Autonomous City.
common prosperity to all the peoples on the planet.
The 7-story-building on a 735.80m 2 site boasts
convenient connectivity to KOMMA member
Armed with a firm dedication and commitment to advance
companies, encompassing those located in
Korean machine tool enterprises and beyond, KOMMA has
Gyeongsang, Jeolla, and Chungcheong areas as well
declared Global Vision 2020, aiming to support Korea to
as the Seoul Metropolitan districts.
become a world top-four machine tool industry nation

Catching Three Birds with One Stone
SIMTOS2016 aims to present exhibitors, buyers and visitors wide-ranging

opportunities to catch three birds with one stone, i.e., customized matchmaking
of exhibitors and buyers; guided navigation of future technology insight with a
variety of seminars; and creation of an inclusive Northeast Asia marketing hub
embracing Korea’s important next-door neighbors, China and Japan.
KOREA MACHINE TOOL MANUFACTURERS' ASSOCIATION

6Fl., KOMMA Bldg., 13, Iljink-ro 12beon-gil, Gwangmyeong-si, Gyeonggi-do, 423-700, Korea
Tel: +82-2-3453-2721, Fax: +82-2-6280-2721
Web: www.komma.org, e-Mail: komma@komma.org

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2014 SIMTOS REVIEW-변환 2014.10.

30 6:9 PM 페이지1 prione print 2540DPI 175LPI T

Convergence of Manufacturing Technologies and Machine Tools

GLOBAL Value Chain of Creative Connectivity

Responding to the turbulent changes in the

SIMTOS of the Clients, by the Clients & for the Clients

- Beyond machine tools, SIMTOS2014 marked a transition to a manufacturing technology exhibition in

Show Fact Sheet

Highlights of SIMTOS2014 Performance & Results

Title: SIMTOS 2014 (2014 Seoul International Manufacturing Technology Show)

Slogan: Convergence of Manufacturing Technologies and Machine Tools

Period: April 9-13, 2014 (5 days)

Exhibitors: 33 countries, 853 exhibitors, 5,513 booths

- Domestic: 300 companies, 2,620.2 booths

- Overseas: 553 companies, 2,892.8 booths

- Overseas Booth Occupation Rate: 51.2%

Exhibited Items: 7,050

Biz Contracts & Consultations: US$2,300 million

Scope: Six Themed Pavilions

- Metal Cutting & Die Mold Working Pavilion

- Press & Metal Forming Pavilion

- Parts, Materials & Motion Controls Pavilion

- CAD/CAM, Measuring Systems, Automation & Robotics Pavilion

- Tools & Related Equipment Pavilion

- Cutting-off & Welding Pavilion

Host: Ministry of Knowledge Economy

Organizer: Korea Machine Tool Manufacturers’ Association

- Ministry of Education, Science and Technology

- Korea Trade Investment-Promotion Agency

- Korea Chamber of Commerce & Industry

- Korea International Trade Association

- Korea Federation of Small and Medium Business

SIMTOS 2014 in REVIEW _ 5

Show Status & Beyond

Beyond Challenge, Setting

Key Indicator Scoreboard (2008-2014)

3,784 No. of Visitors

853 No. of Countries

2008 2010 2012 2014

6 _ SIMTOS 2014 in REVIEW

Exhibition Products by Pavilion

Metal Cutting & Die Mold Working

- Matchmaking with Korean Buyers

machines - 1:1 Onsite Meetings Between

- National Pavilions & Overseas Agent

Press & Metal Forming

SIMTOS 2014 in REVIEW _ 7

Market Success Intelligence in Production Tech

Never-Drying Pool of Insight

In line with the show’s theme “Convergence of Manufacturing

High-quality machining, lifespan-extending

The CAD/CAM, Measuring

8 _ SIMTOS 2014 in REVIEW

Metal Cutting & Die Mold

Machines tools are evolving to optimize production processes through grafting

SMITOS2014 featured more flexible production lines, eco-friendly manufacturing

Another trend seen at SIMTOS2014 was the expanded exhibition of process

Characteristics & Exhibit Trends

SIMTOS 2014 in REVIEW _ 9

Parts, Materials & Motion

In particular, the efforts to achieve reduction of energy consumption

Characteristics & Exhibit Trends

10 _ SIMTOS 2014 in REVIEW

Tools & Related