Planning for fashion spread

Product

This will be a fashion spread for the teenage life style magazine throwback.

Theme

The theme will be a 90’s street fashion. These images will be take around housing estate.

Model

Trinity Charnock

Locations

Spread 1: industrial railing

Spread 2: brick wall to sit on

Spread 3: council estate

Spread 4: abandoned house

Outfits

Outfit1: an oversized Tupac t-shirt. With a gold chain neckless. She will have a short black wig on too.
With sunglasses.

Outfit 2: boob tube with reebok pants and white Nikes.

Outfit 3: baggy jeans and timberlands white vest top with gold jewellery and white fur.

Outfit 4: grey tracksuit with her hair in two bus and red lipstick on. She will have tattoos on her
hands covered with rings. With white Nikes.

Props

 Black sunglasses
 Snake skin handbag

Equipment required

 DSLR camera
 Tripod

Schedule

20/05/18

Contingency plans

 If it is raining outside I white backdrop inside and edit the background on Photoshop.
 If my female model doesn’t show up I will use Shawna.
 If my model doesn’t show up with the right clothes I will text them to make sure they have
the right outfits.
Legal and Ethical Constraints

Copyright, Designs and Patents Act 1988

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.

Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The
amount of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year
in which the last remaining author of the work dies.
 If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time,
by publication, authorised performance, broadcast, exhibition etc, then the duration will be
70 years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or
if made available to the public in that time, 70 years from the end of the year the film was
first made available.
Typographical arrangement of published editions: 25 years from the end of the calendar
year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.

Application

For my fashion spread I will ensure that our ideas are own and have our own creations.
We need to make sure that we don’t use any ideas which are from any other fashion
spreads. That before we start to photograph I need to have other ideas. Also not outfits
which are the same as other fashion spreads.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider society.
It is against the law to discriminate against anyone because of:
 Age
 Being or becoming a transsexual person
 Being married or in a civil partnership
 Being pregnant or on maternity leave
 Disability
 Race including colour, nationality, ethnic or national origin
 Religion/belief or lack of religion/belief
 Sex
 Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested. It would
result in a criminal trial which if found guilty could result in a fine or jail sentence.
Application

We need to make sure that we do not discriminate any models if they have a disability or
they are in a position which, we may discriminate against. We need to treat everyone
equally however they are.

Intellectual property
What intellectual property is
 Having the right type of intellectual property protection helps you to stop people stealing or
copying:
 the names of your products or brands
 your inventions
 the design or look of your products
 things you write, make or produce

Copyright, patents, designs and trade marks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.

You own intellectual property if you:

 created it (and it meets the requirements for copyright, a patent or a design
 bought intellectual property rights from the creator or a previous owner
 have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.

Automatic protection

Protection you have to apply for

Type of protection Examples of intellectual property Time to allow for app

Trade marks Product names, logos, jingles 4 months

Appearance of a product including,

Registered designs shape, packaging, patterns, colours, 1 month
decoration
Inventions and products, eg machines Around 5 years
Patents
and machine parts, tools, medicines
Application

In my fashion spread I will ensure that we will not copy any ideas and that my ideas will be
protected if anyone decides to copy them. This will mean that we also should protect my
ideas which we have made.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where
the article comprises two or more distinct items) the effect of any one of its items is, if taken
as a whole, such as to tend to deprave and corrupt persons who are likely, having regard to
all relevant circumstances, to read, see or hear the matter contained or embodied in it.
In this Act ‘article’ means any description of article containing or embodying matter to be
read or looked at or both, any sound record and any film or other record of a picture or
pictures.

This is a criminal law.

Application

In my fashion spread I will ensure that we never photograph any of the models in a bad
light or make them be unjust. We have to photograph them in a good light and not show
them in a light which the public may not be happy with.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.
Application

If we are taking picture of somewhere we need to get permission to take pictures in that
area so we do not trespass. If we are taking pictures on private land. We should not
photograph on land which we do not have permission to photograph on.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and
your correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making
sure they aren't intruded upon. These laws make sure people can't have their information
wrongly used without permission.

The effect this has on radio:

This means that they can't tell the listeners people’s full names or any private details they
don't want revealed. For example if a viewer calls in but they don't want their name to be
revealed then they can't say it.

The effect this has on television:

This is also basically the same as radio, they can't use people’s full names without their
consent. This also means that if they take footage of someone they need to get that person’s
permission before they air it on television.
Anyone who believes their right has been broken can make a civil claim in the courts against
those they believe have invaded their privacy.

When applying the legal principles the court will balance the claimant's right to privacy
against the right to freedom of expression.

If the claimant is proved to be correct this could result in an injunction banning publication
of information; damages; and return or destruction of the material gained from the
intrusion.

Application

In the image that I will take of the models it will not show anything about their private life
which they do not want shown. Such as where the image is taken I will let them see to
ensure that they feel nothing private is shown in the pictures.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and the
protection of reputation. It also comprised a response to perceptions that the law as it stood
was giving rise to libel tourism and other inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants to show actual
or probable serious harm (which, in the case of for-profit bodies, is restricted to serious
financial loss), before suing for defamation in England or Wales.

It also enhanced existing defences, by introducing a defence for website operators hosting
user-generated content (provided they comply with a procedure to enable the complainant
to resolve disputes directly with the author of the material concerned or otherwise remove
it), and introducing new statutory defences of truth, honest opinion, and "publication on a
matter of public interest“.

LIBEL
A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has
damaged your reputation.
Application

In the image I need to ensure that there is nothing written on the image which will
damage their representation. The image will not contain anything which will show the
person in a bad light.

Ethical Constraints
 Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.

If something is seen as ethically wrong than it is first investigated to see if it is breaking any
laws. However, if it is not in violation of any of these laws then it comes under ethical issues.

This means that no law has been broken, however the public may see it as offensive or
controversial. Many ethical concerns are raised by groups of specific people. These groups
may find the publication offensive, due to how the minority are represented.

Ethical concerns which come into media production are things such as:
 Protecting under 18s
 Representation of age, gender, race, disability, sexuality and religion
 Using off the record information
 The power to influence public opinion
 Interviewing vulnerable people or children
 Anything that could cause offence or harm
 Presenting an individual or their views as being representative of an entire group or people
 Running premium rate phone lines
 Using hidden microphones
 Making a product which offends or insults a viewer/listener/user

Relevant regulatory bodies

Each media industry has its own regulatory body which has a code of conduct and rules
which all media practitioners follow:
BBFC
ASA
OfCom
IPSO
Application

In my photo shoot I will ensure that I do not portray explicit language or sexual content as
we need to protect the under 18’s. I also have to ensure that we have a clear
representation of all age, gender, race, disability, sexuality and religion. I need to make
sure that we do not influence public opinion with my ideas. I will also not include any type
of things which could influence public opinion.